The article analyzes students’ expectations and professional guidelines, and factors influencing the choice of a specific university for higher education. In the process of searching for a new identity, Russian universities need reliable information about the demands of stakeholders. The article proves that sociological surveys among students, contrary to the growing opinion among experts, can serve as a source of such data. In addition, the results of the study refute the point of view about growing professional skepticism among students, although in this case the dependence on the future specialty is clearly recorded. In the authors’ opinion, great efforts, when making decisions (including government ones), must be directed to the harmonization of all “three missions” of the university, and especially to student science. The article summarizes the results of an empirical sociological study. The research samples were quota, stratified by areas of training, the second sample was stratified by course of study. The volume of the first sample was 580 people aged 18 to 20; the size of the second sample was 964 people aged 19 to 25. As a result of the study, the authors found the following: professional optimism of student youth is sufficiently associated with obtaining higher education; students are not characterized by infantilism and weak professional orientation; students’ awareness and optimism in the field of Russian science is low; students often make decisions about their professional choice independently, but often under the influence of “random” factors; freshmen are more optimistic about their professional future compared to seniors. The study demonstrated the need for regular monitoring of the professional expectations and orientations of students at universities in order to better understand, among other things, their development prospects and their strategic goals.
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