Tourism Service Providers Research Articles

Research on Jiangxi Cultural Wisdom Tourism Industry Strategy Based on OHDSI General Data Model and Digital Art Empowerment

With the rapid development and wide application of a new round of information technologies, such as the global Internet of Things, the new generation of mobile Internet, cloud computing, etc., informatization has opened a new stage of smart tourism (ST), and ST has become the main trend of tourism development in China at present and for a long time to come. Tourism industry has become one of the important pillar industries in Jiangxi, and it plays an increasingly prominent role in stimulating and supporting economic and social development. Wisdom tourism is an important means to improve tourism service, tourism management and tourism marketing, and an important starting point to promote the upgrading of tourism industry in Jiangxi Province, and to achieve carry-over and leapfrog development and overtaking at corners. This paper is constantly improving and updating on the basis of data warehouse integration mechanism. Under the data warehouse mechanism, through the effective integration of spatial data, virtual reality data and dynamic data, a comprehensive data warehouse oriented to tourism promotion, scenic spot management and department management is formed. It aims to promote the rapid implementation of ST, bring tourists a comfortable tourism experience, save costs and improve efficiency for tourism service providers.

Encountering risk with resilience for experiences: a case study on tourism in a conflicted tourist destination

Purpose This paper aims to unravel how tourists balance their novel experiences with risk perceptions, psychological resilience and behavioral intentions. Additionally, it explores how tourists' personalities moderate the relationship between experiences and travel intentions. Design/methodology/approach A total of 234 self-administered questionnaires were distributed to a diverse group of tourists who recently explored the Srinagar region to capture their perspectives. The data obtained was analyzed using Smart PLS-SEM. Findings This study revealed that the impact of perceived terror risk on behavioral intentions is not statistically significant. Instead, tourists' experiences significantly influence psychological resilience and behavioral intentions. Tourists with higher resilience are inclined to perceive these experiences as aiding in managing negative feelings. Research limitations/implications The study's focus is confined to one conflict zone within the country due to research constraints, excluding other areas. Practical implications This research provides practical insights for destination management authorities and highlights areas for improvement for tourism service providers and the government in the Srinagar region, as well as other conflict regions. Emphasizing mutual respect between locals and tourists can foster community-based tourism, enhancing the region's appeal and promoting positive intentions for all involved parties. Social implications This study examines how local communities in conflict-affected areas adjust to and manage the presence of tourists, with an emphasis on building resilience and support systems. Additionally, it explores how travel decisions and behaviors are influenced by tourists' perceptions of safety and how these perceptions can influence broader societal attitudes toward areas affected by conflict. Evaluating the local population's economic reliance on tourism may result in changed social dynamics, as well as possible exploitation or over-reliance on industry. Promoting mutual understanding and cultural interchange between locals and visitors may have a positive impact on efforts to promote social cohesion and peacebuilding. Originality/value This study broadens the scope of the existing literature on destination attributes in conflict zones, offering a unique perspective on the intrinsic features of this issue. The solutions proposed in this study contribute a novel dimension to the current literature.

Tourism Adaptation Strategy During the Crisis from Covid-19 Pandemic at Ngoi District, Luang Prabang Province

This study is about " Tourism adaptation strategy during the crisis from Covid-19 pandemic at Ngoi district, Luang Prabang Province" was studied in a qualitative format with an interview questionnaire as a tool for data collection. The results of the study found that the state of tourism in Ngoi City during the spread of the Covid-19 disease in Ngoi District is that tourists have dropped to 99.15%. Ngoi by training personnel and open the reception of tourists in the green tourism area and speed up the implementation of Lao safe tourism standards, most of the businesses that provide tourism services have closed their businesses by turning from the service business to farming and raising animals and starting to reopen in December 2021 and the local people are turning from the service profession to tourism to agriculture. raise animals and collect forest products of Dong, from the analysis of the tourism environment of Ngoi District and found that Ngoi District has strengths that can cope with this crisis situation more than weaknesses and there are also favorable opportunities from the external environment that can restore and develop the tourism situation in Ngoi District to normal people quickly. The use of corrective strategy (WO Strategy), the use of defensive strategy (ST Strategy) and the use of receiving strategy (WT Strategy) so that stakeholders in Ngoi district can adapt to the situation.

Understanding the Role of Tourist-Oriented Villages in Promoting Rural Tourism in China: Integrating Rural Landscapes and Tourist Services

ABSTRACT Rural tourism strategies in underdeveloped countries have gained significant popularity in recent years. However, the repetitive and irrational construction of tourist destinations contributes to the homogeneity of the tourism environment. Low quality in the rural landscape and tourism services could affect the attraction of tourist spots. Collaboration between rural areas and service-based tourism is essential for the development of tourist-oriented villages. This review paper aims to thoroughly analyze the relationship between rural landscapes and tourism services within tourist-oriented villages in China. It further explores how the synergistic development of these two sectors can enhance rural tourism and addresses the sustainability challenges these villages face. After analyzing the data by integrated review, it is evident that the “wisdom product” concept, which integrates a high-quality rural landscape with tourism services through cultural branding, can improve the attractiveness of tourist-oriented villages and achieve sustainable growth. By grasping this concept, rural areas can experience a revival, enabling local governments, villagers, and tourism service providers to actively participate in the long-term planning, management, and development of tourist-oriented villages, crucial for the enduring success of rural tourism initiatives in China.

Valuation of Food Security and Cultural Landscape Services for Paddy Ecosystems in Developing Countries: A Case Study in Hongthai, Vietnam

In recent times, the assessment of ecosystem services has gained increased importance, as the disappearance of numerous ecosystems worldwide directly impact human well-being and the quality of the living environment, especially in developing countries where many environmental issues are increasingly concerned. The study was conducted to evaluate eco-services in terms of food security and cultural landscape services in Hongthai, Vietnam, by using a questionnaire survey to collect the market price, travel cost, and willingness to pay from the travelers and farmers. The results of the evaluation show that the total value of paddy eco-services in Hongthai is about 579,585.1 USD, with a use-value of 94,50.5 USD (29,146.9 USD of food security value, 65,353.6 of tourist landscape value); the non-use value is 485,084.6 USD (46,223.9 USD of option value; 61,549.0 USD of value left; 377,311.7 USD of value exists). To effectively exploit and use these ecosystem services, local government needs to propagate and raise awareness in maintaining, preserving, and promoting cultural and traditional values inherent in farming, providing tourist services to meet market needs, and providing paddy ecosystem services. Based on the findings, this study proposes some policy implications for Vietnam and similar low-living provinces in developing countries, helping them promote poverty reduction methods and develop sustainable tourism based on paddy ecosystem services.

Prevención de la trata de personas y la explotación sexual comercial infantil en hoteles de cinco estrellas. El caso Bahía de Tangolunda, Oaxaca

Tourism activity can lead to social problems that affect the most vulnerable members of our society; that is the reason there are a series of national and international instruments that protect children and teenagers from human trafficking and commercial sexual exploitation. In Mexico, tourism service providers (especially those dedicated to lodging) can follow the guidelines of the National Code of Conduct for the Protection of Girls, Boys and Teenagers in the Travel and Tourism Sector adapted by the Ministry of Tourism (SECTUR), to avoid putting children and adolescents at risk. This qualitative research with a descriptive scope analyzed the processes of five hotels registered in the RNT (National Tourism Registry) as five-star lodging establishments in Tangolunda Bay, Oaxaca. It was found that the five hotels studied followed the six established guidelines, and reached the objectives of this implementation through different means, all of them approved by SECTUR; this institution reported that very few tourist service providers nationwide have established the code for the prevention of trafficking of children and teenagers and the commercial sexual exploitation of children.

The Implementation of Tourism Policies in Sikka Regency: Tracing the Role of Local Government in Maintaining Tourism Places

The tourism sector plays a significant source of foreign exchange profits and promotes national economic growth, particularly in terms of lowering unemployment and boosting a country's productivity. However, a tourism destination located in a village frequently produces conflicts of interest between stakeholders and tourism service providers in the community. Thus, this research is intended to find out what are the government policies towards the sustainability of the tourism sector in Sikka Regency. In addition, this research aims to investigate the impacts of Tourism policies conducted by Sikka Regency Government. This research uses qualitative research design by employing interviews and documentation to gain the comprehensive data. The results of this study indicate that there are several programs conducted by the Tourism and Culture office in Sikka Regency. The programs are increasing attractiveness of tourist destinations program, tourism marketing program, and tourism and creative economy resource development program. In implementing the programs, several activities carried out starting from maximising socialisation, implementing several programs by involving all stakeholders to work together in optimising tourist destinations. In addition, the Tourism and Culture office also provides tourism personnel with education and training related to the program. Furthermore, the Tourism and Culture office establishes rules for each tourist destination to record and report the Regional Original Revenue. The implementation of tourism policies in Sikka Regency has been effective. It can be seen from the increase of Regional Original Revenue 2021-2024, especially in the tourism sector. Several suggestions are that the Tourism and Culture office need to improve infrastructure and collaborate with other tourist attraction managers to build links.

Postcolonial city walks in Germany at the nexus of activism, education, and tourism

Abstract In various ways, postcolonial initiatives in Germany contribute to the formation of ‘national cultures of remembrance’ and to the debate about Europe’s responsibility for the negative effects of colonial expansion that can still be felt today. One approach, which the activist groups use in their educational and activist work, is that of the guided walking tour – a method that allows them to sensitize an interested audience to colonially contoured spaces in German cities. Interestingly, the postcolonial initiatives do not see themselves as providers of tourist services, even though they use the rather fundamental touristic form of the ‘city walk’. As this discrepancy in perception allows discussions about tourism in a more general, conceptual sense, this paper examines the tours at the nexus of activism, education, and tourism. Thereby, it asks what constitutes the walks and discusses their relation to urban tourism. To do so, the article first explains relevant concepts of tourism geographies and postcolonial studies and then connects them to insights gained from the qualitative and quantitative analysis of empirical data collected in a field phase in Germany in 2022.

Subject Of Civil Liability For Tourist Services Containing Package Tour

The article is devoted to the issue of determining the appropriate subject of civil liability for the provision of tourist services included in package tours. The article aims to propose a preferable model of the subject of liability based on the analysis of the main models of the subject of responsibility for tourism services existing in world practice, as well as the peculiarities of contractual relations between subjects of tourism activities and suppliers of tourism services that arise regarding the formation of package tours. In order to eliminate the existing contradictory practice regarding the subject of liability in the conditions of various modes of interaction between subjects of tourism activities and suppliers of tourism services, the article proposes to stipulate a clear model of liability for services included in package tours, which will henceforth allow forming contractual relations in the field of tourism on the basis of this model. In particular, taking into account the fact that the tour operator forms package tours and, within the framework of the latter, separately and/or together with the travel agent, organizes the travel of the consumer, it is suggested to determine mechanism of liability of the subjects of tourism activities for the provision of these services- as more effective and most consistent with the essence of the contractual relations of suppliers and subjects of tourism activities, except from those tourism services, for which the law provides for the liability of the service provider.

COVID-19 Lessons for the Tourism Sector: Role of Top Management Support, Communication, and Organisational Culture in Supply Chain Resilience

Tourism is a worldwide industry that is associated with global risks. Tourists from various countries are susceptible to diseases that are transmitted as a result of ecological, genetic, and human-related causes. Presently, the escalating spread of viruses, epidemics, and pandemics exemplify the adverse repercussions of globalisation, resulting in fatalities and substantial economic downturns due to their detrimental effects on the tourism sector. During the COVID-19 pandemic, unique and long-lasting risks made many tourism-related companies very difficult to run; they even risked survival. Because of this, we need a better understanding of the factors that affect or improve supply chain resilience. Addressing the public health sector of tourists is a pressing concern in such a scenario. This study seeks to examine the management of tourism, specifically focusing on the role of top management support, communication, and organisational culture in supply chain resilience. A particular focus is made on the impact of top management support, communication, and organisational culture on supply chain resilience, as well as the impact of supply chain resilience on supply chain performance. A total of 128 pieces of information were collected from various tourism sector organisations to analyse the potential relationship between the variables. Among respondents, there were 35 females and 93 males. SPSS 23 and SmartPLS, both based on structural equation modelling, are used to perform tests on the obtained data. The investigation findings indicate that the support of top management, communication, and organisational culture substantially improves supply chain resilience in the tourism sector. Furthermore, research has demonstrated that a higher level of supply chain resilience positively impacts the overall performance of firms engaged in providing tourism services. Enhancing the efficiency of the supply chain can decrease the health hazards faced by tourists, leading to an overall improvement in public health within the tourism and leisure business.

INTEGRATION OF QUALITY, CUSTOMER SATISFACTION, AND MANAGEMENT IN THE PROVISION OF TOURISM SERVICES

In recent years, the tourism industry has undergone significant changes amidst intense competition and the rapid evolution of customer preferences. In this dynamic context, the quality of tourism services, customer satisfaction, and managerial involvement are crucial aspects for the success of economic entities in this field. The purpose of this study is to investigate the interdependencies among these three aspects and their impact on organizational performance in the provision of tourism services. By integrating empirical data and relevant theory, this article aims to provide a deeper understanding of the dynamic relationships between quality, satisfaction, and management in the specific context of the tourism industry. This article will outline the fundamental theoretical basis, highlighting previous research and relevant theories, detail the methodology used to investigate the relationships between quality, satisfaction, and management in tourism service delivery, present the findings obtained, and finally, draw conclusions and discuss the implications of this study for managerial practice and future research in the field of tourism service provision.

ANALYSIS AND ASSESSMENT OF THE COMPETITIVE POTENTIAL OF THE TOURISM INDUSTRY ENTITIES: A METHODICAL APPROACH

The article highlights the issues of developing a methodical approach to the analysis and assessment of the competitiveness capability of tourism industry (TI) entities. The main tasks of the study include the analysis of the existing methodical approaches to the assessment of the competitive potential (CP) of business entities and the level of TI development, the justification of the author's methodical approach based on the criteria of transformation of the CP, which allows to determine the level of balance between providers of tourist services and their consumers. The author's methodical approach to the analysis and assessment of the CP of the subjects of the TI is substantiated. The main features of the methodical approaches to assessing the competitive potential of TI entities (CPTIE) are the use of quantitative assessment methods, wide coverage of indicators, an assessment of the entity's strengths and weaknesses, its competitive advantages and relevant conditions for sustainable development, extensive use of the rank method. The proposed methodical model consists of 5 blocks: Block 1 – justification of research elements; Block 2 – determination of research areas; Block 3 – selection of indicators system; Block 4 – calculation of the integral index; Block 5 – transformation of the CPTIE depending on the level of balance/imbalance between suppliers and consumers of tourism services. Each of the blocks contains structural elements of analytical research. The results of the study indicate that the proposed methodical approach to the assessment and analysis of the CPTIE can be used as a basis for developing differentiated approaches to the assessment of transformational changes depending on the phase of their current state.

Innovative Development of Rural Green Tourism in Ukraine

The purpose of the article was to investigate the potential of rural green tourism in Ukraine and to determine the main directions of its innovative development, taking into account global, national, and regional trends. SLR (Systematic Literature Review), methods of expert assessment, selective observation, and graphic method were used to achieve the set goal. The article analyzes the current state of rural green tourism in Ukraine; the tourism and recreation potential of rural areas of Ukraine was assessed; promising types of innovations that are currently relevant for implementation in the practice of providing services in the field of rural green tourism in Ukraine are defined and grouped; and the impact of global, national, and regional trends on the current stage of activity and further development of rural green tourism in Ukraine is determined. It is determined that in modern economic conditions, rural tourism serves as a stabilizing factor that will contribute not only to maintaining the normal living standards of rural residents, but also to the development of the region’s economy, service infrastructure, household services, and the social sphere. Thus, rural green tourism is the main tool for stimulating the economic and socio-cultural development of rural areas. The results of the assessment of the tourist and recreational potential of rural green tourism of Ukraine showed that the recreational and tourist attractiveness of rural areas is mainly determined by natural and ecological conditions, cultural and historical conditions, and the tourist infrastructure of the region. Financial economic, socio-demographic, and administrative management conditions negatively affect the recreational and tourist attractiveness of rural areas, resulting in the low ability of the rural population to implement innovations. It has been established that in order for the tourist business to be able to quickly adapt to the normal state, it is necessary to introduce innovative types of tourism that will make it possible to attract a larger number of people to the tourist business and establish additional income due to the introduction of innovative offers, new tours, visits to special places, and the entire range of services of the best quality, which will contribute to the accelerated implementation of online forms and digital tools in the provision of tourist services, etc. It has been proven that the introduction of innovations plays an important role in ensuring the sustainable and balanced development of rural tourism in Ukraine, contributing to the creation of new opportunities and improving the quality of tourist services.

Updating the tourism organizational assessment scale

The recent crisis-filled period has placed a significant burden on various businesses, including in the tourism sector. As a result, the concept of resilience, the flexible ability to resist, has become more and more tangible. This study aims to update the quantitative organizational resilience assessment scale of Orchiston, Prayag and Brown. The paper analyses a sample of 87 tourism service providers managing attractions, and factor analysis was carried out to identify the factors in order to be able to measure the resilience of tourism service providers. Four factors could be identified: Leadership and Organization, Strategy, Independence, and Internal Identity. These identified factors and the included 14 items mean the key contribution, as a new, updated assessment system.

THE IMPACT OF DIGITIZATION ON TOURISM SERVICES MARKETING STRATEGIES (A FIELD STUDY ON TOURISM COMPANIES IN NAJAF GOVERNORATE)

The research aims to study the impact of digitization on marketing strategies for tourism services. Tourism companies use modern technology that depends on re-planning and enhancing the work of tourism and travel companies, such as online reservation services and even virtual mobile phones, using digitized devices enhanced with artificial intelligence. Digitization is the necessity of the era within the digital reality with its technical, economic, and human dimensions. It has opened new horizons for effective social networking for tourism companies dealing with their customers to speed up the process of providing tourism services to them by understanding their needs for those services. Adopting marketing strategies in delivering tourism services has become inevitable, so this research emphasized lowering costs, focusing on customers, and adopting a culture of innovation and creativity. The research sample included 120 tourism and travel companies with managers at different levels and individuals working in them within the Holy Najaf Governorate. The questionnaire was used as a tool to collect primary data, which contains (35) questions. In light of this, primary data was obtained through the responses of 100 surveyed companies. Data analysis and tests of research hypotheses were conducted using the Statistical Package for the Social Sciences.

Spiritual Tourism, Spiritual Tourists and Religions: The Nexus between Authenticity and Commodification

ABSTRACT Lack of mental stimulation and the materialisation of contemporary living has led to a growing demand for spiritual travel. Considering the abiding principle of spiritual tourism as a type of wellness tourism, similarities between spiritual tourism and the Mandala health model can be observed. This study explores spiritual tourism in Sri Lanka, emphasising its potential as a form of health tourism. Qualitative methods, including interviews with spiritual tourists and spiritual tourism service providers, were employed, underpinned by the Mandala health model. It uncovers that religious motives, cultural and environmental factors, and personal beliefs contribute to spiritual tourism and that Sri Lanka, rich in cultural and natural resources, is poised for spiritual tourism growth. The study emphasises understanding tourists’ motives, behaviour, and the supply side, using the Mandala health model. It identifies a nexus between existential authenticity and commodification, posing challenges for sustainable spiritual tourism development in Sri Lanka.

Corporate social responsibility bridges in the context of tourism service providers

This research focuses on the corporate social responsibility (CSR) practices of tourism service providers (TSPs – tour operators, travel agencies, tourism transportation agencies, among others). We analyse TSP’s collaborative efforts through CSR practices and their social, economic and environmental dimensions. Building on a qualitative framework, we conducted structured personal interviews with fifteen representatives of Jordanian TSPs. Several contributions are worth mentioning: the analysis allows for a broader understanding of CSR practices adopted by TSPs to serve as mutual support bridges between TSPs and stakeholders in the hospitality and tourism industry; CSR practices, benefits and barriers faced by TSPs; gender gap emerging from TSPs employment policies and intersectionality; TSPs and job and tourist opportunities for people with special needs; CSR practices, sustainability and community welfare, among others. This empirical article offers insights from Jordan’s small tourism businesses, a case previously not analysed. Limitations and implications for decision-makers are also discussed.

Technologies of virtual reality in the field of tourism

This article reveals the theoretical and practical issues of using virtual reality technologies in the field of providing tourist services. The position is argued that innovative technologies, which are currently involved in all aspects of our lives, whether it is a commercial sphere or a service sphere, have not bypassed the tourism industry. Such technological development has become very effective in the national economy of any country in the world, as new technologies can overcome obstacles related to space and time barriers, pandemic outbreaks, etc. In the scientific literature, virtual tourism has become a rather promising phenomenon for the research of lawyers, marketers, sociologists and psychologists. The peculiarities of the application of virtual reality technologies in the tourism field have been the subject of research by many foreign scientists for several years. The largest number of publications on this issue is in Asian countries, in particular China and Indonesia, where the tourism sector has been most affected due to the outbreak of the COVID-19 pandemic and travel restrictions. Their experimental studies reveal the main positive and negative aspects of the use of virtual reality technologies in the tourism sector. Within the framework of our research, attention is paid to the specifics of the application of certain types of virtual and augmented reality technologies in the field of providing tourist services. In particular, we characterized tourism using the system of immersive virtual reality technologies, photorealistic 360-degree virtual tours, travel blogs, live broadcasts. Although this is not an exclusive list, virtual tourism can be supplemented with technologies of augmented reality, panoramic online tour, 3D photos, videos, etc. It was found that the application of virtual reality technologies in tourism is indispensable for the creation of a new travel industry. It can enable users to visualize a virtual world by responding to visual, moving and audio cues, creating a sense of presence without having to leave their home or comfort zone.

Iranian children's memorable rural tourism experiences

Family traveling, especially to rural areas, may lead to appealing fun experiences for children and make them memorable. Memorable experiences of children from various aspects can be useful for policy makers and planners of destinations, parents and children. The effectiveness of travels and children's learning from traveling are among the most significant concerns of parents and tourism activists. So, identifying and understanding children's memorable experiences of traveling to rural areas of Iran that has various local cultures can influence filling such gaps as future destination planning, developing child-friendly rural destinations, family traveling, designing child-oriented tourism programs, and future generation's being loyal to local destinations. This study aimed to identify Iranian children’ memorable rural tourism experiences. The sample includes 37 children from ages 6 to 12. Interpretive phenomenology was used to conduct the study with the help of interviews and the analysis of the content of children's paintings. This study shows that children pay attention like adults to such elements as people, space, activities, objects, and social relations during their travel. Moreover, the conducted interviews resulted in 45 key notions categorized into 6 basic axes of memorable experiences: being exciting, being informative, being novel and unique, being gratifying, being socially involved, and negative experiences. This study provides insights on identifying and understanding the issues affecting the creation of memorable tourism experiences for children that travel to rural areas. The issues would help parents in taking child-oriented tourism travels, planners in designing child-friendly tourism destinations, and tourism service providers in delivering child friendly offerings.

Wilderness as Tourism Destination: Place Meanings and Preferences of Tourism Service Providers

The increase in wilderness use for nature-based tourism has complex implications for wilderness management. Tourism service providers play an important role in shaping tourism development trends, which can have an impact on wilderness. This stresses the importance of studying their perceptions and preferences regarding wilderness management. This study explores the meanings wilderness areas contain for tourism operators, the relationship of these meanings with wilderness management and development preferences, and the potential of place-based approaches to contribute to wilderness management. The study is based on 47 semi-structured interviews with tourism service providers offering services within or near the Icelandic Central Highlands, known for their vast, high-quality wilderness areas. The findings emphasize the importance of place meanings assigned by tourism service providers in shaping wilderness management preferences. The study highlights the usefulness of place-based management approaches, which can help identify potential conflicts between tourism and wilderness preservation, select proactive measures to minimize tourism’s impact on wilderness quality, and thereby facilitate sustainable tourism practices in wilderness.