Purpose – Business processes have an open and dynamic character and are influenced by internal an external disturbances. Without an adequate use of feedback mechanisms, those processes become unstable and do not achieve the expected performance. The purpose of this paper is to face the challenge and to ensure a competitive quality level, a framework for entrepreneurial quality management is given. Design/methodology/approach – Using the method of analogy formation the transfer of cybernetic approaches to business processes is shown. Especially quality control loops are analysed in order to find appropriate solutions for their design and implementation in enterprises. Findings – As a core element of the paper an approach for the systematic implementation of control loops is given. This approach offers a framework and a description for an operative implementation of quality control loops for stable business processes. Originality/value – The idea to use closed quality control loops for the design of several processes is already known. Anyway, both a robust framework and a appropriate, sufficient and detailed description for an operative implementation is the new aspect and an important further development within the topic.