Nowadays the current situation in the world makes domestic tourism the most relevant type of tourism for our country, and therefore there is a tendency for the development of railway tours. The purpose of the study is creating tourist railway trips. The subject of the research is the technology of designing railway tours. The mentioned statistics demonstrate the insufficient eye of rail transport for tourist trips in comparison with automobile and air transport. The place of the Russian Federation in the ranking of countries in terms of tourist passenger traffic has been shown. A generalization of the problems hindering the development of railway tourism has been carried out. Thanks to the generated list of factors significant to customers we have chosen a travel route and identified 10 priority routes for locals under study. The technology of selecting promising touristic routes and directions for improving the organization of tourist trips along the same road has been presented. This technology is a result of an assessment of their competitiveness based on the survey of passengers of specific railway routes in the region. The obtained research results can be used to justify the choice of an option when developing travel railway routes. Using the passengers’ opinions on certain routes of a particular region allows us to offer railway tours that are in demand.