Abstract
This study analyze the factors that influence consumer decisions in choosing Housing Loans in palembang City through Developer Property Shariah (DPS). This study uses primary data with closed questionnaire and likert scale measurement. The were gethered using interview method, involving 50 repondents. The analytical technique used multiple linier regression, F test, and T test using SPP 18 program. The results showed that simultaneously variables of religiosity, economics, service and administrative process, education, marketing, financing scheme, location and facility influence the decision of purchasing housing loans with a significance level of .022. partial test shows the result that variable of religiosity, economics, education, financing scheme, location and facility have a significant positive effect to consumer purchase decision variable. While marketing, service and administration variable have negative and insignificant influence on purchasing decision.
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