Public Relations Research Articles

MECHANISM OF CIVIL-LAW REGULATION OF RELATIONS FOR THE PROVISION OF PAID EDUCATIONAL SERVICES BY HIGHER EDUCATION INSTITUTIONS IN UKRAINE

The paper defines the specifics of the mechanism of civil-law regulation of relations for the provision of paid educational services by higher education institutions in Ukraine. At the same time, civil-law regulation is understood as a special legal influence on the behavior of participants in public relations, that are included in the subject of civil law as a branch of law. Special legal influence on the behavior of participants in relations on the provision of paid educational services by higher education institutions in Ukraine is carried out through a system of certain legal means, among which in the most general form one can distinguish: civil law norms, personalized individual acts of an autonomous nature (including contracts), personalized individual acts of a power nature (acts of application of law). However, the said civil-law influence cannot occur automatically. In this case, a certain mechanism for carrying out civil rights should be used, the functional purpose of which is to ensure the realization of the powers that make up the content of said rights, and the fulfillment of relevant subjective duties. It has been found that in order to characterize the mechanism of civil-law regulation of relations with the provision of paid educational services by higher education institutions in Ukraine, it is important to take into account the systemic and logical interrelations that exist between the norms of civil law enshrined in various normative legal acts. And this is directly confirmed in the current legislation, in particular in Art. 2 of the Law of Ukraine «On Higher Education», which directly states that «the legislation on higher education is based on the Constitution of Ukraine and consists of the laws of Ukraine «On Education», «On Scientific and Scientific-Technical Activities», this Law and other normative legal acts, international treaties of Ukraine concluded in the manner established by law». It has been substantiated that all the norms of law aimed at civil-law regulation of relations with the provision of paid educational services by higher education institutions in Ukraine should not contradict the general principles of civil legislation defined in Art. 3 of the Civil Code of Ukraine, since they are the basic construction that allows civil law to function as a system of norms of law.

The Silent Saboteur: The Impact and Management of Malicious Word-Of-Mouth in The Digital Age

In the digital era, the impact of malicious word-of-mouth on individuals and businesses is complex. Malicious online reviews and false information can spread quickly, causing serious damage to personal reputation and corporate branding. This article provides an in-depth analysis of the effects of malicious word-of-mouth on various aspects of the economy and society, and proposes effective strategies for response. Through specific case studies, such as the controversy surrounding the BOY LONDON brand, the public relations crisis of the Wahaha brand, the damage to Jiang Ping's personal image, and the "pink-haired girl" incident, this article illustrates how malicious word-of-mouth can erode consumer decision-making autonomy, pose threats to personal physical and mental health, and tarnish the image of brands and enterprises. To address these challenges, companies and governments must take proactive measures, such as monitoring and responding to negative information on the Internet to maintain a positive image and strengthening Internet regulation to ensure the authenticity and transparency of information and to prevent the spread of false information. At the same time, improving public media literacy helps people identify and resist the influence of malicious word-of-mouth.

Theoretical Methods of Unification of Normative Legal Terminology

The article analyzes the conditions and directions of unification of normative legal acts. The author identifies the following areas of unification: the creation of unified normative acts; the formation of normative legal acts with a single structure; increasing the list of norms common to similar normative legal acts, norms regulating the same type of public relations; creating conditions for the development of a unified legal terminology in order to ensure the general meaning of legal norms. In conclusion, the author comes to the conclusion that the set of methods used depends entirely on the specifics of the conditions for the unification of normative legal acts, i.e. on the specifics of regulated legal relations. Unification is a law-making process taking place at the interstate and national levels. In the latter case, unification takes place, i.e. The development of uniform norms of law also takes place at the interstate level, but the achievement of the final result largely depends on the desire of each particular State to create in national legislation norms of law identical to the norms developed at the interstate level. Considering this and other circumstances, it seems that unification is a process of creating and consolidating uniform rules of conduct that takes place at the interstate and national levels within the legal framework established by international and national norms of law.

Surfing the COVID-19 news waves: a Belgian case study of science communication and public relations with university press releases

Press releases remain an important link between academia and the media. While science communication is a goal of universities, public relations is also becoming increasingly salient. The press release, as a significant tool for both science communication and institutional public relations, means that the fields are entwined, prompting us to propose viewing science communication and public relations on a continuum. Based on a quantitative content analysis of all press releases sent out by a Belgian university during the COVID-19 pandemic we show what this university communicates about and identify how science communication can be used for public relation purposes and vice versa.

How Public Relation Exist and Operate in the Organisation?

With the development of technology and the change of life style, organisations are seeking more effectiveness and efficient way to practice the public relations. How public relation works in the organisations has been studies extensively. This essay will focus on how public relation exist and operate in the organisation from three different aspects which are traditional media, social media and stakeholder engagement which link one-way or two-way Grunig and Hunt’s models. The one-way or two-way Grunig and Hunt’s models will be explained in the essay as well. Moreover, the essay will take M&M’s chocolate, Brisbane City Council and Manila Water Company as three examples to testify how the three approaches working in the public relations in society. Finally, it is recommended that the organisations are better to choose the suitable method basing on the organisations’ strategy and which ethical framework they applied.

Analysing the role of stakeholder engagement in determining the effectiveness of communication and public relations strategies: ghana highway authority in perspective

This research paper examines the importance of stakeholder engagement in shaping effective communication and public relations strategies, specifically focusing on the Ghana Highway Authority (GHA). The study reveals that most participants are well-educated and relatively young, with a significant proportion affiliating with the GHA, adding credibility to the findings. The investigation finds that most participants rate the GHA's communication and public relations strategies as good, with some even deeming them excellent. However, the study also identifies areas that need improvement, such as enhancing interactions with citizens and refining messaging techniques. The study also uncovers significant challenges that hinder stakeholder engagement within the GHA, including inadequate communication channels and a lack of trust. These results support previous research that emphasises the crucial importance of trust in successful engagement with stakeholders. The study further emphasises the complexity of reconciling divergent stakeholder interests, which can lead to passionate advocacy and complicated engagement efforts. The paper recommends that to enhance communication and public relations, the GHA should engage stakeholders in the decision-making process and create reliable systems for feedback. By incorporating stakeholder perspectives and insights, the GHA can refine its strategies and better address the needs and concerns of its diverse stakeholder community.

Public Relations Campaign Program Evaluation: A Descriptive Study of the 'Hard Work Free of Worry' Campaign by BPJS Employment

This research discusses the evaluation of the public relations campaign "Kerja Keras Bebas Cemas" launched by BPJS Ketenagakerjaan to raise awareness and participation among the public, particularly informal workers, in the social security program. The purpose of this research is to evaluate the implementation stages, effects, and impacts of the campaign. This research employs a descriptive qualitative method involving in-depth interviews, documentation, and online observation to gather data. The evaluation results indicate that the campaign successfully raised public awareness and participation, as evidenced by a significant increase in participant registrations. The campaign was conducted on a national scale, led by the Deputi Bidang Komunikasi and executed integrally by all BPJS Ketenagakerjaan branch offices through systematic stages. The conclusion of this research shows that the "Kerja Keras Bebas Cemas" campaign effectively achieved its goals of increasing participation and public awareness. However, improvements are needed in message measurement and media selection to enhance effectiveness further.

Strategi Public Relations PT. MNC Sekuritas Dalam Meningkatkan Brand Awareness Melalui Event Investor Gathering

Business in the securities company industry is very competitive, with many competitors offering similar services in Indonesia. This competition encourages securities companies to continue to increase and expand their client base, as well as maintain a good reputation in this industry. So that securities companies can continue to be able to survive amidst this business competition, business people must think hard to provide the best service for investors and partners. work to attract a wide audience. Public Relations is a communication activity carried out with a specific purpose. This is the case with the strategy carried out by PT. MNC Sekuritas with the aim of building Brand Awareness appropriately both in the competition and in the minds of the public. The background to this research was wanting to know the Public Relations strategy of PT. MNC Sekuritas in Increasing Brand Awareness. This research uses a qualitative descriptive method. The results of the research showed that there were achievements from the investor ghatering event. After this activity was held, respondents seen from the company's internal research statistical graphic data, in March there was an increase in potential investors, followers, and views of the motion trade application also increased by 15%. Apart from that, MNC Sekuritas' public relations succeeded in inviting investor ghatering participants to provide education and introduce MNC Sekuritas itself, in increasing Brand Awareness through partnership collaboration, events, communities, brand awareness is very important therefore complete information is very important because it influences the communication process itself .

Prevention of corruption in the acts of the national police of Ukraine: administrative and legal dimension

The relevance of the research lies in the fact that the existing issue of preventing corruption among police officers is not only a problem of the Ministry of Internal Affairs of Ukraine, but also a national issue, in particular. The purpose of the article is to analyze the typology of corruption in the bodies of the National Police of Ukraine. In the context of scientific intelligence, a number of general scientific and sectoral methods are applied, in particular, the method of analysis, synthesis, historical and logical, dialectical, historical and synergistic, systemic methods. It is noted that corruption in police bodies is a phenomenon that poses a risk not only to established members of the structural divisions of law enforcement agencies, but also to one that, in its individual content, exerts a negative influence on the breakdown of social relations, the breakdown of the state, which presents individual rights as such on the dominance of the doctrines of the rule of law, equality of all before the law, which are characteristic of a democratic legal state. The article states that the prevention of corruption in the ranks of law enforcement officers is a component of the state’s general anti-corruption policy, which correlates with the state’s intentions to prevent this negative phenomenon, includes its own strategy for the development of public and legal relations regarding the neutralization or localization of the actions of officials of the NP of Ukraine (factors ) corruption and consequential influence with the support of the congruence of the legal toolkit in order to achieve the set goal, which is established in the field of implementation of the tasks set before it by the National Police of Ukraine. At the same time, an important factor in preventing corruption offenses among police officers is the growth of their civic consciousness. Attention was drawn to the fact that corruption offenses among police officers are an extremely dangerous phenomenon, which, unfortunately, is characteristic of foreign police officers as well. It is noted that corruption can be overcome under circumstances when each police officer will feel a direct responsibility for the fulfillment of a common desire - the formation of a police that is actually independent from corruption. It is noted that a significant number of foreign countries managed to form a modern effective mechanism for preventing corruption offenses among police officers. Considering the European choice of our state, there is a definite need to develop and implement an innovative anti­corruption policy taking into account the positive factors of the existing international experience.

The Presentation of Brain-computer Interfaces As Autonomy-enhancing Therapy Products

This paper explores the societal and individual acceptance of technologies for the human body, focusing on brain-computer interfaces (BCIs), particularly Elon Musk's Neuralink. BCIs promise a direct connection between the brain and computers. Their acceptance depends on general aspects such as feasibility and usefulness. In the case of brain implants, they should also not jeopardize the user's autonomy or have a dehumanizing effect. In the case of innovative technologies that are still in development, such as BCIs, acceptance depends largely on their public relation presentation. The article uses the case of Neuralink to analyze how new technologies for human bodies, and specifically BCIs, are presented as acceptable technologies. Analyzing Neuralink's public relations communication, the study reveals how the company constructs a vision of a plausible and desirable future, countering skepticism often associated with science fiction tropes. The article emphasizes the relevance of the categorization of BCIs and shows how the presentation of BCI as an autonomy-enhancing therapy product can positively influence the acceptability of the technology. By addressing key topics of ethical discourse, such as autonomy and identity, Neuralink attempts to create social acceptance for its innovative but controversial BCI technology. The results contribute to the understanding of the complicated dynamics between technological development, public relations, and societal values.

Проблемы правового регулирования деятельности профсоюзных организаций

In accordance with the current labour legislation the problems of the position of trade union organisations are analysed. The norms of labour legislation of the RussianSoviet Federative Socialist Republic and the Russian Federation are studied. Attention is paid to the analysis of court decisions on the cases connected with public relations with the participation of trade union organisations.

Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu

The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.

Urban Entrepreneurship on the Fringe: Action Research on the Challenges of Street Vendors in Manila

The presence of street vendors in metropolitan cities has been a cause for debate as vending provides these vendors with a source of livelihood but at the expense of regulatory oversight and urban order. Vending as a business emerged due to the lack of work opportunities available despite the growing demand. Vendors, however, remain crucial stakeholders of the informal economy as their existence fills a need for the minimum-income working class. As such, the objective of the study is to determine and understand the different factors that affect the business of street vendors and their coping mechanisms to these challenges and propose an action plan. This study is unique in its focus on the informal economy, specifically street vendors in Manila, an often overlooked yet vital part of urban livelihoods. By employing a qualitative approach, it delves deeply into the lived experiences of street vendors, uncovering the cultural, socioeconomic, and regulatory challenges they face in a highly urbanized Southeast Asian city. The study highlights human-centered narratives often missed in quantitative research and provides valuable insights into the dynamics between street vendors and government regulations. Its findings could influence inclusive policies that better support informal entrepreneurs, contributing to broader discussions on inclusive business practices. The results reveal that factors affecting street vendors relate to interpersonal dynamics, family dynamics and obligations, educational aspirations, financial vulnerability, market competition, operational challenges, supply chain dependency, health and labor, and enforcement of regulations. To manage these factors, vendors have adopted mechanisms to combat these issues through debt and financial management, operational adaptation, community assistance and support, adaptation to regulation, and emotional resilience. In the end, this research proposes a five-point agenda to support street vendors' adherence to social and legal norms, beginning with developing inclusive policies that formally recognize and regulate street vending, ensuring legal protection and designated vending zones. It then focuses on economic empowerment through improved access to financial services, microcredit, and financial literacy programs while introducing social security measures. Health and safety programs are implemented to enhance vendors' well-being, providing access to healthcare, ergonomic training, and sanitation standards. Governance improvements, anti-harassment initiatives, and transparent law enforcement to protect vendors from exploitation should also materialize. Finally, community engagement and public relations efforts aim to foster positive perceptions of street vendors, highlighting their contributions to the economy and encouraging cooperation with local businesses and authorities.

Strategi Kreatif Humas Dinas Energi Dan Sumber Daya Mineral (Esdm) Provinsi Bengkulu Dalam Pengelolaan Media Sosial

This research aims to describe the creative public relations strategy of the Bengkulu Province Department of Energy and Mineral Resources (ESDM) in managing social media. Data collection techniques were carried out using interviews with research informants. The informants in this study were 2 people. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that the creative strategy that can be carried out by the public relations of the Bengkulu Province ESDM Service in managing social media instagram@esdmprovbengkulu is based on the theory presented by Oktafiandi (2018:6) which consists of creative brief, massage objective. targeting and branching. For creative briefs, this can be done by paying attention to several steps before creating content, such as the fact-finding, planning, communication and evaluation stages. The message objective aspect is to pay attention to what message you want to convey so that the content created attracts the audience's attention. This can be done by editing photos and video content as attractive as possible. For the targeting aspect, the target in creating Instagram content is the community, while branting can be seen from increasing followers which can be done by carrying out activities that are beneficial to the community so that it can increase followers.

Teknik Akurasi Berita Oleh Humas Basarnas Bengkulu (Studi Pada Pemberitaan Evakuasi Orang Tenggelam)

The method used in this research uses a qualitative approach. The research subjects in this study were the Head Office of Basarnas Bengkulu, the operations sub-section and Public Relations staff of Basarnas Bengkulu. Data collection techniques using observation, interviews, and documentation. This study aims to find out the News Accuracy technique by the Public Relations of Basarnas Bengkulu. This research focuses on news accuracy by the Public Relations of Basarnas Bengkulu in obtaining information related to a case/disaster. The results showed that the News Accuracy Technique by the Public Relations of Basarnas Bengkulu can be implemented by conducting Fact Verification and Eyewitnesses as follows: 1. Fact Verification is that the fact verification process is very important in ensuring the truth and reliability of information conveyed to the public. In the context of Basarnas operations, where the delivery of precise and accurate information can have a direct impact on the safety and security of the public, verification of facts becomes the main foundation in the preparation of news. 2. Eyewitnesses i.e. in the news delivery process direct testimony from individuals who were at the scene of the incident provides valuable perspectives and details that cannot be obtained from other sources. By considering eyewitness accounts, Basarnas can supplement the information they receive and ensure the accuracy of the news delivered to the public.

Analisis Peran Humas Melalui Guest Experience Leader Dalam Meningkatkan Pelayanan Di Mcdonald’s Bengkulu

This research aims to find out the role of Public Relations through the Guest Experience Leader (GEL) in improving service at McDonald's Bengkulu. This research is qualitative research. To analyze the researcher used Ruslan Efendi's theoretical analysis technique (Communicator, Relationship, Back Up Management and Corporate Image). The research results show that there is a role for GEL in improving service at McDonald's Bengkulu. GEL plays a role as a communicator who can ensure customers get a good impression during their visit to McDonald's Bengkulu, GEL's role as a Relationship Shop GEL must be able to build positive relationships through a good approach to customers and mutual benefits, GEL's role as Back Up Management GEL must be able to inspire, motivating and providing team training if necessary so they can work better, as Corporate Image GEL plays a role in maintaining the good name of the company as best as possible

Public Relations Practitioners Leadership Skills as Determinants of Effective Communication in Organizations

Public Relations Practitioners Leadership Skills as Determinants of Effective Communication in Organizations

Основные черты административного права Московского государства в XVII веке. Часть 1. Система и компетенция административных органов

The first part of the article examines the system and competence of public authorities operating in the Moscow state during the XVII century, which carried out administrative and legal regulation of public relations. Among such organs, the following are singled out and characterized: the highest organs of state power: the Tsar (Sovereign) and the Boyar Duma; the central organs of state power — prikazy; the territorial organs of the highest and central organs of state power — voevody and the command huts, formed under them; The elected organs of local self-government — guba elders, zemstvo elders, tselovalniks and the gubа and zemstvo huts, formed under them. It is noted that all these bodies combined the functions of public administration and justice. Attention is drawn to the fact that the legislation did not establish the general legal basis for the organization and activities of these organs, their administrative competence was defined in normative legal acts outside any system, incompletely and inconsistently.

Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram

This research was conducted to determine the marketing communication strategies applied by Calceamenta in increasing the number of consumers on Instagram. The implementation of the strategies by Calceamenta is driven by the growing shoe-cleaning service business, as there is a rising need for shoe cleaning among the public who lack the time to do it themselves. The subjects of this study are the owners and employees of Calceamenta who have the authority to decide on the marketing communication strategies used by Calceamenta on Instagram, as well as supporting informants such as consumers and Instagram followers of Calceamenta. The data were obtained through a qualitative approach, using observation and interviews with the informants.The results of this study indicate that Calceamenta has implemented marketing communication strategies by utilizing Instagram social media to increase its service users. Calceamenta employs a marketing mix including Advertising, Sales Promotion, Public Relations, and Personal Selling. The results of this study show that Calceamenta uses new media such as Instagram as its marketing communication medium, driven by the owner’s perception that many people are already actively using Instagram. Calceamenta makes various efforts to capture the attention of the audience, who are their target potential consumers. The interest of potential consumers is built through Instagram content such as education, promotions, and testimonials from customers who have previously used Calceamenta’s services. The desire is emphasized by showcasing that potential consumers need Calceamenta’s services. The action refers to the decision of potential consumers to use Calceamenta’s services.

RELAÇÕES PÚBLICAS E OS DESAFIOS DA CONTEMPORANEIDADE: A CULTURA E A COMUNICAÇÃO NO ÂMBITO EMPRESARIAL

This research focuses on culture and communication in the business environment. The main objective of the work is to show how the behavior of members of an organization influences the construction of its culture. The opposite is also valid, as there are crossovers and parallels between the symbols, values ​​and policies adopted and the actions of the professionals involved. Focusing on two interviews carried out with communication professionals from important institutions (Sesc and Organizações Globo), in addition to concepts and authors in the area, we intend to point out the need for a constant and transparent dialogue between the different audiences that compose an organization, especially in times of internet, in which users assume the role of senders and receivers of content, increasing the possibility of interaction. To this end, the good performance of a public relations person as a mediator for these audiences, in order to maintain an open relationship, and the communication area, with its countless tools, are vital.