Abstract
Confronting a rising tide of police–society conflict, China’s Ministry of Public Security (MPS) is stepping up its propaganda campaigns. From television specials to social media accounts, this essay identifies the MPS’s public outreach efforts and tracks their prevalence and development. Using data from content analysis of policy documents and interviews with ministry officials, I argue that public relations campaigns have grown alongside the agency’s sometimes violent efforts to enforce law and order. Together with stability maintenance and the appearance of crime control, these tactics are part of a sophisticated and multipronged strategy to underpin regime legitimacy that extends far beyond brute force coercion.
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