Abstract
The article is devoted to determining the factors and reasons influencing the choice of effective sales channels of wholesale organizations belonging to small business entities in the digital economy. The author justified the inevitability of the transformation of traditional distribution channels of wholesale small business companies and outlined the trends in the promotion and sale of goods, taking into account new opportunities for the introduction of ready-made digital solutions and their accessibility for small businesses. The results of the conducted research can have practical application in the form of recommendations on the choice of effective sales channels in the management of business processes. The materials of this study can be used in the training programs of higher educational institutions in the direction of “Trade” and in advanced training programs.
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