ARTIFICIAL INTELLIGENCE AND DIGITAL MARKETING: AN OVERVIEW

Abstract

Artificial intelligence (AI) has come to improve digital marketing. With the help of AI, marketers can produce better products, make delivery faster, attract customers more effectively, and understand customer behavior. The company is using AI in marketing to create a more personalized experience across all channels. It will help marketers to better understand their audience interaction with their brand and better understand how their audience interacts with it and how they can attach to it. To create a balance between using AI and remaining transparent with customers, as more companies are funding AI-based products, customers want more transparency around how these technologies work—and what they mean for privacy. AI can be used in many ways, from improving website navigation to using computer vision to build more targeted ads. With the help of AI, many digital marketing tools are being used by marketers in daily transactions. It can help them in many ways, like social media management, graphic design, content creation, and research. It can also help them to provide better services to their customers. Without any human intervention, AI might be able to give a simple question’s answer about a company's products or services. With the help of AI, marketers' lives can be easier in the future by automating much of their present activity and providing information about consumers. In this study, conceptual methodology is used as the basis to collect secondary data and achieve the study objectives.