Radio Listeners Research Articles

Eksistensi Radio: Tantangan dan Peluang di Era Digital dan Post-Pandemic COVID-19 (Sebuah Pendekatan dengan Metode Tinjauan Literatur Sistematik)

Radio became an actor in the development of digitalization of technology, which began with the arrival of the internet. The existence of radio is questioned during the emergence of internet-based technology, one of which is due to the view that sees radio as something old-fashioned and difficult to adapt to changing times. However, the fact is that radio today still continues to survive even during the COVID-19 pandemic, radio listeners globally and in Indonesia have increased. This is a turning point in the rise of radio listeners. This paper looks at how radio can maintain its existence and what the radio industry should do in the midst of the digital era and after the COVID-19 pandemic by using a systematic literature review (SLR) with the Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. This approach is carried out by looking at, analyzing and comparing a number of studies from international journals that have been published and related to the topic discussed. The results show that radio still has a future, both public and community radio. Radio still has a great opportunity to continue to grow. The study used in this paper shows that radio still has a bright future if it emphasizes the quality of programs and the affordability of media technology.

Edukasi Melalui Media Massa Radio Republik Indonesia ‘Do And Don’t Before And After Caesarean Birth’

The growing trend of cesarean section (SC) operations has drawn international attention. Understanding the risks and benefits of SC surgery will enable health workers to provide the right advice to facilitate patients and their families in the preparation for and care following SC. The program's collaboration partner is the Salimah in Banyumas Regency. The goal is for the community, particularly expectant mothers and mothers, to understand what can and cannot be done before and after SC delivery, as well as what is excluded or prohibited. The program method uses live on-air interactive discussion lectures at PRO 1 RRI Purwokerto with participants, namely radio listeners in the Banyumas area, with the main target being expectant mothers and pregnant women. The program activities are carried out on Thursday, March 2, 2023. Providing education via radio according to a predetermined schedule with the stages of the first session opening by the host and introduction of the speakers, the second session of material presentation, and the third session of question and answer or discussion with listeners, which is closed with a conclusion by the host. The conclusion of this program activity is the increased knowledge of the general public among those who listen to Pro 1 RRI Purwokerto in terms of women's health related to SC deliveries as well as myths and facts about childbirth. As seen from the variety of questions asked, listeners show enthusiasm for asking questions. It is recommended that health education programs through radio be sustainable.

Radio and Music Listening Practices in Colonial Mozambique: The Goan Experience

ABSTRACT In this article, I explore the role of radio and music listening practices in re-signifying the imperial identities of the population of Goan origin, who were either born in or migrated to colonial Mozambique. Apart from relying on archival research and interviews with radio professionals and other relevant informants, I also draw on 11 in-depth interviews with Portuguese and Mozambicans of Goan origin who have lived in colonial Mozambique for ten or more years, both men and women. Alongside the biographical method, I also examine my interlocutors’ relationship with several forms of media to investigate their past practices of radio reception and music listening. I articulate Nick Couldry’s framework of media as practice with Elizabeth Bird’s approach to the historical audience to understand my interlocutors’ memories of radio and sound reception as part of a broader set of social and cultural practices through which their imperial identities are reconstructed. The research results suggest that my interlocutors’ past radio and music listening practices contributed to both reproducing and discontinuing their parents’ socio-cultural practices brought with them when they migrated from Goa to Mozambique. Additionally, such practices enabled the construction of different ambivalent forms of Goan-ness in colonial Mozambique, hence across different spaces of the empire.

Under the Radar: Tracking Western Radio Listeners in the Soviet Union by R. Eugene Parta (review)

Under the Radar: Tracking Western Radio Listeners in the Soviet Union by R. Eugene Parta (review)

Digital Diversification to Expand the Indonesian Radio Industry: A Case Study of PRFM, Delta, and Dahlia Stations

Digitization has made radio stations the business of news portals, global aggregator platforms, programmed journalism or algorithm journalism. How does the radio broadcasting business retain an audience and grow listeners across borders via Facebook, Twitter, Instagram, Youtube, TikTok, WhatsApp and Website? How does the radio broadcasting business disseminate information and promotions more intimately, personally and widely? How the radio broadcasting business is accessible to audiences, fun and mobile: pocketable, openable on mobile phones, computers, iPads and more? How do listeners interact and communicate anytime and anywhere? The answer is digitalization that has changed radio technology, social culture, economy and generations. These changes affect the management, production, distribution, and reception of radio broadcast listeners. The governance of the radio broadcasting business has been mandated, commissioned, and inspired by a unique public service. This research uses a "Case Study", and Single Multi-Level Case Analysis, to confirm the theoretical proposition, of digitalization technology, in practice communication technology, which is used to develop radio broadcasting governance. How is the digitization of radio broadcasting governance used as an information technology tool, as a tool for developing marketing, and as a tool for information business diversification? Qualitative data were coded from observations, open interviews, Focus Group Discussions, and detailed documents to assess the views and experience of digitizing radio broadcast managers in managerial and business development. Keywords: Digitization, digitalization, diversification, business, radio broadcast.

Communication Strategy of Broadcaster through Visual Radio Broadcasting

The purpose of this study is to examine the various strategies used by RRI NET broadcasters in increasing and attracting the interest of radio listeners and viewers, especially in the Entertainment Zone channel through a visual radio broadcast model. The research approach used in this study is a qualitative research using the case study method. The data collection methods used, both for primary and secondary data include observation, interviews, documentation studies and focus group discussions. In collecting primary data, the researcher took from observations and interviews with sources directly on Radio RRI Jakarta, as well as by utilizing secondary data that can be accessed by various modes of information related to entertainment zones via RRI NET broadcasts. The data analysis technique used in this study is a simple data reduction technique to obtain a high level of data accuracy and trust. The results of this study state that the increase in interest and the number of listeners streaming on the Entertainment Zone radio visual channel is due to the presentation of interesting content and in line with current trends among young people. In addition, several specific strategies carried out by broadcasters in the Entertainment Zone channel include: implementing all the elements of effective communication of the Lasswell model, forming air personality and attractive broadcast styles, as well as understanding broadcast concepts and being selective in choosing sources according to the needs/desires of listeners channel Entertainment Zone.

ANALYSIS OF THE LEVEL OF SATISFACTION OF LISTENERS OF RADIO DEHASEN 88.5 FM (Descriptive Study of Dehasen University Students Bengkulu)

Radio listeners are increasingly selective in choosing radio broadcast programs, so that the number of radio listeners is decreasing, plus the presence of other media causes a lack of listener interest in listening to radio. This is a problem for radio station managers such as Radio Dehasen 88.5 FM which is under the auspices of Dehasen University Bengkulu. The purpose of this study was to find out how much the level of listener satisfaction on Radio Dehasen 88.5 FM, especially among students at Dehasen University Bengkulu. This study uses the Uses and Gratification Theory which focuses on the use of media (uses) to get satisfaction (gratification). This research is a quantitative research with the method used is survey. The sample in this study amounted to 98 people. From the results of this study it can be seen that the intensity of listening to the radio by listeners of Dehasen 88.5 FM Radio is as much as 30.4% listening to the radio for 10-45 minutes, 53.6% listening for 46-90 minutes, 8.9% listening for 91-135 minutes, and 7.1% listened for 135-180. The Uses and Gratification theory shows that the main problem is not how the media changes audience attitudes and behavior, but how the media fulfills the personal and social needs of audiences. This study wants to know whether listening to the radio can fulfill listener satisfaction, namely information satisfaction, personal identity satisfaction, social interaction satisfaction, and entertainment satisfaction. These indicators are used to measure listener satisfaction in listening to the radio. Based on the average results of the research, the listener satisfaction level of Dehasen 88.5 FM Radio is in the Fairly Satisfied category with a percentage score of 49.324%. With these findings, it is hoped that it can provide input for the managers of Dehasen 88.5 FM Radio to further improve the quality of radio delivery that is tailored to listeners' interests and what things can satisfy these listeners so that Dehasen 88.5 FM Radio can continue to exist in the future and be able to compete with other radio stations.

The purpose of radio and how it supports older adults' wellbeing

In Australia today, radio continues to draw large audiences, with high engagement among older adults. This research investigated how radio personnel and listeners regard the purpose of radio, and further how engaging with radio is perceived to influence listener wellbeing. Thematic analysis of semi-structured interviews with radio personnel (N = 16) and focus groups with older adult listeners (N = 32) suggest that the purpose of radio is to stay informed (e.g., news and information), for entertainment (e.g., music), and for perceived social purposes (e.g., communion, social connection, company, and companionship). Findings indicate there are implicit and explicit ways in which radio facilitates the wellbeing of their listenership. Explicitly, radio promotes mental health through broadcasts and programming, as well as exploiting the medium of radio as a public service for the community to call and rely on. Participants implicitly indicated that radio acts as a surrogate friend in their home; someone to keep them company and encourage connection to their greater community. Broadly, perceived relationships with radio programs and individual presenters, built and sustained over time through repeating listening, underpin the radio's ability to support listener wellbeing. These findings have implications for broadcasting practices as well as future work concerning how the radio might be used as a widely accessible tool for promoting quality of older life.

Broadcasting party information: Can the introduction of community radio reduce the effective number of parties?

The introduction of a more majoritarian electoral system is expected to result in the consolidation of a party system as predicted by institutionalists. However, voters must have information on party viability and be able to coordinate with other voters within a constituency for an electoral system reform to have the expected outcome. I argue that the introduction of independent local radio frequencies can promote party consolidation by enabling coordination on viable candidates because of better information that becomes common knowledge. The effective number of parties (ENEP) is expected to be lower in constituencies where a larger proportion of voters listen to local radio. To test this hypothesis, access to television signals is used as an instrument for radio listening behavior to address potential reverse causality. Using 2SLS, I find that an increase in one standard deviation in regular radio listening is associated with a decrease of 0.42 ENEP in Thailand.

The birth of noise in modern China: Radio, amateur engineering, and the sonic network

This article argues that noise was born in modern China with the advent of radio and radio broadcasting. The media specificity of radio required that any radio listener must be an acoustic engineer to some extent, dealing with “noise current,” “tunable hum,” and “interference” before tuning into the desired radio program. This novel experience of listening as engineering gave rise to a new conceptualization of noise not merely as unpleasant sounds (the music-noise dichotomy), but also in terms of modern information technology (the signal-noise dichotomy). Integrating both modes of understanding noise, this article further suggests that the affordable radio sets and the public-oriented radio broadcasting together constituted an unprecedented sonic network, one that transmitted heterogenous sonic information from all over the world back home and at the same time deprived of any individual’s agency in deciding what to listen to. Living in this sonic network, one’s body-mind had to function as if it were a radio set, exposed to overwhelming information streams and trying to filter out noise as both disturbing signals and undesired contents. Radio noise is therefore symptomatic of the most fundamental dilemma China was facing in an era of global modernity, national crisis, and information explosion.

Implementasi Media Periklanan Pada Horison Bogor Icon Hotel

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered.
 The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel,
 This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022.
 Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.

Enhancing Listeners’ Social Well-Being through Radio Listening: A Qualitative Study Among Klang Valley Radio Listeners

Radio has been known as one of the oldest forms of mass communication. It has served its purpose of entertaining and informing people for decades. With the advancement of technology, audiences now have more ways to access an increasing amount of information. However, radio continues to play an important role in today's world. Radio is about more than just announcers, news, and music. Radio is about companionship and connecting emotionally with the listener. Previous research discovered that radio has a significant impact on people's lives. Thus, this research aims to comprehend people's preferences for listening to Astro radio stations in the current environment. Besides, it aims to explore the impact of streaming on listeners’ listening experiences. This research employed a qualitative research method using focus group discussion. Thirty ASTRO radio listeners were recruited based on criteria including age, radio channel preference, and SYOK app usage. This research is expected to discover the radio listeners’ motivations for listening to ASTRO Radio channels, understand the impact of the SYOK app in influencing their preference towards radio listening, and discover the role of radio content in enhancing the listeners’ well-being. It is expected that the research findings obtained from the focus group discussion can provide some recommendations to improve the radio content and the SYOK app content. Keywords: Focus group discussion, radio listening, listeners, social well-being, segment.

Everyday peace in a ‘post‐conflict’ African metropolis: Radio encounters, indeterminacy, fugitivity

AbstractDrawing on the ethnography of a multi‐ethnic local radio listeners' club in post‐war Abidjan, Côte d'Ivoire, the article provides an original account of everyday peace in an African metropolis. It bridges peace geographies and African urban studies to document the informal and often invisibilised practices through which residents re‐make the city in the wake of war. In doing so, the article expands existing understandings of everyday peace while reaffirming the concept's radical, decolonial proposition: to seek peace in subaltern lifeworlds, rather than in institutional and interventionist programmes that too often reproduce violent power asymmetries. Through the story of the UFARA listeners' club, emerging out of radio encounters, the article shows how everyday peace articulates a response to different forms of conjunctural and structural violence, including precarity and territorial control. It also points to indeterminacy and fugitivity as lived, affective and political figurations of peace which, while eschewing the trappings of resistance, nonetheless point to the need to imagine peace otherwise.

Audience listenership of FM radio: A case study of rural development in Northern Ghana

The quest for effective strategies for rural development continues to be a challenge for policymakers in sub-Saharan Africa and their development partners. Communication development strategies executed using FM stations have emerged as a promising tool as a result of the medium being the most popular source of information among rural dwellers in the region. Thus, this research explores the efficacy of FM radio in rural development by examining the listening patterns of residents and the benefits of such listenership to the lives of inhabitants of the Tamale metropolitan area. This is achieved via a quantitative analysis of surveys of about 400 residents of the Tamale metropolis. The study rejects the perception that FM radio programs in Ghana are mostly entertainment driven and are purveyors of light news. By putting searchlight on the motivations of radio listeners, the study finds that FM radio is the most reliable and trusted source of development information because of the ease, convenience and low cost of listening for listeners, and because programming is mostly in local languages. The study establishes that FM radio is the main source of information on agriculture, education and health in rural communities thereby contributing to rural development. Listeners’ participations in radio phone-in programs were highly rated for fostering audience motivation and agency. However, some challenges emerged. Listenership of FM stations was disproportionately male; there were complaints that radio programs were too “urban”; programming lacked innovation; and the timing of programs was poor. Based on these findings, the study recommends that FM radio stations should employ media professionals to conduct effective audience analysis to gain a grounded understanding of audience radio use if they are to develop the right programming timing to reach a greater audience of rural residents.

PERSEPSI PENDENGAR TERHADAP BERITA PENDIDIKAN PADA PROGRAM SIARAN SORE RADIO MADAMA 87.7 FM

Perception is the act of compiling, recognizing, and interpreting sensory information in order to provide an overview and understanding of the environment. This research is aimed to determine the listener's perception of educational news on the Madama radio afternoon broadcast program. The data collection used primary data obtained from in-depth interviews with Madama radio listeners who are still students and college students. The results of these interviews had been validated with several theories in this research in the form of expert opinions and the results of previous studies. The results showed that the listener's perception of educational news on the Madama radio afternoon broadcast program was the result of research showing the reality that most listeners liked the educational news on the Madama radio afternoon broadcast program, either from students or college students. With what the researchers have done in the field, listeners' perceptions of educational news on the afternoon broadcast program tend to like the news, although out of the five informants there are still those who think that they rarely listen to the radio.

Reclaiming the Airwaves: Exploring the Motivations for FM Radio Listening during COVID-19

ABSTRACT Guided by the uses and gratifications theory, the current study examines the motivations behind FM radio listenership during the COVID-19 pandemic. A survey was conducted among 410 FM radio users from India. The result identified six motivations behind FM radio listenership, i.e., Information seeking, Relaxing-entertainment, Diversion, Companionship, Convenient multitasking, and Passing time. The study observed significant age and gender differences among the motivations behind FM radio listenership. All motivations, except passing time, were significant predictors of FM radio listenership. When convenient-multitasking, companionship, and diversion positively predicted listeners’ affinity toward FM radio. The information-seeking motive negatively predicted the affinity. Information seeking, relaxing- entertainment and diversion positively predicted satisfaction with FM Radio. The theoretical and practical implications of the study were also discussed.

Эмоциональная оценка звуков окружающей среды студентами творческих профессий

Background. The present-day mass media and cinema specialists do not pay much attention to the environmental sounds for the effect of creation and putting the viewers and radio listeners into the appropriate emotional atmosphere during the film dubbing and cultural events scoring. Each acoustic event has a specific range and type of emotional impact on people, i.e. each separate sound has a different sort of influence on human beings and brings out specific emotions. Therefore, we come up with an idea that each acoustic event can be classified from the point of view of its emotional impact on human beings by the type and the kind of sentiment. Objective. The aim is to study and analyze the features of the affective evaluation of the environmental sounds by the students of the creative professions. Sample. The pilot study involved 69 students of the Russian Institute of Theatre Arts — GITIS (acting faculty, ballet master faculty and musical theater faculty), of which 26 (38%) were boys and 43 (62%) were girls. 710 verbal units have been encrypted. Methods. The study participants have recorded the environmental sounds that have brought out different kinds of basic emotions in themselves such as guilt, anger, interest, disgust, sadness, scorn, joy, fear, shame, surprise. The audio-record also included the participant’s comments concerning the date and time, sound source and the reasons for the emotions’ uprise. Later on the received data were transformed into text and processed with the procedures of inductive and frequency analysis. Results. The results of the frequency analysis revealed the groups of the environmental sounds bringing out the basic emotions from the point of view of the students of the creative professions. Guilt was brought out by the sounds expressing the complaints against you from other people; anger and scorn were evoked by the sounds made by the person who intentionally breaks the rules of social behavior; interest and sadness were aroused with the sounds of musical instruments, music and speech; disgust was brought out by the physiological sounds of other people, and shame was evoked by the sounds of one’s own physiological sounds; fear arose with sudden shrilling sounds; surprise was brought out by the sounds giving us a notice about some new piece of information. Conclusion. The results of the frequency analysis confirm that the environmental sounds can help in modeling different kinds of emotional impact.

Voice game and discrepancies in the use of artificial intelligence

The culture and creative industries segment also includes audio literary and dramatic content, i.e. radio plays. In attempting to analyse the benefits and handicaps of AI’s input into the process of radio play production, we start from the assumption of possible positive influences on forms of sound design, but also from comments on the problematic level of emotion in the performance component of the production. The stage of development of artificial intelligence in Slovak linguistic conditions does not yet allow for a generalizing view of the potential of artificial intelligence in saturating such functions of a radio play as developing associations, imagination and fantasy in the mind of the recipient, the radio listener. The positive effects of artificial intelligence on radio play can be projected on the basis of the qualitative parameters of the auditory perception generated by it and the ability to construct a parallel, virtual world achieved by digital audio means. We provide examples of AI inputs to the radio play segment that work effectively with sound. We formulate assumptions about the success of AI in implementing radio play in a home language environment. As a result, we provide a deeper analysis of the current state-of-the-art and a reflection on the development of AI involved in the implementation of radio play.

Fidelidade e lealdade no rádio: uma visão de ouvintes catarinenses

Abstract This research sought to understand the reasons that lead a person to privilege a given radio broadcaster among competitors and other media. As a general objective, we had to analyze the factors that motivate a listener to be loyal to a certain radio station. The present investigation is exploratory and of a descriptive nature with a qualitative approach, sampling by intentionality before the analysis criteria of this study. The data were collected through in-depth interviews with listeners considered loyal by the broadcasters through a semi-structured script with open questions. As an analysis technique, content analysis was used. The factors that motivated the loyalty of the research radio listener were programming, radio announcer, bond, interactivity, and habit.

Эмоциональная природа интонационного взаимодействия с аудиторией на радиовещании

The purpose of the study is to substantiate the deep significance of archetypal intonation possibilities in the context of influencing the feelings of a mass radio audience and the formation of a general emotional state in the process of mastering the broadcast information. We consider the role of intonation against the background of the development of emotional intelligence theory, theory of creative industries and computer network technologies. We reveal the significance of the musical nature of intonation from the point of view of the implementation of the functions of informing and influencing in oral speech broadcasting media communication. The scientific novelty of the study lies in a new approach to understanding intonation as a speech-musical means of influencing the emotionally oriented perception of information by the mass audience of radio listeners. The importance of intonation of oral informational news texts is proved from the point of view of their effectiveness in mass media broadcasting communication.