Purchase Decision Variable Research Articles

The impact of consumer reviews and ratings on purchase decisions on the Tokopedia marketplace in Indonesia

The rapid development of technology has caused a shift in consumer shopping behavior from offline to online around the world including in Indonesia, one of which is marked by the growth of e-commerce which has increased significantly. E-commerce Tokopedia is one of the largest e-commerce in Indonesia which provides a variety of features that are a source of information for consumers in determining the products that consumers will buy, one feature that is quite important is consumer reviews and ratings. The purpose of this study was to determine the effect of the variables of consumer reviews and ratings as independent variables on purchasing decisions as the dependent variable on the Tokopedia marketplace in Indonesia. This study used a survey method by distributing questionnaires to 130 respondents. The sample was taken using the purposive sampling technique, which is a sampling technique with criteria according to the researcher's determination. The analytical method used in this research is Multiple Linear Regression Analysis. The results showed that the variables of consumer reviews and judgments had a suggestive effect on the purchasing decision variable.

Hubungan Brand Awareness Dalam Menentukan Keputusan Pembelian di Coffee Shop Teras Muzaka Lubuk Basung

Teras Muzaka Lubuk Basung coffee shop is one of the coffee shops established in Lubuk Basung and has many customers. Based on observations made by the Teras Muzaka Lubuk Basung Coffee shop, it has several problems, including instability in the number of orders, consumers do not get an attractive impression when visiting, consumers only focus on one product so they do not recognize the Teras Muzaka Lubuk Basung Coffee shop brand, Teras Muzaka Coffee shop Lubuk Basung is not yet the main choice for consumers and there is a tendency for consumers to compare Teras Muzaka with other competing coffee shops.This type of research is classified as a quantitative research method with a causal associative approach. This research was conducted to see whether there is an influence of Brand Awareness on purchasing decisions at Teraz Muzaka Lubuk Basung, as well as to see the relationship between these two variables. The sampling technique used was purposive sampling. The number of samples was determined using the Slovin formula. The number of samples used was 377 respondents.Based on the research conducted, the following results were obtained: the level of respondents' achievement in the Brand awareness variable was 64% in the not good category and the purchasing decision variable was 73% in the quite good category. The results of the simple linear regression test obtained a calculated F value of 61.318 with Sig 0.000 < 0.05, so regression can be used. This means that brand awareness has a significant influence on purchasing decisions. The result of the regression coefficient equation is 0.538 with a sig value. 0.000 < 0.05. The R square value is 0.138, meaning that the Brand awareness variable has an influence of 13.8% on purchasing decisions at the Teras Muzaka Lubuk Basung Coffee shop and 86.2% is influenced by other variables not discussed in this research.
 

Influence of Halal Lifestyle, Islamic Branding, and Social Media Marketing on Muslim Fashion Purchasing Decisions

This study aim to analyze the influence of halal lifestyle, Islamic branding, social media marketing on Muslim fashion purchasing decisions in East Java. The current halal lifestyle trend also affects the consumption pattern of society, including Muslim fashion trends that are always developed. The development of information technology affects the economic activities carried out by community, as well as halal lifestyle indicates the increasing awareness of Muslims in making purchase decisions should be based on religiosity. This research uses a quantitative approach within multiple linear regression methods using Eviews 9 statistical tool. Data obtained by consumer surveys, the research was conducted online in August 2023 with 101 respondents in East Java. The result showed halal lifestyle variable does not have a significant effect on the purchase decision variable. Furthermore, Islamic branding and social media marketing variable are a significant effect on the purchase decision variable. In purchasing Muslim fashion products, not all consumers pay attention to halal lifestyle because sometimes in determining the purchase of a Muslim fashion product consumer think more about brands and products that are trending on social media. Thus, this research bring any practical implication for Muslim fashion business to strengthen promotion and communication through social media that has a greater likelihood of marketing than through traditional advertising channels.

DIGITAL MARKETING FOR HALAL FOOD PRODUCT: THE EFFECT OF CUSTOMER REVIEW, HALAL CONTENT, AND USE OF E-PAYMENT

This research examines the influence of customer reviews, halal content marketing, and the use of e-payment on consumer loyalty with purchasing decisions as an intervening variable at Mie Gacoan. The data used in this research is primary data, using a questionnaire. The questionnaire was distributed to 100 respondents, with the criteria being Muslim generation Z respondents (11-26 years old). The sampling technique used was KMO (Kaiser Mayer Olkin). The analysis techniques used in this research are validity test, reliability test, partial test (t test), simultaneous test (f test), coefficient of determination test, normality test, multicollinearity test, heteroscedasticity test, and Sobel test. The object of this research is Mie Gacoan. The results of this research show that the variables customer reviews, halal content marketing, and the use of e-payment have a positive and significant effect on purchasing decisions. Customer reviews, halal content marketing, and the use of e-payment have a positive and significant effect on consumer loyalty. In the Sobel test, the purchasing decision variable could mediate the influence of customer reviews, halal content marketing, and the use of e-payment on consumer loyalty.

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Konsumen Brayen Snack Kediri

This study aims to determine the effect of product quality and price on purchasing decisions of Brayen Snack Kediri. The research method used is descriptive and verification method with a total sample of 100 respondents. Testing research instruments using validity and reliability tests. The data analysis method used is multiple linear regression analysis, multiple correlation and coefficient of determination. The results of the study show that there is a positive and significant influence between product quality and price on purchasing decisions. The magnitude of the influence of product quality and sales promotion on purchasing decisions for the Product Quality variable is 0.01 <0.05 and the t-count value is 3.505 <the t-table value is 1.984, for the Price variable is 0.000 <0.05 and the t-count value is 5,135 > t-value table 1.984 and the effect of price and quality is 0.000 <0.05 and the calculated f value is 157.372 > the f table value is 3.15. So it can be concluded that price and quality have an influence on the purchasing decision variable.

Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Pada Pelanggan Makaroni Ngehe Kediri

This study aims to determine the effect of price and Promotion on Macaroni Ngehe Kediri's purchasing decisions. The research sample is 100 respondents who are customers of Makaroni Ngehe Kediri. Data was collected by distributing questionnaires and processing this data using SPSS. The research model used is a descriptive research model that systematically and accurately describes the factors studied. The data testing technique used in this research is to test the validity with the value of r count and the reliability with Cronbach's Alpha; the data analysis used is multiple linear regression analysis to test and prove the research hypothesis. The constant value is 0.029; for Promotion, it is 0.475, and the price value is 0.620, so the multiple linear regression equations Y = -0.029 + 0.475 (X2) +0.620 (X2) can be obtained. Promotion and price together affect consumer purchasing decMacaronit Macaroni Ng; itKediri, it can be seen that the significance value for the effect of Promotion and price is 0.000 <0.05 and the calculated f value is 222.059 > the f table value is 3.15. So, it can be concluded that Promotion and Price influence the purchasing decision variable.

Analisis Pengaruh Word of Mouth dan Marketing Mix terhadap Keputusan Pembelian Konsumen Ribur Korean Cuisine

This study aims to determine the effect of word of mouth and marketing mix on purchasing decisions at Ribur Korean Cuisine. The object of this research is consumers of Ribur Korean Cuisine. This type of research is quantitative research. The data collection method used in this research is by distributing questionnaires via google form. The population of this study amounted to 150 people. The sampling technique used the Slovin formula, where the number of samples obtained was 60 people. The results showed that the t test results for the word of mouth variable (X1) were 0.993 < 1.67203 with a significance level of 0.325> 0.05, which means that word of mouth has no significant effect on consumer purchasing decisions (Y). Meanwhile, the t test results for the marketing mix variable of 3.173> 1.67203 with a significance level of 0.002 <0.05 indicate that the marketing mix has a significant effect on consumer purchasing decisions. And for the results of the F test of 10.203> 2.40 and a significance of 0.000 <0.05, which shows that word of mouth and marketing mix together have a significant influence on purchasing decision variables

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE NOVRETTA SHOP DI SHOPEE INDONESIA

This study aims to produce information in the form of a more in-depth explanation of the Effect of Quality, Price and Promotion on Purchasing Decisions (At the Novretta Shop Online Store at Shopee Indonesia).
 The method used in this research is descriptive and verification with a population and sample of 95 respondents, data processing using the SPSS Version 25 application.
 It is known that the calculated F value is 23.048> F table of 2.70 with a significant level of 0.00 <0.05. This proves that there is a significant influence between the variables of product quality, price and promotion on purchasing decisions or simultaneously (together) between the variables of product quality, price and promotion have a significant effect on purchasing decisions, so that H0 is rejected and H4 is accepted.
 It is known that the t value for product quality (X1) is the t value greater than the t table (2.907> 1.98638) and the value of the significant level is below 0.05, namely 0.005. Meanwhile, for the price variable (X2), the t value is smaller than the t table (1.553 < 1.98638) and the value of the significant level above 0.05 is 0.124, while for the promotion variable (X3), the t value is greater than the t table (5.958> 1.98638) and the value of the significant level below 0.05 is 0.000.
 The coefficient of determination (R2) that the contribution of product quality, price and promotion variables to the purchasing decision variable is 0.413 or 41.3% and the remaining 58.7% is influenced by other factors not examined in this analysis.

The Impact of Social Media Promotion on Purchasing Decisions at Jetiga Ala Caffe

This research aims to determine the impact of social media promotions on purchasing decisions at Jetiga Ala Cafe. This research uses quantitative methods, with non-probability sampling techniques and sampling using accidental sampling. The population in this study was 188 cafe-style Jetiga Instagram followers with a sample size of 128 respondents used in this study. Based on the data obtained, the calculated t value is 10.196 with a significance of 0.000 <0.05. It can be concluded that social media promotion has a positive and significant effect on purchasing decisions, and based on the coefficient of determination test, the R Square value is 0.452 or 45.2% of the purchasing decision variable. influenced by social media promotions while the rest is influenced by other factors not discussed in this research.

KEPUTUSAN PEMBELIAN BERDASARKAN BAURAN PEMASARAN

This study aims to determine the effect of price on purchasing decisions on Primebatiq, determine the effect of product quality on purchasing decisions on Primebatiq, determine the effect of price and product quality on purchasing decisions on Primebatiq. The research population that will be used in the study are all Primabatiq users who made purchases during the 2020 period as many as 1,374 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 93 respondents. The results of the research analysis show that price has a negative and significant effect on purchasing decisions on Primebatiq based on the results of partial hypothesis testing, namely tcount -4.873 < - ttable -1.661. The results of the analysis show that product quality has a positive and significant effect on purchasing decisions on Primebatiq based on the results of partial hypothesis testing, namely tcount 2,258 > ttable 1,661. The results showed that Price and Product Quality had a positive and significant effect on Purchase Decisions at Primebatiq based on the results of simultaneous hypothesis testing, namely Fcount 26.832 > Ftable 2.36. The results of this study are supported by the value of R square (R2)= 0.374 meaning that the Purchase Decision variable can be explained by the Price and Product Quality variable of 37.4% while the remaining 62.6% is influenced by other factors originating from outside this research model such as service, advertising, discount, satisfaction, loyalty, behavior, consumer perception and other variables.

ANALISIS FAKTOR PSIKOLOGIS, HARGA, DAN KUALITAS PELAYANAN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN IKAN GUPPY PADA ERA PANDEMI COVID-19 DI SOLO RAYA

This study aims to determine whether the independent variables, namely psychological factors, price, and service quality, affect the dependent variable Purchase Decision of Guppies during the COVID-19 pandemic in Solo Raya. This research includes correlational quantitative research, using 97 respondents from consumers who had bought Guppies in Solo Raya. This research uses a multiple linear regression analysis technique. The results of this study concluded that psychological factors, price, and service quality simultaneously affect purchase decisions. Partially, psychological factors and service quality influence purchase decisions, while price does not influence purchasing decisions.
 Keywords: Purchase Decision; Psychological Factors; Price; Service Quality

Pengaruh Keragaman Produk Terhadap Keputusan Pembelian Pada Vierra Oleh-Oleh Kota Pekanbaru

The purpose of this study was to analyze, know and explain the effect of product diversity on purchasing decisions at Viera Souvenirs in Pekanbaru City. This research uses quantitative methods by processing the data obtained from the population and research sample of 100 respondents. The type and source of data used in this research is using secondary data and primary data where data collection is through distributing questionnaires and conducting interviews. Then from the data that has been collected the authors identify and classify the data using descriptive analysis methods, namely conducting research from data that has been found in the field. From the results of the study, it was obtained that the product diversity variable was in the strongly agree category, and the purchase decision variable was in the strongly agree category. Then from statistical calculations there are results where product diversity has a significant effect on purchasing decisions at Viera Souvenirs in Pek anbaru City.

The Influence of Promotion, Brand Image and Product Quality on Purchasing Decisions Through Consumer Trust in Bata Brand Shoe Outlets Mall Cibubur Junction East Jakarta

Based on interviews with 100 consumers who made purchases, there were several problems that influenced consumer confidence and purchasing decisions. some of which influence consumer confidence and purchasing decisions. So this research uses the independent variables promotion, brand image and product quality. The intervening variables are consumer confidence and purchasing decision variables. This research aims to analyze how promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata Brand Shoe products. The sampling method used in this research was non-probability with a purposive sampling technique. The samples collected were 100 respondents who had purchased Bata shoe products at least once. The analytical method used is SEM, namely the outer model test includes convergent validity, AVE, discriminant validity, composite reliability and the inner model includes R-Square, significance test, effect size. The research results show that the direct and indirect effects of promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata brand shoes.

The Influence of Perceived Quality to Purchase Decision: Study in Serum Implora Cosmetics Product in Kabupaten Bandung Barat

Along with the habits of the Indonesian people to perform skin care, local products for beauty and body care products are emerging on the market. Implora is a local product brand which in 2021 launched their first skincare product, serum. In March 2022, Implora was named the best-selling serum product in e-commerce, but a few months later the product sales volume decreased due to negative reviews regarding the Implora serum. This study aims to determine how the influence of perceived quality on purchasing decisions. This research uses a quantitative approach, with an explanatory survey method. The sample was determined using the non-probability sampling method, with the acquisition cost using purposive sampling, namely respondents who know and have used Implora serum with a total sample of 155 respondents. This research uses a simple linear regression method. The results of this study indicate that there is a positive and significant influence of the perceived quality variable on the purchasing decision variable. It was also found that the effect of the quality perception variable was 36% on purchasing decisions. The results of this study can be used by industry players to increase sales volume again. For further research, other independent variables can be added because there are other factors that influence purchasing decisions besides perceived quality.

The Influence of Brand Image and Price Perceptions on Purchasing Decisions for Wardah Sunscreen Products (Study on Students in Bandung City)

This study aims to determine the brand image, price perceptions, and purchasing decisions, and to determine the extent to which brand image and price perceptions influence, both partially and simultaneously purchasing decisions for Wardah sunscreen products for college students in the city of Bandung. The research methods that will be used in this research are a descriptive method and an associative method. In this study, the unit of analysis was individuals, namely students in the city of Bandung who used and purchased Wardah sunscreen products. The sample in this study was 100 people. In this study, the sampling technique used was a non-probability technique with a purposive sampling approach. This study uses multiple analysis methods. From the results of this study, it was seen partially with the significance that there was no effect of brand image on purchasing decisions for Wardah sunscreen products for students in the city of Bandung with a significance value of 0.420 and a magnitude of influence of 2.69%. The price perception variable influences the decision to purchase Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence of 21.2%. Furthermore, it is seen simultaneously with the significant results that there is an influence of brand image variables and price perceptions on the variable purchase decision of Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence that is equal to 23.9%.

Advertising in Social Media Based on Islamic Business Ethics And its Influence on Purchase Decisions (Case Study Gallery Elzatta Kudaile Slawi)

The background of this research is the rise of the business world in the global era. The more new business openings, the tighter the competition will be. In order for companies to be able to introduce their products to the market, it is necessary to do marketing through advertising activities. This is like what Gallery Elzatta Kudaile Slawi has done.Of the many existing advertising activities, it must be adapted to business ethics in Islam so as not to disappoint consumers. So based on the background above, the research that you want to study is: 1) What are the advertising strategies that are adapted to Islamic business ethics? (2) How do Gallery Elzatta Kudaile Slawi's advertisements influence purchasing decisions? (3) To what extent do Gallery Elzatta Kudaile Slawi's advertisements affect purchasing decisions?This research consists of Advertising Variables (X) and Purchasing Decision Variables (Y). This research is included in the category of correlational study with a quantitative approach. Intake of research subjects using cluster random sampling technique, namely as many as 83 consumers of Gallery Elzatta Kudaile Slawi. For data collection techniques, researchers used interviews, questionnaires, observation and documentation. While the data analysis technique uses the classic assumption test -normality test and hypothesis testing in the form of simultaneous F test, Coefficient of Determination test (R2), and Partial t test.Based on the results of the analysis of the data obtained, it is known that there is an influence from the advertising activities carried out by Gallery Elzatta Kudaile Slawi on consumer purchasing decisions, so that consumers are interested in buying products at the Elzatta Kudaile Slawi GalleryOf the many existing advertising activities, it must be adapted to business ethics in Islam so as not to disappoint consumers. So based on the background above, the research that you want to study is: 1) What are the advertising strategies that are adapted to Islamic business ethics? (2) How do Gallery Elzatta Kudaile Slawi's advertisements influence purchasing decisions? (3) To what extent do Gallery Elzatta Kudaile Slawi's advertisements affect purchasing decisions? This research consists of Advertising Variables (X) and Purchasing Decision Variables (Y). This research is included in the category of correlational study with a quantitative approach. Intake of research subjects using cluster random sampling technique, namely as many as 83 consumers of Gallery Elzatta Kudaile Slawi. For data collection techniques, researchers used interviews, questionnaires, observation and documentation. While the data analysis technique uses the classic assumption test -normality test and hypothesis testing in the form of simultaneous F test, Coefficient of Determination test (R2), and Partial t test.Based on the results of the analysis of the data obtained, it is known that there is an influence from the advertising activities carried out by Gallery Elzatta Kudaile Slawi on consumer purchasing decisions, so that consumers are interested in buying products at the Elzatta Kudaile Slawi Gallery.Keywords: Advertising, Islamic Business Ethics, and Purchasing Decisions

Determinants of Demand for Sharia Housing in Palembang Case Study: Ahad Mandiri Property

This study analyze the factors that influence consumer decisions in choosing Housing Loans in palembang City through Developer Property Shariah (DPS). This study uses primary data with closed questionnaire and likert scale measurement. The were gethered using interview method, involving 50 repondents. The analytical technique used multiple linier regression, F test, and T test using SPP 18 program. The results showed that simultaneously variables of religiosity, economics, service and administrative process, education, marketing, financing scheme, location and facility influence the decision of purchasing housing loans with a significance level of .022. partial test shows the result that variable of religiosity, economics, education, financing scheme, location and facility have a significant positive effect to consumer purchase decision variable. While marketing, service and administration variable have negative and insignificant influence on purchasing decision.

PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA GRAMEDIA GAJAH MADA MEDAN

Gramedia is a growing retail business that provides books and office stationery. This research aims to analyze the influence of price and store atmosphere on consumer purchasing decisions at Gramedia Gajah Mada Medan. The influence between price and store atmosphere will be analyzed partially and simultaneously on purchasing decisions. The results of the research show that the price variable (X1) does not have a significant effect on purchasing decisions. Meanwhile, the store atmosphere variable (X2) significantly affects purchasing decisions. Simultaneously, the price and store atmosphere variables influence purchasing decisions (Y). The coefficient of determination analysis, as indicated by the R2 value of 0.608 or 60.8%, means that the price and store atmosphere variables can explain 60.8% of the purchasing decision variable, while the remaining 39.2% is influenced by other variables such as service quality, location, or other variables not discussed in this study.

ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA DEPOT AIR MINUM

Drinking water depots in Batam City are easy to find because there are in every residential area and an increase in competition is unavoidable. This study aims to determine the factors that influence purchasing decisions at drinking water depots in Batam City. The classical assumption test was carried out to test the regression model in order to obtain a regression model from the least squares method which produces an unbiased linear estimator. The use of multiple linear regression analysis was carried out to determine whether there is a relationship between the influence of product quality, price, location and promotion on purchasing decisions. Product quality variable with tcount 2.845 > ttable 2.06390 with a significant level of 0.009 <0.05 concluded that product quality has a positive and significant effect on the purchasing decision variable, then H1 is accepted. The location variable with tcount 2.663 > ttable 2.06390 with a significant level of 0.013 <0.05 concluded that location has a positive and significant effect on the purchasing decision variable, then H3 is accepted. The author suggests for drinking water depots in Batam City to maintain the quality of gallon refill water products, and choose strategic depot locations to increase profits.

PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI PRODUK DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI SHOPEE

This study expects to decide the impact of Electronic Word of Mouth, Promotion, and Brands on Purchase Decisions for Shopee Customers in Bengkulu City. This exploration was directed on Shopee clients in Bengkulu City. The populace utilized in this study were Shopee clients in Bengkulu City. The quantity of tests utilized was 105 respondents. The information that has been gathered is handled utilizing the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The consequences of this study show that somewhat the Electronic Word of Mouth variable significantly affects the Purchase Decision variable, H1 is acknowledged, Promotion significantly affects the Purchase Decision variable, H2 and Brand significantly affect the Purchase Decision variable, H3 is acknowledged. While the f-trial of Electronic Word of Mouth (X1), Promotion (X2) and Brand (X3) impact Purchase Decisions (Y) of Bengkulu City Shopee clients with the goal that H4 is acknowledged. The generally critical level is (sig = 0.000 < 0.05). Furthermore, has a relapse condition Y = 0.316 + 0.1255X1 + 0.336X2 + 0.671X3. Where the relapse condition implies that together the Electronic Word of Mouth, Promotion and brand factors show that every factor has a relationship with Purchase Decisions for Shopee Customers in Bengkulu City. Keywords: Electronic Word of Mouth, Promotion, Brand, Purchase Decision