Media Promotion Research Articles

Analyzing the Marketing Strategy of Pop Mart in Overseas Market

The rapid expansion of the Internet and the widespread spread of global businesses have both contributed to Pop Mart's decision to expand its operations into international markets. Using Pop Mart's current development state as a foundation, this research explores the possibilities for the company's future expansion and improved market position in international markets. This study fills a previously existing gap in scholarly research about Pop Mart's foreign marketing strategies. According to the findings of the study, Pop Mart possesses substantial potential for expansion in international markets. Pop Mart can leverage this potential by implementing three crucial strategies: understanding consumer psychology, prioritizing product design and innovation, and enhancing the brand's digital media promotion. In order to provide Pop Mart with important insights for its future expansion in the worldwide market, this research analyzes and makes recommendations based on three aspects that are considered to be of fundamental importance. The purpose of this study is to provide an objective analysis that helps connect researchers and scholars interested in analyzing the international market for Pop Mart.

The Long-Term Impact of the Tips From Former Smokers® Campaign on Calls to 1-800-QUIT-NOW, 2012-2023.

There is substantial evidence that mass media campaigns increase calls to quitlines and smoking cessation. In 2012, the Centers for Disease Control and Prevention launched the first federally funded national tobacco education campaign, Tips From Former Smokers® (i.e. Tips), which has since aired television advertisements annually. To date, no studies have examined the long-term effect of a national smoking cessation campaign on quitline calls. This study examined the long-term impact of Tips television ads on calls to 1-800-QUIT-NOW from 2012 through 2023. Exposure to the Tips campaign was measured using weekly television gross rating points (GRPs) in each U.S. designated market area. We obtained data on calls to 1-800-QUIT-NOW from the National Cancer Institute and used linear regression to model calls to 1-800-QUIT-NOW, from 2012 through 2023, as a function of weekly media market-level GRPs for Tips television ads. Using the regression model results, we calculated predicted values of calls to 1-800-QUIT-NOW across observed GRP values to determine the total additional calls to 1-800-QUIT-NOW that were attributable to the Tips campaign during 2012-2023. Tips GRPs were positively and significantly associated with calls to 1-800-QUIT-NOW across all years (b = 39.94, p < 0.001). Based on this association, we estimate the Tips campaign generated nearly 2.1 million additional calls to 1-800-QUIT-NOW during 2012-2023. Exposure to the Tips campaign has consistently and significantly increased calls to tobacco quitlines. Quitlines provide evidence-based support to help people quit smoking. They have been shown to increase the likelihood of successfully quitting. Mass media campaigns have promoted quitline services, and quitline calls have increased significantly with media promotion. The long-term effect of campaigns - like the Centers for Disease Control and Prevention's Tips From Former Smokers® (i.e. Tips) - on quitline calls has not been determined. From 2012 through 2023, exposure to the Tips campaign is estimated to have generated nearly 2.1 million additional calls to 1-800-QUIT-NOW. This study supports continued use of mass media to promote quitlines.

Pengaruh Aplikasi Tiktok Sebagai Media Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Moisturizer The Originote

This study discusses the relationship between Tiktok as a promotional media and product quality on the purchasing decision of Moisturizer The Originote. The objective of this study is to evaluate the impact of Tiktok promotions and product quality on the purchasing decision of Moisturizer The Originote. The research utilized nonprobability sampling with purposive sampling involving 100 respondents. Data collection was conducted through a questionnaire distributed via Google Forms. Findings from the analysis indicate that Tiktok promotions have a significant positive effect on purchasing decisions (β1 = 0.562, t-value = 7.894, sig &lt; 0.05), while product quality also significantly impacts purchasing decisions (β2 = 0.433, t-value = 6.057, sig &lt; 0.05). Simultaneously, Tiktok promotions and product quality significantly influence purchasing decisions (F-value = 93.952, sig &lt; 0.000), with an R-squared value of 0.660, suggesting that 66.0% of the variation in purchasing decisions for Moisturizer The Originote can be explained by Tiktok promotions and product quality, while the remaining 34.0% is influenced by other factors not included in this study's model.

Edukasi Pemasaran Digital melalui E- Commerce untuk Pelaku UMKM di Kelurahan Sei Kera Hilir I

The program College Work Real (KKN) is a form of solution to solve the problems that occur in society. Program KKN takes the title about Education E-Commerce On executant UMKM in the Village of Sei Kera Hilir I. Pandemic Covid-19 resulted in a variety of fields affected, the only one in the field of Economics, a business deal is dominated by Micro, small and medium enterprises (UMKM). The COVID-19 pandemic has made UMKM in Indonesia begin to fidget. The purpose of this report is to discuss how to overcome the economic problems faced during the COVID-19 pandemic and how to implement an E-Commerce website that serves as a media promotion and online sales. This report type is descriptive qualitative. Methods of data collection include observation, interview, and documentation. The results of this report indicate that service learning activities as a form of community service during the pandemic can still be felt by society, and the role of the student can still be done with a series of innovative activities as well as keep running the protocol health.

Upaya Optimalisasi Media Promosi Melalui Pendampingan Usaha Untuk Ekspansi Pasar UMKM Di Kabupaten Tulungagung, Jawa Timur

Micro, small and medium enterprises (MSMEs) play an important role in the Indonesian economy. Tulungagung Regency is one of the regions in East Java that has quite large MSME potential. Even though they have quite large income potential, MSMEs in Tulungagung also face a number of challenges such as a lack of knowledge among business actors regarding promotional media, use of technology, use of social media, as well as obstacles related to marketing and market access that does not reach many groups. One effective solution to overcome the obstacles faced by MSMEs is a business mentoring program, which enables MSMEs to acquire the knowledge and skills needed to design and implement effective promotional strategies. The data collection method uses primary data through interviews, observation, practice, and documentation and secondary data, using literature. The analysis used in mentoring MSMEs is a descriptive method with a qualitative approach in the form of descriptions and narratives complete with pictures and explaining conditions during mentoring MSMEs. Efforts to optimize promotional media through business assistance is a program used to help improve better promotional methods so that they can expand the marketing reach of MSMEs, especially in Tulungagung Regency. The flow of assistance carried out is, program introduction, delivery of material, implementation of promotional media practices, and closing. This activity was carried out in Tulungagung Regency, with a target of assisting 32 businesses every month. With this systematic approach, it is hoped that MSMEs can increase the visibility of their products, expand market reach, and build a strong brand identity. In addition, active participant participation and input from them also allows the program to continue to be improved and adjusted to be more effective in the future.

Differences in the effectiveness of education through video and leaflet media on the level of knowledge of young women about anemia prevention

Iron deficiency Anemia is a national health problem that is associated with nutritional problems. Knowledge of anemia in adolescents is very necessary as a way of habituation to the consumption of FE tablets with one's own awareness. Through attractive Health Promotion media will increase health awareness by adolescents. Researchers want to aim to determine the difference in the effectiveness of education through video and leaflet media on the level of knowledge of young women about the Prevention of anemia in the city of banjarmasin. This study uses the type of quantitative research with quasi experiment design with pretest posttest approach non-equivalent control group design with pretest and posttest. Sampling technique is done by total sampling. The instruments in this study used questionnaires and statistical analysis using paired t-test to determine the level of knowledge of adolescent girls about anemia and independent t-test to determine the difference in the effectiveness of education through video and leaflet media on adolescent girls ' knowledge about anemia. The provision of education with video and leaflet media on young women's knowledge about anemia Prevention showed no significant difference. The results of this study indicate that the provision of education through leaflet media is slightly more effective than the provision of education through video media

Utilization of Instagram Social Media in Increasing Product Sales, RR Management Case Study

This research was conducted at a business called RR Management which focuses on accessories, how promotional strategies through the use of Instagram social media can increase product sales at RR Management, Sumbawa to find out what promotional strategies are used to increase product sales through the use of Instagram social media at RR Management located on Jln Melati. No. 06, Kel. Bugis, Sumbawa Besar. The method in this research is to use a qualitative method with a descriptive approach to obtain the data desired by the researcher, namely that RR Management has utilized the features in Instagram as a promotional medium, the use of Instagram media in sales has increased the number of product sales and can attract many consumers. . Instagram has an important role for RR Management, through Instagram RR Management can exchange information through content such as photos and videos. The posts uploaded to RR Management's Instagram are the emergence of disseminating information to consumers. The @cv.rrmanagement account to attract a lot of attention from the public, RR Management should collaborate with influencers on Instagram. Make more use of the Live Instagram feature when new items come in so that information is spread to a wider audience. RR Management needs to be improved more consistently in uploading content on Instagram so that the @cvrrmanagement account can attract lots of customers on Instagram.

Analysis of Factors Influencing Interest in Purchasing Porang Rice Using The Extended Theory of Planned Behavior (E-TPB)

Porang rice, as imitation rice made from porang tubers, can be used as a substitute for white rice because it contains low calories and high fiber. In Indonesia, the marketing of porang rice and related research is still limited. This research aims to determine the characteristics of respondents and the factors that influence interest in buying porang rice, as well as recommendations for marketing strategies based on the research results. Data were analyzed using descriptive statistics, chi-square test, and SEM-PLS. The sample used was selected using a non-probability sampling method using a purposive sampling technique. The number of respondents obtained was 112 respondents. The research results found that the knowledge and status of respondents who were on a calorie diet were the main characteristics of respondents regarding their interest in buying porang rice. Subjective norms and perceived behavioral control directly influence interest in buying porang rice. Product availability indirectly influences interest in buying porang rice through perceived behavioral control. Recommendations for manufacturers' marketing strategies include providing information about low calories and high fiber on their packaging and promotional media, expanding their partner network with retail stores that are frequently visited by the public, and maximizing sales using e-commerce.

Need Analysis of Primary School Promotion Media

Background: In an increasingly competitive world of education, the importance of school promotion is increasingly felt. Schools must be able to compete to attract prospective students and parents. Purpose: This research aims to determine the needs of schools in carrying out promotions. Design and methods: This study used qualitative research methods. Needs analysis is based on the Hutchinson &amp; Waters model which focuses on aspects necessities, lacks, and wants. Interviews were conducted with four PPDB administrators including teachers, PPDB Chair, and School Administrative Staff. The analysis technique used is thematic analysis, while validation is carried out using member checking. Results: The results of the study show that schools need promotions in printed form. With this, schools can achieve their promotional goals in a more widespread and efficient manner.

Pelatihan Pemanfaatan Platform Facebook Sebagai Media Promosi pada Kelompok Tani Lele Sumber Jaya Tambun Selatan

Social media has become a very effective and efficient tool to promote products and services, including in the agricultural sector. The training was held at the Sumber Jaya Catfish Farmers Group Perum Griya Asri I Tambun Selatan District, Bekasi Regency and aimed to improve the ability of its members to utilize the Facebook platform as an effective and efficient promotional media. The methods used in this training include presentations, direct practice, and group discussions. Training materials include making accounts and Facebook pages, promotional content strategies, as well as interaction management techniques with customers. The results of this training showed an increase in the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group. Participants are expected to be able to create and manage Facebook pages, as well as design interesting content to increase visibility and sales. This training is expected to be a model for other farmer groups in utilizing social media to expand the market and improve the welfare of group members. The activities of implementing community service with the target of the purpose of the Community Service (PKM) implementing team to make field observations are to directly observe the location of the target area. The outputs to be achieved are: Publications in Print or Electronic Scientific Journal Articles in accredited national journals, articles in national journals are not accredited and local, articles in print or electronic media, both national and local, implementation documentation with photos of activities, and improvement the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group.

Analysis of Marketing Mix Strategy in Increasing Sales Volume at Bu Nurhayati's Rengginang Outlet in Pahang Village, Batu Bara Regency

This research was conducted on the Rengginang Bu Nurhayati outlet business with the aim of analyzing the marketing mix strategy in increasing sales volume in the business activities carried out. The type of research used is qualitative descriptive, the type of data used is secondary data. Data collection techniques were used, namely literature studies, interviews, observations and documentation. The data analysis technique uses qualitative descriptive. The results of the research obtained show that the marketing mix strategy at the Rengginang Bu Nurhayati business outlet is still not fully running optimally. This can be seen from the policy carried out by Bu Nurhayati who does not promote using trendy social media, so that rengginang products cannot be known and accessed by people outside the rural areas of Pahang, Batu Bara Regency and are only known by the surrounding community and people who pass through the area. In addition, business owners do not carry out distribution channels to other parties so that there is no cooperation in the distribution of Bu Nurhayati rengginang products so that consumers who want to sell the product must come directly to the business location. The suggestion that can be conveyed is that in the future, Bu Nurhayati should be able to use one of the online promotional media such as Facebook or IG to introduce his product to people outside the region so that the product can be interested and purchased by the community according to their needs. The existence of online promotional media , consumers or people from outside the region can access information about the types and variants of products sold so that it can be an alternative for people to buy these products as souvenirs to replace other goods that have added value and can be consumed for family and relatives.

Strategi Pengembangan Pemasaran dalam Menarik Minat Konsumen Pengguna Jasa di Kinipagi Wedding Planner Cirebon

The development of an increasingly advanced era has a great influence on the creative mindset of the Indonesian people and the world in all respects. The event organizer or Event Organizer (EO) service business has prospects or developments that are increasingly needed by the community, not only needed in urban areas but also in rural areas. Kinipagi Wedding Planner is one of the Wedding Organizer businesses in Cirebon which was established in 2019, precisely before the COVID-19 Pandemic in Indonesia. The data collection technique in this study uses Nonprobability Sampling technique which in this study does not provide equal opportunities or opportunities for each element of population members to be selected as sample members. The sampling technique in this study uses Purposive Sampling, which is a sampling technique with certain considerations. The research design used in this research is descriptive qualitative research design because researchers want to know how marketing development strategies and how to maintain existence to attract consumer interest in Kinipagi Wedding Planner service users. The data collection methods used in this research are observation, interviews, and documentation. results that Kinipag Wedding planner has already implemented marketing mix and has also performed SWOT analysis. The application of SWOT analytics and marketing mix on Kinipagi Wedding Planer helped have gone well especially the price factor offered is relatively cheaper compared to other wedding organizers in Cirebon. However, there were some shortcomings such as hard-to-reach locations, human resources that need to be improved, and promotional media that still have to be broadcast.

Implications of Social Media Usage on Jukun Culture: A Multidisplinary Approach

The intrusive impact of social media has revolutionised communication globally, thereby altering the status quo in virtually every aspect of life in the society. This is manifestly seen in the influence social media exerts on indigenous cultures in most especially developing countries like Nigeria. Jukun culture which is a rich traditional culture from Taraba State, Nigeria is not spared from this unfortunate reality. This study therefore, ascertains the implications of social media usage on Jukun culture from a multidisplinary point of view. Specifically, the study unravels the socio-cultural perspectives of social media usage on Aku-uka’s transitional rites; examines the perceptions of Jukun stakeholders on the implications of social media usage on Jukun traditional rites and proffers possible ways of integrating social media for promotion and transmission of Jukun culture. Anchored on cultural imperialism theory, the study adopts indepth interview to elicit relevant data from Jukun stakeholders on the implications of social media usage on Jukun culture. Among other things, the study found out that the use of social media breaches some aspects of Jukun culture and that certain foreign practices are also being introduced. The study recommends that indigenous pages and accounts should be created on different social media handles for the preservation and propagation of culture in its original form. Conclusively, social media usage has a double-edged impact on Jukun culture with the negative impact competing side-by-side with the positive impact.

Strategi Promosi Program Dokumenter Televisi “Doctive: Persona” Melalui Media Sosial Instagram

One of the success factors of a television program is program promotion. For this reason, a producer has a role to determine the right promotional strategy. The aim of this study is to create a promotional strategy for documentary programs via social media Instagram to attract attention and to provide information about the program being created to the wider public. The creation method used to create promotional content uses the Canva and Adobe Premiere applications which are used to edit video clips and make them into trailers as part of the program's promotional content. The promotional technique used is sharing content about the program through feeds, reels and Instagram stories. Based on the results of the insight review of the Instagram account used as promotional media, it was found that the total number of visits to all uploaded content was 449 visits in one week. The promotion strategy via Instagram social media is successful and it is used appropriately by sharing content in which the features provided by the Instagram can attract the public's attention.

#HashtagThis – Everything you need to know about launching your gynecologic oncology social media research career: A report from Gynecologic Oncology Reports and Society of Gynecologic Oncology Education Committee

On February 6th, 2024, Gynecologic Oncology Reports and the Society of Gynecologic Oncology Education Committee co-hosted a webinar about ways to use social media for career enhancement and for dissemination of research. During the discussion, we reviewed:i.how to identify one’s goals, target audience, and select a social media platform.ii.how to navigate the negatives of social media.iii.how to develop one’s online academic brand.iv.how to use social media for academic promotion and career advancement.v.how to use social media as a research tool.vi.how to use visual tools to bring attention to one’s research.The objective of this report is to review the literature on social media in oncology and review the webinar presentation.

Analysis of the Influence of Information Quality, Information Quantity, Information Credibility and Satisfaction mediated by Information Usefulness and Information Adoption and its effect on Purchase Intention on TikTok social media on fashion products in Jakarta

The development of technology affects people's life patterns in the digital and modern direction which has an impact on the development of the internet. The number of internet users in Indonesia continues to increase from year to year, which affects the development of the number of social media users in Indonesia. Traditional WOM promotions have been replaced by promotions through eWOM through social media. TikTok has become one of the trending social media platforms with fashion product content in its application as a promotional medium. This study aims to find out how the influence of eWOM consisting of information quality, information quantity, information credibility, information usefulness, information adoption, and satisfaction variables on TikTok social media on the purchase intention of consumers of fashion products in Jakarta. This research was conducted using a quantitative method. The number of samples in this study was 178 respondents. The sampling technique in this study is nonprobability with the judgemental sampling method. The data collection technique used a questionnaire with a likert scale of 1-5. Data analysis using the Structural Equation Model (SEM) method using the SmartPLS 4.0 data processing application.

The Effectiveness of Pocket Book in Increasing Knowledge and Attitude among Mothers as an Effort to Prevent Stunting in the Working Are of Pakem Health Center, Sleman (Study of Mothers with Babies Aged 0-23 Months)

Introduction: Stunting is a growth disorder caused by poor nutrition, repeated infections, and lack of psychosocial encouragement resulting in less than ideal height. According to WHO (2022), Indonesia is the country in South-East Asia with the highest prevalence of 31.0%. The highest stunting cases in Sleman Regency in 2022 were in the Pakem Community Health Center working area at 25.5% per 1000 children under five. Mothers' knowledge and attitudes influence the prevention of stunting, but Pakem Community Health Center has never measured these two things. Health promotion media for preventing stunting by Community Health Centers is still limited in the form of leaflets which only contain material about nutrition for children aged 0 - 24 months, while the pocket book in this study contains nutrition for babies, breastfeeding mothers, and pregnant women. Objective: This research is to determine the effect of pocket book media on increasing mothers' knowledge and attitudes to prevent stunting in the Pakem Sleman Health Center working area. Method: Quasi Experiment research design employed a one group pretest-posttest design with a post-test interval of 7 days from the end of the intervention. The sample consisted of 98 mothers who had children obtained by cluster sampling. The tools used were a pocket book with the title "Healthy Indonesia Free of Stunting" and a questionnaire. Results: There was an increase in the average knowledge and attitudes of mothers after being given intervention with pocket book media, namely the average knowledge from 12.95 to 14.01; and the average attitude from 92.24 to 95.88, as well as the number of mothers who experienced an increase in knowledge, namely 51 mothers to 55 mothers and attitudes, namely 67 mothers to 71 mothers. The Wilcoxon test results obtained sig. &lt;0.001 on mother's knowledge and attitudes. Conclusion: The pocket book media is effective in increasing mothers' knowledge and attitude.

Implementation Analysis of the Role of Promotional Media, Husband Support, and the Role of Health Professionals on Visual Inspection Acetate Test at Community Health Centres

Cancer is still one of the highest causes of death in the world, still not achieving the coverage of IV test examinations in women of childbearing age in the Puskesmas work area, where achievements are still below the achievement of national targets This study aims to determine the factors associated with the implementation of the IVA Test examination at the Kota Baru Health Center, East Ogan Komering Ulu Regency in 2024. This research design is quantitative with a crossectional approach. The population of this study were women of childbearing age (WUS) in 2024. The sample in this study amounted to 84 people. Inclusion criteria for women of childbearing age who are willing to become respondents, while the exclusion criteria are in a state of illness. The sampling method uses Purposive sampling. This study was conducted on 07-29 February 2024. Data collection using questionnaires. Bivariate data analysis using Chi-Square test and multivariate logistic regression. The results showed there was a relationship between knowledge (p value 0.016), husband support (p value 0.000), promotional media (p value 0.000) and the role of health workers (p value 0.015). There is no relationship between age (p value 0.50), age at first marriage (p value 0.42) and attitude (p value 0.18) with the implementation of the VIA test at the Kota Baru Health Centre, East Ogan Komering Ulu Regency in 2024. The most dominant factor with the implementation of VIA examination is husband support (p value 0.000). The conclusion is that there is a relationship between knowledge, husband support, promotional media and the role of health workers with the implementation of the VIA test at the Kota Baru Health Centre, East Ogan Komering Ulu Regency in 2024. Suggestions for the Puskesmas should be in the implementation of the IVA tets method, involve the husband, provide counseling to the family so that the implementation can run well.

Perancangan Media Promosi Whatsapp Web dan Facebook Market Place Produk Kerang pada Koperasi Ikhtiar Swadaya Mitra (ISM) Karya Sinar Bahari, Desa Tanggul Jaya, Kelurahan Banten, Kecamatan Kasemen, Kota Serang, Provinsi Banten

This service is entitled Promotional Media Design on Whatsapp business and Facebook Market place at the Karya Sinar Bahari Cooperative (KSB) Tanggul Jaya Village, District. Kasemen, Serang City, Banten Province. The main objective of this community service activity is to provide education about methods and steps to open a distribution network through designing wider promotional media efficiently and effectively to achieve profitable product selling prices, choosing media that is efficient and suitable for product promotion. green mussels and determining the appropriate media placement to promote green mussel products by the Karya Sinar Bahari Cooperative (KSB) Tanggul Jaya Village, Kec. Kasemen, Serang City. The method used is a survey method and direct delivery of material as well as simulations and discussions regarding the science of marketing management in the digital era as well as creating a WhatsApp business account along with photos of the green mussel catalog products.

The role of social media in public health awareness during times of war in Sudan: snakebites and scorpion stings

BackgroundSnakebite envenomation (SBE) and scorpion sting envenomation (SSE) are significant neglected tropical diseases that primarily affect impoverished communities in rural areas of developing nations. A lack of understanding about snake and scorpion species and their distribution exacerbates the disabilities and fatalities caused by SBE and SSE. In Sudan, particularly in regions affected by ongoing conflicts where healthcare resources are scarce, social media platforms offer a cost-effective approach to addressing public health challenges. Our aim in this study is to highlight the benefits of using social media for data collection and health promotion in such environments.MethodsWe present a cost-effective communication and data collection strategy implemented at the Toxic Organisms Research Centre (TORC) of the University of Khartoum, focusing on a Facebook group, “Scorpions and Snakes of Sudan”, as our primary social media platform. Additionally, we discuss the lessons learned and the initial impact of this strategy on enhancing population health literacy.ResultsThe group community is composed of ~ 5000 members from 14 countries. During the period from January 2023 to January 2024, we received 417 enquiries about snakes and scorpions belonging to 11 families and composed of 55 species. In addition, 53 other enquiries covered a range of organisms and their tracks (e.g., spiders, skinks, chameleons, foxes, sun spiders, centipedes, lizards, moth larvae, and insect tracks). The first photographic evidence of Malpolon monspessulanus in Sudan was via the group activities. The rare species Telescopus gezirae, the Blue Nile cat snake, is also documented via the group member’s queries. Recognizing the evolving nature of social media use in public health, we also address the current limitations and evidence gaps that need to be addressed to effectively translate best practices into policy.ConclusionIn conclusion, utilizing Facebook as an institutional platform to share scientific information in simple Arabic language underscores the proactive roles that citizens, scientists, and public health stakeholders can play in leveraging social media for eHealth, eAwareness, and public health initiatives. This approach highlights the potential for collaborative efforts, particularly during crises, to maximize the benefits of social media in advancing public health.