Quantitative Strategic Planning Matrix Analysis Research Articles

Proposed Marketing Strategy to Increase Sales Turnover at Retail Store X Using SWOT and QSPM Analysis

Toko Retail X, a retail store, provides a variety of daily needs. The Southeast Sulawesi province's Baubau City is home to Toko Retail X, which was formed in 2010. Toko Retail X has been around recently. As a result of Toko Retail X's strategy of constantly adding new products, it is believed that the reduction in profitability results from a need for more knowledge about internal and external elements that affect the business environment. Several techniques were used in the study process, such as the QSPM (quantitative strategic planning matrix), SWOT strategy matrix, and analysis of Toko Retail X's internal and external elements. Toko Retail X's advantages and disadvantages are among the identified internal factors. Porter's Five Forces Model, Toko Retail X prospects and threats, and the IE matrix are among the external aspects identified to ascertain the company's current situation. The SWOT and QSPM strategy matrices will also be utilized to develop and choose corporate strategies. Toko Retail X's position in Region II, where this position signifies growth and build, is indicated by the research results. This means that the developed strategy can concentrate on product development to increase the applications of the product, market penetration to grow the existing businesses, and market development to reach new markets with our current products. The eleven options that make up the final approach have been given a ranking. Developing social media to showcase Toko Retail X's details and answer customer inquiries about the products they wish to purchase is the highest ranking.

Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis

The primary objective of this research is to develop strategies enabling Small and Medium Tourism Enterprises (SMTEs) to effectively navigate and actively participate in digital transformation and collaborative networks. Employing a qualitative methodology with the application of Quantitative Strategic Planning Matrix (QSPM) analysis, data for this study is gathered through direct observations and interviews involving stakeholders in the tourism industry, local government, village authorities, and tourism business associations such as PHRI (Persatuan Hotel dan Restoran Indonesia) and BPW (Badan Pariwisata Wisatawan). The key findings underscore the significance of (1) fostering a positive service reputation culture, (2) involving diverse stakeholders in establishing a sustainable tourism destination management system, and (3) reinforcing tourism promotion efforts through the strategic use of expanded digital media channels. The practical implications of this research extend to providing tangible guidance for SMTEs to actively enhance their services for tourists. The distinctive contributions of this study manifest in three key dimensions. Firstly, the introduction of the service reputation culture as an innovative approach supports the evolution of novel services in the tourism industry. Secondly, it addresses the underexplored research theme of SMTEs, filling a significant knowledge gap. Thirdly, the utilization of QSPM analysis in this study showcases originality, as this analytical method is rarely employed in analogous contexts. Consequently, this research contributes unprecedented insights to the strategic understanding of SMTEs within the realm of service reputation culture, paving the way for innovative and informed approaches in the tourism industry.

Collaborative Partnerships, Religious Reputation Culture, and Digital Tourism Promotion in Support of Halal Tourism Villages

This study focuses on two primary aspects of investigation. Firstly, it examines the digital methods that Small to Medium Tourism Enterprises (SMTEs) utilize and collaborative patterns with branding strategies to cultivate halal tourism villages. It employs a qualitative descriptive approach within the social phenomenology framework. Secondly, it identifies the most suitable alternative for SMTEs’ development using a Quantitative Strategic Planning Matrix (QSPM). The research concludes that enhancing SMTEs involves a multifaceted approach, including effective planning, digital transformation, fostering collaboration, and investing in halal-friendly infrastructure with standardization in halal certification. Through a qualitative approach and QSPM analysis, the study identifies strategic priorities like collaborative partnerships, religious reputation culture implementation, and digital tourism promotion as crucial strategies for SMTEs’ success. This research significantly contributes to the development of halal tourism enterprises by involving a unique context, employing less common methodology, and focusing on sustainable development. The limitations of this study pertain to the impact of uncontrollable external changes, while the future research agenda explores predictive modeling and regional comparisons to advance further the understanding of strategy outcomes in halal tourism development.

Strategic, Economic, and Potency Assessment of Sorghum (Sorghum bicolor L. Moench) Development in the Tidal Swamplands of Central Kalimantan, Indonesia

The potency and challenges of sorghum development in tidal swamplands in Indonesia have yet to be well studied. Thus, our study is the first to evaluate the land suitability, economic performance, and strategies for developing sorghum in the tidal swamplands in Central Kalimantan. We use the land suitability evaluation method, a gross margin and profit analysis, a break-even analysis, and a competitive analysis as the methods for assessing the potency and utilization of sorghum in this study. As a tool for decision-making, SWOT was also used, followed by a quantitative strategic planning matrix (QSPM) analysis. The results show that 578,511 ha of arable land is suitable for sorghum development. Economically, sorghum farming can generate IDR 12,894,000 per ha with a revenue-cost ratio of 1.72; the break-even price would be IDR 2447 per kg, around 42% lower than the current market price. Sorghum is also more competitive than cassava (Q = 0.76), sweet potato (Q = 0.58), and soybeans (Q = 0.61) and less competitive than maize (Q = 1.33). Based on the QSPM analysis, five alternative strategies were obtained for developing sorghum in tidal swamplands: (1) optimization of productivity; (2) improvement in the quality of human resources for farmers; (3) facilitation of partnership cooperation; (4) application of site-specific technology; and (5) optimization of waste utilization. These strategies show that the expansion of sorghum planting has potential in the tidal swamplands and economic value for the community.

Creative Industry Development Strategy for Innovation in East Java Province

These changes are considered to be despite having good skills, and supply chain managers still face challenges and regulations. Alterations in consumer attitudes today due to the pandemic are considered fast and unpredictable. The purpose of this study was to determine the elements that affect the effectiveness and viability of the creative industries for inventiveness in East Java Province. It is known that the plan of development does not only provide information, commodities available, money, and innovation, but also has the value of developing knowledge, knowing a map of strengths, and applying efficiency along with values. When deciding on different solutions, the SWOT analysis uses the Quantitative Strategic Planning Matrix (QSPM) method as a strategic focus analysis. Findings from the SWOT analysis produced five different approaches were considered, and the QSPM analysis was used to get the overall attractiveness scores. The analysis's findings give the highest total value on the importance of the availability of potential resources with a value of 15,862, second through sixth, respectively, namely the need to understand market changes quickly (14,840), build partnerships (14,646), standardized and sustainable products (14,123), and develop principles efficiency for competitiveness (12,288). The recommendations given are resource potential and quick response to market demand, in addition to the other three factors that must be considered in the development strategy for innovation in the creative industries.

Strategi Pengembangan Agroindustri Keripik Kulit Ikan Patin (Studi Kasus pada Rafin's Snack Kabupaten Pringsewu)

This study aims to analyze the development strategy of Pangasius skin chips agroindustry. The location of this research was determined with consideration of Rafin’s Snack is the largest chip agroindustry in Pajaresuk District and yet still has the potential to be developed. Respondents in this study consisted of various parties involved to the analysis of development strategy for the agroindustry, namely agroindustry owners, representatives of the Pringsewu District Fisheries Service, the Office of Cooperatives, SMEs, Industry and Trade of Pringsewu District, and a lecturer at the University of Lampung. Data was collected in January 2023. The analytical method used was SWOT analysis (Strength, Weakness, Opportunity, Threat) and QSPM (Quantitative Strategic Planning Matrix) analysis. The results showed that the main strength of Rafin's Snack Agroindustry is the availability of sufficient raw materials, the main weakness is limited capital, the main opportunity is wide market reach, the main threat is the change in people's tastes. The prioritized development strategies for Rafin's Snack Agroindustry are to do consumer research and to adapt by creating more flavors to the product, to use a cloud-based cashier application (point of sale) in making transactions, to use electronic word of mouth (eWOM) by using the services of influencers or key opinion leaders (KOL) for promoting product and improving brand awareness, to organize educational seminars in collaboration with universities (business goes to campus) to strengthen brand identity and build consumer trust, as well as to utilize production machine provided by the Pringsewu District Fisheries Service.

LANDSLIDE DISASTER RISK REDUCTION STRATEGY BASED ON COMMUNITY EMPOWERMENT (Case Study in Kuta Cot Glie District, Aceh Besar District)

Lamkleng Village, Kuta Cot Glie District, is located in the Selawah valley area of Aceh Besar, which is a landslide-prone area. So far there has been no effort to reduce disaster risk that has been carried out optimally. This study aims to obtain alternative strategies for reducing the risk of landslides based on community empowerment in Lamkleng Village, Kuta Cot Glie District, Aceh Besar. This research uses a qualitative approach (action research). In this study using a qualitative descriptive method, using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and using QSPM (Quantitative Strategic Planning Matrix) analysis. The results of this study are the social conditions of the people of Lamkleng Village, Kuta Cot Glie District, Aceh Besar as farmers and traders.

Rice commodity agribusiness development strategy in improving food security after the Covid-19 pandemic in Indonesia: Case study in Tulang Bawang Regency

Attention to food problems in Indonesia is considered very important, because food is the largest expenditure in the household. there are 104,242 heads of households who depend on rice farming and horticulture, and 137,309 elderly people aged 18–60 years who work as registered farmers in Tulang Bawang district. The rice commodity agribusiness development strategy is prepared based on external results and an internal evaluation matrix. This research aimed to determining the appropriate strategy for the development of rice commodity agribusiness in Tulang Bawang Regency in increasing food security after the Covid-19 pandemic. The methodology uses the location of the research was carried out in the Tulang Bawang Regency. The type of data used is primary and secondary data. The methodology is, using the EFE (External Factor Evaluation) and IFE (Internal Factor Evaluation) matrices. After that, a SWOT (Strength Weakness Opportunities Threats) QSPM (Quantitative Strategic Planning Matrix) analysis was carried out. Alternative the market penetration and development strategy undertaken is the intensification of rice farming; synergy between farmers, entrepreneurs and the government; strengthening regional food policies that are pro-farmers; revitalization of agricultural facilities and infrastructure.

Challenges and Prospects of Apple Cultivation in Himachal Pradesh

The present endeavour aims to ascertain the current status and recent challenges of apple cultivation in Kinnaur district, Himachal Pradesh and to explore the prospects by framing suitable strategies through quantitative SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) analysis. A total of 32 factors encompassing 20 internal [10 Strengths (S) and 10 Weakness (W)] and 12 external [6 Opportunities (O) and 6 Threats (T)] factors have been identified through empiric investigation and interaction with the stakeholders. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices have revealed that favourable agro-climatic conditions (S1, 3.60) and prevalence of diseases of the plants (W5, 3.6) are the most prioritised internal strength and weaknesses. At the same time, the establishment of adequate cold storage facilities (O5, 3.6) and recent changes in the prevailing climate (T1, 2.25) comprise the most concerning external opportunities and threats in the area, respectively. The results further reveal that implementing a well-managed gardening system and developing of infrastructural facilities (WT1, 124.7) may become the qualified alternative action plan to cope with the negative determinants. The establishment and expansion of apple orchard-based food processing units and tourism activities (SO2, 95%) may be considered the most suitable positive (SO) strategy to ensure further prosperity of apple production, which has been supported by most of the respondents. Adapting such a strategy will enrich the horticulture economy and promote the sustainable development of apple farming in the district.

Strategy for Strengthening Implementation of The Posyandu Program in theWork Area of Uptd Puskesmas Ii Health Department of Denpasar Utara District

The Sustainable Development Goals (SDGs) at ensuring a healthy lifeand promote well-being for all at all ages. In order to increase public access To quality health services, the World Health Organization introduced Primary Health Care. In Indonesia, the implementation of Primary Health Care was carried out based on community and community participation, namely Posyandu in every sub-district and village areas. This study at explore internal and external factors and to analyze strategies in the implementation of the Posyandu program. The research design used were qualitative and quantitative approaches where purposive sampling was applied to gathered the research subjects. The data was collected through a questionnaire, and then an Focus Group Discussion will be conducted. The data analysis used was theStrengths, Weaknesses, Opportunities, Threatsanalysis which followed by the Quantitative Strategic Planning Matrix analysis. The results showed that the internal and external position factors were in a strong position in the range of 3.00-4.00 which placed the implementation of posyandu in cell I in the internal and external matrix. The alternative strategy that gets the highest score is strategy 1 with a Total Attractive Score of 7.47. The conclusions from the results of the data analysis were: the dominant internal factor as a strength was the availability of cadres during the implementation of Posyandu should consist at least with 5 people, while the weakness found was that they did not have standard operating procedure for the implementation of Posyandu. External factors as the biggest challenges were choosing other health services, while as an opportunity was the policy of the central government by including Posyandu as one of the criteria for Puskesmas to be able to foster active Posyandu. The main priority strategy was to garner support from the business world and traditional leaders. The implication of this research was to socialize it to the business world and traditional leaders related to the Posyandu program to further garner support and cooperation.

Strategi Pengembangan Industri Kreatif Pariwisata Ramah Muslim Melalui SOAR Analysis dan Quantitative Strategic Planning Matrix (QSPM)

Halal tourism is one part of the halal industry ecosystem, realizing a world halal hub in 2024. This research supports the presentation of a Muslim-friendly tourism industry, especially in encouraging the improvement of the creative economy (sharia) in Indonesia, which is still relatively increasing but not too significant. Even though Muslim-friendly (halal industry) is not visited only by the Muslim community. his research focuses on discussing halal tourism and sharia economic development strategies as a reference in realizing the halal creative industry in Indonesia. The research method uses SOAR (Strength, Opportunity, Aspirations, Result) and QSPM (Quantitative Strategic Planning Matrix) analysis to determine strategic priorities in realizing the halal industry in the Muslim-friendly tourism sector. The results of the QSPM analysis lead to the optimization of human resources specifically targeting Muslim-friendly tourism expertise through selection, socialization and workshops/training related to functions, the eco-system of halal tourism through the stages on the road maps of halal tourism in Indonesia. through a system that has been formed, the halal certification process is accelerated through mentoring, certification of halal auditors and supervisors so that the form of halal quality products can be guaranteed, with the highest score of 2,4926.

A Market Development Business Strategy of Eco-Friendly Craft From Palm Oil Stand Waste in Rokan Hilir, Riau

This study aims to produce an analysis of the strategic position of the market development of the palm oil sticks waste craft industry and to determine an analysis of alternative strategies for the development of the palm-oil sticks waste craft market in Rokan Hilir Riau. This research method uses the QSPM (Quantitative Strategic Planning Matrix) method. The results of the QSPM analysis in this study to the formulation of alternative design strategies. Determine what, how, when, where and who runs QSPM. This study indicates that IFAS and EFAS are in the quadrant II position with coordinate values between 2.00 – 2.99. This position indicates that the palm-oil stick waste craft industry in Rokan Hilir Riau is positively strong. However, it faces significant challenges, so it must be managed with a market development strategy. While the results of the QSPM analysis show that the priority of alternative market development strategies is to increase the value of product uniqueness, product added value, knowledge capabilities, and craftsman skills. The industry is advised to increase its tactical strategy variations in demanding challenges. The business challenges are marketing, business network, technological innovation, and capital issues. The improvement of production facilities and infrastructure and increasing knowledge and skills of diversified processing artisans increase the unique value of the product and the added value of the product being more different than competitors. The research implications contribute to determining the market development strategy and theoretical implications related to the market development strategy concept. Keywords: business strategy, market development, QSPM, creative economy, ecofriendly

Promotion Strategy to Increase Room Occupancy during the Covid-19 Pandemic

ABSTRACT
 Purpose: The purpose of this research is to identify the suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic at Pramana Watu Kurung Resort Ubud, Bali, Indonesia.
 Research methods: Data collection methods used are participation observation, semi-structured interviews, documentation, and questionnaires. The questionnaire was distributed to 10 informants from the head of department who were determined by purposive sampling technique. Data analysis technique used is descriptive qualitative analysis, SWOT analysis, Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Internal-External Matrix (IE), SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM) analysis.
 Findings: The internal factors with IFAS score 2,71 and external factors with EFAS score 2,05 can be known if the current position of promotion strategy in cell V, which is in the growth and stability with horizontal integration. SWOT analysis resulted in 8 alternative promotion strategies with a suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic is to collaborate with competitors with the highest TAS (Total Attractive Score) value, 144.67 that obtained from QSPM analysis.
 Implication: Pramana Watu Kurung Resort Ubud must do collaborate with competitors as a suitable promotion strategy to increase room occupancy. The collaboration aims to create profits through sharing the resources of each company to reduce costs and create new innovations.
 
 Keywords: promotion strategy, room occupancy, Covid-19 pandemic.

Quantitative Strategic Planning Matrix (QSPM) in Determining Alternative Strategies for the Covid-19 Epidemic in the Food and Beverage Manufacturing Companies in Indonesia

The food and beverage industry is one of the manufacturing sectors relied upon to make a significant contribution to national economic growth. Since the beginning of 2020, the world has been shocked by the coronavirus outbreak that originated in China. The impact of Covid-19 has hit various aspects of human life, including the food and beverage industry. For this reason, stakeholders are expected to focus on formulating strategies for the Covid 19 Epidemic in manufacturing companies in the food and beverage sub-sector. This study aims to identify internal factors' strengths and weaknesses and external factors' opportunities and threats to determine alternative strategies for the covid 19 epidemic in manufacturing companies in the food and beverage sub-sector. This research is a qualitative descriptive study. It knows the right marketing strategy to develop the company based on a SWOT analysis. It knows the right alternative strategy based on QSPM analysis. This research was conducted at Nutrifood; Data were collected using observation, interview, and questionnaire techniques. Nutrifood Indonesia is in quadrant I, which means a company with high market growth and a solid competitive position; on the results of the SWOT matrix analysis with quantitative model analysis, an effective formulation, namely the SO strategy, uses strengths to take advantage of various opportunities (opportunities). The implementation of SO's strategy is to expand market share, maintain and improve service quality to customers and improve product quality. The results showed that the internal and external factors were processed using the SWOT matrix. Based on the results of using the QSPM method, the alternative strategy that is by current conditions is product development by increasing creativity

The International Spread of Chinese Kung-Fu

The international spread of Chinese Kung-Fu is of great significance to promote world sports cultural exchanges and increase world peace. Chinese Kung-Fu has a long history, extensiveness and profoundness. Chinese Kung-Fu advocates the concept of being soft and strong in fighting wisdom and pursuing peace, which is consistent with China’s image of advocating peaceful development. The international spread of Chinese Kung-Fu requires innovation. The global spread of competitive Kung-Fu based on western competitive concepts has expanded the scope and audience of Chinese Kung-Fu. Chinese Kung-Fu has been spread around the world, and Chinese Kung-Fu halls have been opened in countries such as the United States, the Philippines, Singapore and others. The international spread of Chinese Kung-Fu needs to continue to overcome some difficulties. The internationalization of Kung-Fu can not only enhance the sports and cultural exchanges among countries, but also enhance the friendship and understanding of people around the world, and improve people’s health. The study aimed to determine and analyze the internationalization of Chinese Kung-Fu. Specifically, it sought to answer the following questions: 1) What is the status of the internationalization of Chinese Kung-Fu as to the level of its: a. strength; b. weakness; c. opportunity and; d. threat? 2) What are the strategies of the internationalization of Chinese Kung-Fu in terms of: a) macro-strategic environment; and b) me so-strategic environment? 3) What combination of strategies is most effective in the internationalization of Chinese Kung-Fu based on the QSPM analysis model? The following are the major findings of the study: 1) The status of the internationalization of Chinese Kung-Fu as to level is high in terms of strengths and very high in terms of opportunities, weaknesses and threats. 2) The macro-strategic environment strategies in the Internationalization of Chinese Kung-Fu involve political stability, economic security, effective social communication and efficient use of advanced technology. In terms of meso-strategic environment, concerns are on competitive advantage, bargaining power of clients and threats of potential entrants. 3) Based on the Quantitative Strategic Planning Matrix (QSPM) model, the best strategy to use in the internationalization of Chinese Kung-Fu is the integration of its strengths and opportunities (SO) in the planning, marketing and implementation of tactics and approaches.

The Strategy of Nazir Development in Indonesia: A Qualitative Study

The purpose of this study is to identify the most important factors in determining current strategies for the development of Nazir in specific region of Indonesia and to examine how the internal and external states developing in that province. Two analyses were used in this research method: SWOT (Strength, Weakness, Opportunity, and Threats) and QSPM (Quantitative Strategic Planning Matrix). The number of respondents who filled out the questionnaire was 8 big institutional Nazir and 5 Waqf experts between September and January of 2021, respectively. The result of SWOT analysis is that Waqf institutions need to carry out WT (Weakness Threats) strategy, which is a defensive strategy. Meanwhile, the QSPM analysis discovered that the second strategy is the most priority one. Afterwards, at the conclusion of this study, the results of these particular studies as well as recommendation will be discussed.

ANALISIS STRATEGI PEMASARAN DENGAN METODE SWOT DAN QSPM INTEGRASI ANALYTIC HIERARCHY PROCESS DI COFFEE SHOP MOJA KITCHEN

This study aims to explain and formulate marketing alternatives that can be seen from the internal and external conditions in the Mojo Kitchen Coffee Shop Business at Jln Bhaskara No. 5 City of Surabaya. This research uses SWOT analysis (Strength, Weakness, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) using AHP Integration to Explain and Formulate Marketing Strategies. 5 City of Surabaya. Internal environmental analysis is used to get the strengths and weaknesses of the Mojo Kitchen Coffee Shop, and external environmental analysis is used to get opportunities and threats to the Mojo Kitchen Coffee Shop. From the results of the SWOT analysis (Strength, Weakness, Opportunities, Threats), there are two SO (Strength Opportunity) Strategies, Two WO Strategies (Weakness Opportunity), Two ST (Strength Threat) Strategies, and Two WT (Weaknes Threat) Strategies. From the results of the four strategies, one strategy that is more superior or prioritized is selected by performing a QSPM (Quantitative Strategic Planning Matrix) analysis. From the results of the QSPM analysis, it is found that one more strategy is prioritized based on the largest total value of attraction (TAS). The strategy that gets the largest total attractiveness value (TAS) is Staregi 3 providing more products than various other coffee shops with a total attractiveness value of 5,852.

FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ

Milk consumption in Indonesia is projected to increase by 4% annually. Responding to current conditions, PT XYZ as a powder milk producer in Indonesia must be able to increase sales volume. Currently, PT XYZ has 9 sales distribution areas. This research aims to analyze distribution strategy of PT XYZ 1) Analyze the distribution performance of PT XYZ in each distribution area; 2) Analyze internal and external factor are influencing the sales of PT XYZ; 3) Formulated distribution strategy for increase sales in PT XYZ. The methods used at this study were portfolio analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT, and Quantitative Strategic Planning Matrix (QSPM). Based on portfolio analysis, regions were located in four quadrants (regional 1, III, IV, and VI) were selected for further analysis. The four regions were analyzed by external and internal matrix, SWOT matrix and QSPM analysis. Then the best strategy was chosen in each region, regional I is to increase distribution density, the strategy chosen in regional III is to create a system related to product stock in branches. While in regional IV, namely increasing the availability of products in branches and in regional VI is strategy to increase the focus of distribution in medical branch (reduce return). Keywords: Powder Milk, Distribution, IFE, EFE, SWOT, QSPM

Business Development of Base Transceiver Station (BTS) Infrastructure Contractor PT. XYZ

The growth of BTS which is the main infrastructure in the implementation of telecommunications is needed for service and improvement of the quality of telecommunication networks, especially in pandemic times. The goal to be achieved In order to formulate the company's strategic planning to develop its business, information is needed about what business model is currently adopted by the company, what factors affect the company's current position in the market that will give rise to alternatives to the company's strategy, and what are the alternative strategies that are priority strategies and suitable for the current condition of PT. XYZ. The analysis method used is Business Model Canvas (BMC), Strength Weakness Opportunity Threat (SWOT) and Quantitative Strategic Planning Matrix (QSPM) Based on the results of the study, BMC told PT XYZ, that the business model of the company can still sustain its business operations but there are some slight shortcomings that need to be improved to maximize the elements that can increase profits from the company. The results of the analysis of strategy formulation and SWOT analysis resulted in seven alternative strategies. In the QSPM analysis, the main priority strategy is training and development human resources. Keywords: BMC, Business Operations, PT XYZ, QSPM, SWOT.

How is China\u2019s energy security affected by exogenous shocks? Evidence of China\u2013US trade dispute and COVID-19 pandemic

The trade dispute between China and the United States (US) since 2018 and the global COVID-19 pandemic since 2020 has significantly impacted China’s economic development. As China’s energy sources heavily depend on imports, its economic viability is becoming more and more risky. This study proposes a novel conceptual framework, involving macroeconomic, industrial and geopolitical factors, to evaluate China’s energy security as a major player in the trade dispute. This study also provides a comprehensive strategy for policymakers to make better decisions on reforming renewable energy patterns to guarantee energy security and achieve geopolitical advantages. The PESTEL (political, economic, social, technical, environmental and legislative) and SWOT (strengths, weaknesses, opportunities and threats) analytical methods are applied to evaluate the factors and attributes of China’s energy development and energy security in the current background. The China-US bipartite game reciprocity model and the QSPM (Quantitative Strategic Planning Matrix) analysis are conducted to assess which energy security strategy and policy are more suitable to deal with China-US trade dispute. To enhance energy security, China should diversify its energy supply chain, develop new sources of energy supply, advance the shale gas technology, popularise cleaner power-generation plants, increase nuclear-energy safety, introduce energy-conservation measures, promote alternative-energy vehicles, engage in international energy diplomacy, and rebuild international energy transaction and settlement systems.