Media Promotion Research Articles

Pengaruh Promosi Media Sosial, Kualitas Produk dan Store Atmosphere terhadap Keputusan Pembelian Produk Fashion

This research was conducted with the purpose of analyzing the significance of the influence of social media promotions, product quality and store atmosphere on purchasing decisions for Abvistore fashion products in Tanon District, Sragen. The population of this research is consumers of the Abvistore Shop in Tanon District, Sragen. The sample in this study was 137 people with the sampling technique used was accidental sampling. The data collection method in this research used a questionnaire. The data analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test and R Square test. The result of the analysis stated that all questionnaire items as research instruments were valid and reliable, and the classical assumption test, both multicolinearity test, autocorrelation test, heteroscedasticity test, and normality test of variables were declared to passed the classical assumption test. Multiple linear regression showed that all regression coefficients were positive, which means that variable X1 (social media promotion), X2 (product quality) and X3 (store atmosphere) had a positive effect on the decision purchasing in fashion product at Abvistore. Hypothesis testing showed that social media promotion had no significant effect on purchasing decisions for Abvistore fashion products in Tanon, Sragen. Product quality has a significant influence on purchasing decisions for Abvistore fashion products in Tanon, Sragen. Store atmosphere has a significant influence on purchasing decisions for Abvistore fashion products in Tanon, Sragen. The F-test stated that the research model of he influence of independent variables on the dependent variable was correct. The coefficient of determination test shows that social media promotion, product quality and store atmosphere was able to explain purchasing decisions by 53.2%.

Pemanfataan Aplikasi Canva Sebagai Media Desain Promosi Produk Bagi Guru SDN 18 Kampung Durian

The community service program titled "Utilization of Canva Application as a Promotional Design Media for Teachers of SDN 18 Kampung Durian" aims to enhance the graphic design skills of teachers through intensive training using the Canva application. This program was implemented to address the challenges faced by teachers in promoting their side business products and creating engaging teaching materials. Through lectures, discussions, Q&A sessions, and intensive mentoring, the program successfully improved the technical abilities of the teachers in using Canva. Evaluation results show that 85% of the teachers feel more confident and capable of producing more professional designs. This program also positively impacted the quality of school promotional materials and the teachers' side businesses, as well as increased their technological literacy and creativity. In conclusion, this training successfully achieved its goals and made a positive contribution to enhancing the quality of education and economic welfare of the teachers at SDN 18 Kampung Durian.

Enhancing the Role of Posyandu Cadres in Early Detection and Support for High-Risk Pregnant Women through a Psychoeducation Approach

Introduction: High-risk pregnancies are a major cause of maternal morbidity and mortality, both on a global and national scale. Tuminting Public Health Center, which is a partner in the Community Partnership Empowerment activities, has a significant number of patients with high-risk pregnancies. This indicates an urgent need for the care of high-risk pregnant women. Pregnant women with high-risk pregnancies require priority and continuous care, including early screening/detection, monitoring, and support. However, a situation analysis at the partner site has identified several issues, including: 1) Posyandu cadres are not actively involved in supporting high-risk pregnant women, resulting in these women not receiving appropriate healthcare for their pregnancy conditions. 2) Health promotion media for high-risk pregnant women is limited, preventing these women from receiving accurate health information tailored to their condition. The objectives of these activities are to enhance the role of cadres in supporting high-risk pregnant women and to improve the availability of health promotion media as a support tool for cadres in their role. Methods: To address these issues, the proposers offer the following solutions: 1) Training on early detection, monitoring, and support for posyandu cadres using a psychoeducational approach.2) Training on the use of digital media for health promotion for high-risk pregnant women for cadres. Results: This training was attended by 37 cadres at Tuminting Public Health Center. Participants' knowledge levels were evaluated before and after the activity. The evaluation of these activities showed a p-value of 0.000, indicating that there was a difference in the knowledge of the training participants before and after the training. Conclusion: Training activities with a psychoeducational approach can improve the knowledge of cadres, enabling them to enhance their role in early detection and support for high-risk pregnant women.

Pemanfaatan Infografis Bagi Pengelola Wisata Alam Pulau Semut

Infographics are a popular form of information today. Infographics use a visual concept approach combined with interesting illustrations because they combine data with colorful designs. Based on these advantages, infographics can be developed as an information and promotion medium for a nature tourism area, namely Ant Island Nature Tourism Pekanbaru. This activity aims to create infographics. The service was carried out at the computer lab of the Faculty of Forestry and Science, Lancang Kuning University, from December 2023 to January 2024. Partners are natural tourism managers, totaling five people. The activities carried out include providing materials, practicing the creation of infographics, assisting the community, and evaluating the partners' knowledge and skills. The evaluation results showed that the partners had increased their knowledge about the meaning, benefits, types, and examples, and how to make infographics of nature tourism on Semut Island, Pekanbaru, by 60%. In addition, the partners were also able to make infographics about the nature tourism area of Semut Island, Pekanbaru, in accordance with the knowledge that the partners had received.

Political Promotion Over Social Media and Voters' Voting Intention With Trust as a Moderator

ABSTRACTThis study examines the relationship between voters' attitudes towards social media promotion and their voting behaviour, along with the moderating effect of trust on this relationship. For this study, primary data was acquired from a sample of 441 respondents across Karnataka in India using a predesigned questionnaire. Convenience sampling was utilised to ensure that only interested and motivated respondents participated in the study and that the sample was representative of the target population. Significant findings of this study implied that political parties that aim to embrace social media advertising must inculcate trust among their target audience. Again, political parties that plan to use social media advertising must build a memorable and lasting impression on the minds of their target audience in every interaction by developing a reliable and authentic discourse. This study adds to the understanding of the moderating role of trust in voters' attitudes towards social media advertising and can be used to formulate an appropriate political promotion strategy.

Evaluation of Determining the Best Product Promotion Media Decisions for MSMEs with ROC Ranking Technique and SAW Ranking Method

Micro, Small, and Medium Enterprises (MSMEs) face challenges in determining effective promotional media to increase sales of their products. This research aims to evaluate and determine the best promotional media for MSMEs using the ROC (Rank Order Centroid) ranking technique and the SAW (Simple Additive Weighting) method. The criteria used include Advertising Costs, Target Market, Promotion Time, and Brand Image. Based on the calculation of criteria weights with the ROC technique and evaluation of alternatives with the SAW method, Social Media was found to be the best promotional media, followed by Search Engines and Product Collaboration. Social Media has advantages in low cost, wide target market reach, and promotional flexibility and effectiveness. Search Engines and Product Collaboration also showed good results in reaching the target market and promotional flexibility. In contrast, Print Media ranked the lowest due to limited reach and high costs. This research provides guidance for MSMEs in choosing the right promotional media and optimizing resources for maximum promotional results.

Profile-based video design for motion graphics: a case study of the multimedia engineering technology study program at Boash Indonesia Digital Polytechnic

A company profile is a detailed representation of a company, aimed at attracting customer attention and interest. Among the various forms of company profiles, video is one of the most effective. The Multimedia Engineering Technology Study Program at Boash Indonesia Digital Polytechnic (PDBI) currently lacks a profile video, which could serve as a significant promotional tool. This research aims to develop an informative and promotional medium in the form of a motion graphic-based profile video. The method employed is the Multimedia Development Life Cycle (MDLC). The resulting motion graphic-based profile video is designed to support promotional activities, presented in an educational and communicative manner to ensure effective delivery to the audience.

Bibliometric Exploration of Consumer Behavior towards Sustainable Products

This research provides a comprehensive bibliometric analysis of consumer behavior towards sustainable products, examining key themes, research trends, and author collaboration networks from 1971 to 2024. The study identifies central themes such as consumer behavior, food and organic products, planned behavior, consumer perception, and strategic approaches, with a notable emphasis on the role of social media. Research trends indicate a significant focus on the food sector, particularly organic products, and a consistent interest in understanding the psychological and social factors driving sustainable consumption. The analysis also highlights potential future research areas, including deepening the understanding of consumer behavior, enhancing consumer perceptions, leveraging social media for sustainability promotion, and developing effective strategic interventions. The author collaboration network reveals strong co-authorship ties within distinct clusters of researchers, suggesting the need for increased cross-collaboration to enhance the field's breadth and impact. This study offers valuable insights for researchers, practitioners, and policymakers aiming to promote sustainable consumer behaviors and develop effective strategies for sustainability.

Penerapan Model Design Thinking Pada Perancangan Aplikasi Informasi Desa Wisata Kabupaten Bantul

Tourism actors in the current technological era have implemented information systems. With the rapid growth of tourist villages in Bantul Regency, there is a need for promotion and digital information delivery media. However, in developing digital media it is also necessary to pay attention to aspects of the users who are the target market. The design of the application called sidewi mobile (mobile tourist village information system) is based on user experience and needs, using the Design Thinking methodology which has five stages as follows: Empathize, Define, Ideate, Prototype, and Test. The design of the Sidewi mobile application was created using FIGMA software. This research has direct benefits, namely that it can be used as a benchmark for design needs before the development process. The results of the design are then tested using the usability testing method. Using a user friendly design approach and conducting testing using usability testing with the results of five users being able to complete the testing proves that when it was created using user experience there were no significant difficulties when used and it covered all needs.

The Effect of Social Media Promotion and Online Consumer Reviews on Purchas Decisions with Mediation of Consumer Trust on Coffee Shop Tentang Kopi Medan

Through customer trust as an intervening variable in coffee shops regarding coffee, this study intends to evaluate and assess the direct and indirect effects of social media marketing and online consumer evaluations on purchase decisions. Associative research is the study of associations. Primary data were used for this research, Although this is not a limit to the study’s population, up to 125 samples could have been collected inadvertently. The data analysis method used is called path analysis. The analysis of the data was done via SPSS. The study’s conclusions show that social media marketing affects consumer trust directly, favorably, and significantly, whereas online customer reviews and social media promotion have an analogous impact. Keywords: social media promotion, online consumer review, consumer trust, purchase intention

Analisis Pembuatan Desain Warna pada Kemasan Masker, Shoecover dan Mobcap di PT. Medika Maesindo Global Temanggung Menurut Standar Surat Edaran Alat Kesehatan dalam Negeri untuk Meningkatkan Minat Customer

The development of packaging design in Indonesia continues to increase quite significantly, especially in products that are used daily such as packaging and other products in circulation. Nowadays, packaging also functions as a very effective and efficient promotional medium because the information on the packaging will be conveyed directly to consumers when a product is seen or purchased by a consumer. In product packaging design, color changes often occur, where the color changes do not comply with the standards of the AKD (Domestic Medical Devices) circular , which sometimes means designers or related parties may misunderstand or interpret the instructions contained in the Domestic Medical Devices circular. . This can result in color changes that are not as expected. The formulation of the research problem is how to use color in the packaging design for Mask, ShosCover , MobCap products according to the standards of the Domestic Medical Devices circular at PT. Medika Maesindo Global?. The aim of this research is to determine and assess color suitability which involves evaluating whether the colors used in the packaging design comply with the standards of the Domestic Medical Devices circular at PT. Medika Maesindo Global.

Instagram Utilization in Promoting Ecotourism in Pari Village, Pantai Cermin District, Serdang Bedagai Regency

The tourist village of Pari, Pantai Cermin District, Serdang Bedagai Regency has ecotourism in the form of a typical pandan coconut nursery and the unique aroma of pandan. This research aims to utilize Instagram knowledge as a promotional medium in Pari Village Ecotourism, Serdang Bedagai Regency. In connection with this objective, a problem formulation can be put forward, namely how to use the Pari village ecotourism social media Instagram as a promotional medium. The research methodology used by the author in this research is descriptive with a qualitative approach. The data collection techniques used were observation, interviews, literature study, and documentation. From the results of this research, it can be concluded that the Pari Village ecotourism manager has used Instagram as a promotional medium in promoting Pari Village ecotourism. With the Instagram accounts @desawisatapari, and @hambalee_01, tourists are greatly helped in finding information. However, the obstacle experienced by Pari Village ecotourism managers is the lack of human resources in managing Pari Tourism Village Instagram. So the Pari tourism village Instagram is still not effective in promoting Pari village ecotourism in the form of pandan coconut nurseries because it is not by the promotional media indicators

Exploring Gender Differences of Business Owners in Relation to Marketing Campaigns and Strategic Orientations

This paper aimed to analyze gender differences of business owners when adopting marketing campaigns through social media in Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The Strategic Orientations of MSME owners lead to sales and business development, which is comparable between the genders of the business owners. The study used a self-administered questionnaire to find responses from 100 male and female business owners of MSMEs. In the study, all the MSME owners, both male and female, have used social media in marketing and product promotion. The data was analyzed using the SPSS software program. The findings indicated that the way business owners adopt marketing campaigns is different between males and females which also influences their sales and business development. Male business owners are more likely to adopt the entrepreneurial and technological orientations while female business owners are more active in using social media in their marketing campaign. This study contributes to the evaluation of MSME business owners’ gender differences to serve their consumers in this digital era. Keywords: Gender Differences, Marketing, Strategic Orientation

ILLOCUTIONARY FORCE IN @UDARIO.ID INSTAGRAM CONTENT PROMOTION

The use of Instagram social media as a promotional medium is not only built based on marketing strategies, but it requires language distinctiveness and strong linguistic power to attract Instagram users. This study examines the marketing strategies and types of illocutionary speech acts used on the Instagram account @udario.id. The method used in this study is descriptive-qualitative. The speech acts found in @udario.id content are (1) Assertive functions to conclude, report, and express; (2) Directive speech acts function to ask, command, and inquire; (3) Expressive speech acts function to complain, blame, thank; and (4) Commissive speech acts serve to promise. The most frequent Speech Acts are illocutionary directives of asking and commanding. By employing directive phrases, creators can significantly enhance engagement and visibility, as these prompts invite followers to interact with the content. When delivered in the local language, these directives become more relatable and understandable, strengthening the connection with the audience and increasing the likelihood of a response. Additionally, such prompts encourage followers to actively participate, fostering a sense of community.

Social Media as a Film Promotion Tool: Strategies and Effects in the Chinese Market

With the advent of the digital era, the role of social media in film promotion has become increasingly significant. This paper aims to explore the strategies and effects of using social media as a tool for film promotion in the Chinese market. Through literature review and case studies, the paper summarizes the positive impacts of social media on film promotion. It also proposes effective strategies for leveraging social media in the Chinese market and offers prospects for future research directions.

Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi

Social media promotion strategies have become an important foundation for young people in making college decisions. Education is the main pillar in community development. However, with increasing competition between universities, both state and private, new challenges have emerged. Universities must continue to improve their quality in order to remain relevant and competitive in the increasingly tight education market. This study aims to determine the effect of social media promotion strategy analysis on students' decisions in choosing higher education institutions. The research method used in this study is a quantitative descriptive method. The study was conducted at 5 universities in Indonesia with a student population of 100 respondents. The results of this study found that social media promotion strategies on students' decisions in choosing higher education institutions.

Company Profile Application Design as Promotional Media Using Laravel

Keratip Design, a design agency specializing in creative services such as graphic design, encounters intense competition in the expanding design market. Presently, corporations depend on social media as a means of promotion. However, the outcomes could be more optimal. Moreover, Keratip Design encounters challenges in engaging with prospective customers, impeding the company's capacity to establish robust connections with potential clients. In order to address these problems, it is imperative to create and construct a contemporary, engaging, and appealing company profile application utilizing Laravel as the development framework. By utilizing Laravel as the underlying framework for constructing the company profile application, Kereatif Design can enhance the program's performance, bolster its security measures, and facilitate future expansion of its functionality. The app will allow Keratip Design to effectively showcase its portfolio, outline its design services, and furnish clients with the company's contact information in an immersive and dynamic manner. This project aims to develop a corporate profile application utilizing Laravel as a promotional instrument for Keratip Design. By utilizing this program, Keratip Design aims to enhance its online presence, attract prospective consumers, and improve user experience. This study's results can significantly enhance a company's visibility, enhance company reporting, foster more substantial engagement with potential consumers, and enhance presentations.

PENGARUH CITA RASA, PROMOSI MEDIA SOSIAL DAN HARGA TERHADAP LOYALITAS PELANGGAN CAFE GREEN HOUSE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING

The aim of this research is to analyze the influenceTaste, Social Media Promotion and Price on Customer Loyalty at Green House Cafe with Customer Loyalty as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application.Taste has a significant positive effect on customer satisfaction Social media promotion has a positive but not significant effect on customer satisfaction Price has a significant positive effect on customer satisfaction Taste has a positive but not significant effect on customer loyalty Social media promotion has a significant positive effect on customer loyalty Price has a positive but not significant effect on customer loyalty Customer satisfaction has a significant positive effect on customer loyalty Taste has a positive but not significant effect on customer loyalty through customer satisfaction Social media promotion has a positive but not significant effect on customer loyalty through customer satisfaction AndPrice has a positive but not significant effect on customer loyalty through customer satisfaction

Ethical issues of social media in Nigeria

This study sought to analyse ethical concerns of social media in Nigeria. The theoretical framework adopted is the Source Credibility Theory. The study employed Critical Discourse Analysis. The population of the study consisted of the top four (4) social networking sites in Nigeria. Out of these, Twitter was purposively selected for its widespread use for youth activism, particularly within the context of the #EndSARS protest; and for being the only social media platform the federal government had temporarily banned for ethical violations. A convenient sample of ten (10) tweets, which included retweets with text and images posted both during and within 18 months after the protest, was used to collect secondary data. Findings demonstrated a mix of ethical and unethical use of Twitter within the context of the protest. The result also revealed that although Twitter is a credible source of information, there were instances of anonymous tweets, which cast some doubts on the credibility of that specific source. The study recommends that beyond social media regulations, there is a need for the promotion of media literacy in Nigeria’s workplaces and educational system. In addition, the form of self-regulation inherent in African ethics should be applied by users of social media to facilitate harmonious communication. This study has made a modest contribution in the area of source credibility theory by proposing a conceptual framework within the context of the study.

A randomized controlled trial of social media promotion in neurosurgical publishing

The importance of social media has seen a dramatic increase in recent times, but much about its influence in academia is still unknown. To date, no comparative studies analysing the effect of social media promotion on citation counts have been undertaken in neurosurgical publishing. We randomized 177 articles published in Acta Neurochirurgica from May to September 2020. The 89 articles in the intervention group received a standardized social media promotion through one post on our official Twitter/X account, whereas the 88 articles in the control group did not receive any social media promotion. Citation counts, website visits and PDF downloads were tracked at one and two years post-promotion. We found no significant difference in number of citations at one year post-promotion (Intervention: 1.85 ± 3.94 vs. Control: 2.67 ± 6.65, p = 0.322) or at two years (5.35 ± 7.39 vs. 7.09 ± 12.1, p = 0.249). Similarly, no difference was detected in website visits at one (587.46 ± 568.04 vs. 590.65 ± 636.25, p = 0.972) or two years (865.79 ± 855.80 vs. 896.31 ± 981.97, p = 0.826) and PDF downloads at one (183.40 ± 152.02 vs. 187.78 ± 199.01, p = 0.870) or two years (255.99 ± 218.97 vs. 260.97 ± 258.44, p = 0.890). In a randomized study, a structured promotion of general neurosurgical articles on Twitter/X did not significantly impact citation count, website visits, or PDF downloads compared to no social media promotion. Combined with published evidence to date, the impact of social media on citation counts in academic publishing ultimately remains unclear.