Public Relations Program Research Articles

THE INVISIBLE HAND PROGRAM BY PT PERTAMINA MOR IV TO EDUCATE AND INCREASE PUBLIC AWARENESS ON SUBSIDIZED 3KG LPG

This study explores the Invisible Hand, a cyber public relations program conducted by the Communication, Relations and Corporate Social Responsibility Unit of PT Pertamina (Persero) MOR IV to educate and to increase public awareness on the provision of subsidized 3Kg LPG in Central Java dan Yogyakarta Special Region. Originally intended for lower income households and micro-small businesses, the subsidized LPG is also enjoyed by higher income households and businesses which result in the scarcity of the LPG. PT Pertamina (Persero) MOR IV held the Invisible Hand program by using other parties’ media to promote their mission. This study applied a qualitative research method by conducting participatory observation, interview and questionnaire for its data collection. It indicated that the Invisible Hand program was implemented through two strategies: social media campaigns and media relations. The social media campaigns were promoted by paid promotion through popular local Instagram accounts in Central Java and Yogyakarta Special Region, and the media relations were executed through focus group discussion (FGD) with local journalists. Positive awareness and responses from the public were proven by positive Instagram engagements. Through the media relations, a common understanding between PT Pertamina (Persero) MOR IV and the journalists was achieved, and the messages to educate the public were well-delivered by the media.

PERAN HUMAS SEBAGAI FUNGSI DOKUMENTASI DAN PUBLIKASI BERITA DI MIN 3 GUNUNGKIDUL

To improve MIN 3 Gunungkidul to become a quality school, one way is through public relations management (PR). Public Relations at MIN 3 Gunungkidul plays a role in delivering various information to the public through social media or in person. In this study, the authors reveal how public relations management is carried out at MIN 3 Gunungkidul to improve the quality of madrasas through news publications and find out the factors that support and hinder public relations. The author uses a qualitative research method, with the case study method. In collecting data, researchers used direct observation techniques (observation), interviews, and documentation. The results of this study indicate that in public relations management at MIN 3 Gunungkidul, a team was formed by the Head of the Madrasah who was in charge of publishing news and documenting activities. Factors that support public relations management are the availability of human resources who have high work motivation, teachers who are competent in writing and publishing news, available websites for writing, and the availability of social media to deliver information to student guardians. The inhibiting factors are the location of the madrasah which is less strategic and there are no supporting tools for documenting madrasah programs so that the public relations program runs less than optimally.

Digital Public Relations Program Management to Improving Customer Service Quality

Digital public relations are a new concept adopted in state corporate management. With form Customer Service Implementation Units (UP3), there is a numbers staff team that manages corporate media social accounts with different expertise backgrounds. Hence, it is important to establish engagement standards for digital public relations for improving high-quality service outreach to consumers. This study aimed to identify the digital public relations program of electricity state corporate with a case study on a branch unit in Banten. There were four informants selected through the purposive sampling method, and data were analyzed based on the following steps: data reduction, data display, and data verification. The results indicate the unit branch performs five (5) stages; problem analysis, plotting planning action, communication action, and evaluation. All stages are implemented in digital public relations for developing engagement strategies on dialog forums with a core focus on crisis mitigation and education campaign. Incorporating analysis tools such as SOAR or SWOT in digital public relations management evaluation programs could provide holistic improvement. Keyword : Digital Public Relations, Social Media, Communication, Customers Service

MODEL-MODEL HUBUNGAN MASYARAKAT DI LEMBAGA PENDIDIKAN ISLAM

This study focused on the development of science and technology can give these demands make college need the model of public relations to develop the college the purpose of research is 1) Press agentry / publicity model is a model where information moves in one direction, from organization to public. This model is the oldest form of public relations and this model has the same meaning as promotion and publicity. Public relations practitioners who practice this model are always looking for opportunities to get their organization's good name to appear in the media.2) Public Information Model. This model is different from press agentry, because the main purpose is to notify the public and not for promotion and publicity, but the communication path remains one way.3) Model Two-way Asymmetric Model. This model views public relations as a work of scientific persuasion. This model applies social science research methods to improve the effectiveness of persuasion of the messages conveyed. Public relations practitioners with this model use surveys, interviews, and focus groups to measure and assess the public so that they can design public relations programs that can gain support from key public.4) Two-way symmetric model. This model describes a public relations orientation in which organizations and the public adapt to each other. This model focuses on the use of social science research methods to gain a sense of mutual understanding and two-way communication between the public and the organization rather than one-way persuasion.Of the four models, which should be developed by Islamic educational institutions is a two way symmetric model. This is because this model holds a reciprocal relationship between Islamic educational institutions and the community.so, the model of public relations model in educational institutions of the college is very important.

Public Relations in Medical Communication

Southeast Regional Conference Education Session Report Speaker Katrina R. Burton, BS, Public Relations Program Director

Manajemen Hubungan Masyarakat di SMP Negeri 7 Muaro Jambi

This study aims to determine the management of public relations at SMPN 7 Muaro Jambi which focuses on planning, implementing and public relations obstacles at SMPN 7 Muaro Jambi. This research uses descriptive qualitative research methods. Data collection using interview, observation and documentation methods. The results of this study show that the planning carried out by SMPN 7 Muaro Jambi compiles a public relations program that will be implemented by involving all school parties. The implementation of public relations is carried out in accordance with the public relations program plan that has been prepared. The hindrance factor for the public relations of SMPN 7 Muaro Jambi is that there is no special field of public relations so that the duties and responsibilities are still managed by the principal and school administration.

Belang van die interne publiek in openbare betrekkinge

Should public relations officers tend to neglect the importance of their internal publics for the success of their organisations, the literature is explicit on the dangers of such negligence. In this article the nature of public relations as the important institutional communication function of organisations is explored with special reference to the importance of the attitudes and opinions of those who constitute an organisation's internal publics, as seen by various authors. The potential influence of employees, investors or other important groups as well as management itself on the public relations programme and the organisation itself is described and it is concluded that organisations with informed and motivating managements, devoted, motivated and loyal employees and supportive investors, will probably achieve greater overall success as those without these attributes. The public relations function should be encouraged by management to help achieve this through all the available communicative techniques.

The M-Net Face of Africa competition

The M-Net Face of Africa competition was conceived as a platform for African models toshowcase their talent to the international fashion world, and to present a positiveimage of contemporary Africa. Other goals of this competition were to comply with MNet's social responsibility in the greater African community where the broadcastingcompany functions, and to develop inter alia television broadcasting programmes forM-Net's rapidly increasing audience across the African continent. The Excellence Study(Dozier, Grunig & Grunig, 1995) formed the theoretical basis of the present study.This study argues that public relations (PR) contributes to organisational effectivenessby "using programmes to build relationships with the strategic constituencies of anorganisation" (Grunig, 1992:65).The major theoretical concept in the present study was the public relations campaignbuilt around the M-Net Face of Africa competition, and the following three constructswere identified for the purposes of the present study: the seven steps in the PRcampaign, the goals/objectives of the campaign and the evaluation thereof.The research goal of the study was to evaluate the M-Net's Face of Africa public relationscampaign by means of a standard, internationally accepted evaluation model for publicrelations programmes. It was established that M-Net has never formally and scientifically

The emperor has no clothes: a synthesis of findings from the Transformative Research on the Alcohol industry, Policy and Science research programme.

The Transformative Research on the Alcohol industry, Policy and Science (TRAPS) programme investigates the alcohol industry, with an innovative focus on public health sciences. TRAPS adds to an under-developed literature on the study of alcohol industry influence on alcohol science and policymaking. This paper provides a synthesis of TRAPS findings to inform future research. We conducted an interpretive review of TRAPS research findings across its component studies, identifying and integrating the key contributions made by individual studies to the literature on alcohol policymaking and science, and identifying areas where TRAPS progress was limited. This produced themes for consideration in future research agenda setting. TRAPS explored the interventions of the alcohol industry in science and policymaking using various methods, including systematic reviews and qualitative interviews. These studies identified the industry's activities in several key areas, such as the debate over minimum unit pricing (MUP), cardiovascular health and alcohol research and a long-running public relations programme developed in close connection with the tobacco industry. Collectively, the research shows that alcohol policymaking has involved a contest between the research community and alcohol industry actors about whether and how science should be used to inform policy. The TRAPS programme demonstrates the need for a transdisciplinary approach to understand the nature of corporate political activity; the crucial role industry involvement in science plays in the development of corporate political power; and how public health actors have successfully overcome industry opposition to evidence-based policies. Advances in alcohol policy should be underpinned by strong, reflexive public health sciences, alert to the role of industry in the alcohol harms under study and thorough in their investigation of the alcohol industry as an object of study in itself.

Revisiting pro-3r attitude mediating effect of green packaging on consumer purchase intention

The company has currently started to develop eco-friendly innovation products. This is driven by one of the emerging environmental issues in Indonesia, specifically plastic waste. Theory Planned Behavior was used as a theoretical framework in this research and has been widely used in several previous researches to measure the attitude in influencing consumer purchase intention and the concept of MPR. This research was intended to evaluate the effect of green packaging on purchase intention in Aqua LIFE’s products mediated by pro-3R attitudes. The object of this research was the green packaging of Aqua Life products which is referred to as Danone Aqua’s Marketing Public Relations program innovation. This research was conducted in the metropolitan area of DKI Jakarta. The sample in this research was determined by utilizing the non-probability sampling method by means of a purposive sampling technique. Data were collected using an online questionnaire with a Likert scale (with a point scale: (1) strongly disagree to (5) strongly agree). The number of respondents in this research was amounted to 347 respondents. The data in this research were then analyzed using path analysis by means of structural equation modeling (SEM). The results showed that: (1) Green packaging had a significant effect on the pro-3R attitude of Aqua LIFE’s consumers; (2) Green packaging had a significant effect on the purchase intention of Aqua LIFE’s products; (3) The pro-3R attitude did not successfully mediate the effect of green packaging on purchase intention of Aqua LIFE’s products in DKI Jakarta City. Consequently, further research is highly recommended to raise the pro-3R attitude variable as a moderator variable, not as a mediator variable.
 Keywords: Marketing Public Relations, Green Packaging, Theory Planned Behavior, Purchase Intention, and Pro-3R Attitude
 Introduction

Strategi Humas di SMK IPIEMS Surabaya Dalam Meningkatkan Citra dan Kepercayaan Publik Pada Masa Pandemi Covid-19

The COVID-19 pandemic has had a major impact on the education sector. The implementation of distance learning (PJJ) has made students and parents worried about not getting a proper education. This is a separate obstacle for vocational schools that have to spend a lot of productive vocational learning with practice. In this case, Public Relations is required to create a new strategy to maintain its quality and competitiveness. This study aims to find out how the strategies and factors that support and hinder public relations in increasing a positive image and public trust during the COVID-19 pandemic. The method used in this research is descriptive qualitative. Data collection techniques with interviews, observation, and documentation. The results of the study show that the IPIEMS Vocational School's strategy in its success in increasing public image and trust during the COVID-19 pandemic is to meet all the needs and demands of the community for schools and actively publish through social media. The supporting factors are 1) harmonious and synergistic support from school principals and colleagues (wakasek and kaproli) in planning the implementation of public relations programs, 2) Loyalty of students and alumni in promoting schools, 3) Awareness of the important role of technology in education long before the COVID pandemic -19 . The inhibiting factor for achieving public relations goals is a common problem experienced by almost all schools.

Employment of Public Relations Programs in Awareness of the Sdanese Womens Rights

The study aimed to examine the employment of public relations in making people aware about woman’s rights. in public relations programmes at In Ministry of Labor and Social Developmentto create enlightened public opinion familiar with women’s rights and role in the society. The study has traced women’s full right since the dawn of Islam compared with the current status of the Muslim women. The researcher has employed descriptive analytical method. For data collection, observation, interviews, questionnaire. The sample population consists of Ministry of Labor and Social Development, some samples from women citizens of Khartoum State,. The study has arrived at a number of main conclusions. To sum up, there is a lack of media programmes about woman’s status in rural areas and that the existing programmes are only devoted to urban women. Moreover, public relations programmes at woman organizations can contribute in resolving problems encountered by the Sudanese woman by tackling their problems and enlightening the community about their rights.

Employment of Public Relations Programs in Awareness of the Sdanese Womens Rights

Because of the importance of spreading peace and social cohesion, especially with the spread of deviant ideas and destructive sects in society, this study aims to know the role of "Zain Communications Company" television advertisements during the month of Ramadan in spreading peace and cohesion within Saudi society. To achieve the objectives of the research, this study relied on the survey method (quantitative and qualitative) for a sample of (300) individuals and analyzed four models of the TV company's advertisements that were published during the month of Ramadan. The data was collected and analyzed, and one of the most important results of the study: Zain's interest in publishing awareness ads that call for peace and spread cohesion in society by raising social issues in a distinctive dramatic musical style that affects the beliefs and behavior of the Saudi public, and Zain's ads fought racism and extremism between Islam and Christianity. Also, the results revealed that Zain's Ramadan advertisements urged the promotion of social values ​​such as cooperation, solidarity, and spreading hope and optimism among Saudi society during crises.

Strategi Public Relations Teh Villa Dalam Meningkatkan Citra Perusahaan

Indonesia is a country with a tropical climate and there are several areas in Indonesia with cool temperatures. With these advantages, many types of plants grow, such as tea, which can be processed into food. One of the most mushrooming food products in Indonesia is tea. The plurality of tea companies in Indonesia, every tea product brand in Indonesia has its own image that is remembered by consumers. The image is built through various public relations programs within the company. Each program that is run has a goal by targeting a predetermined segmentation. To launch the program, a PR must determine a PR strategy that suits the public. As done by the Tea Villa PT. Mas Makmur's work using a special event exhibition in collaboration with several artists in Indonesia. Then the proceeds from the exhibition were used for CSR programs and donated to orphanages.

Efektivitas Komunikasi Kegiatan "COFFEE MORNING" Pada Pt Pelindo Regional III

This study aims to find out how the effectiveness and output generated from the Coffee Morning public relations program by PT Pelindo Regional III as an effort to threaten bureaucratic problems externally to public companies. The research method used is qualitative research with in-depth interviews. The results of this study indicate that the event titled Coffee Morning runs effectively and also produces the expected output such as conveying information related to changes in the company that is well received by stakeholders and also strengthening the bond between stakeholders and the company.

Efektivitas Kegiatan Humas AK UPN Radio Pada Event Radioactive With Raye Sabrina

This study aims to find out how the effectiveness of public relations activities for AK UPN Radio and find out the Public Relations Audit as a public relations function at the AK UPN Radio's “Radioactive” event. The research method that we used is qualitative research with in-depth interviews. The results of this study indicate that with the Pyramid Model of PR method it can be seen that the AK UPN Radio public relations team carried out their duties effectively and systematically in attracting listeners’ interest and reaching a wider audience, not only within the university scope but also this public relations program managed to penetrate even beyond city of Surabaya.

Music for Counting Votes

Music for Counting Votes

HUMAS PROGRAM FOR THE DEPARTMENT OF INFORMATION COMMUNICATIONS AND HUMAS GOVERNMENT OF DKI JAKARTA IN MONITORING NEWS IN THE REGION DKI JAKARTA

The importance of maintaining external and internal communication in growing public trust is often realized by the public relations of the DKI Jakarta Provincial Government, several local and national media are partners of the DKI Jakarta Provincial Government in publishing information about everything related to the DKI Jakarta Provincial Government to the national public and the Jakarta public in particular. The purpose of this study was to find out how the Public Relations program of the Department of Communication Informatics and Public Relations of the DKI Jakarta Provincial Government in Monitoring News in the DKI Jakarta Region. The method used in this study is a descriptive qualitative method by describing the situation and conditions that are carried out according to the conditions as they are. The result of this research is that the program run by Public Relations in monitoring the news in the media is carried out using a practical approach in monitoring the media. One of the most well-known, but outdated, techniques is clip counting. To find out whether the public is satisfied or not with the DKI Jakarta Provincial Government, DKI Public Relations plays an important role in informing and responding to news in the DKI Jakarta Provincial Government through the media.

Journalism and Media Curricula in Arab Universities

The study aims to reveal the consistency of the types of courses in the study plans of the bachelor’s programs and specializations in journalism and media in Arab universities, along with the classification of the UNESCO model curriculum courses on teaching journalism in developing countries. It adopted three types of courses that need to be included in any curriculum in the field of journalism teaching: Professional Training Courses (47%), Journalism Courses (10%), and arts and other sciences courses (43%). This model was applied to academic plans of journalism and media programs and specializations in nine Arab public universities covering the three Arab regions: The Levant and Iraq, the Gulf Cooperation Council, and the Maghreb and North Africa. In addition, the study adopted the descriptive approach by analyzing and describing the components of the study plans in terms of form and content. The study results showed that the faculties and departments of communication and media in the selected sample of Arab Universities offer different programs more in teaching journalism and media disciplines. In contrast, communication studies are almost limited to public relations programs. As for the content level of the three courses (vocational training courses, journalistic studies courses, and courses from other arts and sciences) included in their study plans in different proportions, some of them are compatible with the estimates of the UNESCO model curriculum, while some are far away from these estimates. Also, there is a methodological and scientific gap between the practical and theoretical aspects in most of the selected sample of programs and disciplines. KEYWORDS University education in Arab countries, ideal journalistic competence, teaching methods, courses, vocational training, journalism and media studies

Evaluating Reliability of Google Scholar, Scopus, and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs

Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the uncertainty of GS’s search parameters for more inclusive coverage and the curated collections of Scopus and WoS that might undercount some influential authors or works. To further demonstrate the discipline’s value, we must pay more attention to rigor and accuracy of methods that will lead to improved outcomes.