Souvenir Products Research Articles

Перспективи розвитку зеленого туризму для регіонального туристичного ринку

Introduction. The sector of tourism and renovation is one of the trendiest directions of social and economic development of rural areas. It is generally maintained, that green tourism increases the motivation of the rural nontraditional territorial communities in the development of social infrastructure and the creation of new workplaces. For this, tourism could promote the application of new unconventional forms of entrepreneurial activity. It opens new potential possibilities, such as assists the filling of local budgets, effective use of resources, increase a profit of the population, development of social infrastructure, the origin of alternative forms of employment and entrepreneurial activity, increase the prestige of rural. Purpose. The purpose of the article is the research of terms and processes of development of green tourism, and to his influence on a regional tourist market, especially in a part of local economic development of territorial communities. Results. Cultural and natural resources are an extremely main part of world tourism. Furthermore, this is a significant type of support. The analysis of the terms allows us to set that unfortunately, the attempt at the legislative level to give legal determination by a concept «green tourism», «ecological tourism» or «rural tourism» remained not executed. Besides, the world's society uses the name of «geotourism». It is believed, that tourism could support or improve the geographical character of the environment. Moreover, it is based on principles, for instance, ecological responsibility (maintenance of resources and bio variety), cultural responsibility (devotion and respect are to local originality and inheritance), and synergy (association of all elements of geographical features for creation of tourist experience, what richer, than the sum of his parts, and attractive for visitors with different interests). Ukraine has great possibilities for the development of rural green tourism, in particular, as well as the Mykolaiv region. Conclusions. Taking everything into account, green tourism could provide local economic development of territorial communities. Firstly, the government must improve the laws for the green tourism sphere. Also, we need to set forth the main principles of politics there. Secondly, society should pay attention to the development of green tourism, especially for local farms or personal peasant farms. Because of them have possibilities and prospects for its development. Thirdly, society should use the innovations, which could increase the amount of tourist service. In practice, it could be gastronomy, traditional rural tourism, air therapy, in civilized mannerethnographic measures, and so on. Apart from this, local inhabitants could create the thematic villages as a regional brand. There are some examples of this - production of the special product, which is typical for local territory, or organization of unique festivals, and even production of hand-made souvenirs. Finally, local rural inhabitants should implement the unconventional ideas of evolution of the rural communities.

Utilization of plastic and fabric waste into economic valued products to minimize household waste

All human activities generally produce waste. If the waste production is very excessive, it will cause environmental problems, mainly inorganic waste because it requires very long time and cannot even be degraded naturally by nature. The purpose of this study is to describe the utilization of plastic waste and patchwork into economic value products in an effort to minimize household waste.This study uses descriptive qualitative methods, data collection is done by observation, interviews, and documentation. Based on the results of this study indicate that the use of plastic waste and cloth can be processed into various products of economic value in an effort to minimize household waste. In addition, it can increase public awareness of the environment. Plastic and fabric waste can be processed into various fashion and souvenir products.

Tourism market relies heavily on environmental and natural factors

This study aims to investigate the ecological and environmental impacts of the tourism cluster as a driver of regional tourism market development. The tourism industry can lead to adverse effects on the environment and ecosystem. It can place immense pressure on an area and result in catastrophic impacts, including increased pollution, soil erosion, natural habitat loss, massive pressure on endangered species, and intensified vulnerability to forest fires. However, the tourism sector assumes a significant function in solving the regions' socio-economic problems by creating additional jobs, ensuring the growth of employment of the economically active population, and improving the welfare of the nation. Nowadays, tourism is one of the drivers of economic recovery, which has a stimulating effect on the development of such related fields of the economy as accommodation services, transportation services, communications, trade, souvenir production, catering, agricultural production, construction, pharmacy, etc. Tourism is important for the socio-economic development of many regions of the Russian Federation. For example, the Altai Territory has a high level of tourism-recreation potential, in the region. There are unique natural and tourism-recreation resources, objects of cultural and historical heritage, vital political, economic, sports and cultural events. Despite this, the lucrative industry's environmental damage should be taken into consideration and minimized as far as possible. To achieve the aim of this study, several methods were employed including a persuasive strategy for discernment, interconnection and association, general logical strategies such as methods of scientific abstraction, modeling, analysis and synthesis, as well as grouping and comparison, analysis of the regulatory framework, literary sources, statistical data and a comparative method. Finally, some recommendations were brought about to benefit from this increasingly popular industry, while keeping the damage to the environment to a minimum.

Computer Reconstruction of the Appearance of Amur Cossacks and the Manchu in the 17th Century

The article studies historical appearance of Russian servicemen of the Far East in the 17th century as well as their traditional opponents – soldiers of the eight-banner army of Qing China. The study sets a goal to practically model and print 3D models of the people understudy. To form basic sketches of the models the authors use historical images as well as modern reconstructions of uniforms and weapons. Computer modeling was carried out using open software. The approach is to develop a utilitarian technique for high-quality modeling of three-dimensional models of historical characters without professional art education. As a result, the authors have got unique three-dimensional models made according to a single algorithm. The use of three-dimensional modeling technologies provides for a fairly simple creation of both a character model itself and his uniform and weapons. Also, three-dimensional modeling allows one to create copies of individual objects thus forming a library that can significantly reduce the time spent on creating similar models. 3D printing technologies make it easy to replicate physical copies of a 3D model which in this case makes it possible to fulfill orders for small-scale production of souvenirs. The models can be applied in industrial production such as casting and milling.

A preliminary study of tourists and vendors perception on the development of tourism souvenirs using natural dye from plants

The souvenir industry encompasses both handmade and massive scale productions. Production of coloured textiles becomes one of the basic technologies in human civilization. Based on the traditional knowledge of Temuan community lived in Taman Negara Johor Gunung Ledang, this research aims to develop souvenir products with t-shirts by adding natural color from Curcuma longa and Lawsonia inermis Linn. In order to develop the products, some steps were taken into account included the selection of plants part, extraction method, selection of mordant and technique used, and dyeing process. The color of aqueous extraction from C. longa and L. inermis were deep yellow and deep red, respectively. However, the color obtained on the t-shirts was slightly different. The perception of vendors and tourists in Taman Negara Johor Gunung Ledang (Waterfall), Tangkak, Johor towards developed souvenir using natural dye from plants are done through random survey session by distributing the questionnaire to the 122 respondents. 120 (98.4%) respondents reacted positively towards the souvenirs developed from natural plants based dye.

Shopping Tourism Development Through Top Five Products in Yogyakarta City, Indonesia

Yogyakarta is a city tourism that has no natural tourism potential. Shopping tourism can become an alternative strategy to increase the expenditure and length of tourists stay in Yogyakarta. The research is a qualitative research. The research aims to examine shopping tourism products in Yogyakarta. The research attempts to identify top five products as the main magnetism of shopping tourism in Yogyakarta. Data analysis is conducted through reduction techniques. The research obtained top five culinary products, they are Gudeg, Bakpia, Bakmi Jawa, Kopi Joss, and Kipo, while the top five souvenir products are Batik, Silver, Dagadu, Wayang, and Miniature.

OPTIMALISASI PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN METODE JOINT ECONOMIC ORDER QUANTITY (JEOQ) PADA UD PURNAMA JATI JEMBER

This study aims to determine the optimal amount of raw materials inventory needs and the reorder point of raw materials in UD Purnama Jati Jember. UD Purnama Jati Jember is a company engaged in the production of Jember Regency speciality food and souvenirs. Due to not having a standard method, there are problems of raw material inventory in the production process, including overproduction and excess or shortage of raw materials. Data were obtained by interviewing the company owner and observing the company's production process. Data analysis were performed using least square forecasting, JEOQ, safety stock, and reorder points method. The results of the study showed that the optimal raw material needs are 4,644.772 kg of tape, 2,491.411 kg of wheat flour, 3,967.927 kg of egg, 1,439.623 kg of butter, and 3,519.371 kg of sugar. The total inventory cost of raw material is Rp. 281,296,067 indicated a more efficient inventory cost than the previous method. Meanwhile, the amount of raw materials inventory for the reordering point is 417.39 kg of tape, 231.29 kg of wheat flour, 358.88 kg of eggs, 131.78 kg of butter, and 318.99 kg of sugar.
 Keywords : JEOQ, raw materials control, reorder point, total inventory costs

Peningkatan potensi desa wisata melalui pengembangan kemasan oleh-oleh

The development of Café Sawah as Village Tourism in Pujon Kidul is very important because it has an impact on improving the community's economy. So far, various dairy products by MSEs that are fostered by ‘Aisyiyah are sticks and crackers as typical souvenirs from Pujon Kidul Tourism. The souvenirs are still not packaged attractively. Product packaging is an effective marketing strategy in managing the end of production, until it is accepted by the end consumers. As a tourist area that is crowded with visitors, good and effective processing of souvenirs is a solution that can be offered to visitors as souvenirs. The purpose of this community service is to improve good packaging, elegant design, easy to carry and able to maintain the quality of the product during the trip. This community service methods are observation, audience and active participation, in order to increase the value of souvenir products with more attractive packaging, safe and comfortable, with local wisdom. The result of this community service is packaging that has an attractive design, an elegant impression of the product, improving of the product values, and so, it becomes a promotional medium when it is brought to a new place as a souvenir, and then, it will subsequently have impact on increasing the welfare of the surrounding community, especially MSEs fostered by ‘Aisyiyah.

Tinjauan Produk Cendera Mata Berdasarkan Prinsip – Prinsip Desain

The research aims to review souvenir products based on design principles, especially the principles of unity, balance, emphasis, and proportion. This research was conducted on 5 types of souvenirs taken from 4 shops in Aceh market in Kampung Penunayong. This type of research is descriptive qualitative research by describing souvenirs that are researched and assessed based on design principles. The data sources in this study are documentation, literature and interviews. Data collection procedures are carried out through observation, interviews and documentation. The findings of this study show that overall souvenirs have a fairly good value, in terms of unity, balance, emphasis and proportion. Obtained an average value of 73.35 with a category of B (good). Of the three assessment teams, the average score was 230.75. Thus, an average value of 76.91 with a category of B (good) is obtained.

Современные тенденции развития малого бизнеса в Республике Калмыкия (по результатам экспертного опроса)

The article examines the issues of modern trends in the development of small business in the Republic of Kalmykia. One of these trends is entrepreneurship, which actively uses ethnic, national components in its line of business. The purpose of the article is to study the ethno-economic aspects of modern entrepreneurship in Kalmykia. The main research method is an expert survey. A total of 12 experts were interviewed. The study was conducted in May-June 2020 in Elista. As experts, restaurateurs or owners of national cuisine cafes, ateliers, clothing manufacturers, representatives of the tourism business, manufacturers of souvenir products, owners of souvenir shops, manufacturers of ethnic furniture, etc. Experts note the popularity and demand for ethnic goods, handicrafts in the segment of ethnic fashion, ethnic design. And also services of ethno-tourism, ethno-restaurants, which testifies to the prospects of ethno-business and ethno-entrepreneurship in the republic. Active revival of Buddhism, restoration, development of national culture, natural resources make Kalmykia especially attractive for tourists. However, one of the problems in the development of ethnic entrepreneurship is the fact that there are very few masters of national instruments, masters of making complex souvenirs (leather, wood, metal). An expert survey has shown that the development of ethnic entrepreneurship is an important resource for economic development in Kalmykia.

Designing Souvenir Products Berastagi Clothes with Kansei Engineering Method

Consumer desire is something that is very vital to be criticized in product design. Clothing products are also known as the time changing industry, which is an industry that must continue to innovate to meet consumer desires. Berastagi clothing products are one of the typical souvenirs of the Berastagi tourism area. Based on a preliminary survey conducted on 84 tourists, 70.24 percent stated that the dress design was not attractive. As many as 70 percent of the tourists state that the design of these clothes is outdated. Therefore it is necessary to design new clothes designs. The method used in this study is kansei engineering to identify the kansei, items, and product categories that are consumer’s preferences. In this study, four questionnaires were used. The first questionnaire is an open questionnaire that is used to analyze the product word kansei. The results are obtained in the form of nineteen kansei words which will be used as input to the second questionnaire. Each kansei word was assessed by the respondent using a semantic differential scale. The results of the data adequacy test for the second questionnaire obtained N ‘value of 91 while the number of samples was 93 so that the data was sufficient. The results of the validity test state that all kansei words are valid. The reliability test yields a value of 0.907 or greater than 0.60 so that the data is considered reliable. MSA and KMO test results obtained all valid data. Questionnaire III was used to determine product stimulus. The results of the second questionnaire were analyzed for conjoint analysis in order to obtain 8 product stimuli. Questionnaire IV is used to find out the models used to fulfill each customer’s kansei words. In addition, an analysis of the main preferences of customers was also carried out. The final result is that the model with the highest utility which is the customer’s preference is clothing with cotton materials, ikat motif, cardigan models, white color, and long sleeves.

The return visit of the President of the French Republic Emile Loubet and the Formation of the Image of a “Great Friend” of Russia

The article analyzes the visit of Emile Loubet, President of the French Republic, to the Russian Empire in 1902, as well as the specifics of its organization and representation. The visit was conceived as a demonstration of the inviolability of the Franco-Russian alliance. A whole complex of informational, ceremonial and commemorative methods was supposed to form the image of France not just as a “friend”, but as a “great friend” of Russia. Periodicals solved various tasks at once: attracting and maintaining attention, forming a certain image, creating and reflecting public opinion. The effect of the ceremonial part was enhanced by the active involvement of the urban population in the celebrations, symbolic decoration of the ceremonial space, and the production of souvenirs. As a result, it was possible to consolidate the “friendly” image of the French nation in Russia, enhance the positive effect of the meeting of the allies, and create favorable conditions for further cooperation. At this stage, the Franco-Russian alliance allowed maintaining the balance of power in Europe and paying attention to geopolitical interests in other regions. However, even greater rapprochement between the two powers entailed increased obligations and the necessity to coordinate further actions more carefully, while narrowing the opportunities for interaction with other states. In spite of the brilliant celebrations, the allies' desire to recover the maximum benefit from the «cordial» relationship has become increasingly evident.

Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty

The aim of this research was to explore predictive relationships between perceived quality of authentic souvenir product, value, satisfaction and customer loyalty that consisted of word-of-mouth an...

THE DEVELOPMENT OF YOUTH AND WOMAN ENTREPRENEURSHIP PROGRAM IN VILLAGE TOURISM THROUGH PARTNERSHIP

The development in tourism is nowadays a leading development in Indonesia; consequently, the tourism sectors is being developed up to the country sides. Tourism in rural areas is being estimated as an operational tool for integrating programs and supporting activities among sectors which would bring significant impacts in social, economic, and cultural aspects while handled collaboratively. The research aimed to analyze: (a) the tourism potential in Wonorejo as the village tourism; (b) partnerships between the university, government, private sectors to develop the village tourism; (c) entrepreneurship opportunities for youth group (Karang Taruna), and women group (PKK) to develop the village tourism. The research was case study with qualitative approach. The informants included the village heads and officials, youth leaders, women leaders, and entrepreneurs. The data collection technique was used observation, interview, FGD, and documentation. The data were analyzed using domain analysis model with pattern matching. The results were (a) some potentials have been developed in the village, which is natural, historical and religious, and cultural tourism, (b) partnerships between universities and village governments made through a Memorandum of Understanding and the private sector was carried out without written documents. The partnership made the village government as regulators, facilitators, and investors, universities as initiators, facilitators, investors, and mediators, and the private sector as facilitators and marketers, (c) entrepreneurship opportunities have been developed by youth and women such as souvenir production, culinary experiences, outbound activities, and educational tours. The village government must design the village tourism to include in the village development plan program. The partnership between the university, government, and private sectors can be adapted and applied for rural communities' entrepreneurship in developing countries.

Forms of translation of art textile crafts in Kharkiv region as a factor of development of cultural tourism

The purpose of the article is analyzing of the forms of broadcasting of folk art textile crafts in the Kharkiv region: museums, festivals, fairs, master classes, Internet space as factors of cultural tourism development. The methodology is based on the use of the following set of tools: the axiological approach was used to clarify the semantic and value status of art textile crafts production in the Kharkiv region; the method of socio-cultural determination is applied in order to explain through the prism of culture the features of the studied historical and economic phenomena; the systematic approach helped us to study folk art textile crafts of the Kharkiv region as an entire system; the historical method made possible to identify the foundations of the formation of a local school of art textile crafts. The scientific novelty of the obtained results lies in a comprehensive study from the standpoint of cultural studies of forms of preservation and translation of the achievements of folk art textile creativity of Kharkiv craftswomen and craftsmen as factors of development of cultural tourism. The following forms of broadcasting of local art textile crafts and souvenirs are singled out and analyzed: museums, ethno-festivals, fairs, master-classes, Internet space. Conclusions. Kharkiv region has preserved the traditions of the local school of art textile crafts, based on which we can create a variety of souvenirs: ethnic clothing, carpets, coats, souvenirs with weaving patterns, etc. The production of local souvenirs is one of the factors increasing the tourist attractiveness of the region, as well as creating a brand of Kharkiv. The following forms of broadcasting products of folk art textile crafts in the Kharkiv region are distinguished: museums, ethno-festivals, fairs, master-classes, Internet space. It was found that the museums of Kharkiv and the region can promote the development of tourism through the organization of exhibitions, thematic lectures, souvenir shops; the leading role stand numerous ethno-festivals of the Kharkiv region in the popularization of cultural tourism and realization of souvenirs of art textile craft of local production is found out; it is suggested to pay more attention to art fairs, which is a historical tradition of Kharkiv province; it is proved that the master class is a progressive form of broadcasting the experience of craftswomen and craftsmen, promoting the achievements of artistic textile crafts of the region, raising cultural tourism; it is shown that the Internet is an important driving force in the dissemination of information and increasing demand for souvenirs of artistic textiles of Kharkiv region. It is noted that all these forms of translation of folk art textile crafts do not exist separately from each other, but as a form of synthesis, run in parallel and complement each other.

Improvement of Batik Liquid Waste Quality with IPAL Mini Technology: Case on Flower Tourism Sidomulyo Village in Batu, Indonesia

Sidomulyo Village, a flower tourist village, in Batu city is one tourist destination in East Java Province based on local wisdom as an icon of Agro-industrial and Agro-tourism in the development of regional tourism. The local products from Sidomulyo Tourism Village include ornamental plants, cut flowers and batik. Sidomulyo Batik UKM is a batik producer with a capacity of 20 sheets per month @ 2.25 m2 and uses manual coloring technology. So far, UKM Batik Sidomulyo has been doing the coloring process in partnership with UKM Batik in Banyuwangi and Trenggalek Regencies due to technological limitations in the processing of batik liquid waste which still contains hazardous and toxic materials so if no action is taken it can damage the ecosystem. One of the strategic solutions is the technology transfer of the mini Wastewater Treatment Plant (WWTP) which utilizes biological waste treatment technology by utilizing bacteria and facilities that are Proven Technology. The mini WWTP installation uses 3 processing rooms including (1) separation of wax content from liquid waste, stirring with coagulant treatment to separate liquid waste from B3 waste and (3) purification of liquid waste by treating biofilter media and anaerobic bacteria. The levels of BOD and COD of the waste will be measured before and after the use of the mini WWTP so that it will be environmentally friendly without reducing the quality of batik as a support for souvenir products typical of Sidomulyo Tourism Village.

ANALISIS PENGAMBILAN KEPUTUSAN PENENTUAN LOKASI SENTRA OLEH-OLEH KHAS BATAM

Batam is developing into a tourism city, however, Batam tourism has not been supported by the souvenir center to sell local people's work. There are several tourist center areas in Batam, but they have not specifically sold special souvenirs from Batam. This study aims to determine the right location for a typical souvenir center of Batam based on a decision analysis of the factors of tourist interest. The method used in this study is the Analytical Hierarchy Process (AHP) by using six variables of tourist interests, which were obtained from previous studies, namely the existence of a tourist center, accessibility, accommodation, transportation, culinary services and the availability of souvenir products. The six variables are paired with the five tourist center areas in Batam, which are obtained based on the results of the researcher's field survey. The decision analysis was carried out by three respondents who are relevant to this study, namely the government, small and medium enterprises, and academics who have expertise in the relevant fields. Based on the research results, it was found that the right location for a typical souvenir center of Batam, Nagoya. This is because Nagoya is the iconic center of Batam with the biggest shopping mall, so tourists will definitely visit Nagoya as an experience of traveling to Batam to buy various kinds of souvenir products from food, drinks, clothes, bags, shoes, perfume and various other accessories. Based on this research, it can be concluded that the existence of an important souvenir center is considered by stakeholders in developing tourism in Batam, so that the local culture of Batam is better known by tourists by buying typical Batam souvenirs at souvenir centers and can also improve the economy of the local population by producing Batam souvenirs

ACHIEVEMENTS OF THE ALL-UKRAINIAN CENTER OF EMBROIDERY AND CARPET WEAVING IN RESHETYLIVKA: HISTORICAL MILESTONES AND PROSPECTS

The article describes the origins and prospects of the All-Ukrainian Center for Embroidery and Carpet Making in Reshetylivka, Poltava region. Its creation contributes to the implementation of state policy in the field of culture and provides the basis for the revival and preservation of embroidery and carpet weaving traditions as the oldest artistic craft. There is a problem of public awareness of the elements of intangible cultural heritage. The reason is the lack of information sources, communication technologies, and educational activities on relevant topics, as well as insufficient motivation to study these issues.
 It is emphasized that at the present stage of development of society in the world cultural space, there are significant changes associated with the comprehensive process of globalization, under the pressure of which languages disappear, traditions are forgotten and lost, weakened local cultures are on the verge of extinction. Traditional branches of Ukrainian culture contribute to the preservation of national identity, are a consolidating factor in the development of the nation, as well as an essential component of economic development.
 It is emphasized that due to the efforts of talented people, who make up the cultural center of Reshetylivka, the technology of «white-on-white embroidery» in 2017 was included in the National Register of Intangible Cultural Heritage of Ukraine, and «traditions of plant carpet weaving» of Reshetylivka was also included in the National Register of Intangible Cultural Heritage of Ukraine in 2018. On October 3, 2018, in accordance with the Resolution of the Cabinet of Ministers of Ukraine № 987, the state non-profit institution «All-Ukrainian Center of Embroidery and Carpet Making» was established in Reshetylivka on the basis of a former factory; this center of embroidery and carpet weaving is a cultural, educational, artistic, and research institution of culture, which belongs to the sphere of management of the Ministry of Culture of Ukraine.
 In the future, it is planned to study the history of famous Ukrainian families, dynasties, individual masters of embroidery, carpet weaving, weaving, publishing periodicals, scientific works on folk arts and crafts of embroidery and carpet heritage; participation in the training of scientific staff, in particular, craft researchers, museum specialists, culturologists, technology teachers; production of products and souvenirs decorated with artistic and national embroidery (clothing, interior, and ceremonial fabrics, hats, table and bedding accessories), manufacturing of carpets and artistic weaving products.

Sumber Daya Alam dan Kearifan Lokal sebagai Rasional dalam Workshop Visual branding Kawasan Wisata Pantai Plentong Kabupaten Indramayu Jawa Barat

The tourism development on Plentong Beach, Ujunggebang Village, Sukra District, Indramayu Regency has shown a positive impact on socio-economic and ecological conditions in this region. Collaboration between the Village Government, BUMDES Maju Ujunggebang and the community has been able to turn Plentong Beach into an inclusive tourist destination for the people of the North Coast of West Java. To expand marketing communication and provide visual identity, a visual branding product was designed in Community Service activities by applying the Design Thinking method through observation, interviews, and Focus Group Discussions. This activity has succeeded in designing a visual branding product that will be applied to souvenir products according to the needs and interests of partners. In the future, it is necessary to develop visual branding on marketing communication media in the form of websites, signage, and social media to expand the popularity of Plentong Beach which in turn attracts more visits from wider demographic and geographic segments for the advancement of destinations and people on Plentong Beach.

Souvenirs and the Commodification of Sámi Spirituality in Tourism

Tangible, material objects sold in tourism contexts are often seen as problematic examples of commercialization, especially when they are marketed as examples of intangible Indigenous cultural heritages, representing Indigenous religion or spirituality. Taking the in situ presentations of examples of Sámi souvenirs connected to religious contexts in souvenir shops as a point of departure, this analysis investigates the complex relations these elements enter, with reference to religion, to the past, to the arts or crafts field, and to questions of ownership. The main theoretical focus is on how these souvenirs are adjusted to general, Western tourism imaginaries. One of the examples of such souvenirs are replicas in different sizes and qualities of the Sámi noaidi’s drum, while other examples discuss the use of the symbols on the drum applied to souvenir products, such as jewelry or other design products. Points of departure are the material souvenirs themselves, contextualized with in situ presentations in shops, on the net, and in social media, and linked to tourism imaginaries. The article tries to show how this in turn is related to still prevailing, general Western understandings of Indigenous Sámi religion and spiritualty.