Public Relations Activities Research Articles

서울시 미니태양광 설치 과정에서 시장 행위자 역할 이해와 활성화 방안: 실천이론 관점을 바탕으로

This study analyzes the role of market actors in the energy transition process and the interaction between them and ordinary citizens, primarily focusing on the mini-PV project in Seoul. The study also proposes measures to harness market actors’ activities and successfully implement the distribution of mini-PV systems in Seoul. In this study, practice theory is used as a theoretical resource to analyze the interaction between market actors and civil society actors and to help understand how market actors influence the decisions of regular citizens in installing mini-PV at their properties. After conducting surveys and hosting in-depth interviews with ordinary citizens and market actors, it was found that to further promote the role of market actors, the Seoul Metropolitan Government should actively support and monitor the public relations activities of market actors, while concurrently managing selected companies and establishing relevant administrative systems for continued effective use post-installation of mini-PV systems. In future studies of the energy transition process, market actors should also be recognized as key players, along with government and civil society actors, and their roles should be studied in a balanced way.

The Implementation of Public Relations Activities in Improving the Educational Institutions Reputation

This research aims to understand the implementation of Public Relations activities built on the concepts of Publication, Event, News, Community Involvement, Identity, as well as Lobby and Negotiation in increasing the reputation of educational institutions through a case study approach at the State Vocational High School 28 (SMKN 28) Jakarta. This study uses a quantitative approach with the distribution of Likert scale questionnaires. This study population was SMKN 28 Jakarta students, with 90 (ninety) research samples. The research applied Structural Equation Modeling (SEM) using Partial Least Square (PLS) in the data analysis. The results indicated that overall public relations activities formed the school’s reputation through institutional publicity, internal and external events, community involvement with stakeholders, the forming of institutional character (Identity), and efforts of persuasion and diplomacy (Lobby and Negotiation) conducted by the institution to the public. In this study, News as a moderator is proven effective in increasing the influence of Identity on Reputation. This research model is also validated to explain the research variables powerfully. Thus, further research can use this research model to define public relations’ implementation in increasing similar educational institutions’ reputation.

ANALISIS PENGARUH CYBER PUBLIC RELATIONS TERHADAP KESADARAN MEREK SEBUAH PERGURUAN TINGGI SWASTA MENGGUNAKAN STUCTURE EQUATION MODELLING (SEM)

This research is focused on the influence of public relations activities (PublicRelations-PR) through the use of the internet (Cyber ??PR) to brand awarenessa private college. The purpose of this research is to find outhow the influence of cyber PR activities carried out by the University Public RelationsSumbawa Technology (UTS) through social media such as Facebook, Youtube andInstagram towards increasing UTS brand awareness. ResearchThis method uses quantitative methods with SPSS structural equation modeling (SEM)to compile a model of research results. The sample population used inThis research is the community of Sumbawa sub-district with the age criteria 15-29year in which 124 respondents filled out a questionnaire as a representation of 16,770 peoplethe people of Sumbawa for that age category. From the results of the F test there is an influencesimultaneous between independent variables (Facebook, Instagram and Youtube variables)to the dependent variable (Brand Awareness). Meanwhile, the results of the t test are obtainedthat the Instagram variable has a significant influence onincrease in UTS campus brand awareness.

Communication Management within Community Relations by Local Governments in Poland

Purpose: The authors show the essence of communication management as part of public relations activities, carried out by specific market entities, such as local government units. Design/Approach/Methodology: This article is the result of a broad, although regional, research conducted in Poland in 2020. Findings: Based on the results of empirical research, the article shows the purposefulness and legitimacy of actions taken by Polish local governments in the field of communication with the market environment, in the context of the impact of community relations. Practical Implications: Local government units with activities referred to as territorial marketing are among the numerous spheres of social life in which the marketing method of management is revealed.

CJEU judgments in the news – capturing the public salience of decisions of the EU’s highest court

ABSTRACT Case salience data are prominent in the US judicial politics literature. By contrast, such data is not available for most other courts. With the continued judicialization of politics in the EU and the CJEU’s growing importance, court decisions could increasingly receive public attention. Inspired by US case salience data this paper provides insight into new data on newspaper coverage of 4357 CJEU decisions in eight EU broadsheets. Asking under which conditions newspapers report on judicial decisions, the article links theoretical expectations about the public salience of court decisions with empirical data on CJEU case salience. Multi-level regression models show that the salience of CJEU decisions varies depending on the standing of courts in national political systems, case characteristics, inter-institutional conflict, and the Court’s public relations activities. These findings have implications for the perception and communication of the CJEU and provide initial insights into media attention for hundreds of CJEU cases.

Predictors of anticipated coping behavior at myocardial infarction symptom onset among a nationwide sample of Korean adults.

OBJECTIVESThis cross-sectional study based on the health belief model investigated predictors of anticipated coping behavior at myocardial infarction (MI) symptom onset using secondary data from the 2017 Korea Community Health Survey.METHODSModifying variables (socioeconomic, health knowledge, perceived threat) were selected as independent variables and anticipated coping behavior at MI symptom onset as the dependent variable. Calling 911 was classified as the correct anticipated coping behavior, while visiting a hospital or an oriental hospital, calling family, and others were classified as incorrect.RESULTSOf 227,740 participants, 83.2% reported correct anticipated coping behaviors. The likelihood of calling 911 was low if participants experienced atypical symptoms (jaw, neck, back, arm, and shoulder pain), even if they were aware of those symptoms. However, 69.9% of participants who were aware of typical symptoms (chest pain) stated that they would call-911. Sex, age, hypertension, dyslipidemia, obesity, and awareness of MI symptoms affected the correct anticipated coping behavior.CONCLUSIONSCorrect coping abilities among the general public are vitally important for early treatment of MI patients and reduction of hospitalization time. Members of the general public in their 20s and 30s, 60 years of age or older, with cardiovascular risk factors (male sex, hypertension, dyslipidemia, and obesity), and who are not aware of MI symptoms should be educated about the typical and atypical symptoms of MI. Emergency medical services should be called without delay if needed, and public relations activities should be carried out to raise awareness that anyone can use emergency medical services.

Organisation’s communication activity and the level of process maturity – an empirical approach

Purpose: The authors aimed to identify the characteristics of a process organisation, and to determine the organisation's activity in various areas, including communication. Design/methodology/approach: The research methods used in the article was an online survey. Findings: The conducted research is the first step in assessing the relations that occur between the level of process maturity of an organisation and the level of communication activity. In the surveyed organisations there is a high awareness of the need and importance of processes. Research limitations/implications: The study of corporate image and the study of reputation and prestige in the area of internal communication activity. A group of about 64% of organisations declared such activity, although to varying degrees. About 33% of respondents declared these activities as strategic. It should be assumed that they are the result of image activities, activities focused on reputation and prestige. It can be assumed that these are activities of public relations or corporate communication. Admittedly, further research reveals the lack of certain processes, which are important and determine the strategic character of these activities (e.g., lack of CSR, lack of employer branding). Practical implications: Achieving more and more process maturity through process improvement should be treated as a cyclical activity, which is oriented towards the continuous search for better solutions. Organisations that intend to improve their processes, and thus gain greater process maturity, should continually take care to shape open communication, both within the company and in the external environment. Originality/value: Strategic achievement of an integrated state of internal and external communication is based on constructive dialogue and is determined by the number of different processes, the level of communication and the level of their process maturity.

Voluntary inoculation of hepatitis B vaccine at pediatric medical institutions

We conducted a questionnaire survey on voluntary inoculation of hepatitis B (HB) vaccine to children at 79 pediatric clinics. The voluntary vaccination rate was 65.2%, the desired vaccination target was "all infants" at 84.8% of clinics, the recommended method was "only when the patient wishes" at a rate of 80.0%, and "actively recommended" at 20.0%. If there was a request, 71.7% of clinics answered that they would like to recommend it in the future, and 38.9% said that it was difficult to recommend it because of the voluntary nature of vaccination. The requests were "expansion of the scope of regular vaccination" at 60.9% of clinics and "enlightenment activities and information provision" at 54.3%. Since it was suggested that voluntary vaccination is difficult to recommend, it is necessary to proactively provide information and public relations activities regarding its necessity to medical personnel and parents.

Public Relations and International Affairs Committee Activity Report

Public Relations and International Affairs Committee Activity Report

The Special Role of Public Relations in Modern Marketing Activities

In today's businesses are increasingly marketing, public relations plays more important roles in the marketing increasingly. Effective public relations activities can bring significant economic and social benefits. This article describes the public relations and marketing of mutual cooperation relations and public relations in marketing the role and problems in practice, and make China's enterprises in the marketing of some of the public relations strategy. In order to arouse the enterprises in the process of marketing the importance of public relations.

Towards a Model of Public Relations for Public Organizations of Afghanistan

This study compares public relation’s models for Afghan public organizations of public relations activities. Such models are based on the tactics that public relations choose to achieve its goals and the goals that it designs its messages and programs to achieve. The value of correlation is based on standard coefficients for the value index equal to 966, for the interaction index equal to 940, for the instrumental and technology index equal to 693 and finally for the management index equal to 925. Interestingly, the highest correlation is seen in the value index. The model of measuring the good public relations of public organizations in Afghanistan based on standard coefficients and general indicators of the conceptual model has relation with each other. The results were almost identical in the views of professors, staff, experts, and quantitative findings show that there was a value index at a high level of acceptance.

Functionality of corporate web sites, of e-services offered and analysis of public relations activities with content analysis: Konya Metropolitan Municipality web site example

Teknoloji kullanımının artmasıyla birlikte iletişime verilen önem de artmıştır. Kurumlar teknolojik gelişmeleri kullanarak kendi iletişim ağını oluşturmakta ve bu iletişim ağını kullanan kurumların başında ise belediyeler gelmektedir. Belediyeler web siteleri aracılığıyla e-hizmetler sunmakta, halkla yakından iletişim kurabilmekte, e-devlet ve e-belediye sistemini kullanarak iletişimi güçlendirmektedir. Bu bağlamda çalışmanın amacı, Konya Büyükşehir Belediyesi’nin web sitesinin işlevselliğinin, sunulan e-hizmetlerin ve halkla ilişkiler faaliyetlerinin içerik analizi yöntemiyle incelenmesidir. Çalışmada verilerin analiz edilmesinde Tanyıldızı ve Karatepe (2011) tarafından oluşturulmuş olan bir kodlama cetveli kullanılmış ve bu cetvele çeşitli eklemeler de yapılmıştır. Elde edilen bulgular doğrultusunda Konya Büyükşehir Belediyesi web sitesinin işlevsel ve sunulan e-hizmetlerin ve halkla ilişkiler çalışmalarının genel olarak yeterli fakat bazı eksikliklerin de olduğu tespit edilmiştir. Çalışma sonucunda, web sitesi üzerinden sunulan e-hizmetlerin ve halkla ilişkiler çalışmalarının kalitesinin artırılması ve tespit edilen eksikliklerin giderilmesi için çeşitli önerilerde bulunulmuştur.

HALKLA İLİŞKİLER UYGULAMALARININ YEREL YÖNETİMLERDE KATILIM BOYUTUYLA DEĞERLENDİRİLMESİ: ESKİŞEHİR ÖRNEĞİ

Özellikle bilgi çağı ile birlikte yönetim anlayışında meydana gelen değişim ve reform süreci, vatandaş ile iletişimin ve ilişkinin güçlendirilmesi amacıyla yeni düzenlemeler ortaya koymuş, yerel yönetim örgütü için olumlu bir toplumsal iklim yaratma ve sürdürme amacı taşıyan halka ilişkiler faaliyetlerini zorunlu kılmıştır. Bu kapsamda çalışmanın amacı, önemli öğelerinden biri katılımcılık olan halkla ilişkiler mekanizmalarının, halkın katılım eylemine hizmet edecek ve algısını destekleyecek şekilde uygulamaya başarılı olarak yansıtılıp yansıtılmadığı hakkında değerlendirmelerde bulunmaktır. Çalışmada yöntem olarak alan araştırması kullanılmış, bunun için Türkiye’nin yerel yönetim geleneği bakımından en zengin illerinden birisi olan Eskişehir ili tercih edilerek, il merkezinde ikamet eden 400 hemşehri üzerinde 5 demografik soru ve 20 önermeden oluşan bir anket çalışması uygulanmıştır. Araştırma verileri ışığında Eskişehir’de yönetim ve halk arasında iletişimin etkin şekilde sağlandığı, halkla ilişkiler mekanizmalarının yönetsel etkileşim ve katılımı sağlama noktasında verimli ve proaktif bir şekilde kullanılabildiği, dolayısıyla yerel halkın yüksek bir katılım algısına sahip olduğu sonucuna ulaşılmıştır.

Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.

Analisis Strategi Marketing Public Relations Dalam Meningkatkan Loyalitas Customer Sofyan Hotel (Studi Deskriptif Pada Sofyan Hotel Cut Meutia Menteng Jakarta Pusat)

The intense competition in the Indonesian tourism industry and the number of business hotels in Jakarta that offer more modern services and facilities make customers disloyal. In this situation, companies need to make a special strategy to maintain and increase customer loyalty. Based on these problems, this research focuses on the Marketing Public Relations strategy in increasing customer loyalty. This research is qualitative research with a descriptive analysis method, data collection techniques in observation, interviews, documentation, and literature study. This research is the Public Relations of Sofyan Hotel Cut Meutia in carrying out the marketing public relations strategy activities using six of the seven marketing public relations instruments and using the pull, push, and pass strategy according to Kottler and Keller. These include publications in print and online media, identity media, events, news, sponsorship, and corporate social responsibility. The suggestions given in this study to Sofyan Hotel Cut Meutia are maximizing Marketing Public Relations activities by making innovations, improving hotel services and facilities to customers.

El retorno de la inversión en las relaciones públicas, una revisión bibliográfica

This research has carried out a systematized bibliographic review to analyze how the return on investment (ROI) in communication, and specifically in public relations, has been theoretically treated. The financial measurement of communication outcomes represents a topic of great interest for the academic community because organizations need to know the real results of their communication efforts. At the same time, economic measurement turns out to be a variable that can be understood by the management of the organizations and allows them to know where the money is being spent. However, despite more than forty years of theoretical work, a homogeneous nor globally accepted solution has not yet been achieved. The bibliographical study of the return on investment in communication, and especially in public relations, shows the difficulty of turning the success of the activity of public relations professionals into money. On the one hand, there is no doubt that the ROI is directly related to financial data; on the other hand, in communication it is usual to introduce non-economic values to evaluate the results achieved. The bibliographical results indicate in the first instance that, on a quantitative level, the economic aspect is predominant in the calculation of the ROI (96.3%). In this context measurement by equivalence in advertising (AVE) is an economic model as used by professionals as it is rejected by researchers. It is based on comparing the cost of a presence in the media with the equivalent cost if it were advertising. Nevertheless, this model is criticized for the differences between advertising (a completely controlled message) and publicity (a message that is altered by the media). However, taking the previous works about the subject, it can be said that the evaluation of public relations actions can be dealt with from the perspective of opportunity cost: the loss of other alternatives when one alternative is chosen. In this way, the evaluation of the cost of a traditional advertising action can be compared with the cost of other options available to public relations professionals. For example, native advertising is a resource of public relations teams whose cost can easily be compared to traditional advertising. Native advertising is a paid promotion that matches the audience's consumption and contains information of interest to the advertiser. Hence opinions that reject the advertising equivalence measurement (AVE) are not justified when the product generated by public relations has the characteristics of native advertising because in both cases (advertising vs. native advertising) the professional can exactly compare the investment made with one instead of the other.

CYBER PUBLIC RELATIONS MODEL IN BUILDING A POSITIVE IMAGE OF LOCAL GOVERNMENT

The utilization of online media, known as Cyber Public Relations (CPR), is the online public relations activities for information dissemination using online media by government institutions as an agenda to build the image of the institution in the public eyes. The purpose of this study was to determine and analyze the model of Cyber ​​Public Relations and the obstacles in utilizing the online media of the DKI Jakarta Provincial Government in building a positive image of the institution. The paradigm used in this research is the constructivist paradigm. This research is using a qualitative research approach with a case study research method. Data collection techniques include: (1) in-depth interviews (2) observations, and (3) study of relevant literature. The process of analyzing qualitative data is carried out in stages: data reduction, then presenting the data and finally verifying (drawing conclusions). The results showed that through two official websites, namely the official website www.jakarta.go.id as a data information center and www.beritajakarta.com as the official portal for reporting. In addition, it has a number of social media, twitter, facebook, Instagram and YouTube as a means of information to the public. It is also supported by JAKI as an application that is the gateway for the community to access all online services for the DKI Jakarta Provincial Government. Cyber ​​PR is used in synergizing communication between DKI Jakarta regional government and the community so that it can produce a better image of government in the community.

El retorno de la inversión en las relaciones públicas, una revisión bibliográfica / The return on investment in public relations, a bibliographic review

La medición económica de las acciones de comunicación representa un área de gran interés para la comunidad académica, pero en la que no se ha conseguido aportar una solución homogénea ni globalmente aceptada. Pese a este contexto ha emergido en la literatura sobre comunicación el concepto conocido como retorno de la inversión (ROI) basado en el rendimiento financiero obtenido por una actividad.El estudio bibliográfico del retorno de la inversión en la comunicación, y especialmente en las relaciones públicas, señala la dificultad de convertir en dinero el éxito de la actividad de los profesionales de las relaciones públicas. Esta situación ha invitado a introducir variables no financieras para cuantificar el éxito de las acciones de relaciones públicas. Sin embargo, tomando los trabajos previos sobre el tema, se puede afirmar que la evaluación de las acciones de relaciones públicas puede tratarse desde la perspectiva del coste de oportunidad: el coste de la acción realizada respecto el coste de las otras opciones disponibles.Palabras claves: relaciones públicas, retorno de la inversión, comunicación, coste de oportunidadAbstractThis research has carried out a systematized bibliographic review to analyze how the return on investment (ROI) in communication, and specifically in public relations, has been theoretically treated.The financial measurement of communication outcomes represents a topic of great interest for the academic community because organizations need to know the real results of their communication efforts. At the same time, economic measurement turns out to be a variable that can be understood by the management of the organizations and allows them to know where the money is being spent.However, despite more than forty years of theoretical work, a homogeneous nor globally accepted solution has not yet been achieved.The bibliographical study of the return on investment in communication, and especially in public relations, shows the difficulty of turning the success of the activity of public relations professionals into money. On the one hand, there is no doubt that the ROI is directly related to financial data; on the other hand, in communication it is usual to introduce non-economic values to evaluate the results achieved. The bibliographical results indicate in the first instance that, on a quantitative level, the economic aspect is predominant in the calculation of the ROI (96.3%).In this context measurement by equivalence in advertising (AVE) is an economic model as used by professionals as it is rejected by researchers. It is based on comparing the cost of a presence in the media with the equivalent cost if it were advertising. Nevertheless, this model is criticized for the differences between advertising (a completely controlled message) and publicity (a message that is altered by the media).However, taking the previous works about the subject, it can be said that the evaluation of public relations actions can be dealt with from the perspective of opportunity cost: the loss of other alternatives when one alternative is chosen.In this way, the evaluation of the cost of a traditional advertising action can be compared with the cost of other options available to public relations professionals. For example, native advertising is a resource of public relations teams whose cost can easily be compared to traditional advertising. Native advertising is a paid promotion that matches the audience's consumption and contains information of interest to the advertiser.Hence opinions that reject the advertising equivalence measurement (AVE) are not justified when the product generated by public relations has the characteristics of native advertising because in both cases (advertising vs. native advertising) the professional can exactly compare the investment made with one instead of the other. Keywords: advertising press releases, native advertising, public relations, opportunity cost

Peran Humas Pendidikan Anak Usia Dini Islam

The objectives of this study are (1) to determine the role of PR (Public Relations) of PAUD Islam in the former area of Pati (2) to determine the implementation of Public Relations of Islamic PAUD in the area of the former Residency of Pati (3) to determine the obstacles in carrying out the role of PR of PAUD Islam in the former Karisidenan Pati. The type of research used is qualitative with a field research approach. Methods of data collection using interviews, observation and documentation. Data validity using data triangulation. The results showed (1) Public relations played an important role in the progress of Islamic PAUD in the former Pati Karisidenan area. The activities carried out were starting from the admission of new students, parenting. (2) Implementation of PR in the former Pati Karisidenan starts from planning, implementation and the last is evaluation. (3) Obstacles in implementing public relations include parents and the community who do not participate in public relations activities, to deal with this problem the school provides guidance to parents through parenting activities which are carried out regularly.

Research of methods for evaluating the effectiveness of public relations activities

The article is devoted to the study of the main methods of evaluating the effectiveness of activities in the field of public relations. The paper indicates the main features that characterize modern PR technologies: innovation, manufacturability, consistency, the guarantee of certain practical results, and so on. Public relations are currently one of the fastest-growing components of the marketing communications complex, which is aimed at forming and strengthening a positive image of the company in the eyes of public groups. The study ascertains that to calculate the effect of PR campaigns and return on investment (ROI), it is necessary to use the construction of special multicomponent correlation models, where media analytical indicators can be correlated with certain financial results. The author considers the metric of the use value norm used to assess the current level and effectiveness of the company’s communication policy, taking into account the complex of various PR activities. The study gives an algorithm for finding an effective commercial offer in the B2B segment. The paper creates a formula that allows calculating the socio-economic efficiency of a PR company. In conclusion of the article, the author presents groups of indicators that should be paid attention to by the company’s top management to evaluate conducted PR campaign.