Company's Products Research Articles

PROBLEMS OF ADAPTING THE BCG MATRIX FOR THE ASSORTMENT ANALYSIS

At the current stage, the adapted BCG matrix is one of the most popular methods used for planning enterprises' product portfolios (product assortment). At the same time, when it comes to practice, it turns out that some aspects remain unorganized: the choice of basic indicators on the axes of the matrix is still ambiguous, there are disagreements regarding the methodology of their calculation and different approaches to drawing dividing lines. The article considers the problematic aspects of adapting the BCG matrix to the analysis of the company's product range. Our research has shown that the biggest problems with the adapted BСG matrix arise in relation to the calculation of the growth rates of assortment groups and the definition of the sector division lines. It was established that there are several approaches to calculating growth rate and share indicators, and their advantages and disadvantages are described. Approaches to establishing lines dividing the matrix into sectors are summarized, and their critical analysis is carried out. It is proposed to improve the “midpoint” method for sales shares by introducing an indicator of relative sales share, which shows the ratio of the sales share of an assortment group to the average sales share of an assortment group. The indicator of the relative share of sales will make it possible to determine the dividing line more reasonably and facilitate the interpretation of the value of the indicators on the axes relative to each other. To enrich the analysis of the BCG matrix, it is recommended to calculate a composite coefficient that gives a common characteristic of the assortment groups in terms of growth rates and in terms of share in sales at the same time, as well as on the basis of which product groups can be ranked. Further studies of the adapted BCG matrix may relate to the development of methodical approaches to the calculation of aggregated coefficients, with the inclusion of weight indices in the analysis, as well as the profitability index and other indicators that are important for the development of the assortment.

Carbon Footprint of Flour Production in Poland

The importance of carbon footprint (CF) analysis in the agricultural and food industries as a fundamental element of the means to achieve sustainable food production is emphasized here. In this study, flour production in Poland and the technological processes were characterized. This study’s aim was to determine and compare flour production CF for different companies. The production stages were examined, and aspects related to transportation and storage were analyzed. The obtained data made it possible to identify areas of potential improvement to increase the efficiency of production and logistics processes and reduce greenhouse gas (GHG) emissions. The results showed that flour production CFav ranges from 0.042 to 0.080 kg CO2eq/kg of product (in different companies). The results obtained for individual plants did not differ. One method of reducing CF was through the use of renewable energy sources. Photovoltaics (share of 17–20%) has significantly reduced flour production CF by 13–15%. The decrease was significant from March to October due to the country’s climatic conditions. The work highlights CF’s importance as a tool to reduce environmental impacts and optimize production costs while pointing out the need to customize the calculation methodology to the specifics of the product and process.

Comparative Analysis of Strategies to Increase Sales on Flipkart vs. Amazon

This study aims to find out how the marketing strategy used by the flipkart and amazon in increasing sale volume and attracts consumer interest and to take good decision to give best services for customers. Each company has strategy that is different from the other company and to market its products. Marketing strategy is very important for each company because it supports the survival of every company. Based on the analysis carried out using SWOT analysis where the flipkart and amazon company increases sales volume by using the diversification product strategy. The good services is very important for any company to increase the sale volume and build good relation with customers for long time and setting affordable prices, maintaining product quality. Factors influencing sales staff efficiency in the company are revealed. The main findings are related to managerial decisions resulted in decrease in turnover rate, growth of sales volumes and effectiveness and sales personnel productivity. The sales staff in order to increase company’s sales is proposed. All research hypotheses have been accepted. Therefore, strategy of creating loyal customers have significant influence on increasing sales of company products. This company provide the best services on the online platform it is very important for customers. Every offline products to take on online platform it makes easy for customers to purchase the products and services. It gives many offers in seasonal market and attract the people to give the offers and make good relationship to customers and increase the sales volume. The main aim of this study to make best strategy for customers for provide best services to our customers and overcome the customers trust and build strong relationship our customers for long time.

Company Profile Kantor Camat Talang Kelapa Kabupaten Banyuasin

A company profile website is a website that displays information about the company's background, products or services, contact information, and brief news about the company. The Talang Kelapa Sub-District Office already has a website to convey information. Still, no administrative services can be done online on the website, so the community must come directly to the Talang Kelapa sub-district office to carry out administrative services. Due to the lack of information, many people need to learn about the Service Information and Profile of the Talang Kelapa Sub-District Office. With this situation, the researcher is interested in compiling this research activity by taking the title "Company Profile of the Talang Kelapa District Office, Banyuasin Regency." It is hoped that the Information System will make it easier for people to get information about the profile of the Talang Kelapa District Office. Using the PHP programming language and MySQL database. The software development method used in this research is the prototype method. System testing will be carried out using the black box testing method.

Mastering the Art of Marketing Communications: Strategies for Success in the Digital Age

The research topic was chosen as a result of the importance of communications in organizations in general and the marketing process in particular. Without communications, the organization cannot survive and continue. The problem of the study was diagnosed in the lack of sales of some types of products of the General Company for the Production of Vegetable Oils, despite their distinction, position, and reputation in the market and so on. Its products have standard specifications, lack of channels for communicating with customers, and find out whether the management of the researched company has a comprehensive perception of the concept of integrated marketing communications. Therefore, the research aimed to know the type of relationship and the extent of the influence occurring between integrated marketing communications as an independent variable represented by its nine dimensions and marketing performance. As a dependent variable, represented by its four dimensions, using the descriptive and analytical approach, and for this reason, two main hypotheses were formulated for the research, from which nine hypotheses branched. In order to achieve these goals, the study was applied in the General Company for the Manufacture of Vegetable Oils using the descriptive and analytical approach, with a purposive sample of (84) individuals from the department managers and the company’s employees. Through the questionnaire and analyzing it statistically using statistical methods (arithmetic mean, standard deviation, relative importance, coefficient of determination, R, simple correlation coefficient, test 2, exploratory factor analysis test, latent root KMO scale, Bartlett’s test) in the statistical analysis program 23 SPSS, as well as personal interviews conducted by the researchers, which showed the methods. There are a number of statistical results, the most important of which is the existence of a significant correlation and influence between marketing communications and marketing performance. In conclusion, the researchers presented a set of recommendations and proposals, the most important of which can be mentioned, the most important of which is the need for the state to protect and support the company’s products by imposing a customs tax on similar imported products, as well as the necessity of managing the company. The research subject raised her employees' awareness of her desire to increase marketing performance and informed them of her level of performance on a regular basis, in order to detect and correct deviations And we can say The current research aims to test the extent of the impact of marketing communications, represented by its elements (advertising, personal selling, sales promotion, public relations, publishing, and direct marketing, on customer satisfaction, and through it, we can determine the extent of the impact of the marketing communications strategy on customer satisfaction. The problem of the research was represented by the difficulty of marketing services due to the lack of special customizations. Marketing activities, and the importance of research stems from the importance of the role. What marketing communications perform in achieving the objectives of the researched organization, the Iraqi Library and Documentation House, is to accomplish its work with high efficiency and gain the satisfaction of its customers. Data were collected through the use of a questionnaire that was distributed to a purposive sample of (40). Researched, and a set of statistical methods were used to determine the level of importance of the research variables, as well as to test the extent of the influence of the independent variable, marketing communications, on the dependent variable (customer satisfaction through the use of the statistical program (SPSS25), and all results were identical to the research hypotheses. The researcher reached a set of conclusions, the most important of which was the lack of a clear marketing communication strategy adopted by the researched organization. The researcher also reached a set of recommendations, the most important of which was that the researched organization adopt a payment strategy to promote its services.

КЛАСИФІКАЦІЯ ІНСТРУМЕНТІВ ДІДЖИТАЛ-ПРОСУВАННЯ ТОВАРІВ ТА ПОСЛУГ НА РИНКУ B2B

Digitalization is actively developing and being implemented both in our everyday life and in the field of business. Modern progressive technologies offer a variety of tools and approaches that make it possible not only to increase the promotion of the company's products, but also to guarantee unique competitive advantages over the main competitors. In the article, we provide information about the tools and their components, as well as the functions that make up the enterprise's marketing activity as a whole. After all, the various means offered by digitalization and used in marketing collectively represent a process focused on the satisfaction of two parties: the buyer and the seller. Such a two-sided approach ensures the efficiency of companies' work, their focus on the client and the presence of competitive advantages The article presents the most basic tools for digital promotion of goods and services in the B2B market: website promotion, content marketing, social media, email marketing, lead generation, analytics and tracking. Data on the share of the number of enterprises using social media in the total number of enterprises by type of economic activity are presented. The average share of social media use at enterprises by type of economic activity is: in 2018 – 29.7%; in 2019 – 30.1%; in 2022, 29.1%. In the breakdown of types of economic activity during 2019-2022, it was established that the largest share is occupied by enterprises working in the tourism sector and in publishing. The environment for the formation of tools for digital promotion of goods and services on the B2B market was analyzed, among which the following were identified as determining factors: market size, cost of products and services, customer relations, loyalty program, support and consultation service, goals and content strategy. As a result, the digital promotion of goods and services in the B2B market was determined, which allows companies to interact more effectively with the target audience, optimize their efforts and ensure stable business development. Keywords: digitalization, marketing, product promotion, B2B market, digital tools, marketing activity

ARTIFICIAL INTELLIGENCE AND DIGITAL MARKETING: AN OVERVIEW

Artificial intelligence (AI) has come to improve digital marketing. With the help of AI, marketers can produce better products, make delivery faster, attract customers more effectively, and understand customer behavior. The company is using AI in marketing to create a more personalized experience across all channels. It will help marketers to better understand their audience interaction with their brand and better understand how their audience interacts with it and how they can attach to it. To create a balance between using AI and remaining transparent with customers, as more companies are funding AI-based products, customers want more transparency around how these technologies work—and what they mean for privacy. AI can be used in many ways, from improving website navigation to using computer vision to build more targeted ads. With the help of AI, many digital marketing tools are being used by marketers in daily transactions. It can help them in many ways, like social media management, graphic design, content creation, and research. It can also help them to provide better services to their customers. Without any human intervention, AI might be able to give a simple question’s answer about a company's products or services. With the help of AI, marketers' lives can be easier in the future by automating much of their present activity and providing information about consumers. In this study, conceptual methodology is used as the basis to collect secondary data and achieve the study objectives.

APPLICATION OF RFM MODEL ON CUSTOMER SEGMENTATION IN DIGITAL MARKETING

APPLICATION OF RFM MODEL ON CUSTOMER SEGMENTATION IN DIGITAL MARKETING

Marketing Strategies through Product Awareness, Service Quality and Product Quality Assurance on Consumer Purchasing Decisions

In the dynamic pharmaceutical industry, companies are undergoing significant transformations in their interactions with consumers. The health industry involves various stakeholders, and pharmaceutical products, such as medications, are predicted to continually increase in demand with the growth of the middle class in Indonesia. Pharmaceutical manufacturers compete through distribution channels such as pharmacies and large pharmaceutical retailers to meet the demands of the government, patients, and entrepreneurs. With the rising number of patients, PT. Satoria Aneka Industri needs to develop a marketing strategy to remain competitive by enhancing the quality of products, services, and quality assurance. Positioned as the second-largest market share holder, PT. Satoria Aneka Industri aims to become the leader in the Indonesian market with a marketing strategy focused on the Unique Selling Point (USP), improving service quality, and ensuring product quality. Product awareness, service quality, and product quality assurance are considered determining factors in consumer purchasing decisions, with marketing strategy analysis focused on the company's infusion products.

Influence of The Use of Blend Natural Additives From Probiotics, Prebiotics and Dry Sugarcane Yeast in The Diet of Cows on The Production and Quality Of Beef Milk

Objective: To evaluate the effect of supplementation of a commercial additive based on a blend of probiotics, prebiotics and dry sugar cane yeast (Nutrimais® Company Product +Milk®), on the production and quality of cows' milk. Theoretical structure: Natural additives used in the diet of lactating cattle have a synergistic effect and may interfere with milk production and quality, but studies on these additives in the field are scarce. Methods: The experiment was carried out in Rio Grande do Sul, Brazil, 46 cows of the Dutch breed were divided into two control groups without supplementation and treated group supplemented with 8g/day of the additive +Milk®. Milk samples for urea nitrogen analysis and milk somatic cell count were collected weekly for 12 weeks. Production in day-1 liters was evaluated. Results and conclusion: The use of this additive provides increased productivity and significant reduction of somatic cell count in the milk of cows of the Dutch breed. Implication of research: This study addresses information on the use of a commercial additive and its effects on milk production and quality, providing data to ensure the expected effect and clarify the benefits of including this additive in the diet of animals. Originality/value: The results of the study have crucial implications for strategies to manipulate the nutrition of dairy cows with a view to increasing productivity and improving the immunity of animals through the inclusion of a natural supplement available on the market.

Studi Peran Citra Perusahaan Dalam Meningkatkan Motivasi Kerja Karyawan PT. PAL Indonesia (Persero)

This study investigates the factors that influence the formation of PT's corporate image. Pal Indonesia (Persero) and how this perception is related to employee work motivation. Through a literature analysis approach, this research analyzes the perceptions of various stakeholder groups, including prospective employees, customers, suppliers and the general public. The results of the analysis show that company reputation, product and service quality, relationships with stakeholders, organizational values, and commitment to social responsibility are the main factors that influence the company's image. Positive perceptions of the company's image can increase trust, reputation and support from various parties, which in turn can motivate employees to provide their best contribution. Conversely, negative or ambiguous perceptions can reduce employee interest and motivation. Therefore, company management must actively monitor and manage these factors, and strive to build good relationships with various stakeholders to create a motivating work environment that contributes to the company's long-term success.

Current Problems of International Legal Copyright Protection

The article examines the level of international copyright protection from the perspective of such aspects as the urgent nature of copyright protection and the possibility of applying the institution of compulsory license. To this end, the norms aimed at protecting copyright holders in the Russian Federation, the CIS, the European Union and other foreign countries, in particular, in the USA, are analyzed. The most important international conventions in the field of copyright and related rights protection are reflected. The legal basis of the activity of courts in cross-border copyright relations is shown. The actual problems of private international law on the improvement of substantive and conflictof- laws legal regulation in this area are identified. The analysis suggests that the establishment of common criteria for calculating the term of copyright protection in a single unified act is due to the need to combine private and public interests in using the results of intellectual activity and their exceptional importance for the globalization of the world economic and cultural space. Arguments about the possible introduction of compulsory licenses for copyrighted products of foreign companies, by analogy with those already provided for in Article 1362 of the Civil Code of the Russian Federation for objects of patent law, lead the authors to the conclusion that the mechanism of compulsory license should not take a permanent place in the regulation of intellectual property, since it will not significantly help in reducing economic risks and losses.

The Role of Electronic Marketing to Increase Sales and Enhancing Competitive Advantage at Deemah Company, Kingdom of Saudi Arabia

Electronic marketing system plays vital roles in business firms to achieve their basic objective of profit maximization. Such roles including enhancing consumers to purchase, increasing sales volume and firms competitive advantage. This research addresses the role of electronic marketing in increasing sales and enhancing competitive advantage at Deemah Company in Saudi Arabia. A questionnaire used to collect the primary data from 101 respondents who purposively selected from the the company products consumers, while the secondary data obtained from relevant sources. The study findings revealed a statistical significant relationship between electronic marketing and enhancing consumer confidence to purchase; increased sales; and competitive advantage. The study proposed some recommendations including development and introduction of contemporary digital marketing methods to enhance consumer confidence to purchase. The Company also ensures quick customer service and responds to inquiries, which creates competitive advantage that distinguishes it from other competitors.

Review Based Research Topic Identification and Analysis on Multi-Level Marketing Business

Purpose: There are many companies who have invested so much of money and do their advertisement to promote or sell their product to the target customers. Multi-level marketing which is also known as direct selling is one which marketing strategy which encourages the customer or the users of the company’s product to advertise the product by word of mouth. The customers in large or group constitute certain motivating program to promote the product so that in turn they can earn some commission. The study aims at identifying factors which give opportunities for the customers to start a new business with the company’s product and in long run they can be called entrepreneurs. Design/ Methodology/ Approach: The study is based on secondary data gathered from a variety of sources including case studies, journal article, magazines, books and internet searches Findings/Results: The study’s main findings shows that many of the people are still confused with the concept of multi-level marketing, it always gets interchanged with the term pyramid scheme or money chain. As per the literature study there is a huge growth and expansion of multi-level marketing in India and other countries. There is an increase of companies who are into multi-level, and also customer tend to use the product of MLM companies once it has gained legal support. The increase in number of MLM companies have provided business opportunities for the people by becoming the product distributor. Originality/Value: The study highlights multi-level marketing strategy and the sustainability of MLM companies and the opportunities provided by the company for the people who join the company as a distributor. Multi-level marketing companies provide sustainable business opportunities for the people. Type of Paper: Literature Review

International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach

Aims: In today's economy, which is very competitive, strategic management models are used more often to solve business problems by evaluating the current situation and helping to make successful national strategic plans. From this currently, the Boston Consulting Group (BCG) Matrix, one of the most well-known tools for strategic planning, is used to evaluate a company's products to help with long-term strategic planning. It assists businesses in finding fresh development prospects and selecting their future investment strategy. This study intends to investigate international markets’ segmentation, marketing and performance of Ethiopian coffee industry using a BCG matrix approach. Objectives: In this regard, the study has two objectives. First, evaluate Ethiopian coffee industry and its export performance. Second, segment Ethiopian coffee's international markets and assess market attractiveness using the BCG matrix's market share and growth approach. Methods: The matrix was utilized to examine Ethiopia's coffee export market and the top twenty Ethiopian coffee export destinations with the highest average values over the last six years (2016–2021) were selected from more than sixty countries. The export values extracted from International Trade Center (ITC) database. An explanatory approach was used in this study. In addition to primary data from semi-structured interviews, sales figures and market share from written documents were used as secondary data. Results: The outcome suggests that Ethiopian coffee destinations are segmented in international markets using a BCG matrix approach, which assists coffee exporters in deciding whether to finance through investments or be liquidated to free up funds with little potential for use elsewhere. Conclusion: Ethiopian coffee exports have shown growth globally over six years, though dipped in 2018. Germany, USA, Japan, Belgium, and South Korea are top five destinations among the top twenty for Ethiopian coffee export destinations based on an average of six years' worth of export value.

The Impact of Brand Awareness on Purchase Intention

The degree of brand awareness (BA) exerts a strong impact on the behavior and choices made by consumers. To comprehensively understand how brand awareness influences decision making on the part of consumers, this detailed review assesses the effect that awareness has on a person's intention to purchase. A large number of studies were analysed by this paper to explore the relationship between these two aspects in great detail. The results confirms that BA is significantly related with purchase intention(PI). The association implies that the higher degree of brand awareness, the more are consumers who would consider whether to buy a company's products or services. Additional variables, such as product quality, individual specifications, and customer happiness with past purchases, impact this relation between BA and intention to buy. Findings from this research highlight the significance of brand awareness and its ability to influence purchasing decisions. Getting a high degree of public recognition for their brand is something businesses should pay particularly close attention to if they hope that purchases will actually be made by consumers. However, with proper investment in marketing strategy, organisations can effectively affect the customer decisionmaking process and raise brand awareness. Also, the effectiveness of brand awareness at affecting purchase intentions can be further improved by focusing marketing efforts on certain age groups.In summary, this study points out the great importance of brand consciousness for what it contributes to customers 'purchase intentions. It gives marketers what they need to inculcate customer loyalty and design effective brand strategies.

Differentiation Strategy to Improve the Level of Customer Satisfaction. Case: Industrial Process Company, Peru.

Today the experience we provide to customers is very important for the company, a good shopping experience allows for a happy customer, generate benefits for the company such as increased sales. Customer satisfaction is the way in which we have been treated as consumers when making a purchase, this depends both on the treatment and on the product that the consumer receives. Maintain that "Multiple studies indicate a significant relationship between the perception of the quality of services and customer satisfaction." On the other hand, when a customer is in a state of "customer satisfaction" they tend to repeat their purchasing behavior, generating a state of "customer loyalty". Therefore, customer satisfaction and loyalty maintain a strong link. Getting customers to feel happy with the company's products and for them to return to make new purchases requires time and dedication, since the sale does not end when the product is delivered, quite the contrary, the customer must be followed up. after the sale, this will allow the customer to be satisfied and expand that list of customers in the company. As indicated above, services or products are intangible entities, for which it is important to know customer satisfaction in order to analyze them. The general objective of the research was to propose a Differentiation Strategy to improve the level of Customer Satisfaction in the Industrial Processes Company. The research was descriptive and the non-experimental design, descriptive cross-sectional, it was used as a technique to the survey and as an instrument the questionnaire that measured Customer Satisfaction through the Likert Scale. Crombach's alpha test was used to determine the validity and reliability of the instrument. Likewise, an interview guide was applied to the business administrator to carry out the qualitative analysis of customer satisfaction. The theoretical precedents that support the present investigation are based on the theories that, according to Lovelock and Patterson, maintain that service is any act, performance or experience that one party can offer to another and that it is essentially intangible and does not result in ownership. you're welcome, but nevertheless create value for the recipient. Its production may or may not be linked to a physical product. essful in any business. The results allowed to know the level of customer satisfaction, which is at a high level which is equivalent to 37.71%, which means that the company has acceptable strengths regarding the level of customer satisfaction such as variety of products, prices according to the market, among others, it was also possible to design the differentiation strategy, validated through the expert judgment technique.

Risks in AGRIGULF's Agricultural Export Settlement Business and Its Management

This paper is primarily a case-based study. It takes Gulf Modern Agriculture Development Co., Ltd (hereinafter referred to as AGRIGULF) as the object of research, and adopts the case study method and field interview method to sort out the company's agricultural products export business and common settlement methods and so on. Through field visits and investigation, data collection, and collation, identify and analyze the risks of the company's agricultural export settlement business. Finally, corresponding risk management suggestions are put forward at four levels, namely, country risk, foreign exchange risk, product quality change risk, and credit risk, which are expected to provide certain references for the sustainable development of China's agricultural export enterprises

The asymmetric effect of corporate reputation communication on flagship and non‐flagship product evaluations

AbstractThis research investigates how corporate reputation communications, specifically, those that focus on corporate ability (CA) versus corporate social responsibility (CSR), impact consumer evaluations of flagship products and non‐flagship products. Across five studies utilizing different research methods (survey, eye‐tracking, and experiments), we demonstrate an asymmetric effect of corporate reputation communication on product evaluations, dependent on the product's flagship status in its company's product portfolio (i.e., all products owned and marketed by a company). Specifically, while CSR is more conducive to consumer evaluations of flagship products, CA is more beneficial for evaluations of non‐flagship products. Such effects are more prominent when consumers lack detailed product attribute information. Given the strategic importance of flagship products to a company, this work adds to the emerging body of research on CSR communication by highlighting its advantage in bolstering consumer evaluations of flagship products.

Eco-friendly FMCG products and premiumisation purchasing habits

This paper analyses consumers' awareness using the example of fast-moving consumer goods (FMCG). In this regard, two concepts are discussed in the theoretical part: premiumisation and eco-friendly products (EFPs). The empirical part utilises two methods for collecting primary data: semi-structured interviews with representatives of two companies and a questionnaire survey for end customers. Subsequently, consumers' awareness and purchasing habits have been examined based on a large international company's FMCG products, specifically for personal hygiene, cosmetics and detergents. Management in the FMCG sector has to focus on changing consumer habits. Marketers have to be aware of the desires, trends and demands of their customers.