Promotion Effect Research Articles

Frequency of internet use, economic income, and health of the population-comparative analysis of urban and rural areas based on Chinese General Social Survey.

People's health is one of the important supports for China's economic development. This study uses the 2021 Chinese General Social Survey (CGSS) data to empirically test the impact of residents' Internet use frequency and economic income on residents' health level, and analyzes the differences between urban and rural areas. The empirical test results show that, firstly, the frequency of Internet use can promote the health level of residents, and the promotion effect of Internet use frequency on the health level of rural residents is higher than that of urban residents; Secondly, economic income has a positive promoting effect on the health level of the entire sample of residents, but in urban samples, the regression between economic income and residents' health level is not significant. Third, in the heterogeneity test of region, gender and age, it is found that the impact of residents' Internet use frequency and economic income on residents' health level also has urban-rural differences. Based on this, this study suggests that the government can continue to make efforts to further promote the health level of residents by improving the Internet penetration rate, strengthening the use of Internet skills, carrying out Internet professional skills training and promoting the high-quality development of Internet content.

Relational assets, environmental uncertainty and internationalization speed of Chinese multinational enterprises

PurposeHow to support the rapid internationalization of multinational enterprises (MNEs) is a hot topic in academia and industry. The main purpose of this work is to study the role of relational assets (R-assets) in promoting the speed of internationalization of MNEs, and to explore the moderating effect of environmental uncertainty (institutional environment and industry environment) on the relationship between R-assets and internationalization speed of MNEs.Design/methodology/approachThis study uses the outward foreign investment data of China’s A-share listed enterprises from 2009 to 2021, and employs the Cox proportional hazards model to empirically test the research hypothesis.FindingsThe empirical results revealed that R-assets can promote enterprise internationalization speed. In addition, the study also finds that the institutional uncertainty of host countries weakens the promotion effect of R-assets on internationalization speed of MNEs, while the industry uncertainty strengthens the promotion effect of those. Heterogeneity analysis illustrates that, compared with state-owned enterprises, non-state-owned enterprises have a more significant effect on the above conclusions.Originality/valueThis study enriches the literature on internationalization speed of MNEs by focusing on the determinants of internationalization speed through R-assets. From the perspective of knowledge, the work also provides a theoretical reference whereby MNEs can use host country R-assets to accelerate knowledge acquisition and then internationalization practice. In conclusion, this study provides valuable insights for managers aiming to develop effective strategies through R-assets to achieve rapid internationalization, contributing to an emerging literature stream on catch-up for emerging-market MNEs.

Does the integration of digital and real economies promote urban green total factor productivity? Evidence from China

Enhancing urban green total factor productivity (UGTFP) is of great significance in driving the green transformation of cities. The integration of the digital economy and real economy (IDR) offers a novel approach to improving UGTFP. This paper constructs a theoretical analytical framework to examine the impact of IDR on UGTFP. Utilizing a range of econometric models and Chinese urban data, this paper empirically analyzes the influence, mechanism, and spatial spillover effect of IDR on UGTFP. The findings reveal that China's IDR is currently at a stage of low integration, exhibiting significant regional disparities, with a spatial distribution pattern declining from east to west. IDR can significantly enhance UGTFP, and the conclusion is supported by robustness tests. Heterogeneity analysis indicates that the positive effect of IDR on UGTFP is more pronounced in the eastern and western regions, as well as in areas with a large Internet scale. The mechanism test suggests that economic agglomeration can significantly amplify the promotional effect of IDR on UGTFP. IDR can boost UGTFP by elevating innovation levels and optimizing labor resource allocation. Further exploration reveals a significant positive spatial spillover effect of IDR on UGTFP. These insights not only offer a practical pathway for green transformation but also provide empirical evidence for policymakers to formulate scientific policies, enhance coordination, and improve data governance, thereby facilitating high-quality and green economic development.

Path to sustainable development: The effect of China's innovative industrial clusters pilot policy on prefecture-level cities' green total factor productivity

To enhance industrial production efficiency and promote sustainable social development, the Chinese Ministry of Science and Technology announced the innovative industrial clusters pilot (IICP) policy and named three batches of pilot cities in 2013, 2014, and 2017. Whether this significant industrial policy has promoted green total factor productivity (GTFP) is a meaningful but under investigated question in the literature. This study thus explores the above question using a multiperiod spatial difference-in-differences approach and panel data from 273 prefecture-level cities covering 2007–2021. The super slacks based measure and Dagum Gini coefficient are first utilized to assess city-level GTFP and evaluate its spatiotemporal evolutionary features. The intraregional and interregional differences of GTFP reveal expanding trends, with contribution rates to the overall difference above 30%. Benchmark and robustness tests demonstrate promotional direct and spatial spillover effects of the IICP on GTFP. We also employ several additional tests for deeper exploration, determining that a) the direct effect of IICP gradually increases over time, with an evident a time-lag effect, and the positive spatial spillover effect has fluctuated since the policy was enforced; b) the heterogeneity effects of the IICP on GTFP was detected; c) green scientific and technological innovation is an important mechanism of how IICP implementation affects cities' GTFP; and d) the promotional effect of the IICP on GTFP significantly increases when industrial structure upgrading exceeds certain threshold values. The empirical findings of this study not only provide theoretical and practical recommendations for Chinese policymakers to enhance the IICP's policy effect, but also offer suggestions for other emerging markets to develop similar policies for sustainable social development.

Microarray analysis of microRNA profiles for assessing the therapeutic effects of sodium thiosulfate on end-stage renal disease combined with coronary artery calcification.

Coronary artery calcification (CAC) is a common complication in patients with end-stage renal disease (ESRD), which causes of increased cardiovascular mortality in maintenance hemodialysis patients. This study examined how sodium thiosulfate (STS) treatment affects the microRNA (miRNA) expression profiles of ESRD patients combined with CAC. A total of 18 patients with ESRD complicated with CAC were assigned to a control group that received conservative treatment or a test group that received STS treatment. The 2 groups were then sub-divided into a CGBT group (control group before treatment), TGBT group (test group before treatment), CGAT group (control group after treatment), and TGAT group (test group after treatment). Samples of peripheral venous blood were collected for analysis of biochemical indexes (hs-CRP, ALB, CHO, TG, Ca, P, BUN, Cr, bALP, iPTH, and FGF23) and used to screen for differentially expressed miRNAs that were displayed by hierarchical clustering and in a volcano plot. The functional roles of miRNA target genes were analyzed by Gene Ontology and Kyoto Encycolopedia of Genes and Genomes pathway analyses. Several miRNAs in serum samples were identified using quantitative real time PCR. STS treatment did not significantly change the biochemical indexes. A microarray analysis identified 67 miRNAs that were differentially expressed in the TGAT group vs. the TGBT group, and 28 -miRNAs that were differentially expressed in the CGAT group vs. the CGBT group. The miRNA target genes were associated with signal transduction, transcriptional regulation, cytoplasm and protein binding processes, the MAPK signaling pathway, PI3K-Akt signaling pathway, and various pathways in cancer. Validation experiments confirmed the suppressive effect of STS treatment on miR-337-5p/miR-409-5p expression and the promotive effect of STS on miR-376a-3p expression. MiR-337-5p/miR-409-5p/miR-376a-3p might be key regulators involved with the therapeutic effects of STS treatment in ESRD patients associated with arterial calcification.

Promoting Cultural Industry Management in the Context of a Green Ecological Environment

The green cultural industry is a key driving force for economic transformation and the upgrading of industrial structures. However, to achieve its development while protecting the environment, its influencing factors and the interactive relationship between the economy and the environment must be considered. This paper examines the environmental promotion effect of the green cultural industry by analyzing the interaction mechanism among these three elements, using the entropy method and coupling coordination model. The results show that the green cultural industry can develop cultural resources in line with national cultural characteristics, foster cultural innovation, promote economic growth, and reduce ecological resource consumption. At the same time, economic improvement enhances infrastructure, provides services to support the cultural industry, strengthens environmental protection, and improves ecological carrying capacity, offering greater resource support for cultural industry development.

The Effect of Pricing and Promotion on Online Advertising on Social Media on Buying Interest in Wedding packages at Alila Villas Uluwatu

The sample of this study consisted of 100 people who were selected as respondents. Data was collected through a questionnaire using a Likert scale. This study uses the SPSS version 25 statistical program to analyze the data. The analysis includes testing data quality (validity and reliability), fulfilling classical assumptions, and modeling the relationship between variables using multiple linear regression analysis. The t and F hypothesis tests were used to test the significance of the model and regression coefficients. The research findings found a positive and significant influence of pricing and online advertising on social media on the interest in buying a wedding package at Alila Villas Uluwatu. The results of this study indicate that the Price Variable (X1) and Online Advertising (X1) simultaneously have a positive and significant effect on buying interest (Y) wedding packages at Alila Villas Uluwatu. The sample of this study consisted of 100 people who were selected as respondents. Data was collected through a questionnaire using a Likert scale. This study uses the SPSS version 25 statistical program to analyze the data. The analysis includes testing data quality (validity and reliability), fulfilling classical assumptions, and modeling the relationship between variables using multiple linear regression analysis. The t and F hypothesis tests were used to test the significance of the model and regression coefficients. The research findings found a positive and significant influence of pricing and online advertising on social media on the interest in buying a wedding package at Alila Villas Uluwatu. The results of this study indicate that the Price Variable (X1) and Online Advertising (X1) simultaneously have a positive and significant effect on buying interest (Y) wedding packages at Alila Villas Uluwatu.

The construction of a physical literacy assessment index system for junior high school students: a Chinese study

In recent years, the internalisation of education in China has led to an increase in the prevalence of a highly competitive, test-focused approach to learning. This has had a detrimental impact on the physical health and wellbeing of children and adolescents in China, resulting in a concerning lack of physical literacy among junior high school students. Accordingly, the objective of this study is to construct an evaluation index system for physical literacy in junior high school students with Chinese characteristics, quantify the relative importance of each domain, and provide a framework for students to assess and self-evaluate the sustainable development of their physical literacy. The indicator system was modelled on CAPL-2, and valid indicators were extracted from the literature. A pre-selected indicator system for physical literacy in junior high school students was constructed through three rounds of Delphi expert questionnaire surveys (48 questionnaires were distributed in total). A total of 16 experts participated in all three rounds of the surveys until a consensus was reached on the indicators, resulting in the establishment of a hierarchical analysis-based theoretical model. This was developed using the experts’ opinions and determined the items to be subdomains and weights. The AHP was employed to ascertain the relative importance of the subdomains and items within the assessment system. The index weight scores of the Chinese junior high school students’ physical literacy assessment index system are aligned with the core tenet of the physical literacy concept, comprising four primary indicators, eight secondary indicators, and 26 tertiary indicators. The weights of the physical literacy evaluation indexes for junior high school students in China were calculated using the AHP to establish a progressive hierarchical model and the consistency test. The primary indicators were found to be in the following order of importance: Physical Competence (29.82%) > Motivation and Confidence (29.64%) > Knowledge and Understanding (20.27%) = Daily Behavior (20.27%). The system is an effective means of evaluating the impact of physical activity and health promotion among junior high school students, and it effectively addresses the needs of this age group in these areas. It provides a comprehensive assessment of the effects of physical activity and health promotion among junior high school students, and it offers a scientific foundation for the development of precise and individualized physical activity and health promotion programs.

Exploring Plant Growth-Promoting Traits of Endophytic Fungi Isolated from Ligusticum chuanxiong Hort and Their Interaction in Plant Growth and Development.

Endophytic fungi inhabit various plant tissues and organs without inducing evident disease symptoms. They can contribute positively to the growth of plants, bolster plants resilience to environmental and biological stresses, and facilitate the accumulation of secondary metabolites. These microbial resources possess significant developmental and utilization value in various applications. Hence, this study focused on exploring the plant growth-promoting (PGP) traits of 14 endophytic fungi from Ligusticum chuanxiong Hort (CX) and elucidating the effects and mechanisms that facilitate plant growth. According to PGP activity evaluation, the majority of strains demonstrated the capacity to produce IAA (78.57%), siderophores (50.00%), ammonia (35.71%), potassium solubilization (21.43%), nitrogen fixation (57.14%), and phosphate solubilization (42.86%). Further investigations indicated that the levels of IAA ranged from 13.05 to 301.43 μg/mL, whereas the soluble phosphorus levels ranged from 47.32 to 125.95 μg/mL. In cocultivation assays, it was indicated that Fusarium sp. YMY5, Colletotrichum sp. YMY6, Alternaria sp. ZZ10 and Fusarium sp. ZZ13 had a certain promoting effect on lateral root number and fresh weight of tobacco. Furthermore, ZZ10 and ZZ13 significantly enhanced the germination potential, germination index, and vigor index of tobacco seeds. The subsequent potted trials demonstrated that the four endophytic fungi exhibited an enhancement to growth parameters of tobacco to a certain extent. ZZ10 and ZZ13 treatment had the best promotion effect. Inoculation with YMY5 increased the chlorophyll a and total chlorophyll content. ZZ10 and ZZ13 treatment remarkably increased the net photosynthetic rate, soluble sugars and soluble protein content, catalase and peroxidase activities, and lowered malondialdehyde content in tobacco leaves. In addition, YMY5 remarkably elevated superoxide dismutase activities. ZZ13 upregulated the expression of growth-related gene. Among them, ZZ13 had a better growth-promoting effect. In conclusion, these endophytic fungi possessing multi-trait characteristics and the capacity to enhance plant growth exhibit promising potential as biofertilizers or plant growth regulators.

Metal ions-mediated concerted electron-proton transfer enables catalytic oxidation of phenolic contaminants by permanganate

Permanganate has been extensively applied in water treatment due to its ease of handling and high stability. However, the impact of common water constituents, especially metal ions, on permanganate oxidation is poorly understood. Here, we report that many redox-inactive metal ions, such as Ca2+, Mg2+, Zn2+, Cu2+, and Al3+, can enhance the reactivity of permanganate with phenolic compounds. Moreover, the enhancing effects of metal ions are highly pH-dependent with the largest promotion effect obtained at the pH close to phenols’ pKa. Experimental and computational analysis revealed that the oxidation of protonated phenols by permanganate underwent proton-coupled electron transfer (PCET) pathways, regardless of the presence of metal ions. Nonetheless, metal ions could catalyze the concerted electron-proton transfer (CEPT) but exhibited negligible effect on ETPT (electron transfer followed by proton transfer) and PTET (proton transfer followed by electron transfer) reactions, accounting for the pH-dependent effects of metal ions. Correlation between CEPT rate constants and the complexing capability of metal ions with phenols suggested that the co-existing metal ions may coordinate to phenolic O–H group and thus facilitate the CEPT reaction of phenols. This study could shed light on the application of permanganate in real practice and the modulation of CEPT reactions.

Study on the Promotional Effect and Mechanism of New Quality Productive Forces on Green Development

The new quality productive forces have the potential to spur both the green transformation of the industrial structure and innovative advances in green technology, which will further strengthen the foundation for sustainable growth. This study analyzes panel data from 30 provinces between 2012 and 2022 to build an evaluation system for new quality productive forces and green development at the provincial level. The entropy weight TOPSIS approach is used to assign weights to each indicator. Methods including fixed effects, mediation effects, and spatial econometrics are used to examine the contribution of new quality productive forces to green development and its mediation mechanism. The study finds that: (1) New quality productive forces significantly promote green development, and the conclusion still holds after a robustness test using the instrumental variables method and excluding municipalities. (2) The new quality productive forces contribute significantly to green development by improving technology and optimizing industrial structure. (3) The new quality productive forces not only directly enhance the green development level of the region, but also positively influence the green development level of the neighboring regions through the spatial spillover effect. (4) The eastern and central regions are more affected by new productivity in terms of green development. Based on these, efforts should be made to develop new quality productive forces, increase technological research and investment, and promote the development of industrial structure to be more environmentally friendly and efficient to promote green development.

Mobile applications for promoting and supporting breastfeeding: Systematic review and meta-analysis.

Breastfeeding practices require improvement. We performed a systematic review of randomised controlled trials (RCTs) and analytic observational studies to assess effects of mobile applications (apps) aiming to support and promote breastfeeding targeting pregnant women, mothers of infants or their partners, on breastfeeding outcomes. We searched MEDLINE, EMBASE, Cochrane CENTRAL and Association of Computing Machinery Digital Library from 1 July 2008 to 29 November 2022, with lack of coverage of the most recent period before publication date being a limitation of this review. We performed meta-analyses of findings from RCTs on primary outcomes, namely early breastfeeding initiation, exclusive and any breastfeeding rates. Joanna Briggs Institute tools were used for risk of bias assessment. Six RCTs, one quasi-experimental and two cohort studies, mainly from high-income countries, were included. Most studies focused on maternal app usage starting from pregnancy. One study targeted fathers as app-users. Population characteristics, such as parity or delivery mode, apps scope of content and applied active components varied between studies. Main methodological limitations of studies were baseline differences between groups and lack of blinding. Compared to controls, app usage tended to increase the odds of exclusive breastfeeding. This nonsignificant effect was most pronounced at 1-1.5 months (n = 1294, odds ratio 1.45 (95% Confidence Interval, CI 0.83, 2.54), with considerable heterogeneity between studies [I2 77%]), but less so at 3 and 6 months post-partum. The odds of early breastfeeding initiation, any breastfeeding at all time points were similar among groups. However, two cohort studies reported increased odds of exclusive and/or any breastfeeding at different time points. In conclusion, evidence is insufficient to show sustained beneficial effects of breastfeeding promotion and support through mobile apps on breastfeeding rates.

Does government-driven infrastructure boost green innovation? Evidence of new infrastructure plan in China

The role of government-driven investment in improving environmental quality has long been an essential concern of environmental research. Using a spatial difference-in-differences model, this study investigates the influence of government-driven new infrastructure investment on green innovation. Based on a panel dataset of 276 Chinese cities from 2005 to 2019, we find a positive effect of high-speed rail (HSR) and smart city (SC) construction on green innovation. Compared with cities that are unconnected to the HSR network, those that are accessible by HSR experienced a 20.6 % increase in per capita green patents. In addition, being a SC planned by the government is associated with 14.8 % more green patents per capita than other cities. Moreover, government-promoted new infrastructure has significant spatial spillover effects on green innovation in adjacent cities. Regional sensitivity is found in promotional and spatial spillover effects. The findings of our study offer essential insights for developing effective policies for advancing infrastructure modernization and environmental protection simultaneously.

Exploring the promotion effect of low MnCoOx doping for low-temperature NH3-SCR of 13X zeolite synthesized from coal fly ash

Using fly ash rich in SiO2 and Al2O3 to prepare heterogeneous zeolite catalysts is an efficacious pathway for the resource development of solid waste. Herein, 13X zeolite with a rich specific surface area was synthesized from fly ash, and low amount of active components (Mn and Co) was added during the preparation of the 13X zeolite. Finally, a series of low-load xMnyCo/13X denitration catalysts were successfully prepared. The results show that the low supported 1Mn2Co/13X zeolite catalyst exhibits excellent selective catalytic performance, with higher than 80 % NO conversion and more than 90 % N2 selectivity during 150–350 ℃. It also demonstrates excellent resistance to both water and sulfur. Physicochemical characterization analysis indicated that a little Mn and Co were doped on the surface of 13X zeolite did not have a detailed crystal structure. The element Co doping increased the proportion of Mn3+, Mn4+ and Ov on 13X zeolite. The results of in situ DRIFTs demonstrated that the NH3-SCR reaction on the surface of 1Mn2Co/13X zeolite followed both the E-R and L-H mechanisms. Additionally, process simulation results further show that using 1Mn2Co/13X zeolite as an industrial denitration agent can reduce material costs by 64.0 % and operating costs by nearly 20 %.

Inspiring Contributions: Fan Leaders’ Directives and Encouragement in the Chinese Online Celebrity Fan Community

Abstract In the neoliberal era, there is a new phenomenon where numerous fans follow fan leaders’ instructions to make tangible or intangible contributions to support celebrities, which has exacerbated economic polarization. Although past studies have explored fan empowerment in the Internet era, fan leaders’ promotion effect has remained unstudied. This study aimed to discover fan leaders’ role in guiding fans’ contributions in the Chinese fan community. By integrating a two-step flow model and participatory culture theory, it used qualitative content analysis to analyze 410 posts and 972 comments in the Chinese singer Song Yaxuan’s fan community from February 3 to 10, 2023. Through an inductive approach, four main themes were derived from results: (1) task delegation and empowerment; (2) user-friendly instructions and seamless communication; (3) highlighting a sense of crisis and putting pressure on fans; and (4) fostering a collective mindset. The findings revealed fan leaders use different techniques and the top-down structure in the community to encourage fans to give voluntary contributions of money or time to the celebrity’s development. Theoretically, this study showed internal operation logic in Chinese fan community. Practically, the study shed light on how to lessen the harmful consequences of neoliberalism’s features within the Chinese entertainment industry and realize healthy development.

Can E-Commerce Policies Drive Common Wealth Levels —— A Study Based on County-Level Data in China, 2012-2020

Based on national county panel data from 2012 to 2020, this study systematically examines the impact of the comprehensive e-commerce into rural areas demonstration project implemented in rural China on promoting the level of common wealth by applying the multi-period double-difference method (DID). It is found that the e-commerce policy significantly enhances the level of common wealth. Further analysis of the impact mechanism shows that the policy effectively promotes the goal of common prosperity by enhancing the level of rural employment. In addition, the positive effect of the e-commerce policy is strengthened by the increase in the level of local government fiscal expenditure, however, the driving effect of the policy is weakened by the higher level of social consumption. Heterogeneity analyses indicate that the policy's promotional effect is particularly significant in the demonstration counties of the Yangtze River Economic Belt. This paper fills the research gap on the relationship between rural e-commerce policy and the level of common wealth, and provides empirical evidence and policy recommendations for related policy formulation.

Research on the influence of green finance policy on enterprise green innovation

At present, China's economy has entered a new normal, and policies with economic growth as the core can no longer meet the needs of social development. In recent years, China has vigorously promoted the green transformation of economic development, and the construction of a green innovation system has become the only way to improve the ecological environment and promote green development. Green finance, as a financial tool providing services for green industries such as energy conservation, emission reduction and pollution prevention and control, plays an important role in the process of economic green transformation. Green Finance Reform and Innovation Pilot Zone is the latest practice of green finance policy system construction. Under this background, this paper takes the establishment of our country’s Green Finance Reform Innovation Experimental Zone as a quasi-natural experiment, and adopts the panel data of Shanghai and Shenzhen A-share listed companies from 2011 to 2022, this paper discusses the impact of Green Finance Policy on enterprise green innovation by means of multi-period double difference model. The study found that the policy has an obvious driving effect on enterprise green innovation, and the conclusion passed the parallel trend test and placebo test; in addition, the mechanism test results show that the stronger the financing constraints, the promotion effect of green financial innovation policy may weaken.

The Effect of Promotion and Price on Consumer Decisions in Buying Apple Products at the Royal Store in Pontianak City

This study explores the impact of promotion and price on consumer purchasing decisions regarding Apple products at Toko Royal in Pontianak. The rapid growth of technology and communication tools has heightened the demand for smartphones, particularly those offered by well-known brands like Apple. By analyzing data from 100 respondents through questionnaires and interviews, this research aims to examine the influence of promotional strategies and pricing on consumer choices. The findings indicate that while promotion does not significantly affect purchasing decisions, price plays a crucial role in shaping consumer behavior. The results underscore the importance of pricing strategies in maintaining a competitive edge in the smartphone market. This study offers insights for businesses looking to optimize their marketing efforts and pricing models to enhance customer acquisition and retention.

Enhancing glycerol dry reforming performance through metal promoters: A study on 10Ni/La.Al catalyst with Mo, Sn, and Cd additions

The effect of metal promoters (Mo, Sn, and Cd) on the performance of the 10Ni/La.Al nanocrystalline catalyst in Glycerol Dry Reforming (GDR) was investigated. 2x.10Ni/La.Al (x = Mo, Sn, and Cd) catalysts were prepared using the solid-state method and 10 wt.% Ni and 2 wt.% Mo, Sn, and Cd were added to the catalyst using the impregnation method. The catalysts were characterized by BET, X-ray diffraction, temperature-programmed reduction (TPR), oxidation (TPO), Raman, and scanning electron microscopies (SEM) techniques. It was found that adding Mo caused an increase in glycerol conversion and improved the long-term stability of the 10Ni/La.Al. Furthermore, catalysts with different amounts of promoter loading (2, 4, and 6 wt%) were synthesized to evaluate the optimum amount of Mo. 4Mo.10Ni/La.Al was selected to achieve 58 % glycerol conversion and the best stability.

Optimization of fermentation conditions for Bacillus velezensis TCS001 and evaluation of its growth promotion and disease prevention effects on strawberries

Bacillus velezensis TCS001 is a novel biocontrol bacterium with broad-spectrum antifungal activity and plant growth-promoting effects, holding great potential for development in agricultural production. This study optimized the fermentation conditions for B. velezensis TCS001 through single-factor experiments combined with response surface methodology, and developed a formulation for TCS001 suspension concentrate (TCS001-SC). The efficacy of TCS001-SC to promote the growth of strawberries and to prevent and control strawberry anthracnose was evaluated. The optimal liquid fermentation condition for TCS001 was determined to be 2.89 % soluble peanut cake powder, 3.0 % glucose, 3.0 % soluble starch, 0.002 % FePO4, 0.006 % KCl, 0.6 % NaCl, 0.05 % MgCl2·6H2O, 0.3 % K2HPO4, 0.15 % KH2PO4, 0.05 % CaCO3, 0.005 % MnSO4, a working volume of 31 % (77.5 mL/250 mL), a rotation speed of 173 r/min, a cultivation temperature of 28°C, an inoculum volume of 1.0 %, and a pH of 7.0. The 15 L fermenter upscale culture achieved a spore count of 9.46 × 109 CFU/mL, which was 2.01 times the spore count of 4.7 × 109 CFU/mL before optimization, and a preliminary TCS001-SC was developed with the fermented broth as the main component. Agar plate confrontation tests showed that TCS001 had antifungal activity against five types of anthracnose fungi, with inhibition rates ranging from 70.3 % to 87.2 %. TCS001-SC could promote the growth of strawberries and induce a rapid defense enzyme response in their leaves, enhancing the plant's resistance to pathogens. After treatment, individual strawberry plants showed significant increases in the number of leaves, fresh weight of stems and leaves, root fresh weight, leaf area, plant height, and the content of POD, SOD, CAT enzymes, GA, IAA, and ABA compared to the control.Additionally, it shows good prevention and control effects against strawberry anthracnose, with a control efficacy of 60.45% after five spray treatments at a concentration of 2 × 107 CFU/mL, which is not significantly different from the efficacy of commercial microbial agents such as Bacillus subtilis wettable powder, subsequent field trials will be conducted to determine its potential as a microbial pesticide. This study provides important support for the future industrial production and application of the strain TCS001.