Model Of Purchase Intention Research Articles

Do materialism and shopping enjoyment impact luxury brand purchase intention?

Some consumers have adapted to a modern lifestyle centred on projecting their status to society through materialistic presentations, including displaying luxury brand products. Our goal is to extend existing studies on this phenomenon and explore the direct effect of two dimensions of materialism (materialism self-projection vs. materialism evaluation of others) on shopping enjoyment and luxury brand purchase intention. Structural Equation Modelling (SEM) was used to analyse data from 136 Malaysian respondents and found that materialism self-projection is responsible for shopping enjoyment and purchase intention. In contrast, the materialistic evaluation of others is only responsible for purchase intention but not shopping enjoyment. Finally, shopping enjoyment also directly impacts purchase intention. This study offers an alternative model of purchase intention, theoretical and practical implications, and several avenues for future studies.

Research on the Impact of Customer Perceived Value of Cultural and Creative Products on Purchase Intention

This paper takes cultural and creative products as the research object and employs customer perceived value as the theoretical foundation. Using a questionnaire survey method, it constructs a purchase intention model to investigate the impact of perceived cultural value, perceived aesthetic value, perceived functional value, perceived emotional value, perceived social value, perceived innovative value, and perceived cost on purchase intention. Furthermore, it proposes optimization strategies for developing and marketing cultural and creative products.

Navigating the Social Shift: A Preliminary Study of Consumer Behavior on Malaysia's Social Commerce Platforms

The proliferation of online businesses coupled with the advancement of information and communication technologies (ICT) has led to the emergence of social commerce. The integration of social media platforms into e-commerce offers businesses a convenient avenue for engaging with consumers and a novel method for capturing additional sales volume. This seamless integration of social media platforms into current e-commerce practices has significantly increased its success. Research on the factors that affect purchase intentions in social commerce is still sparse, especially in the context of Malaysian consumers. In general, the causal model of purchase intentions on social commerce in this study aims to investigate the impact of the constructs of visibility and metavoicing on purchase intentions among Malaysian millennial consumers. Henceforth, this initial study specifically aims to evaluate the reliability and validity of the IT affordance constructs of visibility and metavoicing through rigorous assessments. At the items-construct level, the internal consistency assessment was conducted using McDonald’s Omega, which is known for its robustness in measuring the reliability of multi-item constructs. At the construct level, discriminant validity and the strength of linear relationships among variables were assessed using Pearson correlation analysis. The pilot dataset gathered was analyzed with SPSS 29, and the results have validated that the predictive model achieved high levels of reliability and validity at both the item and construct levels. Furthermore, the analysis revealed that the independent variables, metavoicing and visibility, have a significant association with purchase intentions, underscoring their importance in understanding consumer behavior.

Research on Game Players' Willingness to Purchase Based on the Perspective of Ambivalent Attitudes

Consumer ambivalence not only reflects the emotional and cognitive responses formed after perceiving external marketing stimuli but also influences subsequent purchase intentions. Based on the TAM (Technology Acceptance Model) and S-O-R (Stimulus-Organism-Response) models, this study introduces ambivalent attitudes as a mediating variable to construct and test a theoretical model of external marketing stimuli, consumer perception, ambivalent attitudes, and purchase intentions. Using 716 valid responses from gaming communities, the measurement and structural models were evaluated using AMOS 26.0 and SPSS 26.0 software. The empirical results show that the clarity and total volume of external marketing information can significantly influence purchase intentions by affecting consumer perceptions. Ambivalent attitudes directly influence purchase intentions and serve as a mediating factor in the pathways where perceptions affect purchase intentions.

The Purchase Intention Model to healthy food of Customers In Bangkok Metropolitan

The Purchase Intention Model to healthy food of Customers In Bangkok Metropolitan

Model Analysis of Millennials' Purchase Intention Electric Cars in JABODETABEK

This study explores a model of customer purchase intention in millennial segment electric car buyers in Jabodetabek using a modified Theory of Planned Behavior (TPB) and analyzed by Structural Equation Modeling using Smart-PLS 3.2.9. Although sales of electric cars in Indonesia are increasing, consumer purchase interest, especially the millennial generation, is still low compared to other Asian countries. This study examines the influence of factors in the modified TPB, including Attitude, Subjective Norms, Perceived Behavioral Control, Government Policy and Environmental Concern on the purchase intention of electric cars. Data was collected through a survey of millennials in Jabodetabek. The results of SEM analysis show that Attitude and Environmental Concern have a positive and significant influence on the purchase intention of electric cars. Meanwhile, Subjective Norms, Perceived Behavioral Control and Government Policy have a positive but insignificant impact on the purchase intention of electric cars for millennials in Jabodetabek. The findings of this study provide insights for manufacturers, policymakers and marketers on how to increase the adoption of electric cars among millennials. Appropriate strategies can be designed to drive electric car market growth and overcome existing barriers.

An Empirical Study on User Continuous Purchase Intention of Social E-commerce Platforms: A Case Study of Pinduoduo

This study reviews the relevant research on the continuous purchase intention of users on social e-commerce platforms, taking Pingduoduo as an example. The study uses the SOR (Stimulus-Organism-Response) model to consider the social platform atmosphere and user perceptions that influencing continuous purchase intentions. A theoretical model of user continuous purchase intention on the Pinduoduo platform was constructed. The mode and hypotheses were tested through questionnaire surveys and empirical analysis. Data analysis was conducted using SPSS 26 and AMOS 24 software, leading to the following conclusions: [1]. The interactive atmosphere on Pinduoduo significantly positively affects users' perceived entertainment, and the supportive atmosphere affects both users' perceived trust and entertainment. [2]. Users' perceived entertainment positively affects perceived trust, and perceived trust and entertainment significantly influence continuous purchase intention. [3]. Perceived trust among users partially mediates between Pinduoduo's interactive atmosphere and continuous purchase intention, as well as between the supportive atmosphere and continuous purchase intention. The study ends with a discussion of the limitations of the research and the managerial implications derived from the findings.

Purchase intention of brands with corporate social responsibility among generations Y and Z consumers in Chile

AbstractBrands around the world are recognizing the importance of committing to sustainable development through corporate social responsibility (CSR) initiatives. However, the literature shows scant empirical understanding of the purchase intention of younger consumers of Generations Y and Z regarding brands that engage in CSR initiatives. Drawing on the theory of planned behavior (TPB), the objective of this study is to develop and test an extended model of purchase intention for brands with CSR initiatives among the segment of Gen Y and Z consumers. The model is tested using an online survey applied to Chilean consumers and statistically analyzed using the structural equation modeling (SEM) technique. The findings show that attitude, subjective norms, and perceived behavioral control are significantly and directly related to the consumer's intention to purchase brands that demonstrate CSR initiatives. Further, consumer involvement and trust in brands' CSR initiatives have an indirect but significant effect on purchase intention through their impact on attitude. This research contributes to the literature on CSR and branding by addressing the role of consumers in supporting brands, which contribute to sustainable consumption. Findings can help brand managers and policymakers implement strategies to encourage consumer support for CSR initiatives.

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Food has long been considered very important in tourism activities and it has a positive effect on tourist satisfaction. Then local cuisine has become an important attraction for tourist destinations and one of the focuses of destination marketing. This study is based on the theory of perceived value, perceived risk theory, and the theory of planned behavior, aiming to understand tourists’ intentions to purchase local cuisine and its influencing factors, choosing Wuhan, China as the study case, and conducting an empirical survey on tourists visiting Wuhan in 2023. Data analysis was conducted using confirmatory factor analysis and structural equation modeling to test the research hypotheses. The results show that the value of quality, price, emotion, cognition, culture and health can improve tourists’ satisfaction and enhance tourists’ purchase intention of Wuhan cuisine. However, social value and perceived risk have no significant effect on satisfaction and purchase intention, tourists’ satisfaction with Wuhan cuisine positively affects tourists’ attitude, and tourists’ satisfaction. Attitude, subjective norms and perceived behavioral control are also key factors to predict tourists’ purchase intention of Wuhan cuisine. The purchase intention model meets the fitting criteria: X²/Df = 1.533, RMSEA = 0.025, CFI = 0.977, IFI = 0.977. The results of this study provide a reference for the competent government departments and related enterprises to promote the development of food tourism in Wuhan.

Identifying The Role of Endorser Credibility and Advertise Effectiveness To Develop A Model of Purchase Intention

This study investigates the impact of endorser credibility and advertising effectiveness on purchase intention towards the Honda Beat brand motorcycle advertisements featuring several JKT 48 artists on television. Data were collected from 95 individuals in Indonesia who expressed intent to purchase a Honda Beat. SmartPLS analysis was employed for data analysis. The findings reveal that both attractiveness and expertise of endorsers significantly influence endorser credibility. Endorser credibility, in turn, significantly affects advertising effectiveness, which subsequently impacts brand equity. Moreover, advertising effectiveness and brand equity significantly influence purchase intention. The study underscores the importance of ensuring high credibility levels of celebrity endorsers in advertisements to enhance consumer response.

Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers.

The trends for sustainable lifestyle and marketing motivated natural product consumption, such as natural skin care products (NSCPs). Different personal, environmental, and sociocultural factors influence purchase intention (PI) for NSCPs. However, there is a lack of evidence on the role of consumers' ethnicity in the PI model. The present study investigated the moderated mediation role of ethnicity in the relationship between related factors, including environmental concern, subjective norms, health factor, Halal certificate, packaging design, past experience factor, price factor, and PI mediated by personal attitude. A web-based survey was utilized to capture quantitative data from a random sample of 330 multicultural consumer group participants. The results of the study indicated that consumers' ethnicity substantially moderated the mediation effect of personal attitude in the relationships between subjective norms, health factor, Halal certificate, packaging design, past experience factor, price factor, and PI in the model. The findings contributed to understanding of the factors that influenced the PI of consumers from diverse sociocultural contexts in the market for natural products. It contributed directly to natural product marketing and industry.

CONSUMER BEHAVIOUR TOWARDS SPONSORED-LABELLED TARGETED ADVERTISEMENTS ON META PLATFORMS IN THE CONTEXT OF MAURITIUS

The purpose of this research is to investigate the effectiveness of ‘sponsored’ labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research brings forward a conceptual model of six constructs (customisation, informativeness, entertainment, intrusiveness, brand awareness and Purchase intention) to quantitatively understand the effectiveness of targeted ads on Meta Platforms. A sample of 382 students participated in the survey, where 333 valid responses were used for further analysis. In this research, Confirmatory Factor Analysis was utilised to examine the measurement model for brand awareness, customization, informativeness value, entertainment value, intrusiveness value, and purchase intention. The fit indices indicated a reasonable fit between the model and the data. Using Structural Equation Modelling to test the model, the regression weight between customisation, informativeness, entertainment, intrusiveness and brand awareness were statistically significant. The regression weight between brand awareness and purchase intention was also statistically significant. Practically, the findings emphasize the need for marketers and advertisers to invest in strategies that effectively increase brand awareness through targeted advertising.

Unravelling the Significance of Social Presence in Live E-commerce: An Empirical Exploration Employing Social Presence as an Intermediate Variable

Live e-commerce is an important e-commerce industry that has emerged in recent years, and due to its diversified scenarios, strong interactivity, and fast growth in user scale, it has become an important way to pull the development of e-commerce. Based on the theoretical analysis, this paper constructs a relationship model of streamer live streaming, social presence, and consumers' purchase intention. Then, a questionnaire survey was carried out in an online way, and the hypothesis testing of the theoretical model was carried out. The results show that: attractiveness, professionalism, and interactivity have significant positive effects on consumers' purchase intention; the mediating effect of social presence is significant, i.e., streamer live streaming promotes consumers' purchase intention by improving the sense of presence. Accordingly, two suggestions are put forward: one is to enhance the consumer experience as the focus of creating a good atmosphere for live streaming, and the other is to emphasize streamer screening and training to create a professional network with strong competence. The second is to emphasize streamer screening and training to create a streamer team with strong professional ability.

Model Of Green Purchase Intention Environmentally Friendly Packaging In The Micro And Small Business Food Industry In Riau Province

In an era of increasing environmental awareness, consumer preferences are changing towards environmentally friendly practices, especially in the food industry. This research aims to develop a comprehensive model of environmentally friendly purchasing intentions by investigating the impact of environmentally friendly packaging on consumer behavior in the micro and small business food industry in Riau Province. The study uses a mixed approach, combining quantitative surveys and qualitative interviews to collect data from consumers and businesses. Quantitative analysis will involve statistical techniques such as regression analysis to identify key factors influencing green purchase intentions. Qualitative data will be analyzed thematically to provide deeper insight into consumer perceptions and business practices regarding environmentally friendly packaging. It is hoped that the findings of this research will contribute to the existing literature on sustainable consumption and provide practical insights for micro and small scale food businesses in Riau Province to improve their environmental sustainability efforts. Ultimately, the developed model will be a valuable tool for policymakers, businesses, and researchers seeking to encourage environmentally responsible practices in the local food industry.

How do purchase preferences moderate the impact of time and price sensitivity on the purchase intention of customers on online-to-offline (O2O) delivery platforms?

PurposeThe purpose of this study is to test the impact of time and price sensitivity on consumer satisfaction and purchase intention on online-to-offline (O2O) takeout platforms and explore the moderating effect of purchase preference on time sensitivity and satisfaction, as well as price sensitivity and satisfaction, in order to guide market pricing.Design/methodology/approachA structural equation model (SEM) of customer purchase intention was constructed, and the relationships between the variables (time sensitivity, price sensitivity, satisfaction and purchase intention) were examined. The completed questionnaires of 349 respondents were collected from the Questionnaire Star platform in China. The research model and hypotheses were then tested. Analytic hierarchy procedure was used to determine the moderating effect of purchase preference. Finally, the study proposes a pricing strategy for customer-active selective services.FindingsSatisfaction positively influences purchase intention, and price sensitivity significantly increases satisfaction and further increases purchase intention; however, time sensitivity negatively affects satisfaction. Specifically, purchase preference has strongly moderated the relationship between time, price sensitivity and satisfaction. In addition, the findings show that when purchase preference is high, the effect of price sensitivity on satisfaction is stronger, suggesting the importance of purchase preference in strengthening purchase intentions. The research work recommends a pricing strategy involving value-added pricing primarily for time-sensitive customers, which can help build a high-end brand image and reduce price competition. Reduced pricing is mainly for price-sensitive customers, which is conducive to stimulating consumption within a specific time. This pricing strategy is important for adjusting market sensitivity and flexibility.Originality/valueThis research provides new ideas for related disciplines and guidance for the differentiated pricing and promotion of takeout platforms, as well as a theoretical basis for the diversified development of takeout platforms, improvement of personalized service quality and enhancement of customer stickiness. This study fills gaps in the existing literature on the moderating effect of purchase preference on time sensitivity and satisfaction and price sensitivity and satisfaction.

Formulating a Novel Model for Information Commerce (I-Commerce) and Consumer Purchase Intention: An Empirical Investigation in the Malaysian Context

Formulating a Novel Model for Information Commerce (I-Commerce) and Consumer Purchase Intention: An Empirical Investigation in the Malaysian Context

Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success

Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which product positioning upon market entry and continuous marketing strategies can be developed for the growing niche ultra-heat treated (UHT) milk alternative product category. Using a qualitative, exploratory-descriptive approach, data was gathered in-person and online from 35 participants through mini-focus groups and semi-structured interviews. Through inductive-deductive thematic data analysis, findings describe consumer purchase intention towards UHT milk alternatives. Productrelated factors comprising consumer product beliefs and product evaluation, as well as behaviourrelated factors such as expected outcome, social norm and control, were found to impact consumer purchase intention, leading to the development of the integrated attitude-intention model. The study has contributed to a better understanding of the milk alternative category within an emerging market that will assist marketers in improving the marketing strategies for this category where little was known about the milk alternative consumer.

How Do Halal Component and Marketing Drive Muslim Consumers?

This research addresses a specific issue within halal marketing, emphasizing its novelty. Despite widespread recognition in marketing literature of the roles played by various halal components and strategies in influencing consumer purchase intentions, there is a distinct research gap in the lack of studies focusing on specific categories. This study aims to fill that gap by examining the relationship between halal awareness, certification, and other marketing elements in shaping the halal purchase intentions of Mixue consumers in Indonesia. Structural equation model analysis of data from 156 Mixue consumers revealed positive correlations between halal awareness, certification, and brand with purchase intentions, while food quality and promotion showed negative and non-significant relationships. Theoretically, the research strives to advance a conceptual model of halal purchase intentions by integrating halal components with marketing elements, contributing to marketing literature with a specific focus on Mixue and its consumers in Indonesia. The practical implications involve a deeper understanding of factors influencing halal product purchase intentions, aiding marketing decision-making and business strategies in this rapidly growing market.

Research on the Purchase Intention of Electric Vehicles Based on Customer Evaluation and Personal Information

With the continuous development of electric vehicle (EV) technology, there is an increasing need to analyze the factors influencing customers’ purchase intentions. According to the data of customers’ vehicle experience evaluation and personal information, this paper develops the analysis models of influencing factors using the analysis of variance algorithm (ANOVA) and Kruskal–Wallis algorithm. Then, the purchase intention model for EVs is proposed using the random forest method. Finally, the optimization model for the EV sales plan was built. The results show that the main factors influencing customers’ purchases are different for different vehicle brands. However, the customer’s evaluation of the vehicle experience has a greater influence on the customer’s purchase. Compared to other prediction models, the random forest model has the highest accuracy. For 3 EV brands, the prediction accuracies are 97.8%, 98.9%, and 97.6%. In addition, this paper predicts the purchase intentions of 15 customers. By optimizing the sales plans for 3 EV brands, the predicted purchase rate of 15 customers increased from 40% to 53%. The research work contributes to the sales of electric vehicles, the accurate positioning of customers, and the identification of more potential customers.

A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements

BackgroundSocial Media Influencers (SMIs) are a fashionable way of marketing products by creating electronic word-of-mouth (e-WOM) on social media. The marketing of complementary and alternative medicines (CAMs) by SMIs is becoming increasingly popular and gaining credibility within consumers on social media platforms. Nonetheless, advising about healthcare products on social media should be examined as it is different from endorsing other kinds of commercial products. The aim of this study is to develop a model that provides the underlying mechanisms of the stimuli of SMIs on social media towards consumers’ purchase intention of CAMs.MethodsThis study used best fit framework synthesis methods to develop the model. A priori theory selection was conducted by identifying a BeHEMoTh strategy (Behavior of Interest, Health context, Exclusions and Models or Theories) to systematically approach identifying relevant models and theories relative to the research aim. Further evidence derived from primary research studies that describe the behavior identified is coded against selected a priori theory to develop the model.ResultsThis study presents a novel model for understanding the purchase behavior of CAMs using SMIs as a marketing strategy. The model included two well-known theories (theory of planned behaviour theory and source credibility theory) as well as extensive existing research from a multidisciplinary perspective. The model is exclusively designed to help identify elements affecting perceived source credibility and factors that have an influence over consumers’ preferences to purchase CAMs by taking into consideration SMIs’ endorsements.ConclusionsThis study provides unique insights introducing new research areas to health literature and offers, new roles for healthcare professionals in this digital era by gaining new skills and competencies required to provide more credible and accurate information about CAMs. The study also highlights the new marketing era of online health-related product endorsements and recommends that policymakers and researchers carefully evaluate the impact of SMI’s on the use of CAMs, as well as to regulate the content of these promotional materials.