Marketing Public Relations Research Articles

PELATIHAN MARKETING PUBLIC RELATIONS BAGI STAKEHOLDERS PARIWISATA DI OBJEK WISATA STONE GARDEN BANDUNG BARAT

The trend of Muslim tourism continues to increase along with the awareness of Muslims to apply the Muslim lifestyle. The Muslim lifestyle affected the demands of halal tourism packages — one of the attractions that are trying to hold a halal tour package, namely Stone Garden. Several obstacles are found related to the realization of Stone Garden into halal tourist destinations, namely the limited human resources, infrastructure, facilities, and coaching patterns from the manager. To foster human resources in the activities of tourism services and tourism promotion needs to be improved through the implementation of Marketing Public Relations training for tourism destination managers in facing the challenges of the increasingly globalized tourism market. The training held at the Stone Garden Tourism Awareness Group secretariat with participants from tourism agents, tourist managers, and tour guides. The training methods used are discussion, lecture, and case simulation. The results of the training showed that the knowledge and communication skills of Marketing Public Relations communication among the actors, managers, and tour guides in the Stone Garden area experienced a considerable increase which was shown by participants understanding the importance of communication in community-based tourism management. 
 Keywords: Marketing Public Relations, Training, Tourism, Stakeholders, Halal Tourism

An Empirical Study on Effect of Marketing Public Relation on Wechat Platform of China

An Empirical Study on Effect of Marketing Public Relation on Wechat Platform of China

Analisis Penerapan Relationship Maintenance Strategy Melalui Penggunaan Media Sosial(Studi Pada Twitter Perbankan di Indonesia)

Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unfortunately, the trend of using social media as Relationship Maintenance Strategy (RMS) for the banking industry is not supported by adequate research in the realm of marketing public relation science. Positivity, openness, task sharing, networking, access, and assurance are six dimensions that can be used to measure the application of RMS through twitter. Thus, this research aims to analyze whether there are differences in the implementation of RMS in the Indonesia Banking Industry through content analysis of its offi cial twitter. The banks that will be further investigated are the three top banks belonging to Indonesia Bank Loyalty Index (IBLI) and Most Followed Bank (MFB). Research fi ndings resulted Banks belonging to IBLI and MFB group has a different level implementation of RMS through twitter. The overall level of implementation were found in two groups are still very low, especially in the task sharing dimension. IBLI banks more implement the dimension of RMS than MFB bank group. Assurance was most widely used on the two banking groups. Keywords : Relationship Maintenance Strategy, Marketing Public Relation, Banking, Twitter.

The Meaning Construction of Public Relations Marketing of Islamic Private Higher Education PR

<em>The reality that occurs today is that Private Universities is still unable to compete with State Universities. Unisba and Unissula are Islamic Private Universities working hard to gain public trust through improving the academic quality of the lecturers and the students. Research issue that will be studied is the dimension of the meaning construction of PR Marketing in Unisba and Unissula. This research is qualitative research with case study approach. The theory used to examine and to analyze the results of the research is the Theory of Social Construction (Berger and Luckman). The results of research stated that the meaning construction of PR Marketing are: 1) the art of persuading the stakeholders in the framework of human relations, 2) the intention of worshipping because of Allah SWT (Lillahi Ta'ala) based on patience, honesty, and exemplary, 3) the motive to increase the number of prospective students and to build positive image, and 4) PR Marketing puts forward the values of Islam that contains the values of Islamic da'wah and syi'ar.</em>

PULL STRATEGY: A MARKETING STRATEGY PUBLIC RELATIONS TO MAINTAIN CUSTOMER LOYALTY

Customer loyalty is most important asset for every company. Customer loyalty gives company many benefits such as repeat purchase and recommendation to third party. This makes many companies always try figure out the ways to maintain customer loyalty. This research is held in PT. Zinkpower Batam Indo in Jl. Brigjend Katamso KM 6,2 Tanjung Uncang, Batam. This company is pioneer of galvanizing plant in Batam and proven to have high quality of galvanizing. PT. Zinkpower Batam Indo is subsidiary of Kopf Group, a mother company with the same field. This research aims to determine PT. Zinkpower Batam Indo Marketing Public Relations’s strategy to maintain their customer loyalty. The method used is descriptive qualitative approach. Data collection technique in this research using depth interview, participant observation & documentation. The result is Marketing Public Relations using pull strategy to main customer loyalty, such as customer satisfaction survey, complain handling, discount and one stop service. Implementation of pull strategy proved can maintain the loyalty that will explained in this research. Keywords: Marketing Public Relations, Pull Strategy, Loyalty

Analisis Strategi Marketing Public Relations PT. Bank Rakyat Indonesia (Persero) tbk dalam Meningkatkan Pengguna Kartu Brizzi

Abstract Marketing Public Relations Strategy of PT. Bank Rakyat Indonesia (Persero) Tbk Branch Office of Yogyakarta in improving BRIZZI Card users.The results of this research showed that the public relations marketing program in increasing the number of BRIZZI card users performed special event programs, sponsorship, BRIZZI Trans Jogja, direct presentations, telemarketing, exhibitions event, advertising strategy, bundling, and BRIZZI co-branding or cooperation and also supported with various roles and functions performed by PT. Bank Rakyat Indonesia (Persero) Tbk Branch Office of Yogyakarta. The conclusion can be seen from the increasing number of BRIZZI card users in October which far exceeded the target. The implementation of marketing public relations program would be maximal again if supported by the role of the optimal marketing media, through concerted media (centralize activities on the media) in order that the publication can be realized with the maximum. Using concerted media, PT. Bank Rakyat Indonesia (Persero) Tbk Branch Office of Yogyakarta can attract customers to reach the target and of course will make the increase of BRIZZI card users.

Marketing Public Relations on Social Media: The New Communication Strategy of Alcohol Industries for Young Consumers in Thailand

Marketing Public Relations on Social Media: The New Communication Strategy of Alcohol Industries for Young Consumers in Thailand

Advertising and public relations in Israel: an integrated historiography approach

This article offers a comprehensive overview of the evolution of marketing in Israel. By merging the histories of two leading disciplines within the marketing mix, advertising and public relations, it offers a fresh direction in marketing historiography based on the story-telling method and the periodization approach. Studying the evolution of both professions in a synergistic manner leads to several interesting insights that are otherwise overlooked. The article demonstrates how an integrated approach provides a better understanding of the evolution of both fields and substantially enriches the history of the professions within the marketing arena.

PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty. Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

PAZARLAMA ODAKLI HALKLA İLİŞKİLERDE ÜRÜN PAKETLEME VE SERGİLEME STRATEJİLERİNİN

Marketing public relations is a total process of planning, implementation and evaluation, which promotes selling and customer satisfaction by paying attention to customers’ desires, needs and interests, and uses proper communication channels to share reliable and true information. In other words, it is public relations practices, which supports marketing events in accordance with marketing strategies in order to increase corporation’s sales. Therefore marketing public relations practices include trend analyses regarding customer and target audience, corporate and product identity developments within the results of these analyses and all kind of communicative events for both corporate and customer satisfaction. Within this framework, developing customer oriented strategies on product packaging and product exhibition is the important part of the marketing public relations practices. Within this point of view, this study emphasizes the elements and the importance of packaging and exhibition strategies of products.

Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products

These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.

Economic Crisis and its Impact on Promotion and Media in Cyprus

ABSTRACTThe economic crisis has redounded sharply upon marketing communications and media vehicles in Cyprus. In recession periods, communication and marketing budgets can contract while companies seek to obtain the best communication outcomes with more limited resources, both the size and the distribution of the communication mix can alter rapidly. This qualitative paper reveals that Cypriot advertising agencies now place greater emphasis upon marketing public relations (MPR) as it is perceived to be cost effective and efficient in achieving campaign objectives. The empirical data also indicates a shift towards the use of internet marketing and social media as more and more businesses are realizing the importance of consumer generated marketing and word-of-mouth/mouse marketing (WOMm).

PENGARUH PROGRAM MARKETING PUBLIC RELATIONS TERHADAP KEPUTUSAN BERKUNJUNG DI PANTAI PANGANDARAN (Survei pada Wisatawan yang Berkunjung ke Destinasi Pariwisata Pantai Pangandaran)

Pangandaran beach is one tourism destination in West Java, situated in the district of Ciamis ± 92 km south of the town of Ciamis. Pangandaran beach tourism destination, the type of nature tourism which is famous for its beaches. However, a decline in the level of tourist arrivals caused by several factors: less optimal promotion by tourism destination managers Pangandaran beach, unavailability of information centers which provide services to tourists, and tsunami disaster in July 2006 which destroyed most of the existing facilities in the area of Pangandaran beach. Because it would need to hold research to increase tourist visit through marketing public relations programs implemented by the managers of Pangandaran beach tourism destination. The research problem: 1)How does an idea a marketing public relations, 2)How is the idea of the decision to visit, 3)How does a marketing public relations visiting decision. This study aims to obtain an overview of marketing public relations, to obtain a marketing public relations descriptions, of the visiting decision and the influence of marketing public relations visiting decision. Data analysis technique are used path analysis (path analysis) with a sampling technique used systematic random sampling of 100 respondents. The results showed that the marketing public relations programs have a significant influence on the decision to visit. The biggest influence of marketing public relations programs visiting decision obtained through events and the smallest effect is obtained through public service activities. As for suggestions for tourism destination managers Pangandaran beach, should be more social activities to publications tourist or private sector to participate in this social activities, and make social activities are held regularly on the agenda the manager of Pangandaran beach tourism destination.

Social media and the practice of marketing public relations in Cyprus

A key aspect for understanding and explaining online communication is the micro-level of marketing communication practitioners' social media usage and their general perceptions towards digital platforms. The aim of this study is to explore Cyprus' social media as a digital environment with which marketing public relations practice has to align. A qualitative methodology is applied to perform this research. A population of 25 professionals from Cyprus in marketing and public relations communication departments and agencies is applied to perform this research working on managerial levels is surveyed as part of face-to-face, semi-structured interviews.

ATTITUDES AND OPINIONS OF YOUNG POPULATION ON THE CONCEPT OF THE INTERNET AS A FORM OF INTEGRATED MARKETING COMMUNICATION

Integrated Marketing Communication is both the system and the process of development and implementation of multiple forms of communication with the market. Its long-term goal is to strengthen relations with the current customers but also to attract new customers. Therefore, the primary goal of integrated marketing communication is to have influence on the behaviour of customers in order to shape and change their views and opinions. The marketing communication mix consists of advertising, direct marketing communications, sales promotion, personal selling, public relations, publicity and outdoor advertising. This study analyzes the attitudes and opinions of young population regarding the Internet as one of the most important media market communications. The instrument of data collection was a questionnaire and hypotheses were tested by using the chi-square test and confirmatory factor analysis.

INTEGRATED MARKETING COMMUNICATIONS IN MARKETING PUBLIC RELATIONS PERSPECTIVE (Survey on TourismDestinationDevelopmentinThree Colorsof LakeKelimutu, Ende, East Nusa Tenggara Province)

The tourism industry also affects a tourist-destination country in term of cross-cultural understanding. To support the tourism activity in a tourist destination, it is necessary to have a good destination marketing strategy. Destination Marketing is a communication process with potential visitor to influence their tour destination. Destination Marketing possessed major role in the process of implementation. It does so, by its effort to communication the value, vision and mission and it competes to promote tourism destination. The potential Indonesian tourism industry will continue to suffer if the image of Indonesia, as a safe and comfortable country, is not correctly conveyed with the right strategy. It is time for the government to develop, communicate and promote tourism destination in other parts of Indonesia, especially in eastern parts of Indonesia. The research questions of this case study of integrated marketing communications from the perspective of public relations regarding potential tourist destination in one of eastern parts of Indonesia: Lake Tiga Warna Kelimutu, the Residence of Ende, the Province of Nusa Tenggara Timur are: Is there any effect of word of mouth communication on the attractiveness of tourist destination?, Is there any effect of marketing public relation on the attractiveness of tourist destination?, Is there any effect of destination marketing management on the attractiveness of tourist destination? , Is there any effect of Integrated Marketing Communication (IMC) on the attractiveness of tourist destination?, Is there any effect of marketing public relations (MPR) on the attractiveness of tourist destination?, Is there any effect of Integrated Marketing Communication (IMC) on destination marketing management?, Is there any effect of tourism infrastructure on the attractiveness of tourist destination?, Is there any effect of supporting tourism industry on the attractiveness of tourist destination?, Is there any effect of the attractiveness of tourist destination on customer satisfaction?, and Is there any effect of customer satisfaction on behavior intention?

STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS DALAM MEMBERIKAN PELAYANAN BAGI KONSUMEN (STUDI PADA CUSTOMER SERVICE PT RATU HOTEL BIDAKARA SERANG BANTEN

Ratu Hotel Bidakara is the newest 4 star hotel with MICE (Meeting, Incentive, Convension,& Exhibition) category in Serang city, Banten Province. As a strategy to survive in competition similar business in Serang City, Ratu Hotel Bidakara takes one step through the sinergy role of Public Relations and Marketing Public Relations in customer service.This study examines more about the role and effort of Marketing Public Relations as a customer service of Ratu Hotel Bidakara to improve service to the customers. The purpose of this study is to analyze the communication strategy and service system, as well as the efforts of Ratu Hotel Bidakara in empowering all their customer service officers. Then analyzed the difference made to the general service and VIP guests and analyze coorporate images. This study used descriptive qualitative method, researcher explores the role and communication strategic is done by Marketing Public Relations as a customer service. Information obtained through observation and depth interviews with informants. The result concluded that Marketing Public Relations activities in Ratu Hotel Bidakara who perform three functions in accordance with the Ltyle theory (1996) used. First, the pre-transaction activities act as a Communication Technician, served as Deskman (providing information about products and services of the hotel). Second, in-transaction activity act as a receptionist and also as an Expert Prescriber (expert advisor), who performed the role of Customer Relations Officer (to maintain good relations with customers). Third, post-transaction activities act as a Communication Facilitator, Marketing Public Relations served as a communicator (a channel of communication between consumers and firms in response to consumer complaints)

Virtual firm in biomedical education: a very successful experience.

In May 2006, the Institut Superieur d'Ingenieurs de Franche-Comté (ISIFC) launched its own virtual firm, which was named Biotika® by students. Virtual means that this company has no real legal status. It is a pedagogic model; however, the situation scenario for the ISIFC student engineers is real. They are currently working in real conditions on the development of new medical devices and on the modernization of medical products. The need for these innovative medical devices was identified by the students during their second-year (6 weeks) internship in hospitals. Biotika® is open between March and December every year. The students are "recruited" following an imitation job interview and each is then entrusted with a mission (engineer, project manager etc.) in one of the company's four departments: Research & Design, Quality-regulatory affairs, Clinical investigations, and Public relations-marketing. The personnel of Biotika® work on the development of innovative medical devices and/or the preparation of CE or FDA certification for 2 days per week. Since its launch, Biotika® has developed eight products and obtained many grants and prizes from French research and governmental organizations. It is also certified ISO 13485.

A Strategic Approach to Reputation Management and its Reflections on Sustainable Competitiveness.

Due to the issues brought about by the current Information Age, such as rapid development of technology, easy and fast access to information, increases in international relations and global market perception, companies were compelled to seek for sustainable competitive advantage, and in this sense, the concept of "corporate reputation", which is powered by unique and original values of a corporation and which cannot be "imitated", has started to draw attention. In our day when markets are gradually reaching the point of saturation and consumers are getting the chance to evaluate more and more options, the efforts to create a convincing difference in minds have become prominent, and subsequently, reputation management has become an important field which a company needs to effectively manage. Corporate reputation management and the communication types the company will adopt in this sense have gained importance in all areas related to strategic management elements, from market positioning of products to shaping of intellectual perception maps. Corporate reputation management, wherein integrated marketing communication and public relation activities extremely important roles, needs to be strategically managed. Management of the concept of corporate reputation, which is a product of tangible and intangible corporate components, have transformed into a strategic requirement and become an field of its own as "corporate reputation management" within modern business administration. The fact that corporate reputation management, which has a relation with almost all activity fields of a company, is in contact with elements such as corporate social responsibility, management based on ethical principles, performance assessment studies in human resources management and the of phenomenon of governance, the recent agenda, which all affect the field of sustainable competition, indicates that this concept should be evaluated in terms of business management strategy.

STRATEGI MARKETING PUBLIC RELATIONS LARISSA SKIN CARE & HAIR TREATMENT YOGYAKARTA DALAM MEMPERTAHANKAN DAN MENINGKATKAN CITRA BACK TO NATURE

Appereance to support confidence into one of public attention both old and young, men and woman. This causes more and more beauty centers that complete in the market. On is Larissa Skin Care & Hair Treatment established in 1984 until now still retain the concept of natural or Back To Nature, although the development Larissa improve the quality of products and services, offset by the use of technologies that are new and modern. The research aims ti identify strategies Larissa Marketing Public Relations Skin Care & Hair Treatment Yogyakarta in maintaining and improving the image of Back to Nature. Framework of thought reffered to the Marketing and Public Relations to obtain a positive image in society. Marketing Public Relations Strategy is used innovation strategy, Driving Market Strategies, Electronic PR (E-PR), anf Media Relations. In addition Larissa also use various promotional tools that can support the the acitivities of Marketing and Public Relations for the intended message can be up to the public. Influence of advertising, collaboration, word of mouth promotion, and Public Relations Marketing activities through programs and mass media helps in improving the image of Back To Nature Larissa. Larissa is currently still the only center of the concept of natural beauty this become a major force for competition in the field or beauty. The results showed that the strategy of Public Relations Marketing Larissa Skin Care and Hair Treatment Yogyakarta able to maintain and improve the image of Back To Nature. Key words : Marketing Public Relations, image, back to nature