Public Relations Campaign Research Articles

Postmodern Culture and Public Relations: An Analysis through Campaigns

Despite the diversity of paradigms in the field of public relations, it is evident that the dominant paradigm in the field is the functional paradigm, which defines public relations as a "management function". It leads to the ignorance of "cultural function" of public relations and becomes an obstacle to the development of the field. By establishing a relationship between public relations and culture, this article addresses public relations as a "cultural intermediary" profession that is influenced by the postmodern culture and (re)produces postmodern culture.In the article, three public relations campaigns determined by purposive sampling were analyzed using critical discourse analysis within the framework of multiple case analysis. How postmodern cultural features do public relations campaigns (re)produce; how they (re)produced the postmodern understanding of consumption, whether they reproduce the concepts of polyphony, equality and freedom by deconstructing modernity was analyzed. As a result, it is found that campaigns re(produce) the individualization, modular identity, spectacle, and simulation features of the postmodern culture of the campaigns and, the postmodern understanding of consumption by attributing "new meanings" to organizations and products. At the same time, it is found that they do not ensure polyphony, equality, and freedom by deconstructing modernity and resisting metanarratives, but rather "pretends" to reproduce them.

Successful countering of tobacco industry efforts to overturn Thailand's ENDS ban

BackgroundAfter Thailand enacted laws to ban the import and sale of all types of electronic nicotine delivery systems (ENDS, including e-cigarettes and heated tobacco products (HTPs)) in 2015, pro-ENDS advocacy...

An analysis of the smoking debate ahead of Bernays’ “Torches of Freedom” campaign through the lens of the New York Times coverage (1870–1929)

PurposeThe purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for women was a form of oppression and whether it was publicly known that smoking is harmful in decades preceding the “Torches of Freedom” campaign run by Edward L. Bernays. This criticism for engineering women’s smoking, and thus harming women’s health up to today causes harm to the reputation of the public relations (PR) industry.Design/methodology/approachArticles were analysed per decade and a total of 294 articles from the New York Times was analysed. The coverage was analysed using two themes, smoking and health and women and smoking and discourse analysis have been carried out on articles in these themes to explore what was known of smoking and whether the social perception of women smoking was oppressive and could be seen as a woman’s issue that “Torches of Freedom” addressed.FindingsFindings show that it was not known that cigarettes were harmful to health and that smoking can be seen as constituting part of women’s oppression in the US before the “Torches of Freedom” campaign. The oppression of women who smoked intensified during the 1920s and Bernays’ Torches of Freedom campaign directly addressed an existing social issue rather than engineering a campaign and manipulating women to start smoking.Practical implicationsThe paper highlights the revolutionary potential in Bernays’ campaign. This could inspire researchers and consumers to keep on critically reflecting on PR campaigns while still appreciating any progressive agenda they might contribute to. Simultaneously, PR practitioners may take away from the article that a message of social relevance may just be more memorable than the advertised brand itself.Originality/valueThis paper engages with the coverage of the New York Times, a newspaper that is often mentioned in the context of the “Torches of Freedom” campaign success and explores in detail what the debate on smoking, health and women were in nearly 60 years preceding the much-criticised campaign.

Impacts of Health and Safety Concerns on E-Commerce and Service Reconfiguration During the COVID-19 Pandemic: Insights from an Emerging Economy

The COVID-19 pandemic has brought unprecedented growth to the e-commerce industry, triggering widespread digital service transformation across various business segments in Vietnam. A pressing concern for both businesses and policymakers is whether the sudden peak in customer interest in e-commerce can be sustained in the future. This research seeks to address this concern by considering whether and how customers’ motivations to participate in e-commerce activities have changed. We collected primary data from a self-administered survey to empirically examine how health and safety concerns influence customers’ online shopping behavior during the pandemic, alongside other known determinants for e-commerce participation, namely technology readiness and connectedness. The results confirm that health and safety concerns have a positive influence on customers’ usage of e-commerce after controlling for technology readiness and connectedness. Furthermore, customers in age groups with higher risks of severe COVID-19 symptoms and mortality are more likely to increase e-commerce usage during the social distancing and isolation period. Our results support the idea that the customer base for e-commerce and digital services have expanded beyond the typical tech-savvy and young customers in their twenties. These are promising signs for postpandemic recovery and even expansion, as firms may leverage the momentum of change in customers’ motivations and start tailoring their public relation campaigns to address a wider age range of potential consumers.

PUBLIC RELATIONS CAMPAIGN IN DISSEMINATING HALAL FOOD AND BEVERAGES TO ELEMENTARY SCHOOL STUDENTS AND THE COMMUNITY

This study aims to analyze the public relations campaign in disseminating halal food and beverages to elementary school students and the community carried out by LPPOM MUI Banten. This study discusses issues related to campaign planning, implementation and evaluation. This research is a qualitative research using case study method and constructivism paradigm. Collecting data in this study through observation, interviews and documentation techniques. The results of this study indicate that the public relations campaign in disseminating halal food and beverages to elementary school students and the public by LPPOM MUI Banten is in accordance with the concept of the practical dimensions of the campaign. The planning stage uses analyzing problems, determining goals, determining goals, determining messages, determining time and determining costs. The implementation stage is by selecting the implementer, adjusting the delivery of the message and determining the media used. The evaluation process by looking at the reach of the target and changes in the attitude of the target.

Looking back at the lawsuit that transformed the chiropractic profession part 3: Chiropractic growth.

This is the third paper in a series that explores the historical events surrounding the Wilk v American Medical Association (AMA) lawsuit in which the plaintiffs argued that the AMA, the American Hospital Association, and other medical specialty societies violated antitrust law by restraining chiropractors' business practices. The purpose of this paper is to provide a brief review of the history of the growth of chiropractic, its public relations campaigns, and infighting that contributed to the events surrounding the Wilk v AMA lawsuit. This historical research study used a phenomenological approach to qualitative inquiry into the conflict between regular medicine and chiropractic and the events before, during, and after a legal dispute at the time of modernization of the chiropractic profession. Our methods included obtaining primary and secondary data sources. The final narrative recount was developed into 8 papers following a successive timeline. This paper is the third of the series that explores the growth the chiropractic profession. By the 1930s, the AMA was already under investigation for violation of antitrust laws and the National Chiropractic Association was suggesting that the AMA was establishing a health care monopoly. Chiropractic schools grew and the number of graduates rose quickly. Public relations campaigns and publications in the popular press attempted to educate the public about chiropractic. Factions within the profession polarized around differing views of how they thought that chiropractic should be practiced and portrayed to the public. The AMA leaders noted the infighting and used it to their advantage to subvert chiropractic. Chiropractic grew rapidly and established its presence with the American public through public relations campaigns and popular press. However, infighting would give the AMA material to further its efforts to contain and eliminate the chiropractic profession.

A “Practically American” Canadian Woman Confronts a United States Citizen-Only Hiring Law: Katharine Short and the California Alien Teachers Controversy of 1915

In February 1915, non-citizen teachers throughout California abruptly learned that they would soon lose their jobs when state officials announced that local and county governments were required to enforce a long-forgotten anti-alien public employment law. In response, one Canadian immigrant teacher, Katharine Short, launched a diplomatic, legal, political, and public relations campaign against the policy. Earning the support of powerful (Anglo-)Canadian nationalists in wartime and a favorable depiction in California news coverage as a “practically American” Canadian woman, Short’s efforts culminated in an exemption for most immigrant teachers from the state’s nativist public employment policies. This article recovers, recounts, and contextualizes the California Alien Teachers Controversy of 1915 at the center of transformations in the political development, law, and politics of American citizenship and citizenship rights from the late-nineteenth to mid-twentieth centuries. It testifies to the growing power and powers of state governments to shape immigrants' lives and livelihoods via alienage law long into the mid-twentieth century, the rhetorical strength and courtroom limits of “right to contract” arguments in the context of anti-alien hiring and licensure disputes, and the disparate impact of these nativist laws on immigrants owing to inequalities of race, gender, and class and how those inequalities shaped the less-than-inclusive aims and strategies of Katharine Short in her campaign to alter the state's nativist public employment policies.

One year of Young EFIS: achievements and future directions

One year of Young EFIS: achievements and future directions

Selling Mexico’s Robin Hood: Pancho Villa and His Public Relations Campaign to Target the Press and Public Opinion

Francisco “Pancho” Villa was not just a military general or quasi-politician, but also a practitioner of public relations. By close observation of his actions and words, as recorded by primary sources, this study explores his strategies and tactics to build support among three specifically targeted audiences: the people of Mexico, American war correspondents, and the people of the United States. By examining secondary literature about public relations and about Pancho Villa’s life, this study finds evidence of his practicing public relations as we understand it today. This analysis is enriched through the use of primary documents from the archives of Byron C. Utecht at the University of Texas at Arlington, who interviewed and observed Villa.

Going Dark

Going Dark

MANAJEMEN KAMPANYE PUBLIC RELATIONS DALAM SOSIALISASI PROGRAM TANGGAP COVID-19

This research focuses on the activities of the PT Pelabuhan Tanjung Priok Public Relations Campaign on Covid-19 Response in the Tanjung Priok Port Area. The purpose of this study was to determine the planning of the Covid-19 Response Campaign carried out by the Public Relations of PT Pelabuhan Tanjung Priok and what media were used in the campaign process. The theory used in this research is the 4 Steps Of Public Relations from Cutlip and also the concept of 10 Stages Of Campaign Planning. The research approach uses descriptive qualitative with a constructivist paradigm. Data collection in this study was carried out by means of observation and in-depth interviews with informants who were involved in the process of implementing the Covid-19 Response Campaign with the object of PT Pelabuhan Tanjung Priok. The results of research from the Covid-19 Response Campaign carried out several stages in a comprehensive manner by forming a Covid Management Team together with the K3L and HR divisions. Considering the situation during the pandemic which limited activities outside the home, the Covid-19 Response Campaign was carried out by utilizing digital media such as Websites, Social Media, and the company's main internal channel, namely E-Office.

“Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country’s image abroad?

This article examines why Rwanda, a poor African country that is generally known for the horrific genocide that took place there in 1994, has decided to sponsor Arsenal, one of the richest football clubs in the world, using “Visit Rwanda” messaging. It therefore analyses the contextual circumstances, which explain the Rwandan government's choice for profiling itself using this manner of nation branding. As such, the article outlines how the commercial deal is seen as part of a state-led strategy for the long-term development of the country. By presenting Rwanda as a place to go to, the negative image of the genocide will be replaced by the image of a more stable country which is attractive to visitors and investments. However, other reports cast doubt on the sincerity of this strategy, as they purport that this effort in nation branding is being used to persuade the international community to overlook alleged human right violations in the country. Consequently, the article concludes that the Rwandan government's choice for branding the country in this manner appears ambiguous and seemingly limits itself to marketing, in order to achieve benefits for the country that are probably too good to be true.

The Society of Astrologers (c.1647–1684): sermons, feasts and the resuscitation of astrology in seventeenth-century London

Before the Royal Society there was the Society of Astrologers (c.1647-1684), a group of around forty practitioners who met in London to enjoy lavish feasts, listen to sermons and exchange instruments and manuscripts. This article, drawing on untapped archival material, offers the first full account of this overlooked group. Convinced that astrology had been misunderstood by the professors who refused to teach it and the preachers who railed against it, the Society of Astrologers sought to democratize and legitimize their art. In contrast to the received view of seventeenth-century London astrologers, which emphasizes their bitter interrelationships, this article draws attention instead to their endeavours to mount a united front in defence of astrology. The article locates the society's attempts to promote astrological literacy within broader contemporary programmes to encourage mathematical education. Unlike other mathematical arts, however, astrology's religious credibility was an area of serious concern. The society therefore commissioned the delivery and publication of apologetic sermons that justified astrology on the basis of its sacred history. In this context, the legitimacy of astrology was more a religious than a scientific question. The society's public relations campaign ultimately failed, however, and its members disbanded in the mid-1680s. Not only were they mounting a rearguard action, but also they built their campaign on out-of-date historical arguments.

Public relations campaign strategy PT. Pelindo 1 in socializing the Porting Business

PT. Pelabuhan Indonesia I (Persero) is a corporation engaged in the maritime and port sector under the auspices of the Ministry of State-Owned Enterprises (BUMN) headquartered in Belawan, North Sumatra. As a corporation, of course, a campaign is required to inform the business being run so that it is more widely known by the public. As a form of public relations campaign and an effort to socialize its business, Pelindo 1 offers Port Visit activities as a means of learning about the world of ports. This research was conducted to find out how PT Pelindo 1's Public Relations Campaign Strategy in Disseminating its Port Business through the Port Visit program. In this research, it focuses on Port Visit activities with PERHUMAS Muda Medan which was held on February 28, 2020. The type of research that the writer does is descriptive qualitative. In this study, the authors used the theory of Corporate Campaign Theory and AIDDA theory as the basis for campaign marketing. By using the direct observation method where the author participates in the concept-making process and organizing activities as well as the interview method with 5 (five) resource persons, 2 (two) of whom are the Pelindo 1 public relations team, and 3 (three) others are activity participants. The result of this research is that Pelindo 1's PR has made the Port Visit activity a superior program and campaign tool to socialize port business to the community. This is evidenced by the fact that Port visits are registered in the company's Monthly Activity Plan (RKB) and are carried out routinely 2-3 times in a few months. Based on the results of the research, the participants who took part in the Port Visit activity admitted that the concept was not only theoretical but involved directly in the field to see the port area, as well as a fun session as an evaluation stage, making their thinking about the world of the ports and the role and function of ports change not only as a place leaning on ships but serving as a gateway to the world economy.

Topic Modelling Extraction of “Mann Ki Baat”

The purpose of this study is to give an insight about Textual Data analytics and its application in the analysis of unique public relations campaign”Mann Ki Baat” that was initiated by incumbent Prime Minister of India,honourable “Mr.Narendra Modi” which was initially aired on All India Radio Programme on Vijaya Dashami on October 3rd , 2014 followed by second on November 2nd, 2014 of the same year till December 2019. In this paper, an analytical framework is designed using a powerful technique of textual data analytics “Topic Modelling based on LDA (Latent Dirichlet Allocation)” to accomplish the study. The proposed framework is applied to the corpus of 60 episodes(October 2014 to December 2019) of Mann ki Baat gathered from PMindia website and was analyzed in greater detail. The terms used frequently and recurrence of the topics spoken in his popular monthly radio address program were determined and analyzed from both in statistical and dynamic perspectives.In this context the present study is a first approach of application under the conventional technique “topic modelling” on Mann Ki Baat.Further, this is the principal endeavour to excerpt the themes discussed in radio programme using statistical modelling.

Propaganda and the Police: The Softer Side of State Control in China

Confronting a rising tide of police–society conflict, China’s Ministry of Public Security (MPS) is stepping up its propaganda campaigns. From television specials to social media accounts, this essay identifies the MPS’s public outreach efforts and tracks their prevalence and development. Using data from content analysis of policy documents and interviews with ministry officials, I argue that public relations campaigns have grown alongside the agency’s sometimes violent efforts to enforce law and order. Together with stability maintenance and the appearance of crime control, these tactics are part of a sophisticated and multipronged strategy to underpin regime legitimacy that extends far beyond brute force coercion.

Strategic crisis response through changing message frames: a case of airline corporations

ABSTRACT This study explores airline corporations’ crisis communication by underscoring how they capitalized on public relation campaigns to fortify favourable corporate image by conveying positive message frames during the COVID-19 pandemic. The study employed corpus linguistics to assess the evolution of corporate communication with respect to pre/early-crisis and during-crisis stages, based on a large volume of corpus data retrieved from press releases from major aviation enterprises. Message frames changed from business-as-usual with emphasis on business success and optimistic future prospects in the pre/early-crisis phase to corporate image fortification with emphasis on organizational resilience, social responsibility, and empathy. This study introduces a framework of process response, which highlights a mechanism in which resource endowments of organizational capabilities shape the extent to which organizations react to major disturbances through the aforementioned impression management frames. Discussions along with means to reframe business models are presented to identify what airline corporations could do when facing severe adversity. This study contributes to the literature by statistically comparing lexical items from a large corpus of textual contents in different crisis stages to illustrate changes in management’s crisis response tactics and focus through an evolution of framing mechanism.

Engaging the UN Security Council in Low-Intensity Geo-Political Conflicts: Case Study of the Blockade Against Qatar

The UN Security Council (UNSC) has become the dominant forum for resolving peace and security disputes or disturbances since the early 1990s, and the Gulf region was not only the starting point but also one of the key areas of concern to the post-Cold War UNSC. By all accounts, Qatar’s strategy towards the embargo has been twofold: on the one hand, it has engaged in a global public relations campaign, while on the other it has made meticulous and concerted use of all available UN mechanisms, both judicial and political. In this manner, Qatar has shown an entrenched commitment to the rule of law and sound governance. This paper suggests that this strategy could go a step further by directly engaging the UNSC. Given that the UNSC views the embargo as a low-intensity political skirmish with no discernible victims in the near future, it is unlikely to alienate Egypt and Saudi Arabia by putting the issue on its agenda. The paper argues that given this state of affairs, Qatar might well pursue other indirect ways of engaging the UNSC. This may be achieved by linking the embargo to existing thematic issues on the Council’s agenda, such as the wars in Syria and Yemen, where Saudi Arabia, the United Arab Emirates and Qatar have some degree of involvement; the situation with Iran, which is a thorny issue for the Gulf Cooperation Council (GCC); the UNSC’s ongoing involvement with international terrorism, and potentially several others.

Reputations and corruption: Bell Pottinger in South Africa

Learning outcomes The case can be used in strategic management, international business or ethics courses. In strategic management courses, students will be able to identify political relationships as sources of a firm’s competitive advantage. Students will also understand the role of ethics in the firm’s competitive advantage. In international business courses, the students will be able to analyze the role that corruption and bribery play in the analysis of a country’s institutions. Students will also understand how corruption in a host country influences a firms’ decision to internationalize. Finally, students will understand the challenges that firms face when serving customers in other countries. In ethics courses, students will understand the nature of state/business corruption, i.e. the abuse of public office for private gain and the concept of state capture, i.e. managers controlling the political system for their advantage. Students will be able to analyze the decision of whether to collaborate with unethical partners or customers. Case overview/synopsis Bell Pottinger Private (BPP) was a British public relations (PR) firm with a successful but questionable reputation of helping famous critical figures and despots improve their public image. In 2016, Lord Tim Bell and the other leaders of BPP were asked to create a PR campaign for the Gupta family. The Guptas were a group of businessmen headed by three brothers who migrated from India to South Africa in the early 1990s. By the 2010s, they had built a business empire allegedly thanks to a corrupt relationship with the President of South Africa, Jacob Zuma and his family. The press and prosecutors were increasing their investigations on these relations. The case has two parts, which address two separate challenges and can be taught as standalone cases or in a sequence in two sessions. Complexity academic level MBA and Executive Education. Supplementary materials Teaching notes are available for educators only. Subject code CSS 5: International business.

THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN #NOSTRAWMOVEMENT ON FAST FOOD RESTOURANT CONSUMER PARTICIPATION

News about environmental issues have led many companies and fast food restaurants like KFC started the Public Relations campaign movement with the theme #NOSTRAWMOVEMENT which was done simultaneously in all of their outlets in Indonesia. KFC Raden Inten becomes case in study. This study aims to determine the influence of the Public Relations campaign #NOSTRAWMOVEMENT will influence consumer participation in KFC Raden Inten. This research uses stimulus- respons (S-R) theory and participation concept which can be interpreted as taking part or taking a role in activities or activities. The author uses this theory because I want to know how much consumer participation is influenced by Public Relations campaign #NOSTRAWMOVEMENT of KFC. Participation is divided into two categories, direct participation and indirect participation. In this study, researchers used quantitative research with a descriptive and explanatory approach. Data collection techniques used in this study were documentation and questionnaire filling as part of the survey. Researchers used a survei method using a questionnaire. Data analysis techniques using validity test, reliability test, normality test, t test, F test and R2 test. Based on the data processing carried out, this study obtained the result that the relationship between the Public Relations campaign variables and consumer participation had a positive and significant influence. 
 
 Keywords: Public Relations Campaign, Consumer Participation, Consumer Attitude