The article examines the influence of the main principles of total quality management (TQM) on the activities of enterprises. The article analyzes critical aspects of TQM, including customer orientation, involvement of all employees, process approach, systems approach to management, continuous improvement, evidence-based decision-making, and mutually beneficial relationships with suppliers. Implementing these principles is considered a strategic step to achieve high-quality standards, increase competitiveness, and satisfy customer needs. The article begins with the justification of the need to implement TQM in modern conditions of market competition, where the quality of products and services is one of the critical success factors. The role of management in forming a quality culture, the importance of involving all employees in the quality improvement process, and the creation of appropriate conditions for their motivation and training are described. The process approach to quality management, which includes identification, optimization, and monitoring of the main processes of the enterprise, is considered in detail. The advantages of a system approach, which helps enterprises to coordinate their actions better and achieve strategic goals, are described. Special attention is paid to continuous improvement, which is critical to competitiveness in a rapidly changing environment. Methods and tools used for continuous process improvement are discussed, as well as the importance of data-driven decision-making to minimize risk and improve management efficiency. The importance of mutually beneficial relations with suppliers, which contribute to improving the quality of products and services and ensure supply stability, is also analyzed. It is shown how long-term partnerships with suppliers can contribute to the overall success of the enterprise. The article presents examples of successful implementation of TQM at various enterprises, demonstrating the practical benefits of applying these principles. Specific outcomes achieved through TQM implementation include increased efficiency, reduced costs, improved product quality, and increased customer satisfaction. The article ends with conclusions about the importance and benefits of implementing the principles of total quality management for enterprises of various industries. It is emphasized that TQM is not only a quality improvement tool but also a strategic approach that contributes to the enterprise’s long-term success and sustainable development. Keywords: total quality management (TQM), principles of TQM, product quality, customer orientation, process approach, a systematic approach to management, quality management, increasing efficiency.