This study examines the problem of enterprise energy consumption intensity from the perspective of executive environmental protection experience using data for China's A-share listed enterprises from 2007 to 2021. It is revealed that executive environmental protection experience has negatively impact on the enterprise energy consumption intensity. Moreover, the negative effect of executive environmental protection experience on enterprise energy consumption intensity is particularly pronounced in non-state-owned and low-energy consuming enterprises. According to mechanism study, the three primary approaches are low-carbon technology innovation, enterprise environmental protection investment, and recruiting green investors. In addition, media attention positively moderates the relationship between executive environmental protection experience and enterprise energy consumption intensity. The conclusions help to understand the influence mechanism of executive environmental protection experience on the enterprise energy consumption intensity at the micro level and have implications for pushing enterprise to save energy.
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