Buying Process Research Articles

Fenomena Jual Beli Username Twitter sebagai Ajang Eksistensi Diri (Studi Fenomenologi Konstruksi Identitas Roleplayer)

Roleplay is a game played on social media where individuals assume the persona of an artist and manage corresponding social media accounts. This activity involves building a social media identity, with many roleplayers attempting to do so optimally, even resorting to buying usernames at relatively high prices for survival. This research adopts a phenomenological approach, employing observational data collection techniques, and participant interviews, and explores the process of buying and selling usernames on Twitter.The results of this study reveal two primary methods for username transactions: manual searching through the platform's search bar using specific keywords and utilizing Autobase, a tool designed explicitly for buying and selling purposes. Beyond detailing the procedural aspects of username transactions, the research delves into the motives driving individuals to engage in roleplay. One enduring method in roleplaying is the acquisition of usernames, motivated by identity consistency and personal enjoyment. However, the significance of being a roleplayer extends beyond username acquisition. This study emphasizes that the existence of roleplayers is not solely measured by the quality of their usernames. Participants acknowledge that cultivating a positive character and image is equally crucial for their continued presence in the roleplay community.

CUSTOMER SUPPORT CHATBOT

Abstract—The food business has seen a dramatic transition in recent years toward digital platforms as more and more customers choose to order food through online channels. Businesses are using creative solutions, like customer care chatbots, to handle the growing demand and expedite the purchase process. The creation and application of a customer support chatbot designed especially for food orders is the main goal of this study. This study's main goals are to integrate a sophisticated chatbot system into the meal ordering process to improve operational efficiency and the overall user experience. The chatbot's purpose is to converse with consumers in natural language, providing a smooth, customized experience that resembles a human conversation. By utilizing sophisticated natural language processing (NLP), The chatbot's objectives are to handle orders, comprehend customer preferences, and deliver pertinent information. Keywords—Ease of user experience, Enhanced customer service, Voice recognition, user feedback, Time efficiency.

How social media promotes impulsive buying: examining the role of customer inspiration

PurposeThis research examines the underlying psychological process of customers' impulsive buying on social media through the lens of customer inspiration. Drawing on the customer inspiration theory, it identifies the factors influencing customer inspiration on social media from three perspectives: source characteristics, platform characteristics and personal characteristics, which subsequently lead to impulsive buying. Since the conceptualization of source credibility includes three mostly reported components: attractiveness, expertise and trustworthiness, it further contrasts the effects of three dimensions of source credibility on customer inspiration.Design/methodology/approachA structural equation model of customers' impulsive buying on social media was developed through the lens of customer inspiration. An online survey with 625 participants was conducted to test the hypotheses, and the partial least squares (PLS3) method was used.FindingsThis research found that source credibility, social presence and customer innovativeness are antecedents of customer inspiration on social media, which positively influence the inspired-by state of the customers, which impacts the inspired-to state and further leads to impulsive buying. By comparing the three dimensions of source credibility, the authors found that attractiveness and expertise positively affect the inspired-by state, while trustworthiness has no significant effect.Originality/valueThis research establishes the link between impulsive buying and customer inspiration, which provides a new psychological perspective to understand impulsive buying. In addition, it investigates the source characteristics of customer inspiration by comparing the effect of three dimensions of source credibility on customer inspiration, which provides the first evidence for connecting customer inspiration and source credibility.

INOVASI DIGITAL MARKETING DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA MARKETPLACE SHOPEE

This research was conducted in order to find out what digital marketing innovations can influence consumer buying interest in the shoope marketplace. Technological developments in today's world are growing very rapidly, making it easier for people to access and carry out the buying and selling process using digital media as a means of buying and selling. So that online buying and selling comes as a new innovation in the world of marketing and is the main choice for producers to promote products or services that will be marketed through online media on the marketplace. The buying and selling process in the marketplace, which is currently widely accessed and in demand by the public, one of which is the shoope application which is currently the most frequently visited by the public. Marketing through digital marketing on the shoope marketplace greatly facilitates the buying and selling process without having to meet directly with consumers. Business actors also make efforts to implement good strategies to influence consumer buying interest. Consumer buying interest in this study is influenced by the quality and uniqueness of the products being promoted, good service and product reviews will greatly affect the sale of marketed products In this study, researchers used qualitative methods that were delivered descriptively using relevant books, web, journals. Based on the research results obtained, there are many factors that can affect consumer buying interest in the shoope marketplace including using maximum application features, providing good service and interesting product reviews, always maintaining product quality and good marketing techniques have a positive influence and can affect consumer buying interest.

Exploratory Investigation of Consumer Consciousness in the Case of Food Purchase and Consumption

Food waste refers to discarding food that could have been saved with a bit of caution. It can happen at any point in the food supply chain: during production and transportation, at retail outlets, and in our homes. In developing nations, food waste primarily occurs in the fields, post-harvest, and during processing due to inadequate technology. A central aspect of mindful eating habits is the relationship individuals have with the food they purchase and eat, and their efforts to minimize waste. The Food and Agriculture Organization estimates that about a third of all food produced is wasted before it gets to the consumer. A study by NEBIH researchers into the behaviors causing household food waste identified income, age, education, and location as key sociodemographic factors. Our theory suggests that consumer awareness during the buying process doesn’t significantly impact the quantity of food bought and consumed. More people discuss conscious buying decisions than actually implement them. This paper presents the findings of a preliminary study on the link between food purchases and consumer awareness, based on detailed interviews. These findings will form the foundation for future quantitative research that could offer a more comprehensive understanding of consumers’ mindful food buying and eating habits.JEL Code: M31

Legal Effects of Default on Land and Building Sale and Purchase Agreement in PPJB

Along with the increase in property prices in Indonesia every year, many people choose to buy houses with installment payments. Therefore, the sale and purchase process is carried out by making an agreement, namely the Sale and Purchase Binding Agreement (PPJB) before the signing of the Sale and Purchase Deed (AJB). However, over time there is a problem where one party does not implement the contents of the agreement or is called default. This research was conducted with the aim of knowing how the legal consequences caused by defaults in land and building sale and purchase agreements and how to resolve disputes due to defaults in land sale and purchase agreements. Using normative juridical research methods, it can be concluded: 1. Legal consequences arising from default in a sale and purchase agreement, especially if one party does not implement the contents of the mutually agreed sale and purchase agreement, then the party has violated the agreement so that it is called committing a default act. 2. Settlement of disputes due to default in the sale and purchase agreement, can be done through deliberation from the parties for the settlement of the obligations of the parties in dispute to then be fulfilled / realized / paid by the parties who are considered in default. In addition, a party who feels aggrieved by the other party in the sale and purchase agreement, has the right to sue the other party who does not carry out the contents of the agreement through the intercession of a court judge or through existing legal channels.

Buying centers and emerging developments: the SME perspective

Purpose This paper aims to explore the challenges and opportunities faced by buying centers in small and medium enterprises (SME) manufacturing companies in view of recent technological changes and the virtualization of communication. Design/methodology/approach This study uses a qualitative approach with multiple case studies to portray complex realities within the buying centers in the manufacturing SME context. The authors selected five Italian companies to portray the diverse characteristics, practices and policies of relevant stakeholders before reaching saturation with the issues explored. Findings The authors find that interactions among buying center members are more effective with greater collaboration and exchange (as opposed to competition and a struggle for power). Virtual/hybrid relations require greater intra-group cooperation, whereas diverse backgrounds and collaborative interactions help the flexibility and performance of the buying center. Greater use of technology produces certainty and automation, but it may also cause overload and biases that can be solved with the ability to analyze and clear responsibility for decisions. Research limitations/implications The authors studied only five Italian companies in this study. Future research in other countries with diverse cultural and socio-economic conditions and methods would help extend this research. Practical implications The findings would improve the understanding of the challenges of adopting new purchase process technologies that would help automate routine tasks, produce useful data and support decision-making. Originality/value Unlike prior studies, this study uses an exploratory design to study the evolution of buying centers in SMEs to seek deeper insights into the challenges and opportunities faced by SMEs because of the growing use of emerging technologies.

Dental Grillz

Dental grillz, which come in many forms, have gained global popularity. This article explores their origins, online purchasing process and potential risks. A case study highlights limitations in remote provision and ill-fitting grillz. Risks include periodontal disease, caries and occlusal derangement. Dentists can play a role in minimizing these risks. The article emphasizes the need for increased awareness among dental professionals and parents regarding the potential drawbacks of grillz, particularly among teenagers. CPD/Clinical Relevance: The popularity of dental grillz is rising, hence clinicians need guidance and an awareness of the associated risks

The mediating role of customer attitudes in the linkage between e-commerce and the digital economy

<abstract> <p>Recently, TechCrunch, a digital economy news site, noted that "Uber, the world's largest taxi company, owns no vehicles. Facebook, the world's most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world's largest accommodation provider, owns no real estate, something interesting is happening." All these companies are involved in e-commerce business, namely the process of buying and selling products by electronic means, such as mobile applications and the Internet. In light of this, this study aimed to examine the relationship between e-commerce and digital economy, with a particular focus on the mediating role of customers' attitudes. To achieve this objective, the study employed a mixed research approach and adopted an explanatory research design. The target population consisted of all customers who are potential e-commerce users. Convenience sampling techniques were employed to collect data from respondents. The findings of the study revealed a positive and significant relationship between e-commerce and the digital economy, both in terms of direct and indirect effects. Additionally, the study identified the partial mediating role of customer attitudes in this relationship. Based on these findings, the study recommends that e-commerce companies should explore the potential of social networking media platforms such as Facebook and Instagram to further enhance overall e-commerce usage among customers. This strategic approach can complement their existing platforms and contribute to their growth and success in the digital economy.</p> </abstract>

Recognising wine quality – examining demographic influences and consumer preferences

The globalisation of the market, the entry of new wine countries on the wine world map and changes in consumer lifestyles have led to a change in the perception of wine consumers. These circumstances lead to the need to identify and analyse the factors influencing consumer preferences and wine recognition. This study aims to identify the factors influencing wine quality recognition. The empirical research is based on a survey conducted during the WineRi wine fair in Rijeka in June 2021. A total of 169 people gave valid answers, which form the sample for this study. Based on the collected data, the authors developed a binary logistic regression model in which the participants’ perception of whether they recognised differences in the quality of wines was used as a dependent variable, while socio-demographic, wine consumption variables and variables connected to the wine selection and purchase process were used as independent variables. The results show that age, education, relationship status, household income and frequency of consumption influence the perception of the recognition of the quality of wine, as well as factors such as the perceived relationship between wine price and quality. The conclusions resulting from the analysis carried out might be helpful not only for scholars but also for wine producers when developing a wine product list and marketing strategy.

СТРАТЕГИИ УПРАВЛЕНИЯ СОВРЕМЕННЫМИ МАРКЕТПЛЕЙСАМИ В РОССИИ

Online trading in Russia is increasing its growth rate mainly due to marketplaces. Having received a boost during the pandemic, marketplaces continue to attract buyers and sellers. The number of transactions on marketplaces increased by 63% in 2023 alone. Customers are still using their services, increasing the number of options used, ranging from online trade leaders to niche marketplaces. The article is devoted to the study of strategies for managing marketplaces in Russia, in particular, the strategies implemented throughout the history of the existence of marketplaces in the country. The marketplace is studied from the point of view of a unique business model for the formation and effective functioning of the online environment necessary to achieve the goals of sellers, buyers and the online trading platform itself. The marketplace, acting as a trading platform, coordinates and regulates the purchase and sale processes, as well as provides sellers with analytical tools to manage their product offerings and sales. For buyers, the marketplace is a huge selection of goods, the ability to conveniently search, purchase discounted goods and deliver goods. The purpose of the study was to identify the strategy of managing marketplaces in modern conditions of constant dynamics of the external environment, using the specifics of the online platform and new opportunities of digital technologies. For universal and niche marketplaces, giants and newcomers, management without digital technologies is basically impossible. The very format of the online platform determines how to build strategies for managing marketplaces, taking into account the opportunities provided by information technology and artificial intelligence. They are the ones who set the strategic direction for the development of marketplaces in Russia.

Development of digital livestock monitoring in Sambilawang Village, Serang, Banten

The stockbreeders in Sambilawang Village face challenges in managing their livestock using traditional methods, resulting in inefficiencies and potential income losses. This study aims to develop a mobile application-based monitoring system to enhance livestock management for stockbreeders in Sambilawang Village while fostering collaboration with potential investors. The proposed system is designed to offer an interactive digital platform that enables stockbreeders to monitor livestock growth, health, and condition efficiently. Notifications will be implemented to inform both stockbreeders and investors about key events such as readiness for sale, breeding, or milking, simplifying the process of buying and selling livestock. The implementation of the digital monitoring platform significantly improves the management of livestock in Sambilawang Village. Stockbreeders can now maintain accurate records and provide timely updates to potential investors, enhancing their income and facilitating collaboration with buyers. The application also streamlines the livestock sales process, reducing disruptions in meat distribution. In conclusion, the development of this mobile application-based monitoring system represents a crucial step in addressing the challenges faced by stockbreeders in Sambilawang Village. By promoting efficient livestock management and fostering collaboration with investors, this solution has the potential to stabilize the stockbreeding profession and benefit the entire community.

Вплив реклами на конкурентоспроможність і безпеку бізнесу

The aim of the article is to prove the relevance of the use of advertising technologies by market participants in order to strengthen their positions, in particular to increase the level of competitiveness and ensure greater economic sustainability. The article discusses the functions performed by advertising in the context of marketing and business, as well as the benefits that the enterprise receives from conducting advertising campaigns. The direct advantages of the participation of establishments in advertising activities include: increasing sales, attracting new customers, creating a positive image, increasing brand awareness, and increasing customer loyalty. The indirect advantages include: strengthening the competitive position of the enterprise and strengthening the level of its economic security. The impact on the level of competitiveness of the enterprise is carried out due to the stimulation of demand and increase in sales, creating a positive impression of the brand and building trust in the company, retaining and developing a customer base. On the way to ensuring the economic sustainability of business, advertising becomes a factor in neutralizing marketing risks. Market risks associated with the assessment of market capacity can be reduced by increasing the value of the product, attracting the attention of a different audience, and promoting it in a different target market. The risks associated with the actions of competitors require the intensification of advertising activities, the promotion of the competitive advantages of the product/establishment, and the use of aggressive advertising. The risks associated with changes in demand are partially overcome by positioning and repositioning. The formation of brand value and business reputation through advertising can reduce both the image risks and competitive risks. By forming demand, adjusting it to unforeseen changes in environmental conditions, stimulating sales, advertising motivates consumers to buy goods, thereby activating the processes of buying and selling and, as a result, accelerating the turnover of capital. Therefore, knowledge of advertising technologies and their skillful use is one of the levers of influence on the level of competitiveness and can be used to increase the level of economic stability of business.

Цифрові інновації в діяльності малих підприємств сфери торгівлі

Digitalization has changed retail forever and will keep making changes. Customers can now shop from the comfort of their own homes, with access to a variety of products, and easily comparing prices. At the same time, digitalization also poses challenges, especially for traditional small-scale retailers who cannot keep up with the pace of digitalization of the industry and society as a whole. The object of the research is the processes of introduction of digital innovations and the activities of small enterprises in the field of trade. The subject of the research is digital innovations in the sphere of trade and their impact on the activities of enterprises and consumer experience. The article discloses the concept of «digital innovation», identifies and characterizes the factors that influence the processes of introduction of digital innovations in the sphere of trade. The considered and analyzed models of consumer behavior in the context of digitalization of trade demonstrate that the latter are used as quite traditional approaches to the process of purchasing, complete immersion in the online space, as well as mixed forms. Attention is paid to the recently popular ROPO effect (Research online, purchase offline). The use of a number of digital technologies will help improve trade processes and consumer experience. It is proposed to use a systematic approach to the implementation of digitalization measures in the activities of small trade enterprises on the basis of the digitalization pyramid, which consists of four main areas of activity: optimization of internal processes, visibility on the Internet, digital sales and artificial intelligence. According to the pyramid, the path of digitalization is a series of separate stages, when, without passing the previous level, it is not recommended to master and implement what the next level entails. The identified advantages and disadvantages of the introduction of digital innovations in trade make it possible to find out the main problems and directions of development of trade enterprises in the digital age.

Effectiveness of Homeopathic Medicine in Canine Urinary Incontinence: Outcomes of Owner Response Survey

With advances in data collection via electronic surveys, they have become a popular tool for researchers especially with the changes in normalcy caused by the Coronavirus pandemic. During this pandemic period, previously collected traditional format paper data on Homeopet ™ ‘Leaks No More’ was collated, analysed, written up, reviewed, and published Farrington TJ and Smith . The current study was again an owner response survey like the previous studies but done electronically. In the case of this Homeopet™ 'Leaks No More' survey, the selection criteria used to identify eligible participants who had purchased the product directly from the manufacturer's website helped to ensure that the responses collected were from genuine product users including first time and repeat users. This helped to eliminate potential bias in the responses and ensured that the data collected was of high quality. It ensured elimination of spurious responses and replies from unverified users. The use of gratuities only to those who agreed to provide fully completed surveys containing a true assessment of their pets' responses with an email and other contact details including agreement to be contacted helped to improve the response rate and quality of data collected. In fact the normal verifying of email addresses and names of respondents was turned off for data protection requirements after collection before sending data to analyst and authors removing only from them ability to cross-reference to an original mail shot offering the survey to people who had joined the mailing list on Homeopets own sales site, the researchers were after completion of the paper able to ensure that the data collected was authentic and reliable without exposing any personal data for the participants from the survey collection while still ensuring it was verifiable. Despite striving to write the survey questionnaire in a balanced inclusive way so that it would resonate with a wide range of perspectives and viewpoints across a broad range of views, one can assume that those who filled it out were more likely to have been open to complementary medicine or to have a pet who had failed to respond or responded poorly to conventional therapy. It also meant that emails and names could be verified and if necessary, through the email DNS, and thus could be contacted to complete any missing data needed, which thanks to response numbers was not necessary so the data remained completely confidential. As Homeopet ™ ‘Leaks No More’ is an OTC (Over the Counter) retail product which during the pandemic sold primarily online through various online retailers due to the restricted access to bricks and mortar retailers, shops, and stores there was little or no direct access to or contact with the end users and thus the electronic survey proved highly effective in that environment. Overall, electronic surveys have proven to be a more successful and time-efficient way of collecting data compared to traditional methods as shown in this research paper. The high-quality data collected in this study will be valuable for future research and product development in the field of complementary medicine for pets. Methods and Outcomes: An online questionnaire template was developed using questionnaires from the previous studies and he decision was to use SurveyMonkey® as the mode of delivery to participants. Homeopet™ LLC employed an independent consultant to design and develop the front end for owner response input and the back end for data collection. Ms Jenny Doran Halcyon Days Ltd. worked with Dr Farrington and his team, some external individuals unfamiliar with the project (to ensure the public would understand the questionnaire fully), including staff at Homeopet familiar with the process, to test prototype versions of the SurveyMonkey® and tailor them to the projects requirements till the entire team came to a consensus acceptable to Homeopet™ in the time constraints available. The survey was then made available online with an invitation to participate added to the purchase process on the manufacturer’s website. Other online outlets were considered but were not open to the authors having access to their customer information even for verification purposes. This outlet area is being worked on for future surveys.

Роль соціальних мереж при формуванні моделі поведінки споживачів

The aim of the article is to develop theoretical and practical foundations for determining the role of social networks in the formation of a model of consumer behavior under modern economic conditions. According to the results of the carried out study, it is found that due to the spread of the Internet, the emphasis in communications has shifted from mass ones to personalized ones, which has led to a change in the trade infrastructure and the nature of communications, in particular, up to the emergence of a dialogue in real time. Commodity flows in distribution channels have given way to information flows, and trade in goods has turned into information support for direct deliveries. In the world of social media, things are constantly changing, and it’s hard to predict exactly what will happen next. That is why the study of the development of marketing in the Internet environment under the influence of innovations and social networks is an important stage in planning consumer behavior. The article proposes a model for the formation of consumer behavior with the help of social networks, which takes into account the nature of network information, its content and distribution channels. In the described model, the process of formation of consumer behavior with the help of social networks is reflected in the form of both non-linear and cyclical behavior. The practical significance of the obtained results lies in the development of a model, which, unlike the existing ones, reflects not only the stages of the purchase process, but also the sources of information and its nature at each stage. There is a significant amount of information about products on the Internet, and the consumer is in contact with online information at every stage of the purchase process. Moreover, this contact can influence the further sequence of consumer actions, actualizing new needs and restarting the process of finding and evaluating alternatives. Such use of the Internet possibilities of today provides enterprises with a number of advantages that will help increase their competitiveness and improve economic indicators.

New dynamics of e-commerce on the retail industry: analysis of the purchase process of fashion and electronics products

New dynamics of e-commerce on the retail industry: analysis of the purchase process of fashion and electronics products

How consumers’ attitude about ticketing companies mediates online purchasing process

How consumers’ attitude about ticketing companies mediates online purchasing process

How consumers' attitude about ticketing companies mediates online purchasing process

How consumers' attitude about ticketing companies mediates online purchasing process

ПРИНЦИПИ ФОРМУВАННЯ І РОЗВИТКУ ІНФОРМАЦІЙНИХ СИСТЕМ У ТОРГОВЕЛЬНОМУ ПІДПРИЄМНИЦТВІ

In the modern retail sector, there is a constant development of information systems aimed at meeting customer needs and increasing business efficiency. Recent trends include widespread use of mobile applications, which streamline the purchasing process by providing customers with convenient tools for browsing inventory, placing orders, and making payments directly through smartphones. This responds to the growing demand for mobile shopping among consumers. Overall, information systems in the retail sector continue to evolve, adapting to changes in technologies and consumer demand, allowing businesses to remain competitive and successful in the market. The article argues that the formation and development of information systems in retail entrepreneurship are driven by nine key principles. These principles include automation of business processes, integration and interaction, analytics and reporting, information security, mobility, continuous development, collaboration with suppliers and customers, trend monitoring, and user support. It is demonstrated that understanding the relationships between these principles plays a crucial role in successful planning, development, and implementation of information systems in retail enterprises. Possessing this information enables achieving an optimal level of coordination, efficiency, and security in managing information resources, enhancing competitiveness, and customer service quality. Such an approach is critically important in the modern business environment, where information technologies play a decisive role in the success of enterprises. Understanding the relationships between principles helps companies implement innovations aimed at improving information systems to effectively respond to changes in the business and market requirements. This deep insight promotes productivity growth, risk reduction, and competitiveness enhancement. Therefore, understanding and mastering information about the relationships between the principles of formation and development of information systems are crucial for achieving a successful information strategy in retail enterprises.