Abstract
This study analyzes the role of market actors in the energy transition process and the interaction between them and ordinary citizens, primarily focusing on the mini-PV project in Seoul. The study also proposes measures to harness market actors’ activities and successfully implement the distribution of mini-PV systems in Seoul. In this study, practice theory is used as a theoretical resource to analyze the interaction between market actors and civil society actors and to help understand how market actors influence the decisions of regular citizens in installing mini-PV at their properties. After conducting surveys and hosting in-depth interviews with ordinary citizens and market actors, it was found that to further promote the role of market actors, the Seoul Metropolitan Government should actively support and monitor the public relations activities of market actors, while concurrently managing selected companies and establishing relevant administrative systems for continued effective use post-installation of mini-PV systems. In future studies of the energy transition process, market actors should also be recognized as key players, along with government and civil society actors, and their roles should be studied in a balanced way.
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