Online Purchase Decisions Research Articles

Improving online purchasing decisions through product assessments on shopee marketplace consumers

The purpose of this study is to analyze the factors that influence online purchase decisions on shopee marketplace. The method used is a method of collecting data through a questionnaire that is measured using an interval scale diagram. The sampling method uses a purposive sampling technique with the criteria of consumers who have transacted on shopee's online shopping site from November to December 2021 totaling 96 respondents, namely students of Universitas Pembangunan Panca Budi. This research is a quantitative study using associative strategies using descriptive statistics and structural equation modeling (SEM). The results of this study concluded that: (1) Products have a positive and significant effect on product valuation, (2) Products have a positive and significant effect on online purchasing decisions, (3) Prices have a positive and significant effect on product valuations, (4) Prices have a positive and significant effect on online purchasing decisions, (5) Product assessments have a positive and significant effect on online purchasing decisions, (6) Products have a positive and significant effect on online purchasing decisions through the process product assessment, (7) Price has a positive and significant effect on online purchasing decisions through the product assessment process.

Faktor yang Mempengaruhi Keputusan Pembelian Produk Fashion di Shopee

Advances in technology have resulted in various developments in the corporate sector. Many companies now offer their goods through web applications. Shopee is one of the most popular online retail business applications today. The aims of this study were to: 1) determine the effect of product, price, promotion, distribution, people, process, and the physical environment on purchasing decisions for fashion products at Shopee, and 2) determine the effect of product, price, promotion, distribution, people, process. , and the physical environment for purchasing decisions for fashion products at Shopee for UINSU Medan students. The approach is quantitative. The participants in this study were UINSU Medan students who had used the Shopee application to shop for fashion items. The findings of this study indicate that product, price, promotion, distribution, people, process, and physical environment variables all influence the purchasing decision of fashion products at Shopee, and that product, price, promotion, distribution, people, process, and physical environment variables are all influence the purchasing decisions of fashion products at Shopee. greatly influenced the decision of UINSU Medan students to shop for fashion at Shopee.
 Keywords:Online Purchase Factor, Online Purchase Decision, Purchase Decision

The Effect Of Advertising Promotions and Product Reviews On Online Purchase Decisions in E-Commerce

This study aims to determine whether or not there is an effect of advertising promotions and product reviews on online purchasing decisions in e-commerce for students of the 2018 Stambuk Business Education Study Program, Medan State University. The population in this study were 53 students. The data collection technique in this study was carried out by distributing a questionnaire (questionnaire) whose measurements were carried out using a Likert scale and statistically processed. The data analysis technique used was classical assumption test, multiple linear regression analysis, determination calculation, and hypothesis testing. The results of data analysis using multiple linear regression and hypothesis testing can be concluded that partially the Advertising Promotion variable has no effect on purchasing decisions, then for the Product Reviews variable partially influence on purchasing decisions. Simultaneously there are influence with > 11.111 > 3.18) and significance value (0.000 < 0.05). With the magnitude of the influence of the two independent variables.

Pengaruh electronic word of mouth, gaya hidup dan kepercayaan terhadap keputusan pembeli online melalui shopee

The purpose of this study was to identify the influence of Electronic Word of Mouth, lifestyle, and trust on online purchasing decisions through shopee on students of the Faculty of Economics, UKI Toraja Management Study Program. The type of research conducted is descriptive quantitative. The data analysis technique used multiple linear regression. The results showed that there was no influence of electronic word of mouth on purchasing decisions. There is no influence of lifestyle on purchasing decisions. There is an influence of trust on online purchasing decisions. Electronic Word of Mouth, lifestyle, and trust have a significant simultaneous effect on purchasing decisions on the Shopee application through shopee for students of the Faculty of Economics, UKI Toraja Management Study Program.

The Influence of Product Quality, Social Media Marketing, and Brand Ambassador on Online Buying Decisions

The never-ending pandemic has had a major impact on the world, one of which is the increasing change in consumer behavior to shop online. This makes business people make innovations in leading progress to promote purchase offers including by developing better quality goods, promoting goods that can attract buyers online through social media marketing, and involving a brand ambassador who can do business product marketing in buying decisions. The purpose of this research is to find out how the influence of product quality, social media marketing, and brand ambassadors in determining buying decisions. The approach used on t observation is a purposive sampling approach buying acquiring a sample of one hundred ten respondents and spreading the survey via Google paperwork using a Likert scale. This has a look at uses multiple linear regression tests, t-tests, and F check evaluation, the outcomes received on this take look implying that the product quality variable has a nice and great impact on online buying decisions. even as the social media advertising variables do not affect purchasing choices, the brand ambassador variable indicates a tremendous and giant influence on buying decisions.

KEPUTUSAN PEMBELIAN PRODUK FASHION PADA E-COMMERCE: PENGARUH FASHION CONSCIOUSNESS, SHOPPING ENJOYMENT, NILAI KONSUMEN

The Covid-19 pandemic has changed consumer behaviour from shopping in person to shopping online. During the pandemic, fashion products are in great demand when shopping online, even if only at home, people still need to appear in an attractive style to keep up with the latest trends. In this case, the researcher examines the effect of fashion consciousness, shopping enjoyment, consumer value on online purchasing decisions in e-commerce fashion. The sample used in this study is 200 with a non-probability sampling technique and included in the type of conclusive research. In this study, the data analysis technique used multiple regression analysis. The study results found that fashion consciousness and consumer value have a significant influence on purchasing decisions. However, shopping enjoyment has no significant effect on purchasing decisions. It shows that fashion consciousness and consumer value have an essential role in influencing buying in fashion e-commerce

PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI SECARA ONLINE (Studi Kasus Kopi Aceng Garut)

Coffee consumption in Indonesia continues to increase in line with changes in people's lifestyles. However, due to the COVID-19 pandemic, people cannot buy coffee at cafes or coffee shops. This has prompted a change in the sales system where coffee products can be sold on social media and online sales platforms. The transfer of the sales system was felt by one of the coffee business units, namely Kopi Aceng. This study aims to determine the characteristics of consumers and analyze how the influence of price, brand image and product quality on online coffee purchasing decisions. This research is a quantitative research using survey method. The sample of this research is Kopi Aceng consumers who buy coffee online, totaling 100 people. The data analysis technique used multiple linear regression analysis. The results show that the majority of Kopi Aceng consumers are men with an age range of 26-35 years who live outside Garut, work as private employees and earn between Rp. 1.000.0000 – Rp. 5,000,000. The results showed that the variables of price, brand image and product quality had an influence on online purchasing decisions with product quality as the most influential variable in purchasing decisions at Kopi Aceng.

Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products

The payment method is a key factor influencing online consumers’ purchase decisions. However, little is known about its underlying neural basis, which could help to reveal the mechanism by which payment methods affect online purchase decisions. Combined with the event-related potentials (ERPs), a neuroscience technique with the advantage of measuring implicit psychological variables to reveal the mechanism behind behaviors, this study uncovers consumers’ discrepant perception between pay-online and pay-on-delivery in different purchase contexts through an online purchase task. Behavioral results showed that purchase intention is higher for pay-online than pay-on-delivery, regardless of product type. At the brain level, we found consumers induce higher perceived risk (indicated in larger N2 amplitudes) and smaller negative emotion (mirrored by larger P3 amplitudes) for pay-online than pay-on-delivery, especially when shopping for search products. However, this effect disappeared when purchasing experience products. Moreover, the larger perceived risk for experience products than search products may lead consumers to ignore the difference between the two payment methods. This study helps online sellers optimize payment services for specific products.

THE EFFECT OF TRUST, SECURITY, QUALITY OF SERVICE, PERCEPTION OF RISK AND PRICE ON ONLINE PURCHASE DECISIONS

This study aims to determine the effect of trust, security, service quality, perception of risk and price on online purchasing decisions. Data was obtained by distributing questionnaires to 105 respondents. The results showed that the results of the t test, trust, perception of risk and price had a positive and significant effect on online purchasing decisions. Meanwhile, security and service quality variables have a positive and insignificant effect on online purchasing decisions. Based on the results of the F statistical test using analysis of variance or ANOVA, it can be seen that the significance value (0.000 < 0.05) which means significant, it can be concluded that the variables of trust (x1), security (x2), service quality (x3), perceptions of risk (x4) and price (x5) simultaneously (simultaneously) have an influence on online purchasing decision variables.

Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Keputusan Pembelian Secara Online Pada Konsumen Shopee Di Kota Bengkulu

This study aims to determine the effect of trust and risk perception on online purchasing decisions of shopee consumers in Bengkulu city; partially or simultaneously. There are two factors as the main focus of this study, including trust, and risk perception. The object of this research were 55 persons of shopee consumers in Bengkulu city. In this study used the method of collecting data through observation, distributing questionnaires or questionnaires. Data analysis techniques of this study used instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. The results of this study showed that the trust variable has a positive and significant effect on online purchasing decisions of Shopee consumers. Similarly, risk perception has a positive and significant impact on online purchasing decisions of Shopee consumers. Simultaneously, trust and risk perception have a positive and significant impact on online purchase decisions for shopee consumers in Bengkulu city.

Celebrity Endorser, E-Wom dan Harga yang Kompetitif terhadap Keputusan Pembelian Secara Online

This study aims to determine the effect of Celebrity Endorser, E-WOM and competitive prices on online purchasing decisions for Ms Glow consumers at @msglowjemberid. The research method is descriptive quantitative. This study uses multiple linear regression analysis techniques to test the independent variables on the dependent variable. The sample used was 160 respondents. The results showed that Celebrity Endorser had a positive and significant effect on online purchasing decisions of 0.326. E-WOM has a positive and significant effect on online purchasing decisions of 0.456. While the price has a positive and significant effect on online decisions on Ms Glow consumers by 0.726. Through the coefficient of determination test, it is proven that Celebrity Endorser, E-WOM and Price influence purchasing decisions on Ms Glow consumers at @msglowjemberid by 66.4%, while 33.6% comes from other variables that are not in this study. In conclusion, the three variables, namely Celebrity Endorser, E-WOM and Price, have a positive and significant effect on online purchasing decisions for Ms Glow consumers at @msglowjemberid.
 Keywords: Celebrity Endorser, E-WOM, Price, Online Purchase Decision

Pengaruh Harga, Ulasan Produk, Kemudahan Transaksi, Kualitas Informasi dan Kepercayaan Terhadap Keputusan Pembelian Produk Kecantikan Secara Online Pada Marketplace Shopee

The purpose of this study was to examine the effect of price, product reviews, ease of transaction, quality of information, and trust in online purchasing decisions for beauty products on the Shopee marketplace. The sample collection technique is the Accidental Sampling technique with a total sample of 100 respondents, namely consumers who have purchased beauty products online on the Shopee marketplace. The analytical tool used is multiple linear regression using the SPSS 25 program. The research shows that price, information quality, and trust variables have no effect on purchasing decisions for online beauty products on the Shopee marketplace, while product reviews and transaction convenience variables have a positive and significant effect on the decision to purchase beauty products online on the Shopee marketplace.

TRENDS OF E-CONSUMER PURCHASE BEHAVIOR IN THE LIGHT OF EMPIRICAL RESEARCH

The article is an attempt to present the results of research that are used to identify trends in e-consumer behavior. In order to thoroughly investigate the phenomenon, a questionnaire study was made on a sample of 945 respondents. The results of the conducted research will make a huge contribution to the process of determining trends and regularities of e-consumers’ purchases. The conducted considerations proved the rapid development of e-commerce and the increase in its role as a consequence of the COVID-19 epidemic. The research has clearly shown that online shopping is popular. Clients make them very often, leaving a large pool of money. Various products are purchased, such as clothes and clothing, cosmetics, footwear, electronics and household appliances as well as books, CDs and films. An important point of the research was determining the aspects important for the consumer when making purchasing decisions online. It turned out that the leading role in this matter is the quality of the product or service, price and obtaining information about the product. This information is a treasury of knowledge for the tenderer and may contribute to the intensification of the sale of his offer.

APAKAH PERSEPSI KONSUMEN MENGENAI RISIKO DAN KEPERCAYAAN BERPENGARUH TERHADAP KEPUTUSAN

On-line buying and selling transactions are currently growing rapidly so that researchers are interested in examining the determinants of the influence of online purchasing decisions, namely risk perception and trust. This study was conducted to determine the significance of the influence of perceptions of trust and risk partially on the decision to make an on-line purchase for students of the Faculty of Economics and Business (FEB) Universitas Wijaya Kusuma Surabaya. This research is an explanatory research with a quantitative approach, with data collection through questionnaires. The results obtained indicate a negative influence of risk perception on on-line purchasing decisions. In addition, a positive influence appears on trust in online purchasing decisions. The implementations of this research are: (1) online product sellers should: (a) minimize risk perceptions for consumers, among others by providing a guarantee for replacement of product orders that are not in accordance with what consumers ordered and are damaged; (b) increasing consumer confidence, among others by increasing the ability of sellers in the form of knowledge and skills in online buying and selling activities, increasing satisfying services for consumers and having integrity in good behavior to consumers, for example being honest; and (2) consumers before deciding to purchase on-line should first seek information related to this matter.

Online Reviews and Buying Decisions: A Demographic and Psychographic Analysis

This research examines buyer perceptions of product reviews while shopping online. Adaptations of the Consumer Self-Confidence Scale and personality inventories were used to address our research objectives in an online setting. Primary data was obtained using an online data collection instrument. Using a convenience-based random sampling methodology email, social media, and texting, were used to generate participation and yielded 207 participants. The survey collected both demographic and psychographic data, followed by responses on the use of online reviews in reaching online purchase decisions, and frequency of purchase in various product categories. Based on our data we draw several conclusions of interest to both, marketing scholars and practitioners. Our findings will allow online companies to gain insight into how consumers factor in reviews posted by others in making online purchase decisions and consequently design effective marketing strategies to serve their customers. The paper concludes with avenues for future research in the area.

The Influence of Advertising Image on Customers’ Final Online Purchase Decisions: A Survey Study

The Influence of Advertising Image on Customers’ Final Online Purchase Decisions: A Survey Study

Determinan yang Mempengaruhi Pembelian Online di Kalangan Mahasiswa

This study takes the topic effect of commitment, empathy, and trust on online purchasing decisions in the study of Mayjend Sungkono University Mojokerto Students. The sample in this study was 170 people. The research sample method is non-probability sampling with purposive sampling. Data were collected using the questionnaire method, namely by providing a list of questions or questionnaires directly to the respondents. Based on the results of multiple regression analysis, it can be concluded that all variables of commitment to empathy and trust together have a positive and significant influence on purchasing decisions on online products among Mayjend Sungkono University Mojokerto students.
 Keywords: Commitment, Empathy, and Trust on Online Purchasing Decisions

숙박 앱에서 온라인 리뷰품질이 구매결정에 미치는 영향

The purpose of this study is to examine the casual relationships among quality of online reviews, perceived value, perceived risk, and purchase decisions. Many consumers consult online reviews before making travel arrangements. Due to the experiential nature of travel-related products, online reviews have become an increasingly popular information source in travel planning and have a profound effect on consumers’ buying decisions, particularly in Lodging booking. This study employed a questionnaire survey to test the hypotheses. In order to empirically analyze this, based on the survey responses of 274 consumers, we analyzed the data using SPSS 24.0 and AMOS 21.0. The results of this study are as follows.<BR> First, quality of online reviews was positively related to perceived value and purchase decisions. Second, perceived value was positively related to purchase decisions. Third, quality of online reviews was negatively related to perceived risk. Fourth, one of the significant finding was that the link between quality of online reviews and purchase decisions mediated by a singular mediator of perceived value. <BR> Finally, the summary, implications and limitations of the results with the future tasks were suggested.

Consumer Behavior In Online Purchase of Seeds and Ornamental Plants

The covid-19 pandemic has forced most people of Indonesia to do their activities from home, one of which is shopping which is also carried out online. Some people in Indonesia prefer to buy seeds and ornamental plants online even though these products are vulnerable to damage due to the limited durability and expiration date. The purpose of this study is to identify whether there is an influence of comsumer behavior on online purchasing decisions for seeds and ornamental plants in Indonesia. The analysis techniques used are validity test, reliability test, and multiple linear regression. The results showed that lifestyle does not affect purchasing decisions, while trust, convenience, and web quality affect purchasing decisions. The results of the F-test suggested that the variables of lifestyle, trust, convenience, and web quality, simultaneously influence the decision to purchase seeds and ornamental plants online.

Consumer Behavior In Online Purchase of Seeds and Ornamental Plants

The covid-19 pandemic has forced most people of Indonesia to do their activities from home, one of which is shopping which is also carried out online. Some people in Indonesia prefer to buy seeds and ornamental plants online even though these products are vulnerable to damage due to the limited durability and expiration date. The purpose of this study is to identify whether there is an influence of comsumer behavior on online purchasing decisions for seeds and ornamental plants in Indonesia. The analysis techniques used are validity test, reliability test, and multiple linear regression. The results showed that lifestyle does not affect purchasing decisions, while trust, convenience, and web quality affect purchasing decisions. The results of the F-test suggested that the variables of lifestyle, trust, convenience, and web quality, simultaneously influence the decision to purchase seeds and ornamental plants online.