Quality Of Tourism Services Research Articles

CHEER SPORTS AND CHEERLEADING

The authors consider animation and game tourism as one of the important areas of tourism. During the study, it was found out that animation and gaming activities are actively used in modern tourism. Due to the fact that the quality of tourist services is improving and the number of services is expanding, this area is actively advancing and its income is growing.

ANIMATION AND GAME TOURISM

The authors consider animation and game tourism as one of the important areas of tourism. During the study, it was found out that animation and gaming activities are actively used in modern tourism. By improving the quality of tourist services and expanding the number of services (including animation and game tourism), the tourism services sector is actively developing and its income is growing

Crisis re-engineering of business processes as a modern method of ensuring the quality of tourist services

Methods. During the study of the specifics of the implementation of crisis reengineering of business processes in the field of tourism services, the following methods of scientific knowledge were applied: analysis and synthesis – when identifying actual methods, tools and measures for the implementation of crisis reengineering of business processes, in particular, taking into account the specifics of the field of tourism; structuring – when characterizing influencing factors, elements, characteristic features and problems of implementing crisis reengineering of business processes; comparison – when comparing approaches to defining the term of crisis reengineering of business processes of an enterprise. Results. The theoretical and methodological foundations of the implementation of business process reengineering were studied, scientific approaches to the definition of the term «crisis business process reengineering» were summarized. The main goals and tasks of crisis reengineering are characterized, the constituent elements of the process of its implementation at the enterprise are separated. The specifics of working with human resources in the process of crisis reengineering are highlighted. The factors affecting the success of the reengineering of business processes of the enterprise were studied, the threats and complications that arise in the process of reengineering were separated. The specific features of the functioning of business processes in the field of tourism are analyzed. Features and possible problems of crisis reengineering of business processes of enterprises in the tourism industry are characterized. Novelty. On the basis of the study of scientific and methodological approaches to the definition of the essence of the term “crisis reengineering of business processes”, a proper interpretation of this category was formed, which, unlike the existing ones, combines both domestic and foreign experience in studying the peculiarities of crisis reengineering. A single system of interrelated elements has been formed, which in the complex make up the main tasks of crisis reengineering of business processes. The basic principles and possible risks in the process of implementing crisis reengineering at enterprises in the tourism industry are separated. Practical value. The set of tools and measures proposed by the author for the successful implementation of crisis reengineering of business processes at an enterprise in the field of tourism takes into account the specific conditions of conducting economic activity in this industry and is a reliable basis for improving the quality of tourist services and strengthening the competitiveness of the enterprise.

RESEARCH ON THE DEVELOPMENT PROSPECTS OF UZBEKISTAN TOURISM MARKET ECONOMY

The purpose of this article is to deeply explore the future development prospects of Uzbekistan's tourism market economy. By collecting and analyzing a large amount of data, combined with relevant theories, it objectively describes and explains the potential, growth trend, competition pattern and future development path of the Uzbekistan tourism market. This study will use a mixed research method to obtain data through questionnaires, in-depth interviews and content analysis, and use statistical tools to analyze and interpret the data. The research results show that Uzbekistan's tourism market economy has great potential for development and will maintain a steady growth trend in the next few years. At the same time, the competition pattern will also change with the development of domestic and foreign markets. Although, the unique geographical environment and multicultural atmosphere have gradually attracted the attention of domestic and foreign tourists. However, due to the influence of various factors such as history, politics, and economy, the economic development of the tourism market in the country still faces many challenges. Therefore, in order to achieve the sustainable development of the tourism market economy, Uzbekistan needs to adopt a series of policy measures, including improving the quality of tourism services, strengthening the construction of tourism brands, and expanding the international market.

THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF THE TOURISM BUSINESS: PROSPECTS FOR DEVELOPMENT AND IMPACT ON THE COUNTRY'S ECONOMY

Digital tourism is becoming increasingly relevant due to global technological innovations and consumer behavior changes. Adaptation to the new realities caused by digital transformation requires in-depth study and analysis of both theoretical and practical aspects of this topic. The modern tourism industry is looking for ways of efficient use of digital technologies to ensure sustainable development and increase competitiveness. The study aims to analyze the impact of digital marketing on tourism development. Modern technologies and their application in the tourism sector are the subject of this research. The methodological framework is based on a combination of quantitative and qualitative methods. These methods allowed for a comprehensive analysis of the topic under the study. The paper revealed that the integration of digital tools can significantly improve the quality of tourism services and help to adapt to the changing needs of customers. The use of digital technologies in tourism fosters the creation of new business models, expansion of market presence, and optimization of customer interaction.

Innovative technologies for tourism development in the Carpathian region

The relevance of the study is due to the sharp increase in interest in the field of travel in the context of the development of modern technologies and the need to create innovative approaches to improve the service and safety of tourists. The purpose of this study is to analyse the concept of a “smart region” and identify strategies for integrating information technology in the travel industry to improve the service and safety of tourists in the region of Zakarpattia. The study used the methods of analysis, synthesis, generalization, deduction, and systematization to assess the needs of tourists and develop optimal solutions. The potential for integrating information technology into tourism in the “smart region” of Zakarpattia was studied. It is established that the creation of a tourist information platform with personalized recommendations and support for different languages and cultures can help increase the attractiveness of the region for tourists. In addition, the use of cross-platform solutions for the development of mobile applications will ensure that the platform is accessible to a diverse audience, regardless of their devices. An important aspect is the storage of information on the user's device and automatic synchronization with the server, which ensures continuous availability of the platform. The use of voice assistants and an inclusive interface will ensure convenient use of the platform for people with disabilities. The results of the study indicate the potential of information technology to improve the tourism industry and improve the quality of tourist services. The study confirms the importance of integrating technology to achieve strategic goals in tourism development and increase the competitiveness of Zakarpattia as a tourist destination. The introduction of innovative technological solutions can be a key factor in creating a “smart tourist space” that will provide convenience, safety, and pleasure for tourists. The practical significance of the study lies in the possibility of using its results to further improve the information and technological infrastructure of the tourism industry in the “smart region”, as well as the possibility of improving tourist services and increasing the competitiveness of the “smart region” by introducing an information technology platform

Game analysis of service quality evolution of online tourism supply chain under PPI participation

ABSTRACT While platform protection insurance (PPI) is extensively employed as an insurance policy in many sharing platforms, research on its influence on the tourism supply chain is lacking. At this point, the quality of online tourism services has taken the brunt of consumer complaints, and new solutions are desperately needed. So, would PPI's involvement increase the quality of online tourism services? In this paper, by constructing an online tourism supply chain consisting of a Tourism Supplier (TS), an Online Tourism agency (OTA), and consumers, we study the conditions of PPI introduction and its impact on online tourism service quality and analyze the behavioral decisions of online tourism supply chain subjects. The study found that in the tourism market with a small amount of demand change, OTA is more willing to introduce PPI, and TS is more inclined to improve service quality, which then lowers the service cost of TS and the level of disclosure of information, the stronger the willingness of OTA to introduce PPI, and the introduction of PPI in the lower PPI penetration rate of the tourism market has a more promotive effect on the TS with lower service cost.

ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ТУРИСТИЧНОГО БІЗНЕСУ УКРАЇНИ

The purpose of the article is to develop directions for improving the competitiveness of the tourism business in Ukraine and to analyze the problems that complicate the formation and development of strategic, socio-cultural potential and human capital. The main components of the tourism business, which includes a wide range of activities aimed at meeting the needs and wishes of tourists (tourist accommodation facilities, transportation services, travel agencies and tour operators, restaurants, cafes and other catering establishments, entertainment and cultural services, recreation and health services, shops and souvenir shops, etc), are highlighted. In the context of the war, Ukraine's tourism business faces several serious challenges that complicate the formation and development of its strategic potential: instability, deteriorating image, reduced investment, loss of infrastructure, and social and economic problems. The main negative factors affecting the formation and development of human capital, which is one of the key components of the tourism sector's success, are security, employee migration, lack of qualifications, decreased demand for labour, and the psychological state of employees. The socio-cultural potential has a particularly significant impact on the efficiency and competitiveness of the tourism business, as it reflects cultural values, readiness for change, and other aspects that may affect the perception and distribution of tourism products. The main problems of socio-cultural potential development include a decline in cultural activity, damage to historical and cultural monuments, loss of cultural heritage, a decline in cultural tourism, changes in cultural stereotypes, and a decrease in investment in cultural development. The main areas for improving the competitiveness of Ukraine's tourism business include the development of tourism infrastructure, improving the quality of tourism services, promoting Ukraine in the global tourism market, creating a favourable environment for tourism development, and developing new types of tourism. Solving these problems requires a comprehensive approach and joint efforts of the government, an international coalition, industry organizations and the public.

Improving the quality of tourist services

Improving the quality of tourist services

THE DETERMINANTS OF SERVICE QUALITY IN SKI TOURISM

Regarding the fact that skiing is the most popular winter sport in Europe, the aim of the paper was to analyse the main determinants of service quality in ski tourism.
 When defining the research process, it was noted that literature review has recognised significant studies dealing with the concept of ski tourism from different aspects such as tourist motivation to travel, ski tourism sustainability and clime change, marketing strategies or ski tourism infrastructure. However, there is a certain research gap in exploring the determinants of service quality in winter sports. Therefore, the main research question in this paper is to identify the significant factors that influence the service quality in ski tourism and affect tourist satisfaction levels.
 The research is based on a sample of 157 recreational skiers who visited the Republic of Serbia during winter seasons in years 2022 and 2023. In the interpretation and processing of data, descriptive statistics and t test were used. The findings indicated the diversity of ski tracks, landscape, nature and hospitality as the most significant determinants of service quality in ski tourism.

ASSESSMENT OF THE CURRENT SITUATION OF TOURISM DEVELOPMENT IN MANG DEN TOWN, KON PLONG DISTRICT, KON TUM PROVINCE, VIETNAM

This study surveyed 120 domestic tourists in Mang Den Town, using the convenience sampling method. The method used to analyze primary data was descriptive statistics. The research results have proposed six factors to evaluate the current situation of tourism development in Mang Den Town, Kon Plong District, Kon Tum Province, Vietnam including: (1) Quality of tourism services and tourism resources; (2) Perceived prices; (3) Human resources; (4) Security, order, and safety; (5) Quality of tourism services and tourism infrastructure; (6) and Tourism resources and perceived prices, in which "Human resources" is the factor that has the strongest impact on the current situations of tourism development in Mang Den Town. Through research results, the article has proposed some solutions to develop tourism in Mang Den Town more effectively in the future.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0080/a.php" alt="Hit counter" /></p>

Temporal Study of Trend Analysis of Tourism Flow in Kullu District, Himachal Pradesh from 2008-2022 and its Seasonality for Tourism Forecasting

Accelerating growth of the tourism industry in the Kullu district of Himachal Pradesh over the past decade, contributing substantially to the district economy, and creating employment opportunities for locals, attracts the attention of researchers to a greater extent. This research paper presents insights into tourism dynamism in the study area, spanning the period from 2008 to 2022. It mainly uses secondary data collected from various government departments, tourist records, and surveys to analyze the trend and seasonality of tourism and further explore their implications for tourism forecasting. The findings of the study reveal considerable fluctuations in tourist influx over an analyzed period which could be attributed to various economic, social, and climatic factors. Further research explores seasonality, including peak and off-peak seasons, and the factors responsible for them. Cartographical methods and statistical methods such as (simple average method, annual growth rate, and coefficient of determination) are used to quantify seasonality, propose a tourism forecasting model on the basis of the former, and further check the accuracy of the model. The results of the study help in understanding the tourism dynamism in Kullu district in a better way and provide valuable insights for the policymakers, tourism authorities, and local residents for developing various strategies to optimize tourism opportunities, manage the quality of tourism services, and ensure the development of the study area.

Map of brazilian tourism – Analysis of the criteria to include the municipality of Casserengue-PB

Tourism in Paraíba represents a potentiality, portrayed in natural attractions, strong cultural identity, relevant material and intangible heritage, as well as a hospitable and supportive people. But this tourism needs to be disseminated and promoted with emphasis on the appreciation and creativity of regional and local tourism. Given this context, it is proposed as a general objective to present a proposal for integrated tourism planning, participatory management and encourage the insertion of the municipality of Casserengue in the Brazilian Tourism Map. Data collection was bibliographic and through field research, from May to November 2020, with updates from January to April 2022. As a result, it was found that the insertion of the municipality in the Brazilian Tourism Map enables integrated planning and participatory management, as well as the development of an action plan for municipal management for the benefit of society. Therefore, the tourism planning proposed for Casserengue suggests a restructuring of infrastructure, public policies, as well as the valorization of local labor to offer quality tourism services or products and provide the economic and social development of the municipality.

Workshop on Tourism Service Quality for Tourist Satisfaction and Return Visits to Cikadu Tourism Village, Tanjung Lesung Buffer Zone

In the light of COVID-19 outbreak, the tourism industry has affected the most with a loss in visitor both in local and foreign. The popularity of village tourism has increased as it can significantly boost the local and regional economies. This study is a explatorary research with descriptive analysis approach takes the form of community service activity program that based on a penta-helix structure and featured a strategic steering stakeholder with the representatives from academics, volunteers, businesspeople, and local resident from Cikadu, Tanjung Lesung. This paper intend to identify the stakeholders involved and increase their knowledge towards penta-helix model in village to rbuild restart tourism. This study found that not all tourism stakeholders in Cikadu village aware of the penta-helix model due to a lack of synergy in maximizing their roles. However, the workshop program giving a positive response from tourism village stakeholder and they are capable using a cooperative strategy between the community and stakeholders to manage tourism during a pandemic. The Penta helix instilled both knowledge and a fervor for tourist village development in participants.

Analysis of ice and snow tourism service quality improvement strategy based on grey correlation model in the perspective of sharing economy

Abstract The evaluation model and index system of ice and snow tourism service quality are derived from this paper’s perceived evaluation of ice and snow tourism service quality. The TOPSIS ideal solution ranking method is improved using the entropy power method, and the entropy-TOPSIS-grey correlation model is jointly constructed to evaluate the ice and snow tourism service quality by introducing the grey correlation model. To verify the validity of the evaluation model, a quantitative analysis of the data was conducted through examples. The results show that the perception evaluation scores of transportation, tour, catering, shopping, accommodation and service are around 4, and the comprehensive posting progress of transportation, tour and catering are 0.623, 0.584 and 0.557, respectively. Thus, it indicates that the service quality of ice and snow tourism needs to be improved in various aspects, such as transportation, tours, and catering.

The effect of Korean medical tourism service quality on national image, medical tourism satisfaction and recommendation intention: focusing on Chinese tourists

The effect of Korean medical tourism service quality on national image, medical tourism satisfaction and recommendation intention: focusing on Chinese tourists

Leveraging Digital Transformation to Enhance Quality Tourism Services in Babylon City, Iraq

Leveraging Digital Transformation to Enhance Quality Tourism Services in Babylon City, Iraq

Systematization of tourist market development factors

The article analyzes the essence of the modern tourist market, reveals the dynamics of international tourist arrivals over the past decades, and establishes the leading countries and directions of the development of the tourist market in the world. The classification of influencing factors on the development of the tourist market is studied in detail and presented. Considerable recreational potential of Ukraine, favorable climatic conditions of the country, network of transport connections, cultural and religious heritage, developed hospitality industry, highly qualified staff with world-famous medical and ski resorts, and UNESCO World Heritage sites. It has been proven that during the time of independence, more than 20 million tourists visited the country every year, income from tourism was growing, and the number of tourists was even before the start of the global upheavals of recent years (COVID-19 and the full-scale terrorist war of the Russian Federation against Ukraine). It was found that today, tourism is the most profitable sphere of the world economy. This is evidenced by the development of the tourism sector in the country, which is determined by the tourist infrastructure and includes, first, tourism organizers (tour operators and travel agencies), as well as accelerated processes of informatization of society and the development of information and communication technologies, which in turn quite actively contribute to the development of international tourism. Segmentation of the tourist market was carried out, and recommendations for the future development of the tourist industry were offered. The relationship between exchange rates and consumer behavior on the market has been studied. It has been confirmed that the possibility of tourism demand is also closely related to legal norms concerning various spheres of life, not necessarily directly related to tourism. Among the legal, administrative, and organizational tools, it should be mentioned, first, decisions in the field of free time (paid vacations, weekly working hours, vacations for rehabilitation, the actual amount of free time). Developed a system of sports entertainment and active activity of friendly local organizations. Introduction. The modern tourism industry is one of the fastest-growing branches of the world economy and is considered both an independent type of economic activity and an interdisciplinary complex. In many countries and regions, tourism is the main source of income. Tourism is a significant source of job creation. The article aims to study the article is to research the disclosure of influencing factors on the development of the tourist market and to determine the trends of tourist flows in the conditions of the pandemic. The results. In general, there is an uneven development of international tourism in the countries of the world. The main reasons for this are the underdeveloped infrastructure of the tourism sphere and related service spheres, customs control difficulties and an unfavorable visa regime for foreign tourists, low investment activity in the tourism sphere, problems of the shadow economy, low professionalism of workers in the sphere of tourist services, insufficient level of quality of tourist services, economic and political destabilization, imperfect legal security of the industry. Under the conditions of solving these problems, the interest of international tourists will increase precisely in these countries, given the affordability of tourist services in them. World trends in international tourism make it possible to classify the tourism business as one of the most promising sectors of the economy. However, the world's tourism field develops unevenly and has regional characteristics. A developed tourist infrastructure contributes to the improvement of the country's attractiveness and competitiveness in the world, accelerates the processes of its integration into the world economy, and ensures the transition from an agrarian and industrial economy to the development of an economy based on the service sector. For the development of international tourism in a certain country, first, such conditions as a favorable climate, nature, historical and cultural heritage, developed hotel infrastructure and infrastructure of related industries, a high level of security, including from international terrorism, are needed; affordability of tourist services, national folklore, and cultural heritage, developed system of sports entertainment and active activity of friendly local organizations. But for the natural resource and cultural potential to be used to the maximum, significant investments in this area, highly professional personnel, proper state regulation, and stabilization of the macroeconomic situation are needed. The market model of the economy necessitates the improvement of the organizational and economic mechanism for the development of international tourism, which is associated with the intensification of this industry, increased competition on the world market, the development of new organizational forms of international tourism, increased capital mobility, and the expansion of market boundaries and business contacts. Keywords: tourism market, development, factors, factors, categorization, systematization, segmentation, market subjects, goods, services, demand, supply, income, costs, growth, pandemic.

Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications

PurposeThis study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a fundamental attribute of effective marketing strategy that consequently improves tourism service quality, as represented by service attractiveness.Design/methodology/approachIn the current study, data was collected from 313 tourism and hospitality firms. To test the model, this study applied structural equation modeling (SEM) to investigate the relationships among environmental strategy, SMC, supplier trust and service attractiveness in a mediation-moderation setting.FindingsThe results indicate that the multiple mediation effects of environmental strategy may indirectly influence tourist attractiveness through SMC and tourism services. The two-way moderating effects reveal that supplier trust and socialization strengthen the service attractiveness development process, while three-way interaction discovered that socialization and supplier trust positively moderate the relationships between tourism services and service attractiveness.Originality/valueSustainable strategy is a future trend for tourism business management; however, unknown to most is the role of marketing and environmental strategy in tourism business due to lack of integration with concepts in marketing strategy, with the multidimensionality of tourism services, and with the function of trust and socialization, critically undermining analyses of service attractiveness. This paper combines corporate sustainability and sustainability marketing methods to explore how an environmental strategy can improve tourism services and enhance a destination's attractiveness based on a mediation-moderation mechanism.

AN EVALUATION OF FACTORS AFFECTING TOURIST SATISFACTION WITH SERVICE QUALITY: CASE STUDY OF SAM MOUNTAIN NATIONAL TOURIST AREA IN AN GIANG PROVINCE, VIETNAM

This study was conducted at the National Tourist Area (NTA) of Sam Mountain in Chau Doc City, An Giang Province, Vietnam. The study surveyed 150 tourists using a questionnaire to assess the factors affecting visitor satisfaction with the quality of tourist services in the Sam Mountain NTA. The responses from the questionnaire were encoded and analyzed using Cronbach’s Alpha reliability coefficient, the EFA exploratory factor, and regression analysis using SPSS 26.0. The research results showed that out of the four studied factors: Labour, type, infrastructure and tourist environment, labour had the most significant impact on tourists’ satisfaction when visiting the Sam Mountain NTA. The study also found that environmental factors had the least impact on tourist satisfaction. Addressing this issue requires local authorities at all levels to work together to implement solutions to improve the quality of services and meet tourists’ satisfaction levels when coming to the Sam Mountain NTA.