Corporate social responsibility bridges in the context of tourism service providers

Abstract

This research focuses on the corporate social responsibility (CSR) practices of tourism service providers (TSPs – tour operators, travel agencies, tourism transportation agencies, among others). We analyse TSP’s collaborative efforts through CSR practices and their social, economic and environmental dimensions. Building on a qualitative framework, we conducted structured personal interviews with fifteen representatives of Jordanian TSPs. Several contributions are worth mentioning: the analysis allows for a broader understanding of CSR practices adopted by TSPs to serve as mutual support bridges between TSPs and stakeholders in the hospitality and tourism industry; CSR practices, benefits and barriers faced by TSPs; gender gap emerging from TSPs employment policies and intersectionality; TSPs and job and tourist opportunities for people with special needs; CSR practices, sustainability and community welfare, among others. This empirical article offers insights from Jordan’s small tourism businesses, a case previously not analysed. Limitations and implications for decision-makers are also discussed.