Abstract
The COVID-19 pandemic presented a challenge to global tourism, prompting a shift towards local tourism. It presented an opportunity in Libona, Bukidnon as means for economic recovery. This study aims to establish a comprehensive tourism profile for the municipality of Libona, Bukidnon, to support sustainable tourism development planning. Utilizing a combination of primary and secondary data, including interviews, field visits, and stakeholder consultations, the study assesses the current state of tourism enterprises, infrastructure, market profile, and human resources in the region. Key areas for development and strategic interventions are identified through a SWOT analysis. The findings emphasize the need for accurate tourism data and informed planning to balance economic growth with the preservation of socio-cultural values and environmental sustainability. The study provides actionable recommendations to enhance the local tourism sector, ensuring long-term benefits for the community and stakeholders.
Published Version
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