Abstract
The tourism industry also affects a tourist-destination country in term of cross-cultural understanding. To support the tourism activity in a tourist destination, it is necessary to have a good destination marketing strategy. Destination Marketing is a communication process with potential visitor to influence their tour destination. Destination Marketing possessed major role in the process of implementation. It does so, by its effort to communication the value, vision and mission and it competes to promote tourism destination. The potential Indonesian tourism industry will continue to suffer if the image of Indonesia, as a safe and comfortable country, is not correctly conveyed with the right strategy. It is time for the government to develop, communicate and promote tourism destination in other parts of Indonesia, especially in eastern parts of Indonesia. The research questions of this case study of integrated marketing communications from the perspective of public relations regarding potential tourist destination in one of eastern parts of Indonesia: Lake Tiga Warna Kelimutu, the Residence of Ende, the Province of Nusa Tenggara Timur are: Is there any effect of word of mouth communication on the attractiveness of tourist destination?, Is there any effect of marketing public relation on the attractiveness of tourist destination?, Is there any effect of destination marketing management on the attractiveness of tourist destination? , Is there any effect of Integrated Marketing Communication (IMC) on the attractiveness of tourist destination?, Is there any effect of marketing public relations (MPR) on the attractiveness of tourist destination?, Is there any effect of Integrated Marketing Communication (IMC) on destination marketing management?, Is there any effect of tourism infrastructure on the attractiveness of tourist destination?, Is there any effect of supporting tourism industry on the attractiveness of tourist destination?, Is there any effect of the attractiveness of tourist destination on customer satisfaction?, and Is there any effect of customer satisfaction on behavior intention?
Highlights
On the basis of human life, holiday is a basic needs of a human being in which all people are bound to, especially with current globalization in this modern world, work in tight schedule
There are some important conclusion resulted in this research: As a potential tourist destination, Lake Three Color of Kalimutu can be promoted or communicated in various ways
One way that can be taken according to the results of this research is through word of mouth marketing
Summary
On the basis of human life, holiday is a basic needs of a human being in which all people are bound to, especially with current globalization in this modern world, work in tight schedule. The tourism industry, as one of the sector in the economic community development, has to be perceived as an industry that influences other sectors, such as , transportation (land, air, and sea), travel services (airplane, local bus, hotel, etc), home industries (souvenirs product in tourist destination). The tourism industry affects a tourist-destination country in term of cross-culturalunderstanding. Destination Marketing is a communication process with potential visitor to influence their tour destination. The aim is to tailor their specific interest to certain destinations and products in a country or city of tourism destination. Destination Marketing possessed major role in the process of implementation. It does so, by its effort to communication the value, vision and mission and it competes to promote tourism destination
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