We explore red stellar populations toward the W3 giant molecular cloud through the use of optical-to-infrared (IR) photometry and Gaia DR 3 data, simultaneously characterizing stellar content and properties of dust in the molecular medium. We use a Rayleigh–Jeans color excess method modified to de-redden stellar observations of both red giants (RGs) and OB stars, and construct an IR Hertzsprung–Russell diagram validated against the Besançon Galactic model. Taking advantage of the near-universal IR interstellar extinction law and precise Gaia measurements, we develop a method for obtaining the spectral classification, foreground extinction, and distance moduli of stars, validated by spectroscopically confirmed OB stars. We constrain the observed parallax and proper motion of OB stars in W3, demonstrating the importance of considering systematic effects in the parallax bias, and assign parallax- and proper-motion-based cloud membership to our stellar samples. While it has been assumed that all spectroscopic OB stars are inside the W3 cloud, we find evidence of seven background B stars and three potential runaway OB stars. The methods developed here, which are based on known stellar populations, enable us to identify 82 new OB candidates that are confidently within the cloud. We quantify several dust-to-dust empirical correlations, in particular the IR color excess E(H − [4.5]) and the optical depth τ 1 of submillimeter dust emission at 1 THz using RGs behind W3, measuring a best fit of E(H−[4.5])=(1.07±0.04)×103τ1,HOTT+(0.00±0.02)mag .
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