Recommendations For Action Research Articles

Work life balance and pro environmenal behavior on sustainability

This study investigates the impact of work-life balance (WLB) and pro-environmental behavior (PEB) on sustainability outcomes in Indonesia's manufacturing sector. As sustainability becomes increasingly important within industrial settings, understanding the role of human-centric factors like WLB and PEB can offer unique insights into achieving sustainable practices. Data were collected from 278 employees across the top four manufacturing companies in Indonesia. Using Structural Equation Modeling (SEM) via LISREL, the study demonstrates that both WLB and PEB significantly contribute to perceived sustainability outcomes. The results indicate that employees who experience a healthy work-life balance are more likely to engage in behaviors that support environmental initiatives, ultimately enhancing organizational sustainability. These findings suggest that promoting a supportive work environment and encouraging eco-friendly behaviors can facilitate sustainable business practices. The study’s implications highlight the importance of integrating employee well-being into sustainability strategies within manufacturing industries, providing actionable recommendations for managers and policymakers aiming to foster sustainable development.

Final tax regression

The urgency of this research lies in the pressing need to address regressiveness in Indonesia's taxation system, particularly concerning the Final Income Tax. As such, this study aims to examine the implications of Final Income Tax on taxpayers, especially high-income individuals, and propose potential reforms to ensure fairness and progressivity in the tax regime. To achieve this objective, the research employs a combination of quantitative analysis and theoretical frameworks. Income data from High-Wealth Individuals (HWIs) is analyzed to assess the regressiveness of the Effective Tax Rate (ETR), with a specific focus on income components subject to Final Income Tax. Additionally, the study reviews existing literature on tax reform and draws insights from international best practices to formulate recommendations for policy improvements. By combining empirical analysis with theoretical insights, this research contributes to a deeper understanding of the challenges within Indonesia's taxation system and offers actionable recommendations for policymakers and Directorate General of Taxes as Indonesian tax authorities.

Arterial hypertension-Current recommendations for action

Arterial hypertension (aHT) currently affects nearly 1 in every 3 persons in Germany and the number of those affected is steadily increasing. Only half of the patients treated show a controlled blood pressure in the follow-up. A suboptimal treatment involves the danger of cardiovascular and renal events that under certain circumstances can have a fatal course. The publication of the first national treatment guidelines (NVL) on hypertension and the new guidelines of the European Society of Hypertension (ESH) 2023 simultaneously represent two updates. Both emphasize the necessity to avoid hypertension-mediated organ damage (HMOD) and the identification of high blood pressure. The focussing on preventive measures and lifestyle recommendations as well as the simplification of target blood pressure values play important roles in the routine practice. This article provides a practical summary of the current recommendations of both guidelines on the diagnostics and treatment of aNT, discusses relevant differences and provides routinely applicable advice.

The Impact of Video Game Dimensions on Brand Love: A Guide for the Gaming Industry 2023-2024

This research paper investigates the factors contributing to brand love among gamers, with the aim of enhancing user experience and optimizing marketing strategies within the gaming industry. The study explores how specific gameplay elements and sensory triggers—such as rewards, personalization, music, and storytelling—affect emotional connections and foster brand loyalty. Additionally, it examines the application of neuromarketing techniques to gain a deeper understanding of consumer behavior and to promote stronger emotional engagement with gaming products, while also highlighting the importance of addressing ethical considerations and cultural differences in these strategies. Despite the growing popularity of video games, there is a notable lack of comprehensive research on the factors that elicit brand love, which limits developers' and marketers' ability to create engaging experiences that drive loyalty. Utilizing qualitative analysis involving professional gamers, developers, and bloggers, the study provides valuable insights for stakeholders aiming to develop more engaging and intuitive gaming experiences. It contributes to the academic literature on brand love and consumer behavior by identifying key dimensions of video games that evoke brand love. Specifically, the research focuses on: (1) analyzing how gameplay and sensory triggers enhance emotional connections, (2) exploring the impact of neuromarketing techniques on emotional responses, and (3) offering actionable recommendations for improving user experience and boosting customer loyalty. The major research question investigates which video game dimensions can trigger brand love, with subsidiary questions examining the effects of game and sensory triggers, and the potential role of neuromarketing in this context.

Exploring the patterns of China's carbon neutrality policies

To achieve the ambitious carbon neutrality goal by 2060, the Chinese government has implemented a series of carbon neutrality policies. These policy documents are pivotal in facilitating the examination of policy substance, the scrutiny of policy evolution, and the dissection of the policy instruments involved. This study develops an analytical framework for assessing carbon neutrality through policy documents, applying text mining and network analysis to probe the intricacies of policy topics, interagency collaboration, and diffusion dynamics. This research aims to delineate and expound upon the strategic paradigms employed by the Chinese government in its quest for carbon neutrality. The findings reveal a constellation of eleven policy topics, with "green" and "low carbon" being key aspects of each. The policy collaboration network has a density of 0.593, and the National Development and Reform Commission (NDRC)'s high average weighted degree of 14.6 highlights its crucial role in leading and coordinating these policies. In terms of diffusion dynamics, the green energy transition topic has a diffusion speed of 0.967 and a strength of 49, indicating its importance to the Chinese government. On a practical level, the findings offer policy-makers concrete, actionable recommendations to refine policy design and enhance implementation effectiveness. Theoretically, this study advances the scientific understanding of policy dynamics by proposing a novel analytical framework that integrates multiple dimensions of policy analysis, contributing to the methodological development of policy research.

Challenges and Opportunities in the Adoption of Flexible Manufacturing Systems in Indian Manufacturing Industries

The manufacturing sector is increasingly adopting automation technologies to enhance productivity and flexibility. Among these technologies, Flexible Manufacturing Systems (FMS) offer substantial benefits, such as reduced lead times, improved production flexibility, and lowered operational costs. Despite its advantages, FMS adoption in Indian manufacturing industries has been slow due to several barriers, including high capital costs, technological complexity, and inadequate government support. This study investigates the current status of FMS adoption in India, identifies the key barriers hindering its implementation, and proposes a decision-making model to facilitate its wider adoption. The research gap highlights the lack of a comprehensive framework to quantify the barriers and assess the performance of FMS adoption. To address this, a two-phase Analytic Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methodology was used. This approach allowed for the classification and prioritization of barriers, as well as the development of a model for FMS selection based on statistical analysis. A case study was conducted using this methodology to evaluate various FMS models and provide a systematic decision-making framework for manufacturers. The results revealed that the most significant barriers to FMS adoption in India include high upfront costs, insufficient infrastructure, and the challenges posed by rapidly advancing FMS technology. By applying the AHP-TOPSIS approach, this study offers insights into overcoming these barriers and presents actionable recommendations for manufacturers and policymakers. The findings emphasize the need for increased government support and industry collaboration to accelerate FMS adoption in India. This research contributes to the development of a structured decision-making framework, which could help manufacturers implement FMS more effectively, thereby enhancing competitiveness in an increasingly dynamic global market. Keywords— Flexible Manufacturing Systems, Barriers to FMS, Indian Manufacturing, AHP-TOPSIS, Decision-Making Model

The Role of Employee Training, Job Satisfaction, and Career Advancement in Enhancing Performance in Higher Education Institutions

This study examines the impact of employee training, job satisfaction, and career advancement on employee performance in higher education institutions (HEIs). Using a quantitative research design, data were collected from 300 employees across various HEIs. The findings indicate that all three factors significantly enhance employee performance, with job satisfaction emerging as the most influential predictor. Effective training programs positively correlate with increased job satisfaction, while perceived opportunities for career advancement further motivate employees to perform at their best. The results suggest that HEIs should prioritize comprehensive employee development strategies that integrate training, satisfaction, and career growth opportunities to foster a supportive work environment. This research contributes to the understanding of how these factors interrelate to enhance employee performance and provides actionable recommendations for HEI administrators and policymakers

Enhancing Witness Protection In Tanzania's Criminal Justice System: A Proposal For Legal And Operational Reform

Abstract This research article aims to evaluate the effectiveness of Tanzania's witness protection framework in relation to international standards, identifying gaps and challenges that hinder the protection of witnesses in the criminal justice system. It seeks to propose actionable recommendations to enhance legal protections and operational practices. Utilizing a qualitative legal research methodology, this study employs both doctrinal and empirical approaches. The doctrinal method involves reviewing relevant legal documents, including statutes, case law, and international legal instruments. Empirical data are gathered from secondary sources such as books and journal articles. This comprehensive analysis helps assess the compliance of Tanzania’s witness protection measures with international norms. The findings reveal significant deficiencies in Tanzania’s witness protection system, including inadequate legal provisions, a pervasive culture of fear among potential witnesses, insufficient funding, and inconsistent implementation of protective measures. These challenges discourage witness cooperation and compromise the integrity of the judicial process. This research contributes to theory by integrating criminal justice and human rights frameworks, highlighting the necessity of viewing witness protection as both a procedural and fundamental human right. Practically, it emphasizes the adoption of international best practices, advocating for specialized training for law enforcement to enhance witness safety. Policy recommendations call for legislative reforms to establish a dedicated witness protection agency and improve public awareness about witness rights. By addressing these areas, the study aims to align Tanzania’s practices with global standards, thereby fostering a more effective and trustworthy criminal justice system. Keywords: Witness Protection, Tanzania, Human Rights, Legislative Reforms, Criminal Justice

Methodological challenges and actionable recommendations in studying the health effects of high-concentration THC products.

In conducting a scoping review on the health effects of high-concentration cannabis products, we have uncovered pervasive methodological shortcomings within the cannabis literature. This paper begins by defining the 'causal effect' of interest for public health and delineating the desirable features of study design that can address crucial questions pertaining to public health and policy. We further delve into the methodological complexities inherent in studying the health effects of high-concentration cannabis products, describing challenges associated with the measurement of exposures and outcomes, confounding, selection bias, and the generalizability of findings. We introduce causal inference methods to mitigate potential biases in observational cannabis use studies. We identify specific areas that necessitate further development and investigation to deepen our understanding of this topic. Finally, this paper extends actionable recommendations, serving as a roadmap for upcoming research initiatives in this domain.

Exploring Smart Mobility Potential in Kinshasa (DR-Congo) as a Contribution to Mastering Traffic Congestion and Improving Road Safety: A Comprehensive Feasibility Assessment

The urban landscape of Kinshasa, Democratic Republic of Congo, faces significant mobility challenges, primarily stemming from rapid urbanization, overpopulation, and outdated infrastructure. These challenges necessitate the exploration of modern smart mobility concepts to improve traffic flow, road safety, and sustainability. This study investigates the potential of solutions such as Mobility-as-a-Service, car sharing, micro-mobility, Vehicle-as-a-Service, and electric vehicles in addressing these challenges. Through a comparative analysis of global implementations, this research identifies key success factors and barriers that inform the feasibility of integrating these solutions into Kinshasa’s unique socio-political and infrastructural context. The study presents a conceptual framework, supported by stakeholder analysis, for adapting these solutions locally. A detailed feasibility analysis considers technological, economic, social, environmental, and regulatory factors, offering a clear roadmap for implementation. Drawing on lessons from cities facing similar urban mobility challenges, the paper concludes with actionable recommendations and insights for policymakers and urban planners in Kinshasa. This research not only highlights the viability of smart mobility solutions in Kinshasa but also contributes to the broader discourse on sustainable urban development in rapidly growing cities. While smart mobility studies have largely focused on cities with developed infrastructure, there is a gap in understanding how these solutions apply to cities like Kinshasa with different infrastructural and socio-political contexts. Previous research has often overlooked the challenges of integrating smart mobility in rapidly urbanizing cities with underdeveloped transportation systems and financial constraints. This study fills that gap by offering a feasibility analysis tailored to Kinshasa, assessing smart mobility solutions for its traffic congestion and road safety issues. The smart mobility solutions studied—Mobility-as-a-Service (MaaS), car sharing, electric vehicles (EVs), and micro-mobility—were chosen for their ability to address Kinshasa’s key mobility challenges. MaaS reduces reliance on private vehicles, easing congestion and improving public transport. Car sharing offers affordable alternatives to vehicle ownership, essential in a city with income inequality. EVs align with sustainability goals by reducing emissions, while micro-mobility (bikes and e-scooters) improves last-mile connectivity, addressing public transit gaps. These solutions are adaptable to Kinshasa’s context and offer scalable, sustainable improvements for urban mobility.

JellyCat: Marketing Strategies Based on Customer Emotions and Sentiment

The exploration of consumer psychology within marketing has long been recognized as a fundamental aspect, with a particular emphasis on consumer emotions and sentiment. This study delves into the case of JellyCat to thoroughly investigate its marketing strategies, which are intricately intertwined with consumer emotions and sentiments. It offers practical insights and recommendations to address current deficiencies. Drawing from the 7P model, this paper integrates theories such as the Emotional Contagion Theory and the Expectancy-Disconfirmation Model to critically analyze JellyCat’s utilization of sentiment-based marketing across various dimensions: product, price, place, promotion, people, physical evidence, and process. Through a comprehensive examination of JellyCat’s approach, this study aims to provide valuable insights and guidance for similar companies, presenting actionable methods and recommendations to rectify any shortcomings in organizational operations. Furthermore, it seeks to identify key successes and valuable lessons learned, aiming to inform and inspire other companies seeking to enhance their marketing strategies in alignment with consumer emotions and sentiments. By leveraging these findings, companies can effectively cultivate stronger connections with their target audience and bolster their marketing efforts in a manner that resonates deeply with consumer emotions and sentiments.

Assessing Tourism Resources: Inputs for Municipal Tourism Development Plan in Libona, Bukidnon

The COVID-19 pandemic presented a challenge to global tourism, prompting a shift towards local tourism. It presented an opportunity in Libona, Bukidnon as means for economic recovery. This study aims to establish a comprehensive tourism profile for the municipality of Libona, Bukidnon, to support sustainable tourism development planning. Utilizing a combination of primary and secondary data, including interviews, field visits, and stakeholder consultations, the study assesses the current state of tourism enterprises, infrastructure, market profile, and human resources in the region. Key areas for development and strategic interventions are identified through a SWOT analysis. The findings emphasize the need for accurate tourism data and informed planning to balance economic growth with the preservation of socio-cultural values and environmental sustainability. The study provides actionable recommendations to enhance the local tourism sector, ensuring long-term benefits for the community and stakeholders.

Assessing the phenomenon of out‐of‐school children in Nigeria: Issues, gaps and recommendations

AbstractSince the 1950s, the Nigerian government has undertaken various reforms and assessments to improve educational planning and delivery. Schemes and legal frameworks, such as Alternative Schools, Universal Basic Education, the Open School Program and the Child Right Act, exemplify efforts to universalise elementary education in the country. Yet, up to 20 million children and youth in Nigeria are currently out of school. Utilising a critical literature review approach, validated by empirical data and correlation analysis, this paper assesses Millennium Development Goal 2 and Sustainable Development Goal 4 to identify the factors that make education inaccessible for children in Nigeria vis‐à‐vis the effectiveness of policies and government interventions. The critical literature review evaluates prior research and data to understand the systemic issues within Nigeria's educational framework. Through this approach, we identify patterns and relationships that underpin the educational crisis, highlighting both successes and persistent gaps. To quantify the relationships between variables, we employed correlation analysis. Our assessment shows a significant positive correlation between unemployment and the rate of out‐of‐school children in the country, indicating that favourable socio‐economic conditions translate to improved access to education. Additionally, geopolitical disparities, insecurity and public spending on education collectively influence educational outcomes in Nigeria. We recommend a reimagining of the out‐of‐school children phenomenon by government agencies, non‐governmental organisations and civil society to focus on household‐level intervention policies that reflect local socio‐economic conditions. This study proposes the initiation of a sovereign annual fiscal audit and expenditure tracker to monitor the flow of funds from patrons or the government to the proposed beneficiaries. Furthermore, we suggest a review of the Universal Basic Education Act of 2004 and recommend that schools are brought even closer to children in crisis‐stricken areas. The findings underscore the pressing need of targeted, context‐specific strategies to address the multifaceted barriers to education in Nigeria. Context and implicationsRationale for this study: Comprehensive critical reviews on the issue of out‐of‐school children (OOSC) in Nigeria are scarce. With an alarming 20 million children not attending primary and secondary schools, a thorough scholarly evaluation of this pressing issue is urgently needed.Why the new findings matter: By highlighting key issues such as government commitment, household economy and insecurity as factors influencing OOSC rates, this study offers actionable recommendations to both the private and public sectors on how to effectively reduce the number of out‐of‐school children in line with the sustainable development goals (particularly, SDG4).Implications for policy makers, researchers and the general public: The findings of this study will assist policy makers (government bodies, schools and interested development partners) in developing strategies to tackle the issue of OOSC in Nigeria. It will help improve the design of policies and techniques to address the barriers to education access. Furthermore, it provides the foundation for future research and sensitises the general public to join hands in the advocacy for educational equity.

The Impact of Social Media Marketing on the Energy Drink Industry: A Case Study of Red Bull

As Red Bull domains in the market share and is well-known for its special social media marketing strategy, this article intend to explore how Red Bull’s approach to marketing, particularly through social media, has been instrumental in building its brand identity and connecting with consumers. Through an in-depth analysis of Red Bull’s strategies on various social media platforms, this study examines the company’s distinctive approach, particularly its use of Search Engine Optimization (SEO). The analysis highlights the most prominent features and advantages of each platform, revealing how Red Bull has successfully built a strong brand image and expanded its brand influence by leveraging the power of social media. Undeniably, this success stems from Red Bull’s strategic approach of tailoring its brand message to suit each platform, thereby maximizing the utility and impact of its social media presence. The study aslo provides further actionable recommendations for Red Bull to enhance its social media strategy. Key suggestions include increasing the use of User-Generated Content (UGC) to reduce production costs and enhance authenticity, optimizing resource allocation through data-driven analysis to focus on high-impact marketing activities, and forming strategic partnerships to share costs and resources, thereby expanding reach and boosting brand presence. These strategies not only address current challenges but also offer a blueprint for other companies aiming to refine their social media marketing efforts.

International case studies: success and failure factors for digital transformation in healthcare

Abstract Background The digitalization of healthcare systems is expected to lead to improvements in the quality and efficiency of healthcare services. Despite Germany’s leading economic and technological position, the implementation and utilization of digital health solutions is lagging far behind internationally. A look at other countries shows that the digital transformation in healthcare can be successful, and that financial resources and available technologies are not the only determining factors. Rather, it is a matter of political processes, the interests of different stakeholders and the acceptance of patients and HCPs. Methods While the impression often arises that the selection of countries in case studies is random, eight international case studies were identified using a scientific method. A systematic and multi-stage process was developed to select the case studies, taking into account various relevant criteria (e.g. degree of digitalization, geography, economy). The implementation and use of various digital health tools will be examined in selected countries and healthcare systems, in which the digitalization of the healthcare system is particularly advanced. Semi-structured interviews will be conducted with experts from the international healthcare systems between fall 2024 and summer 2025. The findings will inform the development of recommendations for actions for policymakers in Germany. Conclusions This study aims to provide new insights into the key success and failure factors for the digital transformation of healthcare systems. Recommendations for action, tailored specifically to the German healthcare system and aimed at policymakers, are intended to support decision-makers in setting the course for a successful further transformation towards digital health. Key messages • International case studies will be used to identify factors that contribute to the success or failure of digital transformation in healthcare systems. • Based on the findings of this research, recommendations for action will be developed for policymakers in Germany to set the course for the successful further digitalization of healthcare.

Developing an mpox risk assessment matrix for social listening and infodemic insights generation

Abstract Issue Any effective response to an infodemic, requires prioritizing public health response on identified narrative themes that pose highest risk to health and well-being of populations. High-risk narratives often require more swift and far-reaching action and low-risk narratives require little or no response. Description of the problem Different countries are assigned different levels of risk to specific narratives or concerns, recognizing that for some issues there may be a large gap between the true public health threat and what is generating lots of conversations, concerns and press coverage that indicate a high degree of risk perception that may be unwarranted. WHO developed a risk matrix to apply to global analysis of questions, concerns and narratives about mpox, which resulted in biweekly infodemic intelligence reports that risk-assessed identified infodemic themes and corresponding recommendations for action. Results Risk assessment criteria were defined in the context of WHO’s global infodemic insights analysis for low, medium and high risk and positive sentiment in mpox global outbreak context before conducting the integrated analysis so that insights were reproducible and infodemic response actions were prioritized. This implemented the WHO/UNICEF training manual on 6 steps to produce an infodemic insights report, which includes tools on how to develop and apply a risk matrix for a specific public health question of concern and apply it in analysis. Lessons The approach resulted in rapid, systematic, reproducible and evidence-driven decision-making to respond to the infodemic accompanying the mpox global outbreak. Risk matrices must be adapted to the context of the public health event and the mandate of the health authority taking action. An mpox risk matrix for narratives included adaptation to reflect high-risk from stigmatizing narratives, as well as narratives circulating around or within LGBTQI+ communities. Key messages • A risk matrix must be developed and adapted to the context of each health emergency and level of health authority action. • Prioritization for rapid infodemic response based on a risk assessment is that it facilitates more effective response in a health emergency.

Future-Proofing Analysis of the 2017 EU AMR Action Plan

Abstract Antimicrobial resistance (AMR) is a serious public health concern and has been deemed a top priority amongst public health authorities internationally. AMR is a complex issue, which is affected by a wide range of diverse factors including antimicrobial use, vaccines, surveillance, climate change and global conflicts. In thinking about how to address AMR, it is important to not only consider how multiple factors interact to contribute to the issue, but also how these factors may develop in the future. In 2017, the European Commission published the European One Health Action Plan against AMR, which set out objectives and priory areas for actions across EU/EEA Member States. This presentation will discuss the results of a future proofing study of this Plan. The study included a series of scenarios for how AMR might develop over the next ten years, in order to gather stakeholder perspectives on how the Plan can be improved to mitigate against future risks, take advantage of future opportunities and move towards more favorable futures. In particular, this presentation will focus on how this futures method was used to arrive at specific and actionable recommendations about how to better prepare for the future of AMR.

Climate change health challenges – a study on heat health-related adaption measures in Germany

Abstract Problem Increasing extreme heat events of summer 2003, 2010 and 2015 induced a rising impact on heat health morbidity and mortality in Germany. A considerable proportion of urban population is affected by thermal discomfort due to the urban heat island burden during summer, particularly vulnerable people at risk. Concerted action to develop appropriate heat health adaptation measures is needed. Description As part of the National Adaptation Strategy to Climate Change an expert working group published ‘Recommendations for Action for the Preparation of Heat Action Plans’ for Germany in 2017. A first country-wide project had been conducted between 2019 and 2023 which investigated the status and impact of current or planned Heat Health Action Plans (HHAP), and adaptation measures appropriate to protect and prevent human health. As part of this project an online survey was conducted in May/June 2020 on the awareness and degree of use of the 2017 recommendations and the development and implementation of HHAP. Results This survey had been carried out to assess the current state of affairs as well as factors of success and barriers in the development and implementation of HHAP, with a particular focus on municipal environment and health administrations. In total 116 questionnaires had been responded, mainly by participants from the environment sector (53%), and 32% from the public health sector. More than half of the respondents indicated to be aware of the recommendations (very well-known at the federal state level: 90%, at county level known by 43%), which were identified as very helpful by 81%. Respondents from large cities (> 100 000 inhabitants) were main contributors to the study (41 of 81 large cities replied; 34 rural counties responded). Key messages • The 2017 recommendations had been identified and used to start with HHAP. • Decision makers should develop structures for regulations that anchor HHAP as a nationwide instrument to be established timely.

Closing the Gap: Implementing Gender-Sensitive Care to Address Healthcare Disparities

Abstract Background Women still face a higher mortality rate after a heart attack compared to men, and the reasons remain unknown. The project HeartGap aims to investigate the disparity between evidence-based guidelines and the integration of Gender-Sensitive Care (GSC+) in clinical settings. By exploring healthcare providers’ attitudes and knowledge on GSC+, the project seeks to develop holistic recommendations for its effective implementation. Methods The project HeartGap employs a mixed-methods approach, including a scoping review, qualitative focus group interviews, and quantitative surveys. The focus of this abstract will be on the qualitative survey. From June 13, 2023, to April 26, 2024, a total of 18 focus group interviews were conducted in 9 hospitals of varying sizes and levels of care in Germany. These interviews involved separate groups of 3-8 nurses or physicians to explore attitudes, knowledge including the european guidelines for cardiology and current implementation of GSC+ into clinical practice. Facilitating factors and barriers were also discussed and in which fields measures should be applied. The results were evaluated using a qualitative content analysis. Results The interviews revealed discrepancies in healthcare providers’ awareness of GSC+ and identified both facilitating and hindering factors in its implementation. Facilitating factors included increased awareness, more evidence by considering gsc+ in research, university and professional education, support from hospital leadership and politics. Barriers included a lack of time and knowledge, other priorities and vague content on GSC+ in medical and nursing guidelines. Conclusions Gender-sensitive care is crucial for personalized healthcare, yet its implementation remains inconsistent in clinical practice. Targeted strategies are necessary to enhance awareness, knowledge, and guidelines and policy support for GSC+. The Identified recommendations for action are transferable throughout Europe. Key messages • Gender-sensitive care is pivotal for addressing healthcare disparities but faces implementation challenges. • Comprehensive strategies, including awareness, teaching and policy support, are indispensable for integrating gender-sensitive care into clinical practice.

Study on Impact of Neuroeconomics Tactics used by Streaming Services Companies (Eg. Netflix, Spotify) on Genz's Purchase Intentions in Ahmedabad City

This paper reflects on how the neuroeconomics strategies employed by streaming companies, like Netflix and Spotify, affect Generation Z's purchasing intentions in Ahmedabad City. Neuroeconomics endeavors to be an integrative science that explains how neuroscience and psychology will intervene in or complement economics to develop knowledge about understanding consumer decision-making processes and those factors that influence buying behavior. Having established such neuroeconomic theories, streaming service companies then hunt them under the guise of optimized user experience with visual and auditory stimuli and tailored recommendations to keep the user interested and waiting for another subscription or purchase. The effects of such strategies are pretty important to understand for the Gen Z audience - a bunch of kids known for their tech-savvy nature and instant gratification. This paper investigates how streaming applications make use of cognitive biases arising from loss aversion to dopamine-driven reward systems and social proof influencing the buying behavior of young consumers. A mixed method approach was used on a representative sample of Gen Z youths by surveys and interviews in Ahmedabad to collect the data. Overall, the findings from this study are expected to be very informative on how neuroeconomic strategies will or will not impact the consumption behavior of Gen Z in the streaming industry. This would be followed by actionable recommendations for companies about how they can maximize their marketing efforts to resonate more effectively with this emergent market going forward. As neuroeconomics and consumer behavior begin to intermix, streaming services stand to increase users' engagement, amplify sales, and cultivate long-term customer loyalty with Gen Z among urban India.