Radio Listeners Research Articles

Under the Radar. Tracking Western Radio Listeners in the Soviet Union

Under the Radar. Tracking Western Radio Listeners in the Soviet Union

Influence of Digital Media on Radio’s Public Discourse: A Case Study of Gagasi FM and Ukhozi FM

This article examined the effects of digital media on radio's role in public discourse and civic engagement in South Africa. The study combined a review of existing literature with empirical research using in-depth interviews with 10 participants that included radio producers and listeners from radio stations that have Zulu as their broadcast language (five radio producers from Ukhozi FM and Gagasi FM and five listeners from Durban, South Africa). Two key questions were asked: (1) How has the growth of digital media affected radio's traditional role as the most popular platform for public discussion and civic engagement in South Africa? and (2) How do audiences engage with radio programming that utilises digital media during its discussion programmes, and what factors influence their preferences for one platform over another regarding accessing public discourse and civic engagement? The article argues that while radio remains a dominant platform for public discourse and civic engagement in South Africa, its role has been transformed by the rise of digital media. These platforms have allowed for more civic engagement opportunities and expanded the scope and accessibility of public discourse in a country where such opportunities were once restricted. The study's findings have important implications for radio broadcasters, policymakers, and scholars seeking to understand the changing dynamics of the public sphere in the digital age. Overall, this study highlights the importance of considering the impact of digital media on traditional media platforms such as radio, especially in countries undergoing significant political and social change.

Development and Validation of the Communities Geriatric Mild Cognitive Impairment Risk Calculator (CGMCI-Risk).

Objectives: The aim was to develop and validate the Communities Geriatric Mild Cognitive Impairment Risk Calculator (CGMCI-Risk), aiding community healthcare workers in the early identification of individuals at high risk of mild cognitive impairment (MCI). Methods: Based on nationally representative community survey data, backward stepwise regression was employed to screen the variables, and logistic regression was utilized to construct the CGMCI-Risk. Internal validation was conducted using bootstrap resampling, while external validation was performed using temporal validation. The area under the receiver operating characteristic curve (AUROC), calibration curve, and decision curve analysis (DCA) were employed to evaluate the CGMCI-Risk in terms of discrimination, calibration, and net benefit, respectively. Results: The CGMCI-Risk model included variables such as age, educational level, sex, exercise, garden work, TV watching or radio listening, Instrumental Activity of Daily Living (IADL), hearing, and masticatory function. The AUROC was 0.781 (95% CI = 0.766 to 0.796). The calibration curve showed strong agreement, and the DCA suggested substantial clinical utility. In external validation, the CGMCI-Risk model maintained a similar performance with an AUROC of 0.782 (95% CI = 0.763 to 0.801). Conclusions: CGMCI-Risk is an effective tool for assessing cognitive function risk within the community. It uses readily predictor variables, allowing community healthcare workers to identify the risk of MCI in older adults over a three-year span.

Noise and intelligence: radio listening and Liu Yichang’s wartime writings

ABSTRACT This paper traces the acoustic imagination of modern Chinese literature, specifically through a close examination of the writings of Liu Yichang from wartime Chongqing. From 1942 to 1945, Liu worked as a radio transcriber prior to his literary stardom. He transcribed and translated English radio broadcasts into Chinese articles that would appear in print the day after they were broadcast, while writing intermittently for literary magazines. This paper analyses how the close listening – or the process of detecting and decoding information from noise – emerged out of wartime intelligence, governing Liu’s creative process. I argue that the desire to trace the source of sound is the driving force of the narrative in Liu’s short stories and prose. Furthermore, this paper studies the way in which Liu’s inattentive mode of listening transformed noise into productive disturbance that ensure a more active readership. By arguing for the central place for the acoustic aesthetics in Liu’s works composed between 1945 to 1950, this article constructs an interpretive frame that invites us to think about historical aural subjectivity modulated by the expressive and affective potential of wartime radio; and to explore the aesthetics of noise that emerged from new techniques of listening.

PENGARUH IKLAN TERHADAP PERILAKU PENDENGAR SIARAN RADIO PRAMBORS (Studi Kasus Pengaruh Iklan TELKOMSEL Pada Acara Desta Gina In The Morning)

Basically, all media owners create their own media content to get revenue, one of which is from advertisers. Advertising itself according to KBBI is a message made to persuade the audience to be interested in the goods offered and this activity is not new in the world of broadcasting, it is commonly done where business people can promote the goods they have through mass media, one of which is radio. Therefore, this study was conducted to see the behavior of Prambors radio listeners after listening to the advertisements presented also to see the effectiveness in terms of advertising a product in the form of goods or services and in this study the author chose a product in the form of Telkomsel provider. In this study there are data from 50 respondents who have been distributed for approximately one week. The results of this study itself showed that radio was still chosen as a means to get entertainment and advertise using radio as a medium is still effective because some of the respondents who bought products, namely internet packages after listening to advertisements presented on DGITM program.

“RadioActive”: an exploration of the critical role of materiality in shaping participatory spaces

ABSTRACT Materiality plays a critical role in determining participatory spaces within social and behaviour change communication (SBCC) interventions focused on the Sustainable Development Goals (SDGs). However, this role remains under-examined. This article draws inspiration from social practice theory to steer away from dominant individual-centred approaches. We focus on the material dimension of social practices to examine how materiality is involved in enabling or hindering participation, with the Rwandan “Itetero” Radio Listening Club (RLC) as case study. This research draws on one year of ethnographically inspired participant observations that involved attending 12 listening club sessions, 12 group discussions, and semi-structured interviews with 45 RLC participants (2019–2020). We provide insight into how the materiality of the RLC – understood here as infrastructure, architecture, and technology – shaped attendants’ ability to participate. We argue that acknowledging the material entanglements of people and (material) space might allow SBCC project implementers to develop more contextually appropriate and inclusive participatory spaces.

Media literacy's role toward Roda Jari Mas Radio listeners in dealing with disasters

Media literacy's role toward Roda Jari Mas Radio listeners in dealing with disasters

“Stay tuned!"

“Stay tuned!"

EMPOWERING COMMUNITIES: ASSESSING THE EFFECTIVENESS OF PROGRAMS AND LISTENERSHIP OF COMMUNITY RADIO

Community radio has long been recognized as a powerful tool for empowering marginalized communities by providing them with a platform to voice their concerns, share their stories, and access essential information. Community radio (CR) is a third-tier media, together with broadcasting on public and privately owned radio. This research paper throws light on the listenership pattern of listeners of community radio, their program preferences and CR programs' effectiveness on listeners. A survey was conducted among listeners of ‘Radio Varsha’ which is situated in the Gopalganj district of Bihar for the purpose of data collection and analysis. This study employs a mixed-method approach, combining quantitative survey data and extracts of discussions held with stakeholders and listeners. The research discovered that programs are effective in generating awareness on various topics among listeners. The broadcast content in local languages and dialects was liked by the listeners, thus, leading to the effectiveness of the programs.

The society of friends of radio and its role in radio and radio broadcasting in Ukraine in the early 30s of the twentieth century

This article deals with the activities of such a cultural and educational public organization of Ukraine as the Radio Friends Society. Attention is drawn to the fact that the society was surprisingly successful in reaching a wide audience of Soviet people through radio broadcasting, thus ensuring the fulfillment of one of the tasks of the regime of the USSR and the USSR — the education of a new type of person with a Marxist-Bolshevik worldview. The purpose of the study is to determine the main directions of activity of the Society of Friends of Radio and, on this basis, to outline the ways in which it played an important role in issues related to the organization of radio broadcasting and radio broadcasting in Ukraine in the early 1930s of the 20th century. Among such directions is the deployment of organizational and mass work around radio broadcasting, namely: organization of radio listeners' gatherings, assistance in the organization of high-quality broadcasts, their collective listening and discussion, participation in the organization of local and grassroots broadcasting. Regarding the ways of organizing radio broadcasting and radio broadcasting, the author defined the following: the use of permanent purposeful and systematic political pressure and strict control over all aspects of the activities of the Society of Friends of Radio; constant emphasis on the shortcomings of the work, even the smallest ones, drawing people's attention to it; constant expansion of members of the radio community from different categories of the population, including conscripts, students of technical schools, and high school students; transferring the solution of the material and technical support of radio broadcasting to the shoulders of the radio community; etc.

Upaya Radio Elbayu Mempertahankan Pendengar

Radio El Bayu is one of the AM radios that still exist today. This radio is also the only active radio station in Gresik. This radio, established in 1994, has a target audience of 40 years and over. In its time, this radio often held an event for the local community to build its image among the public. When many radios broadcast with FM, El Bayu remains consistent with the AM transmitter used. In fact, in Indonesia itself, it is very rare to find radio stations that still use this AM transmitter. Although the number of radio listeners has decreased, some people still choose to listen to radio channels. In this journal, we will discuss the efforts made by El Bayu Radio to retain radio listeners, considering that El Bayu still uses AM transmitters and has to compete with current digital media.

‘A Great First Cause in Colonisation’: Early Radio, ‘Transceiver-Listening’, Gender and Settlement in Australia

Historical acoustemology allows us to contemplate practices and meanings of non-Indigenous listening in Central Australia and determine how they aligned with processes of settlement. In the 1930s, a new form of listening emerged among remote non-Indigenous women. Modern communities of female transceiver-listeners used radio for two-way communication and networking, and feminist broadcasters quickly picked up the model, undermining pessimistic analyses of early Australian radio and female listeners as passive consumers. But writers integrated transceiver-listening into a narrative of nation that sought to colonise remote Australia with and through white women listeners, and linked transceiver listening to a pervasive metaphor of ‘inland silence’ that was conceptually deaf to Indigenous presence. Transceiver-listening also usurped forms of communication involving Indigenous people, putting up barriers towards them just as it lowered others. Transceiver-listening had powerful yet complex impacts on modernising remote life, feminist broadcasting, and the settlement of the Australian interior.

Proximal factors influencing the likelihood of married and cohabiting women in Sierra Leone to use contraceptives. A cross-sectional study

BackgroundIn the tapestry of reproductive health in Sierra Leone, where maternal mortality remains a poignant thread, understanding contraceptive use intentions among married and cohabiting women emerges as a vital motive. This study examines the intention to use contraceptives among married and cohabiting women in Sierra Leone.MethodsThe study analysed the 2019 Sierra Leone Demographic and Health Survey data. A total of 7846 married and cohabiting women comprised the study. A multivariable binary regression analysis was used to examine the predictors of intention to use contraceptives. The regression results were presented using an adjusted odds ratio (AOR) with 95% confidence intervals (CI).ResultsThe proportion of intention to use contraceptives among married and cohabiting women was 47% in Sierra Leone. Married and cohabiting women living in the eastern region (AOR = 1.65, 95% CI = 1.18, 2.30), southern region (AOR = 1.45, 95% CI = 1.04, 2.01), secondary education (AOR = 1.42, 95% CI = 1.00, 2.01), listen to the radio at least once a week (AOR = 1.30, 95% CI = 1.08, 1.55), and four or more births (AOR = 2.97, 95% CI = 2.23, 3.96) had higher odds of being associated with intention to use contraceptives. The propensity to utilise contraceptives among married and cohabiting women in Sierra Leone declined as their age increased, especially women aged 45–49 (AOR = 0.07, 95% CI = 0.04, 0.11) who had the least intention of using contraceptives. Married women (AOR = 0.53, 95% CI = 0.39, 0.72) and women who read magazines or newspapers at least once a week(AOR = 0.61, 95% CI = 0.36, 1.o4) had lower odds of contraceptive use intention.ConclusionThe findings of this study indicate that there is a moderate yet encouraging intention to use contraception among married and cohabiting women in Sierra Leone. Factors like residing in the eastern and southern regions, having secondary education, having more children and regular radio listening are associated with higher contraceptive use intentions. Older women, especially those nearing the end of their childbearing years, have the lowest intention. Married women and regular magazine or newspaper readers were less likely to intend to use contraceptives. These findings call for targeted interventions focusing on rural areas, women with lower education, and older women.

Diseminasi Informasi Program Kerja Pemerintah Kota Bekasi Melalui Radio

Radio is a mass media that can be used to disseminate information. Nielsen Radio Audience Measurement noted that in the third quarter of 2017, 57% of the total radio listeners came from generation Z and millennials. This made the Bekasi City government collaborate with the local radio media to spread information related to the Bekasi City government's work program. The study was conducted to determine the information dissemination of Bekasi City government work programs via radio. The research method uses descriptive qualitative. The results showed that the dissemination of information on the Bekasi City government work program in order to realize development in Bekasi City was divided into four elements. First, sources in the dissemination of information on the work program of the Bekasi City government are delivered directly by speakers in accordance with their field expertise. Second, the delivery of messages is done through radio talkshows relating to the vision and mission of the City of Bekasi. Third, the Bekasi City government disseminates information on the Bekasi City government work program through local radio media in Bekasi City, namely Dakta, Elgangga and Gaya radio by interactively opening via Phone, SMS, Whatsapp, Fanpage and Twitter to get responses from the community related to information dissemination and the development of Bekasi City government work programs. Fourth, the Bekasi City community as the recipient of the message during the talkshow can directly deliver criticisms and suggestions related to the work program of the Bekasi City government in accordance with communication skills, attitudes, knowledge, social and cultural systems that affect the Bekasi City community in receiving messages.

Sounding Development: Examining The Influence of Huguka Radio on Rwanda's Socio-Economic Landscape

This study examined Huguka Radio in Muhanga District in Rwanda to see how radio contributes to socio-economic development. It helped identify Huguka Radio's socio-economic benefits and problems. This research also helped the researcher graduate in Masters in Development Studies. The campaign targeted 250 Huguka Radio listeners, journalists, managers, government officials, civil society organizations (CSOs), and media advocates. Slovin's formula determined a sample size of 75 applicants using purposive or judgmental sampling and simple random sampling. Surveys and interviews were utilised to obtain data from Huguka Radio listeners, staff, government officials, civil society organisations, and media advocates. After discussing the research instruments with the supervisor, the researcher confirmed that the questions and substance were valid. To assess reliability, respondents' answers were tested again. Using percentages and frequencies, SPSS descriptive statistics analysed quantitative data. To analyse qualitative data, content analysis was performed. The poll found that 95.2% of respondents thought that radio helps Rwanda's economy, while 92.1% said Huguka Radio does. In particular, 93.3% of respondents believed Huguka Radio promotes agriculture and farming, 94.9 % human rights, and 84.7 % health. The research also revealed that Huguka Radio promotes socio-economic development through rural forums, accessible language, and community debates. Due to financial constraints, Huguka Radio struggled to promote socioeconomic development. Some respondents noted that this issue limits equipment, professional journalists to work on contract, radio journalists' consistency, and time and area to reach people, especially in rural areas where many Rwandans live. Huguka Radio should collaborate with other broadcasters and keep engaging socio-economic development partners. After this investigation, the researcher suggested other research subjects, including Financial inability of radio and socio-economic growth in Rwanda; and cooperation with government institutions.

Dampak Perkembangan Podcast serta Penyebab Berkurangnya Peminat Radio Tradisional

The development of technology and information has been proven by the emergence of new media that is increasingly massive. One of them is podcasts, digital audio documents uploaded online to be shared with the public. Podcasts are considered an alternative to radio, and in 2016, Nielsen predicted that 2020 would be the beginning of a "new golden age of audio". This prediction has proven to be true, with the number of podcast listeners in Indonesia tripling in 2020. In April 2022, Indonesia even ranked second as the country with the most podcast listeners in the world. However, the increasingly dominant development of podcasts has actually had an impact on the decline in interest and listeners of traditional radio. In this regard, researchers will investigate the impact of the development of podcasts on traditional radio, as well as the causes of decreased interest in traditional radio, especially in Indonesia.

The development and validation of a nomogram-based risk prediction model for mortality among older adults

ObjectiveThis research aims to construct and authenticate a comprehensive predictive model for all-cause mortality, based on a multifaceted array of risk factors. MethodsThe derivation cohort for this study was the Chinese Longitudinal Healthy Longevity Survey (CLHLS), while the Healthy Ageing and Biomarkers Cohort Study (HABCS) and the China Health and Retirement Longitudinal Study (CHARLS) were used as validation cohorts. Risk factors were filtered using lasso regression, and predictive factors were determined using net reclassification improvement. Cox proportional hazards models were employed to establish the mortality risk prediction equations, and the model's fit was evaluated using a discrimination concordance index (C-index). To evaluate the internal consistency of discrimination and calibration, a 10x10 cross-validation technique was employed. Calibration plots were generated to compare predicted probabilities with observed probabilities. The prediction ability of the equations was demonstrated using nomogram. ResultsThe CLHLS (mean age 88.08, n = 37074) recorded 28158 deaths (179683 person-years) throughout the course of an 8–20 year follow-up period. Additionally, there were 1384 deaths in the HABCS (mean age 86.74, n = 2552), and 1221 deaths in the CHARLS (mean age 72.48, n = 4794). The final all-cause mortality model incorporated demographic characteristics like age, sex, and current marital status, as well as functional status indicators including cognitive function and activities of daily living. Additionally, lifestyle factors like past smoking condition and leisure activities including housework, television viewing or radio listening, and gardening work were included. The C-index for the derivation cohort was 0.728 (95% CI: 0.724–0.732), while the external validation results for the CHARS and HABCS cohorts were 0.761 (95% CI: 0.749–0.773) and 0.713 (95% CI: 0.697–0.729), respectively. ConclusionThis study introduces a reliable, validated, and acceptable mortality risk predictor for older adults in China. These predictive factors have potential applications in public health policy and clinical practice.

Exploring the Radio Listening Habits and Preferences of Working Women in Oman: A Study on Uses and Gratifications

This study investigates the radio usage patterns, habits, and motivations of working Omani women, focusing on the gratifications they seek. The research employed a questionnaire to gather data from 362 female workers in Muscat Governorate. The findings revealed that Omani women in Muscat Governorate selectively listen to the radio, with a preference for music programs and songs, including those from foreign radio stations. The primary motives for radio listening were "getting acquainted with the road," "amusement and entertainment," and "learning about local and international events." Additionally, the study highlighted that the most significant gratifications were related to gaining information and staying informed. The results also indicated that Omani working women tend to interact minimally with radio content, with a preference for using social media platforms when they do engage. These findings contribute to a deeper understanding of the radio usage behavior of working Omani women and the gratifications they derive from it. Keywords: Motivations, patterns, habits, uses, gratifications, Omani working women, Oman, radio stations.

Mandiri FM Cilegon Radio Broadcasting Management Strategy in Attracting Listeners' Interest in The Nyenyore Program

Nyenyore is one of the broadcast programs on Radio Mandiri FM Cilegon. This program provides musical entertainment and information about community activities in the afternoon. However, this program is relatively new, this makes it difficult for Radio Mandiri FM to get listeners due to the decreasing intensity of conventional radio listeners and other private radio broadcasting institutions that have long broadcast primetime programs. To overcome this, proper management of radio broadcasting is needed so that the jam program can be packaged properly. This study uses a post-positivist paradigm through a qualitative approach using the case study method, because it will explore the performance of human resources in broadcasting management. This study uses interview data collection techniques, observation and documentation. The results of this study indicate the stages of planning, organizing, directing and giving influence and supervision carried out by broadcasting management in managing the Nyenyore program.

Driver behavior while using Level 2 vehicle automation: a hybrid naturalistic study

Vehicle automation is becoming more prevalent. Understanding how drivers use this technology and its safety implications is crucial. In a 6–8 week naturalistic study, we leveraged a hybrid naturalistic driving research design to evaluate driver behavior with Level 2 vehicle automation, incorporating unique naturalistic and experimental control conditions. Our investigation covered four main areas: automation usage, system warnings, driving demand, and driver arousal, as well as secondary task engagement. While on the interstate, drivers were advised to engage Level 2 automation whenever they deemed it safe, and they complied by using it over 70% of the time. Interestingly, the frequency of system warnings increased with prolonged use, suggesting an evolving relationship between drivers and the automation features. Our data also revealed that drivers were discerning in their use of automation, opting for manual control under high driving demand conditions. Contrary to common safety concerns, our data indicated no significant rise in driver fatigue or fidgeting when using automation, compared to a control condition. Additionally, observed patterns of engagement in secondary tasks like radio listening and text messaging challenge existing assumptions about automation leading to dangerous driver distraction. Overall, our findings provide new insights into the conditions under which drivers opt to use automation and reveal a nuanced behavioral profile that emerges when automation is in use.