Public Relations Program Research Articles

The Role of The Principal in Improving the Quality of Education Through School-Community Relations Management at MI Persis Gandok Tasikmalaya City

The aim of this research is to determine Public Relations management at MI Persis Gandok City. Tasikmalaya. Meanwhile, the specific aim is to describe the planning of school and community relations, the implementation of school and community relations and how the principal evaluates the implementation of school and community relations. The research method used in this research is qualitative descriptive research. MI Persis Gandok is planning several public relations work programs, among which the Public Relations Program is to form cooperation in the field of strengthening educational institutions through the formation of Madrasah Councils and Congregational Leadership. Through the formation of madrasah councils and congregational leaders, they can provide a bridge in the form of communication between the school and the community. To make the MI Persis Gandok school public relations program a success, there are several techniques that can be used. The technique chosen is a technique that is considered effective and efficient according to school conditions, the condition of the students' parents, the condition of the surrounding community, and the school's finances. Among these techniques are: group face-to-face meeting techniques, individual face-to-face meeting techniques and school publication techniques. One form of evaluation by the Principal of MI Persis Gandok towards Madrasah Public Relations is through observation, checklists, questionnaires and/or through meetings/briefings. The objectives of this evaluation are: 1) To ensure that the entire program is known; 2) Ensure that the Madrasah's image in society has good values; 3) make a follow-up to the evaluation results.

Public Relations Management in Shaping Organizational Behavior at Madrasah Aliyah

Public relations (PR) management is vital in shaping organizational behavior, especially in educational settings. This study examines the PR management framework at Madrasah Aliyah Negeri (MAN) 3 Medan, focusing on how PR practices contribute to improving organizational behavior. A descriptive qualitative approach was used, involving data collection through observations, interviews, and documentation. The data were analyzed using the Miles and Huberman model, which includes data reduction, display, and conclusion drawing. Triangulation was applied to ensure the accuracy of the findings. The study found that PR management at MAN 3 Medan is built around key components: planning, implementation, communication systems, organizational supervision, special events organization, media use, and PR program evaluation. These components enhance organizational behavior by enabling effective feedback communication, securing community support, and aligning organizational goals with community expectations. The findings suggest that strong PR management significantly improves organizational behavior in educational institutions. This framework not only strengthens internal operations but also enhances the institution's relationship with the community. Feedback mechanisms and community support are essential indicators of successful PR management. In conclusion, the study shows that implementing a well-structured PR management framework at MAN 3 Medan positively impacts organizational behavior. This is reflected in better communication, stronger community engagement, and the achievement of organizational goals. The study highlights the crucial role of PR management in promoting organizational development in educational institutions.

Optimalisasi Komunikasi Digital dalam Penerapan Visual Sosial pada Desain atau Layout Website Company Profile

This research is needed to provide the latest views on the Public Relations and Digital Communication Study Program through online media, namely the website. In addition, in order to increase interaction with the community, especially prospective new students who are looking for information about the Public Relations and Digital Communication study program, as well as to help agencies to continue to adapt to technological developments as an implementation of the implementation of digital communication. This research is a qualitative research with a constructivist approach. The researcher uses constructivists to find out the maximum response of website visitors in disseminating information in the community related to the Study Program through the website. In addition, the constructivist approach was chosen so that researchers have a deeper understanding, not just mere knowledge but are expected to be able to build knowledge and understanding through direct experience and reflection on websites. The implementation of the website development strategy to strengthen the profile of the study program in improving the brand image as one of the applied undergraduate study programs at the State University of Jakarta is a sustainable task and requires continuous efforts to brand this study program to the general public, Personal and Historical Approach to Websites, and Engineering and Aesthetics in the Application of Digital Communication, as well as the Management and Maintenance of Website Development of the Study Program Displaying topics of interest, namely the latest curriculum, topics about curriculum lecturers and topics of graduate job prospects.

Dinamika Perkembangan Luas Panen, Produksi Dan Produktivitas Padi Sawah Sebelum Dan Sesudah Program Humasa Sebbel Khumaha Heba Di Kabupaten Simeulue

Meeting food needs is a right and is protected by law in Indonesia. The harvested area for lowland rice in Indonesia and the Province of Aceh has fluctuated every year. Simeulue Regency in 2020 has implemented the Humasa Sebbel Khumaha Heba Public Relations Program (Together down to the fields) with the aim of food self-sufficiency in Simeulue Regency. The purpose of this study was to determine the development of harvested area, production, and productivity of lowland rice in Simeulue Regency before and after the Humasa Sebbel Khumaha Heba program. The analytical method used is descriptive comparative based on secondary data obtained from the Agriculture and Food Crops Office of Simeulue Regency and the Statistics Indonesia-BPS in the form of time series from 2018 to 2021. The results of this study are the Humasa Sebbel Khumaha Heba program can increase harvested area and lowland rice production in Simeulue Regency but its productivity continues to decline.

Application of Public Relations Management Concept as A Communication Strategy for Corporate Social Responsibility Campaign #BeautyDiQuity PT Luxury Cantika Indonesia (Luxcrime)

Luxcrime conducted a public relations program campaign, in 2023 by choosing the campaign moment to coincide with International Women's Day with the theme "Beauty in Diversity and Equality" #BeautyDiQuity which means that beauty in diversity and equality. In the #BeautyDiQuity campaign, Luxcrime invited five disabled models to campaign for beauty in diversity and equality, Luxcrime also invited the audience to take part and support the #BeautyDiQuity program by buying International Women's Day Bundle products which later ten percent of the revenue will be donated to the Unique Project Theatre Foundation and Nali Tari Yogyakarta. The response obtained through the BeautyDiQuity CSR event as part of Luxcrime's public relations activities was positive and supported. Where Luxcrime celebrates the diversity of beauty. This is already based on CSR activities that have previously been carried out by Luxcrime. So the expected response from this activity remains oriented to the Luxcrime brand image as a brand that upholds empowerment values and not just selling.

Perbedaan Humas Dan Kajian Lain

In the current era, many institutions compete to build an image. Public relations (public relations) or what is usually called public relations (PR), is something that is familiar to every educational institution and institution outside of education. Public relations is one of the strategies in forming an institution's image, both positive and negative. This type of research method uses library research or library research. The results of the research The basic function of Public Relations (PR) is not to present the organization's views or public attitudes, but to reconcile or adjust to the public interest any personal aspect of the organization or corporate behavior that has social significance. So here PR functions to help organizations make adjustments to the environment in which the organization operates. The importance of the position of PR for the organization and for the organization's reputation. Political, social and technological changes in society at large, coupled with the emergence of a global economy, have increasingly confirmed the need for PR programs to be implemented. Through regular strategies at every level of business. What should not be forgotten is that every member of an organization is a representative of a company or organization, and all their behavior will reflect the overall image of the company or organization. By creating, implementing, monitoring and measuring a professional PR strategy, each organization can feel comfortable with itself, and employees or members of the organization will also feel comfortable with their leaders.

Assessing The Effectiveness of University Public Relations in Crisis Management

Among organizational challenges, the pivotal role of Public Relations (PR) in mitigating crises becomes obvious. PR endeavors significantly influence stakeholder perceptions, institutional reputation, and sustained prosperity. Even venerable academic institutions contend with multifaceted risks that encompass natural phenomena, student activism, and scholarly debates. This research investigates the effectiveness of Northwestern University’s Public Relations (PR) program in crisis management, contributing significantly to both academic understanding and practical applications. Grounded in Social Constructionism, this study explores how shared perceptions influence crisis management outcomes, aiming to identify strengths and areas for improvement. Focusing on the crisis management effectiveness of the Philippines University, this research evaluates its capabilities in crisis handling, public perception management, and communication during challenging situations. Employing quantitative methods, the study involved 405 participants, including students and members of the Public Information Offices, reflecting a balanced representation across demographics. Students and Public Information Office members show nuanced but aligned perspectives, with high ratings for crisis planning, communication, media relations, and social media management. The proposed Public Relations in Crisis Management Program suggests strategic initiatives for crisis exercises, internal communication enhancements, media relationship building, and improved social media engagement. Positive perceptions underscore the organization’s crisis management strengths, providing a foundation for strategic program development. These interventions enhance organizational resilience by supporting continuous improvement and proactive crisis management. In conclusion, this study bridges the academic-practical gap in crisis management, affirming the organization’s adeptness and emphasizing the pivotal role of effective communication and engagement strategies. The proposed interventions offer actionable recommendations for further strengthening crisis management and highlight PR’s vital role in ensuring preparedness and resilience.

Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office

Background: The High Prosecutor’s Office for Yogyakarta Special Region (D.I.Y., abbreviation in Indonesia) conducts public relations through the Legal Information Section (Penkum., acronym in Indonesia). Penkum communicates and listens to public opinion and builds and maintains the institution’s image. Purpose: This study aims to find out the communication strategies employed by Penkum and its public relations opportunities and challenges. Methods: The current research used the four-step theory of the public relations process by Cutlip, Center, and Broom to see whether the communication process by Penkum had gone through the stages of mapping the situation and strategy, conducting program planning, program execution, and evaluation. Then, it used the SWOT concept to reveal internal and external factors that become opportunities and challenges in running public relations programs. It used a qualitative descriptive approach to examine and understand the data collected through interviews with relevant officials. Results: The results of the data analysis found empirically that the communication strategy of Penkum as public relations has adopted public relations stages by mapping budget availability, program planning, program execution, and evaluation. The SWOT analysis obtained opportunities and challenges encountered in the public relations programs, including strength-opportunity strategy; weakness-opportunity strategy; strength-threat strategy; and weakness-threat strategy. Conclusion: Based on the four-step theory of public relations process and SWOT Analysis, this research recommends that the public relations at the High Prosecutor’s Office of D.I.Y: 1) increased programs that involve the community; 2) established an SOP for handling issues; 3) strengthened collaboration with the mass media; 4) added and update of public relations facilities and infrastructure; 5) improved the ability and skills of personnel. Implication: The findings in this study are expected to strengthen the public relations role of the Public Prosecutor’s Office and become a source for further related research.

Manajemen Strategi Rumah Tahfidz dalam Internalisasi Nilai-nilai Keberagaman di Masyarakat Multikultural

Educational institutions cannot be separated from the external environment, such as a multicultural society. Therefore, educational institutions play an important role in internalizing the values of diversity. This qualitative study aimed to explore the strategic management of Darus Sholawat Tahfidz's House in Internalizing Diversity Values of multicultural society. A total of five interviewees of tahfidz’s house asatidz participated in indepth interviews. Data were analyzed using an inductive approach for thematic analysis. This study found the fact that the internalization of diversity values was carried out using a strategic management approach that includes planning, implementation, and evaluation. At the planning stage it is carried out by compiling and planning educational activities by adhering to moderate Islamic wasathiyah values. The internalization of the values of religious moderation is implemented in learning activities and public relations programs at tahfidz,s house. At the evaluation stage it is not only limited to looking at the results, but refers to the context evaluation (evaluation context assessment), input evaluation (assessment of input), process evaluation (evaluation of process), and product evaluation.

Impact Analysis and Development of Collaborative Communication Models in Public Relations Programs for Mangrove Conservation

Mangrove forests, as coastal ecosystems, play a crucial role in maintaining the sustainability of fishery resources and protecting shores from erosion and storms. However, mangrove degradation continues to escalate, primarily due to human activities such as shrimp pond expansion and uncontrolled logging. Public Relations programs can serve as effective tools to raise awareness and engage communities in mangrove conservation. Impact analysis and the development of a collaborative communication model are key to understanding the effectiveness of such programs. This research aims to analyze the impact of the Public Relations program on mangrove conservation and develop a more effective collaborative communication model. The focus is on understanding behavioral changes, community responses, and the program's contribution to the sustainability of the mangrove ecosystem. The research methodology employed is qualitative-descriptive with an impact analysis approach. Interviews with representatives from local communities, local governments, non-governmental organizations, and Public Relations practitioners were conducted to gather data. Content analysis was also performed on the program's communication materials. The research findings indicate that the Public Relations program has positively impacted the increase in community awareness and behavioral changes related to mangrove conservation. However, challenges persist concerning environmental uncertainties and the lack of participation from certain segments of the community. A collaborative communication model integrated with mangrove conservation theories, impact analysis, and community engagement proves essential for further improvement. The implications of this research reflect the importance of impact analysis and developing collaborative communication models in Public Relations programs for mangrove conservation. These findings underline that active collaboration with various stakeholders is key to ensuring the sustainability of mangrove ecosystems.

The Relationship of PR Program Learning Outcomes and Labor Market Requirements in the UAE

Recently, technology has made public relations overlap with other fields. In the UAE labor market, the demand for technology has increased and government entities have moved to remote work. This study, therefore, examines the extent to which university public relations (PR) education outcomes meet the needs of the UAE labor market. It also investigates the extent to which UAE universities provide academic programs in PR that keep pace with the evolution of new media technologies. The study draws on systems theory because local universities, international universities, and the labor market form an interconnected system, and none of these components can work alone. Using the qualitative method, which relies primarily on benchmarks, UAE government entities can better understand whether PR graduates are receiving a tailored education and are well qualified to handle ever-changing tasks. The result shows that UAE universities are providing students in PR programs with the latest information and essential tools they need to enter the UAE labor market and keep pace with new technology. However, local universities need to improve students' technological skills, as there is a big difference compared to what international universities offer their students.

Knowledge Communication Strategy in Infrastructure Business

Infrastructure development is a program that usually includes mega projects and involves many stakeholders in its implementation, thus providing great opportunities for knowledge creation. However, the complexity that arises often prevents the creation of knowledge, either through the process of improving existing knowledge or through the process of discovering new knowledge. The process of changing knowledge through knowledge management to facilitate intra- and inter-organizational knowledge transfer has been discussed in various studies on knowledge management, but specific discussion on how to communicate strategies in knowledge management, especially in the infrastructure industry, is still sparse. This study aims to determine how the knowledge management process and public relations program actions in knowledge communication strategy can be adopted. The strategy will motivate systematic efforts to develop information and knowledge and create value in the future. The methodology used in this paper is searching for data and information through books, journals, and articles related to the topic. The results of this paper provide an understanding of the concepts and strategies of knowledge communication in knowledge management and its application to the infrastructure industry.

Public Relations History in Public Relations Education in Türkiye: Meeting the Past in the Present

In this study, the status of the courses of history of public relations in public relations education at undergraduate (B.A.) and graduate (M.A./M.Sc. and PhD) levels in Türkiye, the position and scope of these courses in the curricula, and the way in which these courses are structured are examined within the framework of a two-phase quantitative and qualitative research design. In the quantitative research, which constitutes the first stage, the courses of history of public relations offered in undergraduate and graduate public relations programs in Türkiye were identified, and the structures of the courses were examined through content analysis. In the qualitative research, which constitutes the second stage, based on the data obtained in the first stage, structured written interviews were held with the academics instructing the courses. In this regard, evaluations and suggestions were presented from a holistic perspective for different levels of the related courses. The study revealed that these courses are very limited in public relations education curricula. The opinions and suggestions of the academics leading the courses shed light on how to ensure interest in and support for the related courses.

Analisis SWOT dalam Program Humas Berupa Sosialisasi Penerimaan Siswa Baru di SMP ZIIS Cilongok

This study aims to analyze the education PR program in the form of socialization of new student admissions at ZIIS Cilongok Middle School using SWOT analysis. There is a problem that socialization is very difficult to run due to several things such as communication between implementing socialization activities. This research uses a case study approach and qualitative methods. The subject of this research is the Head of Lembaga pendidikan. Vice Head of Public Relations, Student Guardians and Teacher Council. Data collection techniques used interviews, observation and documentation. The analytical techniques used in this study were data condensation, data display, and conclusion drawing and verification. SWOT analysis is used as a basis that can be used for the analysis of Education Public Relations programs. In this study, the strengths (Strengths) in implementing the socialization program are: Good reputation. while the Weaknesses themselves are in the form of limited resources and lack of time. Next, opportunities are in the form of partnerships with other institutions. Meanwhile, the threats in carrying out this socialization program are competition with other schools and changes in education policy. Thus SWOT analysis becomes a very important ingredient in implementing a program so that later the program can run properly and correctly.

Podcasting: The New Term Paper

Abstract: Today's generation of students are not like previous generations: they are creators, they are mobile, they communicate in short videos and 145 characters. And they listen to podcasts, get hacks from TikTok, and do not watch the evening news. This article discusses the creation of a DePaul University class in the College of Communication Public Relations and Advertising program (PRAD) in which students delve into contemporary issues in public relations and advertising while creating podcast episodes, a modern communications medium that is a big part of their daily lives.

Recognising a signature pedagogy for public relations teaching and learning in the last twenty years

PurposeThis study attempts to identify the drivers for change in Public Relations education and what assumptions are made about professional practice. The authors suggest signature pedagogy has the potential to deepen our understanding of the teaching and learning of Public Relations and what this means as the Public Relations curriculum adapts. The paper has theoretical and practical value. It forefronts the concept of signature pedagogy as a fresh way to look at Public Relations teaching and learning that can be developed.Design/methodology/approachThis paper aims to explore the historical and contemporary context of teaching Public Relations within a university setting, how it has evolved and the assumptions that underpin it both nationally and internationally. Using a mixed methods approach, the paper investigates how the curriculum has changed since 2000, how it interacts with industry and how it reflects educational historical and contemporary frameworks. It also explores the assumptions on which Public Relations education was and is based and whether signature pedagogy is evidenced.FindingsThis study concludes that, from a signature pedagogy perspective, many current Public Relations curricula emphasise surface structures of learning. Deep structures, focusing on critical engagement and conceptual approaches to problem solving, are more variable, disconnected and contested. The data indicate the existence of an Anglo-American, skills-based approach to Public Relations knowledge, alongside international nuances around multi-culturalism. From a practical viewpoint, the paper contributes to how Public Relations programmes can be designed, taught and adapted in the future.Originality/valueThe paper evidences fully unique, primary research.

Strategi Pengelolaan Reputasi dalam Kegiatan Humas Institut Teknologi Telkom Purwokerto di Disruption Era

This research will discuss the public relations activities of Telkom Institute of Technology Purwokerto as a bridge of stakeholders, with one of the main activities managing, creating, interpreting the reputation of companies and institutions in the disruption era. Reputation in higher education institutions is seen as an important aspect in creating activities related to agency communication with the public and stakeholders. Public relations in the disruption era is to have the ability to manage publications digitally, develop innovative and creative public relations programmes. The research used qualitative research methods with data collection techniques using observation, interviews, and documentation. The selection of qualitative methods is very appropriate, the data presented later will have a variety of colours and take a long time in finding the perspective or meaning of reputation for public relations itself. In the data validation process using triangulation techniques, one of the validation techniques often used in qualitative research. The results showed that the public relations unit on the Telkom Institute of Technology Purwokerto campus in interpreting reputation is very important and realising it must be ready to face the challenges of the disruption era through always improving in the management of digitalised information and building a good strategy through the method of preparing and evaluating each program through the POAC method (Plan, Organization, Actualling, Controlling). Each ITTP public relations programme has a role in shaping positive public opinion for the institution and is supported by the implementation of ISO 9001: 2015-based management policies and improving the quality of HR Educators.

Automated Linguistic and Visual Content Analysis of Diversity, Equity, and Inclusion Perspectives in Advertising and Public Relations Program Websites

ABSTRACT Guided by culturally responsive pedagogy (CRP), this study used automated linguistic and AI-enabled visual analyses to examine representations of diversity, equity, and inclusion (DEI) in text and images on 69 ACEJMC-accredited advertising and public relations (AdPR) program websites. Further, comparisons between large and non-large institutions were made. Linguistic analysis showed that approximately a fifth of the textual content included DEI-related terms, with no significant differences based on institution size. Visual analysis revealed the prominence of White women in images. Recommendations include application of AI-enabled approaches in addressing and advancing DEI in AdPR research as well as designing inclusive university websites across key CRP dimensions for potential students.

EFEKTIVITAS STRATEGI-KOMUNIKASI SATGAS COVID-19 RI DALAM MENGIMBAU MASYARAKAT UNTUK MELAKUKAN VAKSIN

This study aims to determine the effectiveness of communication strategy used by the Ministry of Health of The Republic of Indonesia, especially the COVID-19 Task Force in overcoming the spread of the virus by conducting a vaccination program for the community. The spreading of COVID-19 still requires special treatment in various countries, including Indonesia. Besides implementing health protocols, the government must take concrete preventive steps in overcoming this pandemic, namely by providing vaccines for the community. Even though the vaccination program is an effort to prevent the spread of COVID-19, there are still people who refuse to vaccinate or do not know the importance of this vaccination. The use of public relations programs using information technology in the form of the internet is urgently needed during this pandemic. One of the media used by the government is a website which is also supported through social media. Using qualitative reasearch approach case study method, this research analyzed information content related to the government's vaccination program on the covid19.go.id website. Based on the results of information categorization and analysis of information content published on the covid19.go.id website, it can be concluded that the communication strategy by the COVID-19 Task Force public relations is quite effective because information about the implementation of COVID-19 vaccination and the availability of vaccines in Indonesia is continuously updated.

Kendala Pelaksanaan Manajemen Hubungan Masyarakat di Sekolah

This study aims to determine the obstacles to implementing public relations management in schools. This research uses a case study approach at one of the vocational schools in Riau namely the Riau Tax Vocational High School (SMK). The research informants were the Head of the School, the Deputy Head of Public Relations, and the Head of the Department at the Riau Taxation Vocational School. This study found that the implementation of public relations management at the Riau Tax Vocational School has been running as it should. This was proven by the existence of school partnerships with several existing agencies to make public relations programs successful. In addition, communication has also been good through meetings with parents of students to convey the progress of students both academic and non-academic, meetings with committees to strengthen cooperative relations, and meetings with school partners to coordinate cooperation. Meanwhile, regarding the implementation of public relations on the aspect of the school's image, it was quite good with the facilitation of the development of student's interests and talents in extracurricular activities. Other results found that schools experienced problems in carrying out their activities: 1) Lack of parental participation, 2) Limited school operational funds, and 3) Schools were not ready to face the times for the curriculum synchronization process. This has implications for the smooth implementation of public relations and of course, if the school does not immediately anticipate it will affect the image and quality of the school going forward