Publishing Market Research Articles

일제강점기 소설 검열과 방인희의 대응 방식

This paper aims to identify the literary figure of Bang In-hee, a writer whose works have disappeared from literary history, and examine how his writing style was influenced by Japanese censorship during the colonial period. By doing so, the study seeks to clarify the direction of Japan’s censorship policies toward colonial Korean writers and reveal how these writers responded to such policies. To achieve this, the study focuses on Bang In-hee’s life and literary activities, and analyzes his works before and after the censorship of his novel 「saeng-myung」 to understand the realities of censorship and the writer’s self censorship strategies. Bang In-hee began his literary career by publishing poems aimed at the general public while also being involved in journalism and youth organizations in his hometown of Jincheon. However, his career took a turning point on September 1, 1931, when he was imprisoned for exchanging subversive notes with a Chinese individual. Following this event, Bang expanded his creative range from poetry to fiction, beginning to focus on the issues facing the youth of colonial Korea. Though his early novels showed limitations in thematic depth and narrative complexity, they were noted for addressing contemporary issues such as youth unemployment and the pursuit of illusory wealth, which earned him recognition as a promising writer. However, in 1934, Bang In-hee’s novel 「saeng-myung」 , serialized in 『Chosun Ilbo』, was abruptly halted due to censorship. A review of censorship records in the 『Chosun Publishing Police Bulletin』 reveals that the portion of the novel deemed problematic was not related to issues of public safety or administrative action. This suggests that the censorship was not due to the content itself but rather the intent of the publishing police. In other words, Japan’s imperial government implemented indiscriminate censorship whenever it perceived even the slightest critical elements in relation to its policies regarding colonial Korea. After the censorship, Bang In-hee’s focus shifted from addressing societal issues to depicting the lives of individuals enduring hardship. This change in his writing reflects how censorship compelled the writer to adapt his works. While Bang was originally a novelist with a deep understanding of the social issues facing colonial Koreans and the despair of rural poverty, the censorship led him to abandon the deeper issues in favor of portraying more superficial aspects of life. This shift illustrates the degree to which censorship in colonial Korea led writers to self-censor, and how censorship served as a tool for Japan to actively control the Korean publishing market.

Avventure e disavventure letterarie di Adelaide Ristori fra traduttori ed editori in Francia, Gran Bretagna e Stati Uniti

This essay reconstructs the difficulties encountered by Adelaide Ristori in coordinating the translation and simultaneous publication in several languages of her volume of Ricordi e Studi artistici. In particular, the actress’s relationship with her French and English translators, namely Édouard Rod and Fanny McLaughlin, is analysed. The former is an established translator active in France between the late 19th and early 20th centuries, while the latter is a less-known figure who, at the time she was hired by Ristori, had however already worked as a professional translator. The analysis of the extensive correspondence that Ristori maintained with both of them and her other collaborators allows a clear understanding of both Ristori’s working method and her difficulty in finding a common ground between her ideas, the translation requirements, and the demands of the publishing market. The comments of the foreign press following the publication of the volume in France, Great Britain, and the United States are also examined. Additionally, the peculiarities of the edition of Memoirs and Artistic Studies of Adelaide Ristori published in the United States in 1907, a year after the actress’s death, are analysed. This edition was curated by Gaetano Mantellini, who is also the author of the translation. The main sources used, including the letters from the correspondence and the scrapbook where the actress collected numerous reviews of her volume, all belong to the Adelaide Ristori Archive housed at the Museo Biblioteca dell’Attore in Genoa.

A Study on British Translator Anna Holmwood’s Translation of Contemporary Chinese Literature from the Perspective of International Sinology

Anna Holmwood, a famous British translator, has long been devoted to the translation and promotion of contemporary Chinese literature, and has made remarkable contributions to the international communication of Chinese literature into the English language literature context. Based on Holmwood’s translated works of contemporary Chinese literature, Holmwood’s view of translation can be analyzed and explored in terms of selection of original works, translation strategy and translator’s subjectivity. Taking Holmwood’s translation of Chinese literature as an example, the experience of orientation towards the publication market in the communication region and conforming to the reading and aesthetic habits of the targeted readers can be drawn from, which will be beneficial for the further promotion of the communication of Chinese literature overseas, and form a historical reference to translator studies and Chinese literature translation studies on the communication of excellent Chinese literary works in the context of international sinology.

Adaptive public relations and marketing in tourism: how South African timeshare businesses responded to the Covid-19 crisis

South Africa is one of the most popular tourist destinations on the African continent, with timeshares—vacation properties shared by multiple owners—being an important feature of the tourism industry as it contributes significant growth and sustainability of tourist destinations. After its introduction in the 1960s, timeshare gained popularity through its capability to provide luxury holiday affordability and security in South Africa. Since then, timeshare businesses have used traditional public relations, marketing, advertising strategies and tactics to increase brand awareness and reach sales targets. During the difficult COVID-19 period, global tourism declined drastically due to travel restrictions, extreme lockdowns and tight regulations, forcing businesses to adapt their marketing strategies to cope with unprecedented challenges and the loss of customers. Before the pandemic’s culmination, travel agencies and timeshares thus utilized digital marketing and social media to effectively strategise and publicly engage with their audiences online. Drawing upon McGuire’s (1969) theory of information processing, and Echtner and Ritchie’s (1993) destination image branding, a content and thematic analysis of two South African timeshare companies and their Facebook page content was studied to investigate the public relations tactics and marketing strategies implemented during the COVID-19 pandemic. Key findings reveal that timeshares engaged publicly with customers through posts which stimulated online participation, which included the sharing of images, information, updates, competitions and discounts, thus maximising the potential of social media to engage with stakeholders on a short to long term basis.

The power of the prosumer: what is the ‘prosumer’ potential for publishers in Europe in the digital era?

The European publishing market faces critical challenges in the digital era: increasing competition from entertainment giants, dominance of global platforms like Amazon, and economic repercussions for traditional publishers. This article explores the role and potential of ‘prosumers’, characterized as engaged online readers involved in fan fiction, as potential catalysts for sustainable digital innovation in the (European) publishing sector, especially in developing new applications and unlocking valuable market insights based on prosumer data. The study aims to uncover the role, significance, and sustainable contributions of prosumers in the European publishing sector, in addressing the following research questions: (1) What is the role of prosumers in the (European) publishing market? (2) What is the importance of prosumer data for the European publishing market? (3) In what way can prosumers contribute sustainably to the European publishing sector?

Author, Narrative and the Impact of Internet Literature Upon Print Literature in China

Abstract Internet literature gains tremendous popularity in China with the coming of the digital era. In response to the emergence of the large body of Internet literature, this article examines the Internet literary tendencies observable in China by systematically analysing four issues concerning Internet literature. Based on retrospecting of the history of Chinese Internet Literature (CIL), the study first describes the uniqueness of CIL during its evolution. Then, this study categorizes CIL from three perspectives, namely, the author groups, the genre of the text, and the fiction narrative style. In the third part, this study explores the positive impact of CIL in terms of its interactivity, how it changes the creators’ mode of thinking, how it expands literary genres, the convergence and fusion of print literary genres in CIL, and the shifts in dissemination. The negative impact of Chinese internet literature is also discussed including how vulgar and shallow works impact the depth of print literature, how figurative language limit the readers’ imagination, and how CIL challenges the traditional publishing market. In the end, the far-reaching changes and possible future trends of CIL are discussed.

Sizzling steaks and manly molds: Exploring the meanings of meat and masculinities in young men's lives

Eating (red) meat and masculinity are historically and culturally associated, leading to the stereotype “real men eat meat” in western societies. Existing literature primarily examines men’s motivations, justifications, and attitudes toward meat consumption; however, there is limited understanding of the themes that emerging adult men associate with their meat consumption and how these themes relate to their masculine identity. This study employed semi-structured interviews with thirty men aged 18 to 29, living in Flanders, Belgium. Through inductive analysis, we identified five meat themes (i.e. the topics men talk about when discussing their meat-eating behavior): “traditional cuisine”, “doing meat”, “fitness”, “taste”, and “meat ethics”. Subsequently, these themes were deductively connected to the frameworks of Wong and Wang's (2022) model of masculinities and Piazza et al.’s (2015) 4N scale of meat justification to gain insight into the link between masculine identities and meat consumption. Finally, we formulated five “masculine meat identities”: “normative”, “performative”, “embodied”, “hedonistic” and “ethical” meat masculinities. Each identity reflects how men utilize meat, particularly red meat, for communicating and reinforcing their masculine identity, while also serving as a medium for expressing personal and social identities. This research contributes to a deeper understanding of how food, especially meat, operates as a means of communicating gender, bridging the disciplines of food and masculinities studies. Moreover, insights obtained from these masculine meat identities provide implications for public health, marketing, and policy. By tailoring strategies that resonate with diverse masculine identities, stakeholders can better align their initiatives with global health and sustainable objectives.

Marketing Communication Strategy of Youth Works Breakfast Week (Pasar Kamu) in Increasing Local Tourist Visits in Kampoeng Lama Tourist Village, Deli Serdang Regency

This research aims to analyze the marketing communication strategy and analyze the obstacles of the marketing communication strategy of the Youth Works Breakfast Week (Pasar Kamu) in increasing local tourist visits in Kampoeng Lama Tourism Village, Deli Serdang Regency. This research uses constructivism paradigm with descriptive method and qualitative approach. The results of this study are that the marketing communication strategy of Pekan Sarapan Karya Muda (Pasar Kamu) in increasing local tourist visits at Kampoeng Lama Tourism Village, Deli Serdang Regency is by implementing marketing communication with the application of a marketing mix consisting of personal selling, advertising, as well as public relations, publicity and viral marketing. Through personal selling, managers and traders play an active and direct role in promoting to visitors who come Pasar Kamu. Advertising carried out by Pekan Sarapan Karya Anak Muda (Pasar Kamu) in collaboration with Metro Kampung as print media to promote activities that take place at Pekan Sarapan Karya Anak Muda (Pasar Kamu). Pasar Kamu's public relations role does not have a big impact because there is no public relations field. However, with the publicity carried out by Pasar Kamu to reach its target audience such as using goodie bags produced to do marketing with the public. There is viral marketing where visitors take the initiative to spread content containing information about Pasar Kamu on their Instagram and Tiktok social media accounts so that it becomes viral and succeeds in increasing tourist visits to Pasar Kamu

NAVIGATING CANCEL CULTURE: PR AND MARKETING TACTICS FOR BRAND REPUTATION MANAGEMENT

This paper explores the multifaceted role of public relations (PR) and marketing in managing brand reputation amidst the growing influence of cancel culture. With the rise of social media, cancel culture has become a powerful force, holding brands and individuals accountable for their actions and statements. This research delves into how brands can navigate this challenging landscape by employing proactive communication, apology strategies, and rebranding efforts. The study examines key case studies, such as Gillettes The Best Men Can Be campaign and Nikes partnership with Colin Kaepernick, showcasing how these brands tackled controversies through strategic messaging and aligning with social justice causes. Additionally, the research highlights the importance of authenticity, humility, and accountability in PR responses, and the power of real-time audience engagement in mitigating negative sentiment. By analyzing these elements, the paper provides actionable insights for PR professionals and marketers to enhance brand resilience and maintain trust in an era of heightened public scrutiny.

Building Emotional Connections Through Marketing Strategies: A Case Study of Lululemon

Abstract: This paper examines how Lululemon, a premium athletic apparel company, leverages its marketing strategies to establish emotional connections with consumers. By analyzing Lululemon's community engagement, ambassador program, storytelling, product quality, transparent communication, and social responsibility initiatives, this study uncovers how these strategies collectively enhance brand loyalty and market influence. Utilizing qualitative analysis and case study methods, this paper provides a comprehensive understanding of Lululemon's successful marketing strategies. This study employs a qualitative research approach, utilizing case study methodology to analyze Lululemon's marketing strategies. Data were collected through an analysis of Lululemon's official website, social media activities, public marketing materials, and industry reports.

Book Review: Dariusz Grala, "The Security of Military Supply Chains" [“Bezpieczeństwo wojskowych łańcuchów dostaw”], Academy of War Studies Publishing House, Warsaw 2024, ISBN 978-83-8263-503-4, pp. 326.

A new monograph titled "The Security of Military Supply Chains" has emerged in the publishing market, released in 2024 by the Academy of War Studies Publishing House (ISBN 978-83-8263-503-4). This publication spans 326 pages and represents a significant contribution to Polish scientific literature, as the subject matter has not been analysed in such a comprehensive manner until now. The Author of the book is Dariusz Grala, a Colonel in the Polish Army, a Doctor of Engineering, and the current Dean of the Faculty of Management and Command at the Academy of War Studies. The monograph introduces the reader to an extensive, erudite discourse at the intersection of political science research, security studies, and management and quality. The Author meticulously and logically discusses areas related to the security of military supply chains, which have previously been underexplored in the literature. The term "security" is understood here in various contexts, encompassing both states and processes that influence military supply chains. The Author highlights their role as a set of cooperating structures aimed at delivering goods essential for the execution of military training operations, operational activities, and combat missions. The literature often encounters the term "defence sector supply chains"; however, in the military context, the perspective on the functioning of these supply chains has a broader and often sensitive significance. This "sensitive" nature of the security of military supply chains —understood from the intentions expressed in the Introduction — has become the subject of the Author's research, which integrates theories and practices from military logistics and supply chain management. The considerations focus on the processes occurring within these chains under various conditions. This approach is particularly important in the realm of security and defence, as civil supply chain publications often overlook, assuming it to be self-evident, the specific security considerations related to military needs. This publication, in a sense, bridges these two worlds.

What's in a pledge? A qualitative analysis of a global public marketing campaign to support cancer survivors at work.

212 Background: Employment provides both integral psychological and financial benefits to cancer survivors and their caregivers. Yet cancer survivors often face employment disruptions, leading to worse financial hardship and deteriorated quality of life. In 2023, an advertising and public relations company launched the “Working with Cancer” global initiative, calling on companies across the globe to reduce the stigma of cancer in the workplace by pledging their commitment to building the most open, supportive and “recovery-forward” work cultures for their employees. This study examines the company pledges made in the “Working with Cancer” campaign. Methods: We performed a cross-sectional, qualitative analysis of Working with Cancer campaigns for companies. In January 2024, we identified all campaigns through web scraping. Data from a total of 1,151 employer campaign pledges were extracted, and we recorded several variables including the company location, business sector, number of employees, the pledge signer and title/role, and the action/pledge the company stated they will take to support cancer survivors at work. Campaign pledges were imported into ATLAS.ti where we performed a content analysis. Results: We collected 1,151 company campaigns in total, 46 of which (4%) were Fortune 500 companies. Of the Fortune 500 companies (n=46), themes described the commitment to taking care of employees including the offering of comprehensive benefits including include paid leave for both patients and caregivers, guaranteed pay, and mental wellbeing support. Several companies described specific initiatives their organization provided, and many described how reducing the stigma of cancer at work required an open dialogue between all employees in an organization. In addition, companies pledged to know their own specific policies, make their employees aware of their commitment, and track their progress in improving the work experiences of cancer survivors. Conclusions: Employers play a significant role in the healthcare decisions made by employees, and are increasingly responsible for determining health plan benefits, providing resources and navigating care, and otherwise supporting employees as they navigate the complexities of a healthcare system. This global initiative provides a unique opportunity to identify issues related to working with cancer, and intervene at the employer level. More research is needed on employer-led initiatives to improve employment outcomes in cancer survivors and caregivers.

Transformative agreements, publication venues and Open Access policies at the University of Milan

AbstractStarting from July 2020 at the University of Milan, one of the largest and most important Italian universities, the first transformative agreements with some major international scientific publishers have come into effect. These agreements allow corresponding authors to publish in open access without directly bearing the publication costs. From the perspective of corresponding authors, these agreements could increase the dissemination of their scientific output and, thereby, the impact on the scientific community. However, transformative agreements are part of a rapidly changing publishing market that already includes open access articles in both so‐called ‘Diamond’ and ‘Gold’ journals. The aim of our study is to understand to what extent the positioning of journals in impact rankings, the disciplinary field of the article, together with the career stage of the corresponding author, influence the choice to publish in a journal covered by transformative agreements rather than in other open access or hybrid journals. The results of our investigation draw attention to the importance of rules in Italy governing scientific careers in different disciplinary fields and potential unforeseen effects of policies favouring open access.

Marriage migration, intimacy and genre in Helen Hoang’s The Bride Test (2019) and Brigitte Bautista’s You, Me, U.S. (2019)

A significant strand of cultural and social studies research on late modernity has focused on intimacies; in particular, ‘mediated intimacies’ (Attwood et al., 2017; Barker et al., 2018; Gill, 2009), exploring how the media, in its various forms, represents and affects intimate relationships. Romance fiction, the most popular global genre, offers a key source text for exploring intimate and romantic relationships and the ways culturally and politically specific forms of intimacy are shared transnationally. Of particular interest is the increase in the twenty-first century of romantic stories that deal with the intersection of intimacy and migration. This article brings together critical work on intimacy and affect, scholarship on popular romance, and research on migration and transcultural exchange to explore how contemporary Anglophone popular romance fiction mediates intimate relationships in the context of migration. Focusing on two romance novels featuring South East Asian migration to the USA — Brigitte Bautista’s You, Me, U.S. (2019) and Helen Hoang’s The Bride Test (2019) — I explore how these novels represent marriage migration and its relationship to and impact on intimacy. Both novels are aware of existing stigmas around marriage migration (the risk of abuse or fraudulent marriage), but the association of marriage with ‘authentic’ romantic love in the romance genre ultimately serves to uphold such stigmas, rather than challenge them. The texts pay equally close attention to the performativity of romantic love, noting how heteronormative, western norms of romance are required for migrants but, in the case of You, Me, U.S., can also be queered. These texts are concerned with the movement of people and cultures while themselves travelling across borders as products of a transnational, global publishing market. These fictions, then, showcase how their particular articulations of intimacy offer new insights for scholars interested in marriage migration.

The International Red Cross in contemporary Polish history textbooks: An overview

The main aim of the article is to present how the issues pertaining to the creation and activities of the International Red Cross and the figure of its originator and founder, Henry Dunant, are presented in Polish history textbooks. History lessons at school are a suitable platform to introduce issues related to the concept of humanitarianism. Lessons that mention the establishment and operations of the International Red Cross and its national branches make a valuable contribution to raising awareness of humanitarianism and human rights. It is worth looking at how these issues are treated in school textbooks, which are one of the main sources of students' knowledge of history. Primary and secondary school textbooks currently available on the publishing market and used by active teachers were analysed. Textual content and iconography were analysed, as well as the tasks proposed for classroom use. In order to answer the research questions, a critical textual analysis of the content of twenty-one textbooks was carried out. Textbooks published between 2017 and 2023, which are on the official list of textbooks approved for use in schools, were the subject of analysis. The article also reveals the presence of the Polish Red Cross on the pages of these textbooks.

Healthy persuasion: a values-based messaging approach to leisure air travel decision-making

“Healthy persuasion” is a public health social marketing strategy that aims to counter corporate efforts to drive the desire to consume products that cause negative individual (personal) and/or collective (social and/or environmental) health outcomes. In this paper, we argue that healthy persuasion might be usefully borrowed from public health and applied to leisure air travel (over) consumption to facilitate behaviour changes that past facts-based messaging has failed to evoke. We implemented mixed methods to generate quantitative and qualitative insights into the air travel decision making of Norwegian leisure travellers. Our analysis identifies and explores the values held by three groups relating to reduced leisure air travel – supporters, persuadables and opponents. We draw insights into values-based message framings that are likely to be effective in appealing to supporters and persuadables to reshape their air travel consumer decisions and conclude with important avenues of future research.

Regional public university chief marketing officers' perceptions of best practices for addressing the enrolment cliff

Higher education institutions rely on student enrolments to generate revenue through tuition and fees. The next decade will bring a significant enrolment drop for many institutions because of several factors, including birth-rate declines and demographic shifts. The projected enrolment decline has been called the enrolment cliff due to the impact on colleges and universities that will face a major revenue loss if enrolments decline as predicted. This case study explores chief marketing officers' perceptions of best practices at regional public universities that must be addressed to utilise marketing to help mitigate the enrolment cliff.

Business Models of Public Smart Services for Sustainable Development

The smart city concept has entered the public debate over the last decade as a concept for the development of urban space for the efficiency, improvement and availability of public and private services and sustainability. The Business Models Canvas is most often used in the literature for the creation of business models of smart services. On the basis of the above, we investigated whether the Business Models Canvas is the most used tool for creating business models for public smart services in Slovakia and whether cities and municipalities need to evaluate their models for the provision of public smart services. However, there is no commonly used methodology for evaluating smart city business models to help both practitioners and researchers choose the best option. The goal of the research is to create a tool for evaluating business models of public smart services in smart cities. The base method used was the Delphi method, based on the previous primary (content) analysis process of the Business Model Canvas best practices. In total, 709 towns and villages participated in the primary research. Subsequently, the obtained data were evaluated and used for further research using the Delphi method, in which 28 experts participated. The research was carried out between 2020 and 2023 in Slovakia. Primary research confirmed that the Business Models Canvas is the most used tool for creating business models for public smart services in Slovakia and cities and municipalities need to evaluate their models for the provision of public smart services. Areas and basic building blocks were also identified for the design of the evaluation methodology of business models for public smart services. The proposal of the methodology for evaluating business smodels for public smart services in Slovakia was implemented using the Delphi method with the cooperation of 28 experts. Based on the results of the Delphi method, a methodological procedure for evaluating business models for public smart services was established. The methodology proposed in the paper is a simple, organized, flexible and transparent system that facilitates the work of evaluators of business models of public smart services and marketing.

Proletarian Melodrama: Censorship, Popularization, and Consumerism in Colonial Korea

This article introduces the 1933 novel After the Doll’s House by Ch’ae Mansik as an example of how revolutionary messages were presented through melodramatic narratives in colonial Korean proletarian literature. Between 1928 and 1930, several members of the Korea Artista Proleta Federacio (KAPF), most notably Kim Kijin, insisted that melodrama—a narrative form widely distributed in popular newspapers—could circumvent censorship to introduce revolutionary representations to the public. Although few proletarian authors initially agreed with Kim’s approach, many proletarian novels, especially those serialized in newspapers such as After the Doll’s House, adopted key elements from melodrama. Accordingly, this article explores how modern melodrama in colonial Korea as imported from Japan and Europe was uniquely adapted and transformed to deliver Marxist messages through localized literary symbols and tropes, despite strict censorship under the Government-General of Korea and the commercial demands of the publication market. After the Doll’s House thereby evidences how melodramatic narrative in colonial Korean proletarian literature was an effective strategy for expressing radical ideas within the restrictions of colonial rule as well as for creating a hybrid literary form under oppressive social conditions.

Sorting waste saving gold: CSR innovation The Gade Clean and Gold PT Pegadaian Cirebon Area

The Gade Clean and Gold program is a CSR program from the central Pegadain which aims to develop gold savings that specialize in each area to find waste banks in their respective regions to collaborate with and are committed to taking part in overcoming waste problems in Indonesia through waste management. Cirebon City is part of the PT (Perseudota Indonesia) The Gaga Clean And Gold program, aiming to address its significant waste problem. The purpose of this research is to explain the management of The Gage Clean and Silver program. The data is divided into primary, obtained through interviews with Public Relations and Marketing Executive employees of PT, and secondary, sourced from literature such as books, journals, and newspapers. The researchers used qualitative approach with descriptive qualitative method. The results of the research are as follows. Firstly, PT has planned The GAGE program to find information on the best waste bank information with the Financial Services Authority (OJK), approach by gathering waste bank managers and the community, budget management for waste bank infrastructure. Secondly, it motivates stakeholders by forming company awareness by providing injections of funds to waste banks to improve infrastructure facilities in the form of creating waste bank parks, renovating waste bank warehouses and providing gowes cars for waste transportation activities made by PT. Finally, the suggestions that can be given by researchers through the results of research on the management and management of the Gade clean and gold program are as following.