МЕТОДИЧНІ АСПЕКТИ ОЦІНЮВАННЯ ЕФЕКТИВНОСТІ РЕАЛІЗАЦІЇ ПРОЄКТІВ РОЗВИТКУ ЗАЛІЗНИЧНОГО ТУРИЗМУ В УКРАЇНІ

Abstract

In the context of the deepening systemic crisis in the functioning of the passenger railway transport complex in Ukraine, there is an urgent need to optimize its activities and diversify its service portfolio. Taking into account the world experience in the development of railway companies and taking into account the development of the railway network and the significant tourist potential of the country, the introduction of railway tourism services is proposed as a promising direction for the development of the passenger complex of railway transport in Ukraine. The article considers the successful practice of developing railway tourism in the world and the domestic experience of implementing projects to activate tourist railway transportation. Taking into account the limited measures implemented by the passenger complex of railway transport for the development of railway tourism in the country, the expediency of identifying promising tools for activating the growth processes of tourist railway transportation in terms of providing a comprehensive service, including both the main (transport service) and the range of related (additional) services, the introduction of which will contribute to increasing the volume of sales of railway tourism services and, accordingly, generating additional financial flows from their provision. Based on this, the author proposed the introduction of new types of services to generate additional income for the passenger complex of railway transport from tourist transportation: hot food services, which will be provided in the classes of trains “luxury”, “standard”, “economy”, and the organization of hotel business at key stations of JSC “Ukrzaliznytsya”. To assess the effectiveness of railway tourism development projects, in particular from the point of view of profitability of their implementation, it is proposed to use an improved formula for calculating additional income from Tourist Railway Passenger Transportation, which includes profitability coefficients for hot food services and hotel accommodation. This methodology is the basis of a methodological approach to evaluating the effectiveness of railway tourism development projects in Ukraine, which, unlike existing ones, provides for the calculation of a system of indicators for evaluating the effectiveness of implementing a set of tools aimed at expanding the range of railway transport services and forming personalized service offers for key segments of users of railway tourism services.