Online Purchase Decisions Research Articles

HOW EMOTIONAL PSYCHOLOGY HELPS TO MEDIATE SERVICE QUALITY AND THE ONLINE BUYING BEHAVIOUR OF GARMENTS AND CLOTHING PRODUCTS IN INDONESIA?

This research study tried to examine the Indonesian customer’s online buying experience by considering the service quality of Indonesia's online garments and clothing industry along-with the mediating effect of customer’s emotional psychology as well as the moderating role demographic features of customer like age and marital status. The population includes all garments and clothing brands giving online purchase service to their customer. We randomly shared an online self-administrative questionnaire to 600 Indonesian customers who had purchased garments and clothing through different online platforms over the last 3 months and then only got 523 valid responses. We applied Structural Equation Modeling (SEM) method and estimated using SPSS and Smart-PLS. Our results revealed that the customer online buying is strongly augmented by web-based as well as customer-based characteristics of service quality of online garments and clothing stores. The demographic factors like age and marital status did not significant at all but influenced the customer’s online buying decision. All demographic effect reports weak support for enhancing online buying by customers. The mediation effect of emotional psychology in the form of positive and negative psychology enhancing the online buying decision of customers in Indonesia. The management and policymakers of garments and clothing stores offering online services are advised to consider the web-based and customer-based factors coupled with customer’s emotional psychology to improve the buying experience of online customers. The demographic factors like gender, age, and income level of customers did not matter for policymaking.

KEPUTUSAN PEMBELIAN ONLINE KONSUMEN SHOPEE DAN FAKTOR YANG MEMPENGARUHI

The purpose of this study is to determine the effect of trust, convenience and quality of information on shopee consumers' online purchasing decisions. This study uses four variables, namely trust, convenience, quality of information and purchasing decisions. The research sample is students in Yogyakarta who are consumers of the shopee online buying and selling site. The data analysis tool uses Multiple Linear Regression Analysis. The results of the analysis show that (1) Trust, convenience and quality of information simultaneously have a significant effect on Online Purchase Decisions on the Shopee Online Buying Site. (2) Partially trust has a significant positive effect on Online Purchase Decisions on Shopee Online Buying Sites (3) Partially convenience has a significant positive effect on Online Purchase Decisions on Shopee Online Buying Sites and (3) Partially the quality of information has a significant positive effect on Online Purchase Decisions on the Shopee Online Buying Site.

Recommender systems: Are users taking the recommendations seriously?

In recent years, we have observed substantial choices provided to consumers due to the rise of e-commerce. The products and the product-related suggestions provided by the various recommender systems have been found to be noteworthy given the enormous data available and information overload. The customers are not worried about the complexity of these algorithms but want the automated process to recommend product-related items of their choices. The study is an attempt to understand whether customers make purchase decisions online using the suggestions recommended across various product lines. For the study, responses of the customers were collected using a structured questionnaire and results were analysed to examine if respondents of different demographic characteristics make purchase related decisions based on the suggestions by recommendation systems.

The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision

Buying online is a trend especially for young customers aged less than 30 years old. A lot of studies have been conducted to investigate this phenomenon but hitherto no cohesive model has been established. Therefore, the present study is meant to investigate online shopping factors that contribute to customers’ purchase decision. Five factors were identified to have potential influence on online purchase decision and one factor is expected to be a mediator to affect the relationship. From 384 data collected from online customers who visited popular online shopping sites, it was found that all five factors (perceived convenience, perceived risk, perceived competence, perceived benevolence, and perceived integrity) lead to trust and at the same time trust acts as a quasi mediator to affect the relationship between these factors and online purchase decision. The findings provide the actively sought after evidence to support the claims on the role of these factors in affecting online purchase decision. Online businesses should incorporate the findings in order to facilitate customers’ decision making process while visiting their websites. The websites must contain or portray all the elements as found in this study.

PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DARING DI APLIKASI SHOPEE PADA MAHASISWA DI KOTA PADANG

Fast traslate Icon translate Fast traslate Icon translate Online purchasing decisions are a process for consumers to make purchases through an alternative process using the internet media which has very high value benefits. The purpose of this study was to examine the effect of trust, convenience and quality of information on online purchasing decisions in the shopee application among students in the city of Padang. This type of research is a quantitative approach, with a population of students in the city of Padang who have made online purchases in the Shopee application totaling 96 samples using the lemeshow formula measurement. The data analysis technique used instrument test, classical assumption test, and multiple linear regression. The data were processed using multiple linear regression using a questionnaire. The results of this study indicate that the trust, convenience and quality of information partially have a significant effect on online purchasing decisions in the shopee application for students in the city of Padang.

PRODUCT RANKING: MEASURING PRODUCT REVIEWS ON THE PURCHASE DECISION

The development of the digital world today has had a significant impact on the industrial sector, one of which is the development of e-commerce. E-commerce is one of the platforms used by consumers in searching for information related to the needs of both products or services. Rating of a product plays an important role that can help consumers to support purchasing decisions and reduce search costs. Many factors can influence online purchasing decisions such as ewom, celebrity influencers, and online discounts, but very few studies have examined product ratings in determining purchasing decisions. This study aims to obtain results regarding the effect of product rating and web quality on purchasing decisions among private university students in Bandung. This type of research is an explanatory research that intends to explain the position of the variables studied and the relationship between one variable and another. The sample used in this study was 100 6th semester students with a focus on 3 classes of business and management faculty. The results showed that there was an influence between product rating and web quality variables on purchasing decisions. Although the results show that the effect is not large enough, these two factors, especially product ratings, are one of the variables that are often used by consumers in supporting online purchasing decisions.

An Analysis of Factors Affecting Consumers in Purchasing Decision of Indocafe Powder Coffee at PT. Sari Tanjungtera Cipta in Bengkulu

This study aims to determine the most dominant factor affecting the purchasing decision of Indocafe powder coffee at PT. Sari Tanjung Tera Cipta in Bengkulu. Samples in this study were 37 outlets that purchased Indocafe powder coffee products at PT. Sari Tanjung Tera Cipta in Bengkulu City, especially the Bengkulu route. The data collection method used a questionnaire and the analytical method used was rating scale analysis. The results of this study indicate the average value of respondents' responses to the factors that affect purchasing decisions at PT. Sari Tanjung Tera Cipta in Bengkulu City is 1,474 with the assessment criteria agree. This means that respondents have an agreed assessment of the factors that affect purchasing decisions at PT. Sari Tanjung Tera Cipta in Bengkulu City is affected by cultural, social, personal and psychological factors. Personal factors are the highest factors influencing purchasing decisions online at PT. Sari Tanjung Tera Cipta in Bengkulu City with a score of 1,573. This illustrates that customers shop at PT. Sari Tanjung Tera Cipta in Bengkulu City because because they choose to shop on the basis of their own wishes, PT. Sari Tanjung Tera Cipta in Bengkulu City provides maximum service therefore customers feel satisfied. The lowest factor is the cultural factor with a total score of 1.342 with the assessment criteria agreed. This illustrates that cultural factors have a low affect on purchasing decisions at PT. Sari Tanjung Tera Cipta in Bengkulu City because shopping is a desire not because it is affected by the environment, culture or other people.

Consumer Behaviour towards Online Shopping in India

Online marketing has gained plenty of importance in present marketing conditions. But alongside its vital growth the quantity of scamps, fraudulent practices and cheating also increased. Such cheating activities had created fear within the minds of consumers and also an adverse impact within the attitude of consumers towards online purchase. Today Ecommerce could also be a byword in Indian society and it's become an integral a neighborhood of our lifestyle. Attitude toward online shopping and goal to shop for online aren't only affected by simple use, usefulness, and delight, but also by other factors like consumer individuality, situational factors, product distinctiveness, previous online shopping understanding and faith in online shopping. Therefore, understanding who are those consuming and why they like to use or prevent from the online as a channel, could also be a critical matter for both e- marketing managers and consumer thinkers. The multivariate analysis is analogous to multiple regression analysis. Each variable is expressed as a linear combination of underlying factors. The number of variance a variable shares with all other variables included within the analysis is mentioned communality. The Rotated Factor Matrix for the variables concerning consumers in India regarding the factors influencing online purchase intention of the general sample respondents. The rotated factor loadings for the 25 statements (variables) indicating the factors influencing customers’ opinion regarding the factors influencing online purchase intention. Online marketing Companies should have more risk reduction activities as risk could strongly influence consumers online purchase decisions. the online stores should use effective implementation of website factors like information design, features, communication, privacy and security, as a marketing tool by which trust towards the online site are often create demand the consumers and subsequently enhance purchase

The Role of Digital Marketing, Influencer Marketing and Electronic Word of Mouth (eWOM), on Online Purchase Decisions for Consumers of Private University Students in Bandung West Java

The purpose of this study is to analyze the relationship of digital marketing to online purchasing decisions, Influencer Marketing to online purchasing decisions, electronic word of mouth (eWOM) to online purchasing decisions on consumers of private university students in Bandung. A quantitative approach is used in this study. This study used an online questionnaire as a primary data collection tool. Data were analyzed using descriptive statistical analysis, and PLS-PM (Partial Least Square-Path Modeling) with SmartPLS 3.0 software. The analysis was carried out on two submodels, namely the measurement model or the outer model and the structural model (structural model) or the inner model. The outer model shows how the manifest variable represents the latent variable it measures, while the inner model shows the power of estimation between latent variables. Goodness of fit structural model in PLS analysis is in the form of predictive-relevance value (Q2), which is calculated based on the coefficient of determination (R2) of each endogenous variable. Objects that will be used as respondents in this study are consumers who use e-commerce, namely consumers of private university students in Bandung. The variables observed in this study were digital marketing, influencer marketing and e-WOM. The number of samples was 190 consumer respondents from private universities in Bandung, the sampling technique used was purposive sampling. The respondent's criteria is that they have transacted using e-commerce. Collecting data by distributing questionnaires conducted online through social media to respondents. The results of this study are digital marketing has a positive effect on online purchasing decisions, Influencer marketing has a positive effect on online purchasing decisions, Electronic Word of Mouth (eWOM) has a positive effect on online purchasing decisions.

PENGARUH KUALITAS INFORMASI DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DIMEDIASI OLEH KEPERCAYAAN KONSUMEN PADA PENGGUNA APLIKASI E-COMMERCE DI KOTA BANDA ACEH

This study aims to examine the effect quality of information and perceived ease of use on Online purchasing decisions mediated by consumer confidence in e-commerce application users in the city of Banda Aceh. The purpose of this study was to determine how the influence quality of and perceived ease of use on online purchasing decisions mediated by consumer confidence in e-commerce application users in the city of Banda Aceh. The sampling method in this study used purposive sampling with a sample of 160 respondents. Hierarchical Linear Modeling (HLM) is used as a method of analysis to determine the effect of the analyzed variables. The results of this study indicate that the variables of Information Quality, Perceived Ease of Use and Consumer confidence have a significant effect on Online Purchasing Decisions. Furthermore, the consumer confidence variable partially mediates between the quality of information and the perceived ease of use of Online purchasing decisions.

The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers

Orientation: The study investigated the influence of electronic word-of-mouth (eWOM) adoption on brand love amongst Generation Z consumers in South Africa that will enable marketers to improve their brand love strategies amongst this generation.Research purpose: The study used the information adoption model to investigate the impact of eWOM adoption on brand love amongst Generation Z consumers.Motivation for the study: This study adds to the limited body of literature on Generation Z consumers in emerging markets. It examines drivers of online purchase decisions of Generation Z consumers, such as eWOM adoption and brand love.Research design, approach and method: The study followed a descriptive quantitative approach. Data were obtained through structured questionnaires from Generation Z consumers. Non-probability, purposive sampling was used to select the sample. Data were captured, coded and cleaned using Statistical package for the social sciences (SPSS) version 25, yielding 284 usable questionnaires. Apart from descriptive statistics, confirmatory factor analysis was used to test the validity of the constructs obtained from previously developed scales through convergent and discriminant validity. The reliability of the constructs was tested using Cronbach’s alpha and composite reliability. The conceptual model was tested using Structural Equation Modelling and the hypotheses were analysed using path modelling in Analysis of moment structures (AMOS) version 25.Main findings: The results revealed a positive, weak relationship between eWOM adoption and brand love. Argument quality had a strong, positive influence on information usefulness, which in turn, had a strong, positive influence on eWOM adoption.Practical/managerial implications: Marketers can use the findings of this study to target Generation Z consumers in emerging markets more effectively by sharing quality, authentic content through Facebook and Instagram to encourage eWOM adoption and somewhat affect brand love.Contribution/value-add: This study adds to the limited body of knowledge on Generation Z consumers in emerging markets. It elucidates how marketers can encourage eWOM adoption amongst this generation, thereby leading to brand love, to some extent.

Algorithm for extracting product feature from e-commerce comment

<span>Reviews of e-commerce play an important role in online purchasing decisions. Consumers are likely to read reviews and comments on products from other consumers. In addition to those opinions that reflect consumers' trust in products, it also provides each product's distinctive properties. Today, there are many online reviews, resulting in enormous comments and suggestions. However, as fully reading reviews is quite difficult, this article presents 3 algorithms for automatic extraction of product features hidden in e-commerce reviews: a traditional frequency-based product feature extraction (F-PFE), syntax analyzer system (SAS), and the hybrid approach called the frequency and syntax-based product feature extraction (FaS-PFE). The proposed algorithms were tested against 4 different types of products: shampoo, skincare, mobile phone, and tablet, using reviews from amazon.com. Based on the product review used in this study, it was found that the SAS can help improve the performance in terms of precision by 15% when compared with the traditional F-PEE approach. When considering both the word frequency and syntax, FaS-PFE clearly outperforms the other two approaches with 94.00% precision and 95.13% recall.</span>

The ease of transaction and e-service quality of e-commerce platform on online purchasing decision

Online business development ease consumers to make purchases. One marketplace that can be consumer choice to shop online is Akulaku. Online purchasing decisions at Akulaku can be influenced by various factors such as ease of transaction and e-service quality. This study aims to analyze the effect of ease of transaction and e-service quality on online purchasing decisions in Akulaku. A total of 104 Akulaku consumers lived across Indonesia as samples were collected by a purposive sampling technique. The data was collected using an online questionnaire with structured questions given to Akulaku consumers. The data were analyzed using multiple regression. The results indicate that the ease of transaction has a positive influence on online purchasing decisions in Akulaku. Besides, the e-service quality also has a positive influence on the online purchasing decisions in Akulaku.

Pengaruh Persepsi Risiko, Manfaat Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable.
 The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire.
 The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.

The Effect of Price and Product Quality on Online Purchasing Decisions: Empirical Study in Lazada

The purpose of this study is to investigate the relationship between price, product quality, and online purchasing decisions in E-Commerce. The survey method is used to consider that this method is quite economical, fast, guarantees the respondent's flexibility to answer and gather the necessary facts, and guarantees the confidentiality of the respondent's identity to provide information or answers. The data collection method in this study used a questionnaire involving 100 respondents which use Lazada. The results shown in this study confirm that prices and products have a positive and significant effect on purchasing decisions.

Observational learning and word of mouth against consumer online purchase decision during the pandemic COVID-19

Word of mouth (WOM) and observational learning (OL), as two types of social interaction, have been generally discussed by researchers. And both have a significant impact on consumer purchasing decisions. Online shopping has also begun in Indonesia, but consumers are not accustomed to shopping online often. During the 19th Pandemic many consumers did online shopping from various online websites. This study aims to examine the effect of Online Social Interaction: Learning and Word of Mouth Against Consumer Online Purchase Decision during the pandemic covid 19. Researched as many as 250 respondents using online samples, using the convenience method. The results are expected to be able to test the proposed hypothesis about the interrelationships between variables. The results of testing using e views found that word of mouth has a significant effect on online purchase decisions, observational learning has a significant effect on online purchase decisions, there is an influence of word of mouth and observational learning on online purchase decisions simultaneously. The word of mouth is a factor that influences online purchase decisions with positive word of mouth, which will increase consumer online purchase decisions. learning is a factor in making a purchase decision. How to Cite this Article Pubmed Style , Pramono R, Djakasaputra A, Bernarto I. Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. SRP. 2020; 11(9): 751-758. doi:10.31838/srp.2020.9.106 Web Style , Pramono R, Djakasaputra A, Bernarto I. Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. http://www.sysrevpharm.org/?mno=18438 [Access: March 28, 2021]. doi:10.31838/srp.2020.9.106 AMA (American Medical Association) Style , Pramono R, Djakasaputra A, Bernarto I. Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. SRP. 2020; 11(9): 751-758. doi:10.31838/srp.2020.9.106 Vancouver/ICMJE Style , Pramono R, Djakasaputra A, Bernarto I. Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. SRP. (2020), [cited March 28, 2021]; 11(9): 751-758. doi:10.31838/srp.2020.9.106 Harvard Style , Pramono, . R., Djakasaputra, . A. & Bernarto, . I. (2020) Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. SRP, 11 (9), 751-758. doi:10.31838/srp.2020.9.106 Turabian Style , Rudy Pramono, Arifin Djakasaputra, and Innocentius Bernarto. 2020. Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic Reviews in Pharmacy, 11 (9), 751-758. doi:10.31838/srp.2020.9.106 Chicago Style , Rudy Pramono, Arifin Djakasaputra, and Innocentius Bernarto. Observational Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. Systematic Reviews in Pharmacy 11 (2020), 751-758. doi:10.31838/srp.2020.9.106 MLA (The Modern Language Association) Style , Rudy Pramono, Arifin Djakasaputra, and Innocentius Bernarto. Observational Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19. Systematic Reviews in Pharmacy 11.9 (2020), 751-758. Print. doi:10.31838/srp.2020.9.106 APA (American Psychological Association) Style , Pramono, . R., Djakasaputra, . A. & Bernarto, . I. (2020) Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic Reviews in Pharmacy, 11 (9), 751-758. doi:10.31838/srp.2020.9.106

The Effect of Price and Product Quality on Online Purchasing Decisions: Empirical Study in Lazada

The purpose of this study is to investigate the relationship between price, product quality, and online purchasing decisions in E-Commerce. The survey method is used to consider that this method is quite economical, fast, guarantees the respondent's flexibility to answer and gather the necessary facts, and guarantees the confidentiality of the respondent's identity to provide information or answers. The data collection method in this study used a questionnaire involving 100 respondents which use Lazada. The results shown in this study confirm that prices and products have a positive and significant effect on purchasing decisions.

Analysis of Online Purchase Decisions with Modeling Structural Equation Based on Variance

The purpose of this study is to be able to test what can influence online purchasing decisions at PT. Go Online Goals. The independent variables obtained from the preliminary survey results are Promotion, Perception of Prices, and Image for Brands. The dependent variable is the decision on the purchase. This research method for analysis using data as well as Variance-Based Structural Equations using the Partial Least Square (PLS) tool. The population is residents who live in the DKI Jakarta area with a sample size of 200 respondents. The sampling technique uses convenience sampling. By using a quantitative descriptive approach. The results showed that promotion had a positive and significant effect on purchasing decisions, perceived price also had a significant positive effect on purchasing decisions, and for brand image there was a positive and significant effect on purchasing decisions.

Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter

Video blogs (Vlogs) and video bloggers (Vloggers) have gained importance in marketing with their entertaining and educational content as they are attracting huge numbers of viewers and are therefore shaping many consumers’ attitudes and purchase decisions. Research on vlogs concentrated on content characteristics, vlogger characteristics and general vlog features. However, this stream of research is fragmented, mostly ignores vlog audience motivations and lacks empirical investigations that parsimoniously study influence of certain vlog and vlogger characteristics on consumers’ online purchase decisions. The purpose of this study is to explore the impact of vlog content value in terms of informativeness and entertainment and vlogger personal characteristics such as authoritative and engagement knowledge on consumers’ information satisfaction and further on their intention to shop online. With this aim, data were gathered via an online survey from 627 purposively sampled respondents and a theoretical structural equation model was tested. Vlog content’s informative and entertaining value and authoritative knowledge of the vlogger were found to be important factors explaining information satisfaction, whereas the effect of engagement knowledge on information satisfaction was insignificant. Furthermore, strong impact of information satisfaction on intention to shop online was determined. Managerial and theoretical implications are discussed in the paper.

Pengaruh E-Wom (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Produk Food & Beverage Secara Online Pada Marketplace Tokopedia

Electronic Word Of Mouth has become one of the important factors needed by consumers to decide on an online purchase. This study was conducted to determine the effect of e-Wom (electronic word of mouth) on online purchasing decisions for Food Beverage products in the Tokopedia marketplace. The type of data used in this study is quantitative data where the data is recorded using numbers and classifications or information obtained from the distribution of questionnaires, then the data is processed using the SmartPLS3 application. The results of the study found that the variables (intensity, valence of opinion, and content) of e-WOM had a positive and significant influence on purchasing decisions. Keywords : Electronic Word Of Mouth, purchasing decisions