Programs In Higher Education Institutions Research Articles

Peculiarities of digital promotion of educational programs of higher education institutions

The rapid digitization of modern society is connected not only with the development of digital and Internet technologies. Restrictions introduced in many countries in 2020 because of Coronavirus pandemic accelerated this process. Generation Z youth satisfy their communication needs mostly with the help of social media. Traditional tools are often powerless to reach this target audience and influence their behavior. Taking into account the need to achieve results in this particular group, universities need to have a clear online marketing strategy and use digital tools effectively. But it should be taken into account that Internet marketing of various institutions, companies and areas of activity have their own peculiarities. The presented research is a practical case of the digital promotion campaign of the educational program Digital Media of Oles Honchar Dnipro National University. On the example of this case, the peculiarities of the Internet marketing strategy of the educational program of the institution of higher education are demonstrated. The stages of the promotional campaign are considered. It is emphasized that the implementation of the developed program, in particular, the created landing page with an automated function, and a series of creative banners placed for five months in selected digital communication channels in accordance with the content plan, led to proper coverage and high-quality information of the target audience about the new educational program. Feedback automatization made it possible to create a database of enrollees interested in studying under this educational program and establish personal communication with them. As a result, these activities helped to achieve the set goal of recruiting a student group for the first year of study. The practical significance of this case is that the presented marketing program does not require large financial costs and can be implemented by any institution of higher education. The program uses metrics that allow to monitor the effectiveness of each tool in online mode and provide an opportunity to implement operational management of the marketing campaign.

Building employability in PASS leaders through peer-assisted study sessions (PASS) programs

PurposeThe peer-assisted study sessions program (PASS) – variously known as supplemental instruction, peer mentoring and peer-assisted learning – is regarded as a global phenomenon in academic support interventions and has well established presence in higher education. The purpose of this study was to add to the body of knowledge of how PASS may add value to the employability of the student leaders, in relation to the CareerEDGE model.Design/methodology/approachThis qualitative research was based on interviews from a sample of 18 former PASS leaders who have since obtained employment.FindingsFindings demonstrate that being a PASS leader enhanced many of their competencies as defined by CareerEDGE model, for example subject related knowledge, interpersonal skills and some generic skills. However, many of the reported competency enhancements led to unexpected future career advancement.Research limitations/implicationsThis study contributes to the body of knowledge relating to how PASS may add value to the employability of student leaders in relation to the CareerEDGE model using a sample of leaders who have already graduated and have obtained employment. Limitations of this study include: lack of generalisability of small geographically isolated sample; coding and analsysis not comparing findings from different demographic groups; only explores individual perceptions and relies on self-reported data.Practical implicationsThe results of this study have implications for the development of future PASS programs and other similar academic support interventions. Given the global prevalence of such programs in higher education institutions, this research may have wide-scale transferability. Insights from this paper will allow future PASS leaders to proactively reflect and evaluate their experience and increase their confidence in pursuing their employment opportunities.Originality/valueWhile there is much understanding on the role that PASS has in improving students grades and in improving retention rates, less is known about the value of this experience on improving student employability, and little attempt has been made in examining this within relevant employability models post-employment.

ДОСЛІДЖЕННЯ ТА АНАЛІЗ МЕТОДІВ ВІЗУАЛІЗАЦІЇ ОСВІТНІХ ПРОГРАМ ТА НАВЧАЛЬНИХ ПЛАНІВ У ВИЩИХ ОСВІТНІХ ЗАКЛАДАХ

The task of the research is to identify the most promising visualization methods that can help students and teachers to increase their understanding of the structure and content of educational programs, improve the planning of the educational process, as well as facilitate the adaptation of programs to the changing requirements of educational standards and the needs of the labor market. The purpose of the study is to analyze the existing methods of visualization of educational programs at the university to identify their effectiveness, areas of application and contribution to improving the quality of the educational process. The research method is an analysis with sequential identification of the most influential features of the studied methods on the final result of data presentation.Data visualization is indispensable for research, analysis and presentation of data, thanks to benefits such as improved audience understanding, effective communication and facilitation of teamwork, identification of patterns and anomalies in the presented material, stronger decision support, accessibility and iterative analysis of the presented material Since the success of becoming a specialist in any field is related to the orientation of students in existing educational programs for different levels of training. In the course of the research, examples of the use of methods of visualization of educational programs in scientific research were analyzed. Since visualization methods can play a key role at all stages of the life cycle of an educational program, from design and development to its direct use, the researched visualization methods allow structuring educational programs, graphically displaying the development of an educational program over time, visually displaying how educational modules and courses are related with educational standards and goals, provide a variety of reports and analytics, identify gaps and identify areas for improvement, integrate external educational resources and materials, organize real-time collaboration, adapt the interface and data presentation to the specific needs of students, teachers and other stakeholders . The result of the research, based on the conducted analysis, are the proposed recommendations for the selection and integration of visualization methods into the educational programs of higher educational institutions.

Defining music demonstration lessons: a unique performance-based lesson type improving teachers’ instructional skills in Chinese mainland education

Abstract Teaching is a highly complex act, and learning to teach in an educational era that combines both teacher-centred and student-centred approaches presents additional challenges. Conducting demonstration lessons (DL) is one of the methods aimed at enhancing teachers’ instructional skills. This study examines the features and functions of this unique type of lesson from the perspective of music demonstration teachers in Guangdong, China. Through observation and interviews, the findings not only reveal the prevalence of DLs as performance-based lessons in Chinese teachers’ professional lives but also explore their distinctions from regular school teaching and their potential for improving teachers’ pedagogical abilities. Concerns and issues related to this type of lesson, along with possible solutions, are also discussed to provide recommendations for incorporating DLs into teacher training programmes in higher education institutions.

PREDICTIVE POWER OF SELF-EFFICACY, FAMILIARITY WITH TRAINING CONTENT ON JOB PERFORMANCE: MODERATING EFFECT OF TRAINING EFFECTIVENESS IN OMAN’S HIGHER EDUCATION INSTITUTIONS

The higher education institutions (HEIs) in Oman have witnessed rapid development over the last decade; and yet, the quality of their training programs programmes has not yielded the anticipated results. The desired outcome, which failed to meet expectations, pertains to the effectiveness of these programs in enhancing employee job performance. This study aims to investigate the influence of self- efficacy, trainee familiarity with training content and employees’ performance in Oman’s higher education sector. Additionally, the study explores the moderating effect of training effectiveness on employee’s performance. The researcher examined 184 academics as well as administrative employees that participated in a training program sponsored by Takatuf, a consulting firm responsible for assessing, training, and developing employees in Oman. Results indicated that self-efficacy and familiarity with training content contribute to high employee job performance in the country’s HEIs, confirming the significant moderating role of training effectiveness in this relationship. Furthermore, the study suggests two implications for human resource practices. First, it is crucial for managers to provide comprehensive training-related information aimed at increasing self- efficacy before the actual training program. Second, HR managers and individuals can jointly improve the performance effectiveness by creating suitable methods for fostering self-efficacy. The findings suggest that organizations can enhance job performance and reduce turnover intention intentions by improving the effectiveness of training programs for employees. There is limited research linking self-efficacy, training effectiveness, and job performance in HEIs, particularly within member countries of the Gulf Cooperation Council (GCC). This research contributes to the expansion of theoretical and managerial doctrines regarding the relationships among the identified variables. Therefore, this research represents a unique attempt to determine the effectiveness of training programs in HEIs grappling with transitional challenges.

MENGHADAPI TANTANGAN KESEHATAN MENTAL DI KALANGAN MAHASISWA: SOLUSI KOLABORATIF ANTARA PENDIDIKAN DAN LAYANAN KESEHATAN

The mental health of students in higher education environments has become an increasingly deep concern due to its impact on their well-being and academic performance. This study aims to explore the relationship between participation in mental health programs and the mental well-being of students. Through a survey of 500 students and in-depth interviews with a number of participants. The research results show that students who actively participate in mental health programs tend to have lower levels of stress, lower levels of depression, and higher levels of life satisfaction compared to those who do not participate. The implications of these findings indicate the importance of promoting and supporting student participation in mental health programs in higher education institutions to enhance their mental well-being. Thus, these results provide a deeper understanding of how mental health programs can contribute to students' mental well-being, as well as highlighting the need for collaborative approaches between educational institutions and welfare services to create supportive environments for student mental health.

THE CONTENT OF PROFESSIONAL AWARENESS OF TOURISM SPECIALISTS / ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ՈԼՈՐՏԻ ՄԱՍՆԱԳԵՏՆԵՐԻ ՄԱՍՆԱԳԻՏԱԿԱՆ ԻՐԱԶԵԿՈՒԹՅԱՆ ԲՈՎԱՆԴԱԿՈՒԹՅՈՒՆԸ

The conditions offered to employees by employers in the tourism sector are formed taking into account trends in the field, the organization's vision, goals, requirements for the given position and a number of other factors. In order to train competitive specialists in the field, professional educational programs of higher educational institutions should be developed in accordance with these requirements. Accordingly, educational outcomes should be defined, particularly appreciating the development of professional awareness among future tourism specialists. In this article, the concept of "professional awareness" is subjected to component analysis. Professional awareness is characterized by the level of professional education, responsible and creative attitude towards work, personal qualities, as well as the willingness of continual self-education. The article considers different approaches in the professional literature regarding the professional awareness of tourism specialists. The components of professional awareness that can contribute to the successful start of the activities of future tourism professionals are also studied.

Training of specialists as one of the aspects of resilience of critical infrastructure

One of the directions of state policy in the field of ensuring national security is the development of a multi-level effective national security and resilience system for critical infrastructure. A key factor in any system, whether in the field of national security or in other spheres, is human capital, its ability to analyze risks and threats, identify vulnerabilities, master newtechnologies, and find innovative solutions to address modern challenges. Thus, an important aspect becomes the training of qualified professionals who possess systemic knowledge and skills. The need to provide systemic knowledge to specialists and managers directly addressing the tasks of ensuring the protection and resilience of critical infrastructure has been established. The current state of the training system for specialists in the field of critical infrastructure protection in Ukraine has been identified, and the main forms of organizing training and personnel preparation in this area have been analyzed. Tasks have been established based on an analysis of existing professions and labor market demand to determine a set of professions that are expedient to involve in ensuring the security and resilience of critical infrastructure. An analysis of the training and qualification enhancement of specialists in the field of critical infrastructure protection and resilience has shown the necessity and possibility of creating a national education and training system on critical infrastructure protection and resilience in Ukraine. Professions and labor market demand have been analyzed, and a set of professions expedient to involve in ensuring the security and resilience of critical infrastructure has been determined. After their final approval, these professions could include: the head of a structural unit responsible for the protection and resilience of critical infrastructure and a specialist in the protection and resilience of critical infrastructure. Developed or updated professional standards in the field of critical infrastructure protection and resilience will serve as a basis for adapting educational programs of higher education institutions according to the labor market demand.

Quantum Programming Methods: Approaches to the Formation of Ontology and Formalization of the Modern Computing Paradigm in the Educational Process

The article confirms the increasing level of involvement of the international community in the development of quantum technologies. In the scientific space in the domestic segment, the authors have identified a significant lag between the level and quality of existing educational programs of higher educational institutions in relation to international practical achievements in the field of development and programming of quantum computing devices. In order to eliminate the existing scientific and methodological gap, it is recommended to introduce relevant subjects into the educational programs of enlarged groups of training areas 09.00.00 and 10.00.00 as separate disciplines, or into already existing [disciplines], and expand them to study the possibilities of quantum programming methods. Based on their own teaching experience, the authors propose a possible strategy for making appropriate changes, as well as options for adjusting the work programs of disciplines that include tasks for programming quantum computing devices.

Вища економічна освіта і потреби сучасного ринку праці

The issue of the quality of higher economic education, and its compliance with the requirements of applicants was and is relevant for all educational systems, regardless of the level of economic development of the country. In the conditions of a full-scale war in Ukraine, institutions of higher education should be oriented as much as possible to the formation of competitive educational programs that would take into account the needs of the modern labor market and the post-war recovery of Ukraine. The purpose of the article is to study the needs of the modern labor market for economic specialists and their consideration in the educational programs of higher education institutions in Ukraine. Small and medium-sized businesses are the drivers of economic development and the formation of its innovative potential at the current stage. The dynamic development of the digital economy causes changes in the labor market and, in particular, the gradual demise of certain professions, which requires the development of entrepreneurial abilities in young people, regardless of their education. In addition, the experience of recent years shows that in unstable economic and socio-political conditions (the COVID-19 pandemic, full-scale war in Ukraine), it is small and medium-sized businesses that provide the opportunity to save jobs, provide for consumer needs, and support the socio-economic well- being of local communities and the economy of the state in general, filling its budget. Therefore, the modern labor market is most in need of specialists who would be competent in matters of the economics of small and medium-sized business entities, possess economic methods, and tools, and levers for justifying business decisions, have practical skills in using modern information and communication technologies in business, and were also socially responsible. Taking into account the above, educational programs in economics should be aimed at training specialists who will possess modern economic thinking, theoretical knowledge and practical skills necessary for making informed decisions regarding the functioning of socio-economic systems of various levels, but the emphasis should be placed on business and the conditions of its functioning.

Navigating Emotional Discomfort in Developing Equity-Driven School Leaders: A Conceptual-Pedagogical Framework

Background Given that K-12 schools necessitate leaders who can advance equity and justice, preparation programs in higher education institutions have prioritized the development of equity-oriented school leaders. However, there has been relatively limited exploration of pedagogical approaches that equip educational leaders to navigate adverse emotional responses and utilize their discomforting emotions as a source of transformation toward equity-oriented principles. When negative emotions are suppressed and/or unexplored within leadership development programs, adult learners will likely miss crucial opportunities for personal growth and transformative change. Purpose This theoretical article aims to enhance and expand existing scholarship on the pedagogies of emotional discomfort by developing a conceptual-pedagogical framework for preparing equity-driven school leaders. Conceptual Model We explore the role of emotions in/as learning, drawing insights from the learning science literature, and analyze empirical studies in leadership education to unravel how and why discomforting emotions are triggered and operationalized when learning about racism and inequities. We present a framework, the pedagogy of discomfort toward critical hope, drawing on scholarly work bridging emotional discomfort and critical pedagogy, and exemplified by various examples of pedagogies of discomfort. Building on this foundation, we introduce an emotional scaffolding design centered around three concepts: generating discomfort to make oppression and privilege visible, guided emotion participation for engaging critical reflection and dialogue, and appraising emotions with metacognitive and meta-affect tools. Discussion and Implications This article extends the scholarship on teaching and learning for developing equity leaders by bridging insights from learning science and critical pedagogy.

Problems and Path Reconstruction of Physical Education Talent Cultivation in the Context of the Digital Economy

The development of the digital economy presents new challenges for the cultivation of talents in physical education programs in higher education institutions. This paper analyzes the requirements for physical education talent cultivation in the context of the digital economy, including solid professional knowledge and skills, proficiency in digital technology application, new media operation capabilities, intelligent equipment operation abilities, innovative thinking and creativity, teamwork and communication skills, and a lifelong learning mindset. The paper also draws on successful applications of digital economy teaching in various Chinese universities, such as Peking University's "Digital Sports" course, Nanjing Sport Institute's "Integration of Sports and Education," Hunan Railway Science and Technology Vocational College's "Campus Sunshine Fitness Run," Beijing Sport University's "Virtual Football Tactical Simulation," Guangzhou Sport University's "Online Sports Dance Competition," and Shenzhen University's "Sports Simulation Game Classroom." The analysis identifies existing problems such as insufficient digitization of teaching resources, lack of digital innovation in practical teaching segments, weak integration of course design with the digital economy, inadequate cultivation of students' digital learning abilities, limited investment in digital equipment and facilities, and knowledge anxiety caused by rapid technological updates. The paper proposes ways to improve the cultivation model for physical education talents in the context of the digital economy: optimizing the curriculum system, enhancing teaching methods and resources, strengthening faculty development, and improving research and innovation capabilities.

Analyzing color training in design education: A review from 2010 to 2022

AbstractThis study was part of a doctoral research project which looked into the current issues with color education, documented by several authors in recent years. It presents a comprehensive analysis of 103 color courses taught within design programs of higher education institutions from different countries over the last 12 years, 2010–2022. The analysis aimed to define the state‐of‐the‐art of including color training within higher education design programs, identify the main didactic strategies implemented, and recognize the main critical aspects to face when proposing an innovative framework for color training. Among the formal aspects analyzed are the course level, the course duration, the student entry profile, the specific disciplinary area, the course location, the type of institution, and the language of the course. The didactic strategy elements analyzed were the learning outcomes, the contents proposed by the course, the teaching strategies implemented, and the suggested bibliography. Finally, a description of the main findings of the analysis is provided to assess how color is being taught within the design area.

Ayat Hadits Sebagai Pedoman Pendidikan: Membentuk Etika dan Moral Mahasiswa

This research investigates the impact of selected Hadith verses on shaping the ethics and morals of university students. Focusing on the positive influence of these Hadiths, the study explores the concrete moral guidance provided and the diversity of effects on individuals. Through a qualitative approach involving in-depth interviews and quantitative analysis of survey data, the research reveals that the Hadiths significantly contribute to the moral development of students. Several key Hadiths were examined, such as the emphasis on the purity of the heart, the importance of honesty, the promotion of empathy, and the obligation to seek knowledge. The findings indicate a positive correlation between understanding and applying these Hadiths and the development of strong moral values. The diversity of individual responses showcases the varied impact of Hadiths, enriching the overall moral fabric within the university environment. The relevance of these Hadiths to students' daily lives is highlighted, emphasizing their application in navigating academic challenges and fostering positive interpersonal relationships. The study's implications for moral education programs in higher education institutions are discussed, emphasizing the need to integrate these Hadiths into the curriculum. Overall, this research contributes valuable insights into the role of Hadiths in shaping the ethical foundations of university students, paving the way for more effective moral education strategies in academic settings.

Scoping Review of Workplace Mental Health and Well-being Programs in Higher Education Institutions.

The study aimed to conduct a scoping review of stressors in higher education institutions (HEIs), exacerbated by the COVID-19 pandemic, and to identify successful interventions. We reviewed 79 studies published between January 2020 and January 2023. Stressors were organized into psychosocial, organizational, and environmental categories. They included high job demand/low control, work/personal life imbalance, pressure to publish, lack of resources, low perceived organizational support, and fear of infection. Interventions included providing back-up childcare, employee assistance programs, financial well-being resources, paid medical leave, flexible work arrangements, greater transparency in decision making, leadership development, and adaptive physical space design. Mental health and well-being interventions directed at faculty and staff in HEIs are needed given the many stressors faced by this workforce. Several interventions are highlighted in the literature, but most are speculative regarding their impact, given the limited number of outcome studies.

Expotecnología 2022

Expotecnología 2022 was an event that took place in the city of Cartagena de Indias, from November 2 to 6, 2022, with the slogan “The future of engineering in the face of technological disruption” This eighteenth version was a meeting that brought together the scientific and academic community in spaces for the dissemination and transfer of knowledge, where innovation was the essence and a fundamental part of the event. Expotecnología was created in the Faculty of Engineering Sciences - FACI, of the Antonio de Arévalo University Foundation - UNITECNAR and in this version it maintained as mission, the development of the interaction between science, technology and society, through establishing of knowledge networks and academic and professional cooperation. The main objective was to address the challenges that emerge from the everyday life of the engineering community, the problems immersed in the development of projects and programs of Higher Education Institutions (IES), organizations and research centers at the national and international level. In the development of the day of presentations in a virtual way, it was possible to promote the dissemination of the research work of professionals, teachers and students from all areas of engineering, framed in four (4) thematic axes, as follows:• New technologies: Big data, Artificial Intelligence, Business Intelligence, Software Engineering, Education and new technologies and Mobile Applications.• Petrochemicals and process control: Materials Science, Instrumentation and Control Systems, Robotics and Automation and Industrial Maintenance.• Electricity, electronics and telecommunications: IoT, Fiber optics, Digital Signal Processing, Wireless Networks, Mobile Communications, Power Systems, Energy Storage, Smart Grids, Renewable Energies, Operation and Distribution, Energy Dispatch, Energy Markets• Construction Summit: Modern Building Systems and Computational Modeling.On this occasion, the event was attended by 512 people, representatives from 25 national and 6 international universities. 32 presentations were made, of which 32 articles were selected for this volume of the IOP Conference Cycle: Materials Science and Engineering and 13 articles for the book Engineering, Innovation and the fourth industrial revolution., After a process of Peer Review. The plenary conferences were in charge of 2 national and 8 international speakers .List of Invited speakers, Organizing Committee, Special thanks are available in this pdf.

Analysis of Deep Learning Techniques to Facilitate Automation of Financial Statements for Accounting Programs in Higher Education Institutions

Abstract The rapid development of information technology and mobile Internet technology has brought about innovations in the field of education. The application of financial statement automation analysis methods in the teaching of accounting majors in higher vocational colleges and universities is conducive to improving the quality of the training of accounting talents in higher vocational colleges and universities so as to accelerate the construction of the modern accounting industry college. This study proposes the application of relevant deep learning techniques in the process of automated analysis of financial statements in terms of recognition and analysis, such as text detection based on CTPN and text recognition technology based on CRNN-Attention, which makes the processing of financial statements more automated and intelligent. It is also proposed to utilize the K-means algorithm to perform cluster analysis on the model output to extract the financial status of the company. To evaluate the model’s performance, several financial statement images of 12 companies are sampled for example analysis. The experimental data shows that the model has a high percentage of image skew correction, e.g., the ratio of image skew correction for the income statement and cash flow statement is 100%. The recognition speed of the model is also faster, with the consumption time of the profit and loss statement recognition task being around 0.3 seconds in 20 tests. In the financial statement analysis session, each of the three clusters of companies under the K-means algorithm clustering has its characteristics, with the first cluster of companies having a stronger quality of earnings, the third cluster of companies having outstanding profitability, and the second cluster of companies having average indicator data.

Potential effects of Erasmus+ B.I.P. projects on universities’ activities and regional tourism

The article is devoted to the study of the role of the Erasmus+ Program in promoting the intensification and deepening of international cooperation within the framework of the European Union. The purpose of the article is to present the results of a study of the potential impact of the Erasmus+ Program and one of its projects B.I.P. (Mixed Intensive Program) to expand the educational opportunities of universities based on this program. It has been proven that Erasmus+ B.I.P. has become an important tool for innovative activity and promoting the development of cooperation between universities. It is emphasized that Erasmus+ B.I.P. facilitates the deepening of short-term and intensive educational activities through online meetings that bring together partners (participating universities) for the effective implementation of their projects. It was noted that the special value of programs in which universities from different countries and different fields participate is that such programs allow specialists of different specializations to come together to solve urgent regional problems and achieve the large-scale goals of sustainable development of the United Nations. Attention is focused on the expected additional value of these projects for existing educational programs of higher educational institutions. The potential consequences of the implementation of these projects for regional tourism are considered. These positive effects were made possible by increasing the visibility of tourist recreation facilities for tourists and increasing the level of cultural awareness among members of host communities. The main method of the presented research was the use of secondary data sources, which emphasized the multifaceted influence of B.I.P. projects and shed light on their transformative potential in higher education institutions, as well as in regional and international tourism activities. Features of strategies for better integration of knowledge about the country with the curriculum are determined. The process of developing such programs has been developed, which is divided into five stages: analytical, design, pilot, adjustment and further implementation. The importance of financial support for the implementation of the listed strategies and programs was emphasized, in particular through the receipt of scholarships and grants.

Quality Indicators for the Implementation of Educational Programmes in Higher Education Institutions

The article identifies and substantiates indicators of the quality of educational activities as a practical tool in the system of monitoring the quality of higher education at the local level. The following research approaches to the study of the phenomenon of ensuring the quality of higher education were applied: study of the proceedings of the annual International Research and Development Conference “Development of Internal Quality Assurance Systems in the HEIs of Ukraine: Tools and Challenges”; analysis of the results of scientific research of the Institute of Higher Education of NAES of Ukraine; generalisation of the results of analytical research on the state of development of the system of internal quality assurance of education in Ukrainian universities, conducted by the International Foundation for Research of Educational Programmes; study of thematic informational and analytical materials available on the world wide web; analysis of the official websites of the HEIs, namely, the categories of the system of internal quality assurance of higher education; study of information on the self-assessment of educational programmes that have been uploaded to the National Agency for Higher Education Quality Assurance system since September 2022, namely, the analysis of strengths and weaknesses in the implementation of the educational programmes in such specialities as 231 Social Work, 232 Social Security, 053 Psychology at the levels of Bachelor, Master, Doctor of Philosophy, etc. Based on the best experience of Ukrainian higher education institutions, the following list of indicators is suggested: the development of educational programmes, their monitoring and periodic updating, the dynamics of the contingent for EPs, the quality of educational resources and information support for students, the quality of teaching under EPs, the conditions for the formation of an individual educational trajectory, the internationalisation of educational programmes, the combination of training and research during the implementation of educational programmes, the share of EP graduates employed in the speciality, the transparency and objectivity of control measures, the observance of academic integrity, the analysis of surveys of educational process participants, ensuring information openness, the historical and cultural component of the educational process, ensuring a culture of quality among all the educational process participants.

FACTORS AND REASONS FOR CHANGES IN THE MANAGEMENT OF DISTRIBUTION CHANNELS OF WHOLESALE ORGANIZATIONS OF SMALL BUSINESSES IN THE DIGITAL ECONOMY

The article is devoted to determining the factors and reasons influencing the choice of effective sales channels of wholesale organizations belonging to small business entities in the digital economy. The author justified the inevitability of the transformation of traditional distribution channels of wholesale small business companies and outlined the trends in the promotion and sale of goods, taking into account new opportunities for the introduction of ready-made digital solutions and their accessibility for small businesses. The results of the conducted research can have practical application in the form of recommendations on the choice of effective sales channels in the management of business processes. The materials of this study can be used in the training programs of higher educational institutions in the direction of “Trade” and in advanced training programs.