Publicity Research Articles

Forensic Profiling of Road Traffic Accident Victims- A Retrospective Study

Background: Road traffic accidents (RTAs) have become a significant public health problem that requires a multi-disciplinary strategy to solve. Every year, 1.35 million people die because of RTAs. The effects of a traffic accident not only cause the sufferer to suffer physically, emotionally, and financially, but they also have a deadly impact on the way the entire family functions. Objectives: This study's objective was to assess the current RTA situation in Manikganj district, determine the injury pattern, explore the causes and frequency of accidents, and find out the sociodemographic characteristics of the victims. Methodology: This retrospective study was carried out in the Manikganj District hospital, Bangladesh, during the period of January, 2019 to December, 2020. Results: During the study period, there were 381 postmortems performed, of which 83 (21.78%) instances involved RTA. Of the victims, 49(59.04%) were men and 34(40.96%) women. Incidence of RTA (24, 28.91%) was the highest among people aged 21 to 30 years. The most accidents happened during the daytime (32, 38.55%). All victims sustained many abrasions and bruises (83, 100%), laceration was present in 46(55.42%), fractured ribs in 33(39.75%), fractured hipbones in 32(38.55%), skull bones fractured in 16(19.27%), head injury in 26 (31.32%) and intracranial haemorrhages in 26(31.32%) cases. Most victims (59, 71.08%) were pedestrians, followed by passengers and drivers. In 83 instances, head injuries accounted for most fatalities (22, 26.53%), followed by multiple traumas, haemorrhagic shock, spinal cord damage, septic shock and crush syndrome. Conclusion: Strict adherence to traffic laws, public awareness campaigns, and adequate driver training all reduce the likelihood of road accidents and lessen their severity. Journal of Monno Medical College December, 2023; 9 (2):53-57

Comprehensive guide to tobacco control policy implementation

Background: Tobacco use remains one of the leading causes of preventable death and disease worldwide. Effective tobacco control policies are essential in mitigating these health risks. The Framework Convention on Tobacco Control (FCTC), adopted by the World Health Organization (WHO) in 2003, provides a comprehensive framework for implementing evidence-based tobacco control measures globally. This project aims to develop and implement robust tobacco control policies to reduce tobacco consumption and its associated health risks. Methods and Materials: The project involved a comprehensive review of existing tobacco control policies, data collection on tobacco use and related health outcomes, and the development of a multi-sectoral task force. Key strategies included setting clear goals, stakeholder engagement, public awareness campaigns, and the drafting of legislative and policy documents. Implementation mechanisms such as enforcement and evaluation systems were also established to ensure compliance and measure the policy's impact. Results: The implementation of the tobacco control policies resulted in a significant reduction in smoking prevalence and exposure to secondhand smoke. Public awareness of the health risks associated with tobacco use increased, and there was enhanced support for smoking cessation services. The project also identified best practices and strategies that can be adopted by other regions to achieve similar outcomes. Conclusion: This project highlights the importance of comprehensive research, effective coordination, and well-planned implementation in developing and executing tobacco control policies. The findings and recommendations presented serve as a valuable resource for policymakers and public health professionals aiming to reduce smoking rates and protect public health. Continued collaboration and adaptation of these strategies are essential for sustaining the progress made in tobacco control.

The profits vs protests: Corporate value dynamics amidst activist uproar

We examine the impact of student protests and geopolitical events on the firms targeted for divestment during the 2023–2024 Israel–Hamas conflict. Utilizing event study methodology, we analyze cumulative abnormal returns (CARs) across eight key conflict periods. We find positive CARs for targeted firms at the onset of the conflict, but significant negative CARs are reported as student protests escalated. This provides evidence of the tangible impacts of public pressure campaigns on market perceptions and valuations in the short-run. However, we observe positive CARs after student protests subsided which suggests potential limitations to the sustained impact of such activism and shows the market's capacity to normalize extraordinary events over time.

Understanding Ixodes ricinus occurrence in private yards: influence of yard and landscape features

BackgroundLyme borreliosis is the most frequent zoonotic disease in the northern hemisphere and is transmitted by ticks of the genus Ixodes. Although many people are bitten by ticks in private yards, our understanding of the factors associated with their presence in these areas remains limited. To address this gap, we used a citizen science approach to identify the local and landscape features associated with tick presence in yards.MethodsThis study was conducted near Nancy, a city in northeastern France, from 2020 to 2022. Citizen scientists collected ticks in their yard on a single event (n = 185) and measured 13 yard features. Additionally, we computed 11 features related to the landscape composition and spatial configuration surrounding these yards. Using generalized linear mixed models, we determined the yard and landscape features associated with the presence of ticks and nymphal Ixodes ricinus (hereafter nymphs), the life stage, and species that mostly bite humans.ResultsDespite a low density, ticks were found in 32% of the yards, including yards in urbanized areas. At the transect level, the likelihood of finding a nymph was nearly three times higher in transects shaded by vegetation compared to those in open areas, with no relationship between nymph occurrence and transect location or grass height. At the yard level, the occurrence of ticks and nymphs was related to both yard and landscape characteristics. Nymph and tick occurrence were more than twice as high in yards with signs of deer and a wood/brush pile compared to those without these characteristics, and increased with the connectivity of vegetation areas and the percentage of forest areas in the landscape.ConclusionsOur study reveals that private yards across an urbanization gradient are locations of tick exposure with tick presence linked to both yard and landscape factors. These findings emphasize the importance of public awareness regarding tick exposure in yards and provide crucial insights for future public health prevention campaigns.

Breaking the Silence: A Comprehensive Review of Suicide

Suicide is a complex and multifaceted phenomenon, representing a significant global public health issue worldwide. This review explores the various aspects of suicide, including its definition, prevalence, and contributing factors. Suicide is the fourth leading cause of death among 15-29-year-olds globally, with the highest rates observed in low- and middle-income countries. Suicidal tendencies manifest in diverse forms, ranging from ideation and gestures to chronic suicidality and murder-suicide, each reflecting unique psychological, social, and biological influences. Psychological factors, particularly mental health disorders, play a significant role in suicide risk, while social isolation, economic hardship, and cultural dynamics further exacerbate vulnerability. Biological factors, such as genetic predisposition and neurobiological alterations, also contribute to suicide risk. The review highlights the importance of prevention strategies, including improving access to mental health care, crisis intervention, restricting access to means of suicide, and public awareness campaigns. The societal impact of suicide is profound affecting families, communities, and economies. Comprehensive, multi-faceted approaches are essential to reduce the global suicide rate and mitigate its impact.

Alarming cigarette butts contamination on sandy beaches of East Java, Indonesia.

Cigarette butts, along with other plastic items, have been extensively studied as the primary source of marine litter in coastal areas around the world. Although there has been extensive research on cigarette butts in coastal areas worldwide, there have been no publications related to this in coastal areas in Indonesia. Therefore, this research is the first to report on the pollution of cigarette butts on different Indonesian beaches, specifically in the East Java Province. The study aimed to assess the abundance, size distribution, and pollution levels associated with cigarette butts from 15 different beaches. Cigarette butts were collected using a 5 × 5m quadrate transect, placed 20m apart along the coastline from December 2022 to August 2023. The collectedcigarette butts were counted andmeasured in three different sizes: 0.5-2.5cm, 2.5-5cm, and 5-10cm. A total of 323 cigarette butts were collected, with densities ranging from 0.08 to 3.32 items m-2. The majority of butts were classified as meso-size (0.5-2.5cm), suggesting incomplete smoking and a higher potential for toxin release. The Cigarette Butt Pollution Index (CBPI) revealed a spectrum of pollution levels, from low to severe, with most beaches exhibiting severe pollution. Factors such as negligent smoking behavior, inadequate waste management infrastructure, and beach environmental conditions were identified as key contributors to this pollution. This study highlights the urgent need for comprehensive strategies, including public awareness campaigns, improved waste management, and beach clean-ups, to mitigate the environmental impact of cigarette butt pollution on Indonesian beaches.

A Study of digital literacy among the marginalizes in Thailand: Issues, challenges for implementation and the way forward

The concerns about digital literacy in Thailand especially relevant to fake news, disinformation, and misinformation keep increasing and creating a multifaceted challenges to various sectors of Thai society i.e. financial, commercial, politics, society, and health-related. Among the areas identified include digital contents creation, dissemination, and social media enabling various information with complex challenges such as the proliferation of fake news, disinformation, and misinformation affected more kinds of negative effects currently. This study employs mixed-research method quantitative (survey questionnaire) and qualitative (Focus group discussion, observation, interview) data collection and analysis. A total of 315 samples and key informants were involved as well as grouped under 5 categories: marginal youths, elderly, community leaders, teachers, also government workers focusing on digital literacy knowledge and skills relevant to fake news. It also highlights the relevant contexts i.e. regulatory frameworks and mechanisms driven by key agencies in Thailand. Two main results were revealed that reflected the objectives of the study accordingly: The first objective is (1) overview of digital literacy and how to achieve it. The findings summarized from survey questionnaire include 1.1) even regulations exist found inadequate enforcement and low public awareness call for more effective and collaborative communication from all partners starting from the government agencies; 1.2) urgent need for public awareness communication campaigns emphasizing all the marginalized groups. Youths expressed in the interviews about their contribution to help reduce all kinds of fake news; 1.3) support more friendly ICT context provision such as availability, affordability, accessibility, usability, and useful information. The second objective is (2) mechanism for digital skills empowerment. The feedback from key informants include: 2.1) strengthening digital literacy skills among all marginalized groups to be a smart citizen then can help protecting themselves, their families and their communities; 2.2) all agencies from policy to local i.e. community leaders, educational institutions, private sectors, social media companies, civil society, and others must synergized more contributions; 2.3) educational institutions must design digital literacy academy with digital new-skills for the marginalizes, ensuring them for their safety and future job demands; 2.4) private sectors should support and co-designing digital products and services that address all current needs; 2.5) local government, and all partners should take an active collaboration and enforcement. The study concluded with implications and suggestions for future research in line with SDGs.

Impact of Air Conditioning Type on Outdoor Ozone Intrusion into Homes in a Semi-Arid Climate

Outdoor ozone (O3) is elevated on hot, sunny days when residential air conditioning is used most. We evaluated the impact of direct evaporative coolers (ECs) and vapor-compression air conditioners (ACs) on indoor O3 concentrations in homes (N = 31) in Utah County, Utah, United States of America. Indoor and outdoor O3 concentrations were measured for 24 h at each home using nitrite-impregnated glass-fiber filters. AC homes (n = 16) provided a protective envelope from outdoor O3 pollution. Only one AC home had O3 levels above the limit of detection (LOD). Conversely, EC homes (n = 15) provided minimal protection from outdoor O3. Only one EC home had O3 levels below the LOD. The average indoor O3 concentration in EC homes was 23 ppb (95% CI 20, 25). The indoor-to-outdoor (I/O) ratio for O3 in EC homes was 0.65 (95% CI 0.58, 0.72), while the upper bound for the I/O ratio for AC homes was 0.13 (p < 0.001). Indoor exposure to O3 for residents in EC homes is approximately five times greater than for residents of AC homes. Although ECs offer energy and cost-saving advantages, public health awareness campaigns in O3-prone areas are needed, as well as research into O3 pollution controls for direct ECs such as activated carbon filtration.

Family Care for Children with Disabilities in Czechoslovak Documentaries in the 1960s and the 1970s

This article discusses the approaches to family care for children with disabilities depicted in documentaries produced by prominent film directors in the 1960s and 1970s, the period explored as re-establishing patriarchal order in socialist Czechoslovakia. Interpreting the documentaries in the context of public campaigns on child welfare reveals mental deprivation as a central concept that brought together the biopower of institutions and patriarchal values. The success and dissemination of Deprivation Theory is shown to have resulted in multiple internal contradictions in the medicalization of public care for children that was initiated in the late 1940s. The article traces the grounding of the dichotomy of public care versus family care by re-constructing the social ideals around child development and family care. These ideals remain one of the obstacles to the deinstitutionalization of care for children with disabilities to this day.

Determining Adults' Attitudes towards Cancer Screening, Information Load, and Mythical Causes of Cancer.

To determine the attitudes of adults presenting to primary care services toward cancer screening, information overload, and mythical causes of cancer. Descriptive and correlational type study. The research was conducted face-to-face with 702 adults. The data were collected using a personal information form, the Attitude Scale for Cancer Screening, Cancer Information Overload Scale, and Cancer Awareness Measure Mythical Causes Scale, and evaluated using multivariate analysis of variance. It was determined that adults with chronic diseases, who did not have sufficient information about cancer, who did not have cancer screening, and who thought that cancer was a disease that could not be prevented, had low scores on attitudes towards cancer screening. It was found that adults who were male, literate, had no cancer screening and thought that cancer was an unpreventable disease had a high cancer knowledge burden. Adults who thought that cancer was an unpreventable disease and did not know the causes of cancer had a high rate of mythical causes of cancer. It was determined that adults' attitudes toward cancer screening were negative, information overload was moderate, and awareness was at a low level. Health promotion and promotion strategies should be developed to increase cancer screening and awareness for these groups, public awareness campaigns should be organized, and evidence-based structured interventions should be implemented. These recommended practices can positively influence adults' attitudes towards cancer screening, enable them to manage cancer information effectively, and help them understand the proven causes of cancer.

Autism in April at public libraries: Shifting from awareness to acceptance

Public libraries in the United States provide programs and services for their communities, including those focused on timely events, holidays, and public awareness campaigns. Formerly known as Autism Awareness Month, April is now recognized as Autism Acceptance Month and has been highlighted through presidential proclamations and campaigns from organizations such as the Centers for Disease Control and Prevention (CDC). This paper explores what services public libraries in the US are providing about autism in the month of April, and what language they use to describe it. Results indicate that while few public libraries hold special events to celebrate autism in April, those that do share potentially valuable information about autism with parents, caregivers, educators, and members of the community at large. Some also provide important opportunities for autistic patrons to gather. However, many event descriptions use language that is not in alignment with autistic individuals’ preferences, and opportunities for autistic patrons of all ages are limited. Results from this study highlight gaps in public library programing, with implications for providing better services around Autism Acceptance Month.

“All you’ve got to do is stop”: A Qualitative Examination of Gambling Stigma and Discrimination from the Perspective of Lived Experience

People with lived experience have drawn attention to gambling stigma as a harm in itself, justifying discrimination and exacerbating other harms. The gambling establishment’s response has reproduced individual responsibility by reducing stigma to a barrier to help-seeking. More recently, adapting to critiques of individual responsibility, the gambling establishment has expanded the issue to one of services and society. This paper identifies the structural dynamics that drive gambling stigma and discrimination from the perspective of lived experience. Semi-structured interviews were conducted with adults in Great Britain who had experienced gambling harm (n = 40). Several key themes were identified: (1) Harmless fun and individual responsibility; (2) Comparison with substance use; (3) The role of money; (4) Lack of parity in government policy; (5) Stereotypes of “typical” gamblers. The findings show the fundamental driver of stigma is the way commercial gambling functions and is enabled to function by the state, thus perpetuating the very conditions producing stigma in the first place. Stigma-reduction strategies that focus on changing individual behaviour or public information campaigns that tell people to get help early are insufficient: they are just another version of “responsible gambling,” where the individual is expected to do everything. Change requires addressing the unique features of gambling harm, stigma and discrimination, and the position the U.K. government allows commercial gambling to occupy.

Occurrence and molecular characterization of Giardia spp. in snakes from China

Giardia intestinalis is a major diarrhea-causing parasite that colonizes the proximal small intestine of humans and various other mammalian species, including pets and livestock. Despite its global occurrence, there is limited information about the epidemiology of Giardia in reptiles, particularly snakes. The aim of this study was to amplify the beta-giardin (bg) gene of Giardia by polymerase chain reaction (PCR), followed by a comparative evolutionary tree analysis to determine the occurrence and molecular characterization of Giardia in snakes. We collected 603 asymptomatic samples from 26 provinces in China, representing species such as Pantherophis guttatus, Pantherophis obsoletus, Pituophis melanoleucus, Thamnophis sirtalis, Lampropeltis getula, and Heterodon nasicus. Ultimately, a occurrence of Giardia infection of 4.15 % was detected in these snakes, with corn snakes (Pantherophis guttatus) having a significantly higher occurrence than other species. Molecular analysis identified assemblage F as the predominant genotype, and also identified an assemblage B that can infect humans and a variety of mammals. The results of this study illustrate the potential risk of transmission of Giardia from snakes to humans, especially in environments where close contact occurs. The present epidemiological study examines epidemiological investigations of Giardia in reptiles, provides data to understand the zoonotic risk of Giardia, and emphasizes the need for targeted surveillance, stringent hygiene measures, and public awareness campaigns to reduce these risks.

The ‘death’ and ‘rebirth’ of museums in colonial Hong Kong: three decades of community endeavours to restore reputation and culture, 1933–1962

ABSTRACT For nearly three decades, from 1933 to 1962, Hong Kong was deprived of a proper museum. This article explores the prolonged absence of public museum services in the colony and their arduous restoration. It investigates the reasons behind this extended hiatus and scrutinises the efforts made by the Hong Kong colonial government and the local community to reintroduce public museum services. The article argues that the resurgence of museums in Hong Kong was primarily propelled by community initiatives. While the colonial administration displayed indifference towards museum provision, Hong Kong's civil society considered it essential for enhancing the colony's reputation and cultural landscape. Through a public campaign for cultural democratisation, they compelled the government to establish a new museum. Their lobbying and preparatory efforts showcased the significant determination and agency of the local community in shaping the cultural outlook of the colony despite their limited political representation.

Folate fortification for spina bifida: preventing neural tube defects.

Neural tube defects (NTDs), such as spina bifida and anencephaly, are severe congenital anomalies affecting the development of the brain and spine. These conditions are often linked to folic acid deficiency during early pregnancy, a modifiable risk factor. While high-income countries have implemented mandatory folic acid fortification in staple foods, resulting in significant reductions in NTD prevalence, low- and middle-income countries (LMICs) continue to experience disproportionately high rates of these birth defects. Folic acid supplementation and fortification are proven interventions for preventing NTDs, but many LMICs face political, financial, and logistical barriers to implementing these programs. This paper highlights the importance of mandatory folic acid fortification as a cost-effective public health intervention and advocates for its expansion in LMICs. It reviews the successes of fortification programs in high-income countries, explores alternative food vehicles like rice for regions with different dietary staples, and discusses the potential of multi-nutrient fortification strategies. Additionally, this paper emphasizes the need for global collaboration, enhanced monitoring and evaluation, and public health education campaigns to ensure that women of reproductive age, especially in LMICs, receive adequate folic acid. By addressing these challenges, the global health community can significantly reduce the incidence of NTDs, improve maternal and child health, and promote health equity worldwide. The time to act is now, as the benefits of folic acid fortification far outweigh the costs of inaction.

THE PREVALENCE OF SOCIAL DISRESPECT TOWARDS CAREGIVERS: A BARRIER TO INDUSTRY GROWTH AND QUALITY ELDERLY CARE IN BANGLADESH

This study systematically reviews the issue of social disrespect towards caregivers in Bangladesh and its far-reaching implications for the caregiving profession and the quality of elderly care. Drawing from 80 high-quality studies, the review reveals that social disrespect—manifesting as verbal abuse, condescension, and lack of recognition—is a widespread problem faced by caregivers, leading to emotional exhaustion, burnout, and high turnover rates. The findings show that 65% of the studies reported frequent disrespect towards caregivers, while 72% established a direct link between this disrespect and increased burnout. Additionally, 68% of the studies indicated that social respect strongly correlates with job satisfaction, with higher levels of respect leading to improved caregiver morale, retention, and care quality. Institutional challenges, such as the absence of formal training and professional development opportunities, exacerbate this problem by reinforcing the perception that caregiving is low-status, unskilled labor. The review highlights the potential for public awareness campaigns, policy interventions, and institutional reforms to address these issues, recommending that Bangladesh adopt similar approaches to those successfully implemented in countries like Japan and Australia. By improving societal attitudes, professionalizing the caregiving industry, and providing mental health support, these measures could significantly enhance the social standing of caregivers, improve job satisfaction, and ultimately lead to better care outcomes for the elderly population.

Türkiye’de Covid-19 Salgınında Halkla İlişkiler Kampanyaları ve Gebelerin Aşı Olma Tutumları

Vaccines have been produced and released in different countries to prevent the risk of transmission of Covid-19, which is shown as the biggest global pandemic of the era, and to eliminate the pandemic situation. Public relations campaigns to promote vaccines to the global public is an issue that deserves academic scrutiny. The possible side effects of vaccines according to the age and health status of individuals and the fact that they have not been tried before have brought along doubts in the public opinion. The misinformation spread through communication tools about these doubts has also caused fear and panic in the society. The intensive production of content on social media during the pandemic period has made the dissemination of misinformation and distortion of information on the subject prominent. Although scientific data and findings have shown that vaccination is important, public panic has been tried to be dampened by public relations campaigns. Considering that vaccines are seen as a threat as much as the pandemic, especially for pregnant women, the importance of examining the role of public relations campaigns in accurate information and crisis management can be understood. For this purpose, it is aimed to reveal how public relations campaigns are perceived in individuals' decision-making and vaccination tendencies. In the study, qualitative design method was preferred and data were collected through semi-structured in-depth interviews. For this purpose, the tendency of pregnant women to be vaccinated was questioned in interviews with 5 gynecologists from different districts of Ankara. Taking regional differences into account, the perspectives of health personnel on public relations campaigns were tried to be revealed. The study was conducted between March and June 2023. The study focuses on the concept of opinion leader of the two-stage flow model used in communication studies and focuses on how ideas about vaccination spread from opinion leaders to the society. In addition, the study utilizes social identification theory, which conducts research to understand how social norms are formed, change and function.

User Insights into Fake Snap-on Veneers: Perceptions and Experiences.

The aim of this pilot study was to assess the knowledge and perceptions surrounding the use of fake snap-on veneers, as well as to evaluate the experiences of individuals who have used them. This study was conducted between October 2021 and January 2022. A questionnaire was distributed through social media platforms to individuals aged >18 years in Saudi Arabia, which assessed their personal and sociodemographic information and perceptions and experiences with fake snap-on veneers. The statistical analyses included descriptive statistics, bivariate analyses, and multiple logistic regressions. The study included 466 participants, with the majority being young adults, with an almost equal sex distribution. The study highlighted a general reluctance to use these veneers because of concerns about dental damage and esthetics. Women and younger individuals showed higher awareness, and regional variations indicated potential cultural influences on the perception of these dental devices. Most users experienced discomfort and did not recommend the fake snap-on veneers. This study sheds light on a cautious approach toward fake snap-on veneers, despite their esthetic appeal. This underscores the need for strict regulations, public awareness campaigns, and ethical dental practices to ensure informed decision-making and safeguard dental health. The concept of an ideal smile has led to various cosmetic dental procedures. Snap-on veneers offer a pain-free and affordable solution, but fake versions raise concerns about discomfort, unrealistic results, and oral health issues. User complaints emphasize the need for strict regulations and public awareness campaigns to ensure informed decisions.

Household income is associated with attack frequency, but not with the prevalence of headache: an analysis of self-reported headache in the general population in Germany

Abstract Background Headache disorders are among the most prevalent neurological disorders worldwide. However, whether groups differing in socioeconomic position (SEP) are disproportionately affected by headache disorders has not yet been adequately clarified. Our aim was to analyse (1) the headache prevalence by socioeconomic position (SEP) and (2) the attack frequency by SEP in a German population-based adult sample. Methods Cross-sectional data from a random general population were used. The sample included N = 2,189 participants aged ≥ 18 years. SEP was measured using net equivalised income (NEI) and education. A binary logistic regression model tested the effect of SEP in predicting the prevalence of headache in general. Ordinal logistic regressions were modeled to predict the effect of SEP on the likelihood of attack frequency. Attack frequency was categorized in low frequency episodic headache (LFEH: 0–3 days per month), moderate frequency episodic headache (MFEH: 4–14 days per month) and chronic headache (CH: ≥ 15 days per month). Results Of the 2,189 participants, 891 reported headache in the last six months. Neither income nor education was associated with headache prevalence. However, significant differences between income groups were found for attack frequency. Compared to participants with NEI > 150%, those with NEI < 60% were 5.21 times more likely (95%CI 2.03, 13.36) to experience higher headache frequency, and those with NEI between 60 and 150% were 2.29 times more likely (95%CI 1.02, 5.11), with adjustments made for a set of potential confounders, including depressive symptoms. Conclusions To reduce headache attacks, it is essential to address both low- and middle-income groups affected by headaches. Universal public health prevention campaigns are particularly appropriate.

Prevalence of knowledge and awareness about Helicobacter pylori infection among urban population of Kingdom of Saudi Arabia

IntroductionThis cross-sectional study investigates the prevalence of knowledge and awareness of Helicobacter pylori (H. pylori) infection among the urban population of the Kingdom of Saudi Arabia (KSA). The study is motivated by the need to understand the specific demographic segments within the urban setting and their awareness levels of this prevalent bacterial infection affecting the digestive system. MethodologyThe cross-sectional study, employing a purposive sampling method and involving 840 participants from major cities in the KSA, utilized a structured survey questionnaire to gather data on demographic factors, awareness levels, attitudes, and experiences related to H. pylori infection, with subsequent statistical analysis and adherence to ethical guidelines for participant confidentiality and privacy protection. ResultThe study involved 840 participants from major cities, revealing that 59.16% were aware of H. pylori. Demographic variations included higher participation from Jeddah and Riyadh, with the majority being females aged 18-25, Saudi nationals, and individuals with undergraduate education. About 57.02% reported experiencing suspected H. pylori symptoms, and 49.16% had prior infections, with varying severity. Hesitancy toward screening (42.61%), but 72.97% believed in preventability. Limited awareness of treatments (15.35%) and identification of factors like water and food were noted. Participants perceived the seriousness of H. pylori in the mid-range (5 to 7). ConclusionThe findings shed light on variations in awareness, knowledge gaps, and attitudes, emphasizing the need for targeted public health interventions, educational campaigns, and policy measures to address the challenges associated with H. pylori infections in urban areas.