Introduction. After Ukraine’s victory in the war, it will be necessary to build a new economy of the country, which will be stronger and more stable than before the war. For this, the quality of business processes and products must be high. The modern trend of the market economy: the product must be made in such a way, which is justified economically, ecologically and socially. In the conditions of the war and post-war reconstruction, ensuring high quality should become a national idea, which will allow the rapid recovery of Ukraine's economy. The purpose of the study is to justify the important role of improving the quality of business processes and products in the conditions of Industry 5.0 and the post-war reconstruction of Ukraine. Research methods. To obtain scientific results, the historical method, theoretical generalization, induction, deduction, analysis and synthesis were used in the research. Result. In the process of research, the development of approaches to quality management was considered in the historical aspect in the context of industrial revolutions. Industry 5.0 is a concept that seeks to combine human abilities, advanced technologies and care for the environment and bring them back into production. The processes of ensuring the high quality of the company's products, environmentalization of production, and digitization of activities play a decisive role in the transition of enterprises to the principles of Industry 5.0. The primary role is assigned to human resources. Success on the market, victory over competition and sustainable development can be achieved by enterprises that have ensured systematic quality management, which enables the production of high-quality, environmentally safe products in an ethical manner, and have also been able to green, digitize and humanize the process of designing, manufacturing and selling products that issued, or services provided. Quality 5.0 is a combination of comprehensive quality management with the concept of sustainable development, which is based on the trinity of economic, environmental and social spheres. Conclusions. For the post-war recovery of Ukraine's economy, the high quality of business processes and products should become a national idea. This will allow enterprises to switch to the principles of Industry 5.0. Quality management in the conditions of Industry 5.0 should be human-centered and eco-economic. Comprehensive quality management is being merged with methods of greening production and digitalization of activities, which makes it possible to produce high-quality products in a transparent and ethical way and meet the requirements of all stakeholders – consumers, shareholders and the company's own staff, state bodies and local communities. Keywords: Industry 5.0; quality; environmentalization; digitalization; human resources.
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