Model Of Purchase Intention Research Articles

A purchase intention model for foreign banks within Indonesia

PurposeThis paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace.Design/methodology/approachThe paper is conceptual in nature and draws upon the marketing literature and theory to present a number of propositions.FindingsThe paper melds key international marketing constructs by positing that Indonesian consumers using foreign banks yield utilitarian, hedonistic and symbolic benefits. These underlying consumer outcomes are modeled into variables likely to impact purchase intentions.Research limitations/implicationsThis paper represents the first attempt to conceptualize the many challenges facing foreign banks operating within an Indonesian setting. As Indonesia has a diverse range of cultures and values systems the model highlights the considerations associated with operating in such a diverse country.Practical implicationsA number of important implications are presented for bank decision makers operating within Indonesia.Originality/valueA conceptual model is presented and the paper suggests a future research agenda applicable to both the Indonesian and wider banking context.

A Study on Green Advertisement and its Impact on Consumer Purchase Intention

The purpose of this article is to find out the green advertising factors affecting purchase intention literature, and then to develop a simpler and more precise model of purchase intention. In this article, green advertising is taken as the instrument of measuring difference in purchase intention for metro and non-metro consumers. It is obviously hypothesized that metro and non-metro customers exhibit different degree of purchase intention for eight variables taken in the present study. The conceptual framework of factors affecting customer attitude—including credibility, consumers’ trust, viewers’ attitudes, brand image, the media, green education, reference group influence and perceived effectiveness of environmental behaviour—is developed by examining the theoretical foundation for general products and services. Linear regression and the z-test method were used to measure the impact of these attributes of green advertisement on purchase intention and difference in metro and non-metro customers, respectively. Results show that the purchase intention develops through the dimensions of green advertising, such as viewers’ attitudes, brand image, the media, green education, reference group influence and perceived effectiveness of environmental behaviour; these have a significant difference in these two regions and purchase intention based on credibility and consumers’ trust have no significant difference. Regression results establish a significant positive linear relationship between green advertising and purchase intention variables taken for the study in both the region. The article proposes a conceptual framework of green advertising factors affecting purchase intention. Results on difference of the green advertisement lead to purchase intention in metro and non-metro customers and linear impact of the same on purchase intention will help marketers, academicians and strategists in better understanding of these markets in formulation of better policies.

A multi-attribute model of Japanese consumer's purchase intention for GM foods

This study illustrates that consumers' GM food purchase decision is determined by a set of correlated variables. The interrelationship among the GM food purchase decision determinants is examined conceptually and empirically with a multi-attribute model, describing this interrelationship. Consumers' attitudes toward subjects such as innovation, science & technology as well as their trust towards the government's regulatory system of food safety and GM food are strong indicators of the consumers' GM food purchase decision. Given the limited availability of GM foods in the market which leads to a lack of understanding and experience of GM foods, consumers' knowledge and their search for information on food label appear to be weaker determinants of the GM food purchase decision for consumers.

Online servicescapes, trust, and purchase intentions

PurposeThe purpose of this paper is to present and discuss a conceptual model of purchase intentions, trust, and e‐servicescape that presents online physical environments as comprising three dimensions. It aims to develop and extend existing research into physical service environments through proposing, operationalizing, and testing a model of online servicescape.Design/methodology/approachThe study utilizes a survey approach to gather data regarding consumers' perceptions of online servicescape. Surveys were administered to 257 respondents regarding a broad range of web sites.FindingsA measure of e‐servicescape is evaluated that comprises three dimensions and 52 items while relationships between the dimensions of e‐servicescape, trust, and purchase intentions are described.Research limitations/implicationsThe first contribution of this study stems from the successful operationalization of a comprehensive multi‐item (in total 52 items), multi‐scale (nine scales), multi‐dimensional (three) measure of e‐servicescape. Second, a contribution is made through the finding that trust constitutes a key variable during online exchange. Third, we contribute insights into the antecedents of consumers' purchase intentions. Finally, the study reveals that consumers' interpretations of online environments exert a powerful influence over trust and purchase intentions.Originality/valueThe findings of this study also have numerous implications for both services managers and internet developers. The findings supply valuable insights into which factors practitioners should focus their attention to better tailor their approaches. This study strongly endorses the view that the loyalty intentions of online customers are linked to the extent to which they trust the service provider.

Involvement theory in constructing bloggers' intention to purchase travel products

Blogs recently have demonstrated their enormous marketing potential, and more and more travel advertisements are being posted in blogs. In light of this observation, this study aims to provide insights into the structural relationship among travel bloggers' involvement level, the advertising effect from blog messages, and travel bloggers' intention to purchase travel products. A travel blogger's purchase intention model was constructed and empirically tested. A total of 900 questionnaires were distributed to identified travel bloggers; 398 valid responses were returned. The data were examined with Structural Equation Modelling (SEM). The results demonstrated the positive impact resulting from the ad effect as well as the ad effect on purchase intention, which could be verified in travel blog environments. It also indicated that high-involvement travel bloggers are more likely to form favourable impressions with regard to ads in travel blogs. Travel blogs play a positive role in the processing of ad messages; brand management is essential to business marketers since brand attitude is the most influential factor related to the ad effect on purchase intention. Meanwhile, while ad attitude is not significantly effective concerning purchase intention, it remains essential in forming brand attitudes. Several implications for posting advertisements in travel blogs will be discussed and suggested in this paper.

Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective

We examined the actions of a customer when inferring product information from electronic word-of-mouth (eWOM) material at a website. We developed a customer purchase intention model and simulated various eWOM levels within this, adopting an objectivity–subjectivity dichotomy, and considering quality and preference as the major antecedents of customer purchase intention. We inferred the information that the customers had obtained from the eWOM by categorizing the customers’ responses. The eWOM was parameterized using mean and variance; products that were categorized into quality and preference goods. We considered four cases in which customers infer different product information and exhibit different reactions. Items for quality and preference goods were developed by using a card-sorting method. An experimental survey was conducted on 121 Korean Internet shopping mall users. The hypotheses were partially supported using a Partial Least Squares path comparison method. Overall, our study should provide guidance to firms in their managing eWOM systems by identifying how customers react to them at various levels.

Moderating effect of personal innovativeness on mobile-RFID services: Based on Warshaw's purchase intention model

As telecommunication market becomes more competitive and the customers' expectations regarding services or products increases, understanding customer or market needs is at the center of successful telecommunication business. In this study, we attempt to explore the intention of using mobile services based on the Warshaw's purchase intention model. We also focus on a personal innovativeness in the domain of IT (PIIT) because we assumed that as characteristics of telecommunication services become increasingly sophisticated, personal innovativeness could be a key factor of telecommunication services usage. In this study, we examine whether PIIT has the moderating effect on purchasing mobile-RFID services. The result shows that both purchasability and perceived need collectively explain purchase intention of mobile-RFID services, as well as PIIT serves to moderate the relationship between perceived need and purchase intention of mobile-RFID services. The study findings also indicate that IT knowledge, responsiveness to IT news and ability to use mobile phone of customers are positively related with PIIT.

Gender differs: assessing a model of online purchase intentions in e‐tail service

PurposeThis study proposes a model of online purchase intentions. Four exogenous constructs – namely, personal awareness of security, personal innovativeness, perceived ease of purchasing, and perceived usefulness – have not only direct influences on attitudes and online purchase intentions, but also have indirect influences on online purchase intentions through the mediation of attitudes.Design/methodology/approachData were collected via questionnaires from customers of the leading internet service provider (ISP) in Taiwan. Structural equation modeling (SEM) was used to examine the model.FindingsThe influences of personal innovativeness and perceived usefulness on attitudes and online purchase intentions are similar for males and females. The influences of personal awareness of security on both attitudes and online purchase intentions are strong for males, while no such effects exist for females. The influences of perceived ease of purchasing on both attitudes and online purchase intentions are stronger for females than for males.Research limitations/implicationsThere are several limitations. For example, there may exist common method variance, and the generalisability of the findings might be limited. Besides, this study is using only one product category, and customers' online purchase intentions may be only partially reflected due to the investigation of self‐reports.Practical implicationsBy learning gender differences, e‐tailers and advertisers can better target right consumers and consequently foster more positive attitudes and online purchase intentions.Originality/valueThis study presents a thorough understanding on a model of online purchase intentions, and how gender moderates several paths of the model.