Influence of Digital Media on Radio’s Public Discourse: A Case Study of Gagasi FM and Ukhozi FM

Abstract

This article examined the effects of digital media on radio's role in public discourse and civic engagement in South Africa. The study combined a review of existing literature with empirical research using in-depth interviews with 10 participants that included radio producers and listeners from radio stations that have Zulu as their broadcast language (five radio producers from Ukhozi FM and Gagasi FM and five listeners from Durban, South Africa). Two key questions were asked: (1) How has the growth of digital media affected radio's traditional role as the most popular platform for public discussion and civic engagement in South Africa? and (2) How do audiences engage with radio programming that utilises digital media during its discussion programmes, and what factors influence their preferences for one platform over another regarding accessing public discourse and civic engagement? The article argues that while radio remains a dominant platform for public discourse and civic engagement in South Africa, its role has been transformed by the rise of digital media. These platforms have allowed for more civic engagement opportunities and expanded the scope and accessibility of public discourse in a country where such opportunities were once restricted. The study's findings have important implications for radio broadcasters, policymakers, and scholars seeking to understand the changing dynamics of the public sphere in the digital age. Overall, this study highlights the importance of considering the impact of digital media on traditional media platforms such as radio, especially in countries undergoing significant political and social change.