Farm Production Research Articles

Features of the restaurant market and consumer behavior in the Moscow restaurant business segment: study results

The article presents a comprehensive study results aimed at identifying peculiarities of the restaurant market and consumer behavior in the Moscow restaurant business segment. Within the framework of the research three stages have been realized. At the first stage the Moscow restaurant market macroenvironment has been analyzed to identify external factors of influence on modern restaurant business. The external factors of positive and negative impact on the restaurant industry development have been structured and described. At the second stage to identify the main trends of the Moscow restaurant market the method of content analysis of the Moscow restaurant business establishments sites with high rating indicators based on the Yandex neural network data was used. The main trends of the Moscow restaurant market are: restaurants’ focus on preparing healthy food and vegetarian cuisine; use of farm products and local ingredients in prepared dishes; technological innovations implementation that simplify consumer experience; focus on the principles of sustainable development and environmental friendliness in the business model; restaurant formats variety. At the third stage of the study, a survey has been conducted among visitors to Moscow restaurants and cafes to identify consumer behavior. The identified consumer practices in the restaurant market indicate, on the one hand, active involvement of the audience in visiting Moscow restaurants, cafes, and bars, and on the other hand, the use of restaurant meal delivery services via restaurant websites or mobile applications. The dominant influence of rational factors in consumers’ choice of a restaurant to visit and changes in the consumer motivation structure when visiting restaurants and cafes have been revealed.

Genetic analysis for reproductive and longevity traits in Landlly sows

The rate of reproduction and lifetime productivity of the animals determine the success of a herd. As these features significantly impact sow productivity, welfare, and profitability, there is considerable interest in global swine breeding programmes to genetically select better sows for these attributes. In this scenario, reliable heritability estimates and genetic correlations between traits are essential for the success of genetic selection for such traits. The goals of the current study were to examine the reproductive and longevity traits and to estimate the genetic and phenotypic parameters for these traits in Landlly sows kept at a swine production farm, Izatnagar, Uttar Pradesh, India. The effect of non-genetic factors on different reproductive traits was estimated using SPSS version 16.0 and Bayesian approach which were utilized to estimate the genetic parameters for reproductive and longevity traits. The current study’s finding that the year and season of birth significantly affect reproductive traits generally suggests that there is potential for boosting productivity by optimising managemental practices. The heritability estimates were low for the reproductive and longevity traits, indicating a very little additive genetic variance in these traits, and individual selection will not be helpful for improving them. As some traits, such as LSB_FF & LSW_FF and LSB _SF & LSW_SF, have a moderate genetic correlation, indirect selection can be used to improve these two pairs of features.

Agricultural Productivity and Climate Mitigation

Agriculture will play a central role in meeting greenhouse gas (GHG) emission targets, as the sector currently contributes ∼22% of global emissions. Because emissions are directly tied to resources employed in farm production, such as land, fertilizer, and ruminant animals, the productivity of input use tends to be inversely related to emissions intensity. We review evidence on how productivity gains in agriculture have contributed to historical changes in emissions, how they affect land use emissions both locally and globally, and how investments in research and development (R&D) affect productivity and therefore emissions. The world average agricultural emissions intensity fell by more than half since 1990, with a strong correlation between a region's agricultural productivity growth and reduction in emissions intensity. Additional investment in agricultural R&D offers an opportunity for cost-effective (<US$30 per ton carbon dioxide) and large-scale emissions reductions. Innovations that target specific commodities or inputs could even further reduce the cost of climate mitigation in agriculture.

HEAT TOLERANCE INDEX IN DAIRY GOATS: CLASS REPORT

To evaluate the influence of the environment on the behavioral and physiological parameters of Saanen and alpine brown goats, disciplinary work was carried out in which a field experiment was conducted, in the municipality of Lajes do Cabugi, Rio Grande do Norte, on the Três property. Brothers, which is a dairy goat production farm. The adaptation of animals to the breeding environment is an important factor for them to have good health and achieve greater productivity, which is one of the objectives of the action of veterinarians, acting preventively (SOUZA et al., 2010; LOPES et al., 2012). When academics participate in pedagogical activities, they develop and prepare more completely for professional life. During the pedagogy, two specimens of each breed were used and observed over a 90-day interval. The following sequence of observations was adopted: 1st observation carried out at 9 am and the 2nd observation was carried out at 3 pm. All animals were female and carried out their normal grazing activities. The animals had access to pasture under identical conditions, as well as access to nutritional supplementation when they returned to the pen at night. The rectal and environmental temperature variables were recorded at 9:00 am and 3:00 pm, and these were used by applying them in the ITC formula (1.0 ta – 20 d +60) (FERREIRA, 2011). The average results obtained were 32.67ºC for room temperature; rectal temperature of the Saanen and alpine brown in the morning and afternoon, respectively, were 40.18ºC and 39.95ºC in the morning; 39.8ºC and 39.75ºC in the afternoon. It was concluded, with the results obtained during the field classes, that the Saanen presented better results compared to the alpine brown for the edaphoclimatic conditions of the property where the research work was carried out. Pedagogically, this activity carried out in the field increases the learning efficiency of veterinary medicine students and favors their better training, reflecting the community's desires and everyone's well-being.

FAKTOR-FAKTOR YANG MEMPENGARUHI IMPLEMENTASI PEMANFAATAN LIMBAH PETERNAKAN SAPI POTONG DI KECAMATAN SUWAWA SELATAN

Cattle farming needs to prioritize sustainable waste management. The productivity of beef cattle farming is not yet fully maximized because it still uses conventional farming practices. The objectives of the study: (1) to identify the characteristics of beef cattle farmers in South Suwawa District and (2) to examine the factors that influence the implementation of farmers in waste utilization. The study used a sample of 60 farmers through accidental sampling. This study used the SPSS 23 Program with multiple regression analysis. The results of the study showed (1) age, education, gender, occupation, and experience of cattle farmers have an impact on the management of waste utilization efforts and (2) the significance test (t-test) and (f-test) showed that the variables representing the knowledge aspect (X1) and attitude aspect (X2) did not have a statistically significant or real effect. Although environmental factors (X3) have the same impact. The importance of farmer behavior in increasing understanding and changing attitudes to minimize environmental pollution and contribute to achieving zero waste goals.

IDENTIFIKASI KELEMBAGAAN PERTANIAN DAN PERANANNYA PADA SUBSISTEM PRODUKSI TANAMAN PADI SAWAH DI DESA BUKIT PARIAMAN KECAMATAN TENGGARONG SEBERANG

Agricultural Institutions are a driving factor in achieving agricultural resource management that encourages the achievement of farmer welfare. The existence of important physical and management aspects is studied, especially in rice producing centers, in relation to their contribution to the food supply. The objective of this research to identify existing agricultural institutions in Bukit Pariaman Village, to identify the role of farming institutions in the rice farming production subsystem, and analyze farmers' access to existing agricultural institutions in Bukit Pariaman Village. The research was conducted in Bukit Pariaman Village, Tenggarong Seberang District, Kutai Kartanegara Regency in May-July 2024. The sampling method was purposive sampling. Data analysis used descriptive analysis and perception analysis of access to agricultural institutions. The research results showed that agricultural institutions in Bukit Pariaman Village are adequate and well accessible. The role in the production subsystem was demonstrated by the achievement of an annual rice production surplus of 88.81%.

Australian Alpaca Demographics and Management: A National Survey.

The Australian alpaca industry has continued to grow since the introduction of alpacas in the 1980s. Little is known about the geographical distribution of alpacas or on-farm management practices. This study aimed to address this and identify key producer knowledge through an online survey. The survey consisted of 25 questions grouped into 3 areas: demographics, farm production and alpaca nutrition. The highest concentration of alpaca producers was along the east coast of Australia, primarily in high-rainfall zones, which could be attributed to more consistent year-round pasture availability and market access opportunities. The Huacaya breed accounted for 93% of the animal numbers reported in this survey. Respondents identified 12 key pasture species being grazed, with Kikuyu being the most common, followed by Subterranean Clover and Phalaris, likely due to the majority of respondents being located in suitable high-rainfall environments. Pasture species were not identified by 25% of respondents. There are no registered anthelmintics or vaccinations for alpacas, resulting in a variation in dosage rates and administration frequency, raising concerns for effective disease and parasite management. This survey has identified key knowledge gaps in alpaca management practices in Australia that will be further investigated to provide industry recommendations to improve alpaca production.

Influence of the sound propagation models to predict far field wind turbine noise

During the development process of a wind farm, the noise impact on neighboring residents is of crucial importance to limit annoyance and comply with local regulations. In France, this assessment is carried out by modelling the propagation of sound from each wind turbine to residents. For wind farm owners, this phase will in fine define the operation of the wind farm and therefore its electricity production. However, there are major concerns and uncertainties during this modelling phase. A concrete example of the influence of the choice of propagation model on the production of a wind farm is presented, giving an idea of its economic impact. Comparisons of the impact of wind farm noise modelled by engineering models with measurements taken on wind farms in operation provide a better understanding of the choice of certain methods or parameters. Taken together, these observations suggest areas for further research and development, with the aim of perhaps defining a more restricted framework for the sound propagation modelling stage, in order to help operators predict wind farm noise more accurately.

Identification of the Most Common Antibiotics Used for Broiler Chicken Production in Bangladesh

The use of antibiotics indiscriminately in broiler without any veterinary consultation added in feed and water in sub-therapeutic doses for prophylaxis and growth promotion has increased antibiotic resistant bacteria transmitting to human. The aim of the study was to identify the most common antibiotic used by the broiler in Bangladesh. In this survey engaged 208 Upazila Livestock Offices (ULO) for interviewing 385 broiler farmers and veterinary medicine sales representative in all 8 divisions. Use of antimicrobial drugs for broiler production in different farm, medicine and feed used in the current flock were targeted to identify. Factor analysis was used to select respondents’ knowledge variables and multinomial logistic regression was followed to determine factors associated with antibiotic used in broiler production. According to opinion of 208 Upazila Livestock officers, interview with farmer and veterinary medicine sales representative, everyone agreed the most of the farmers use antimicrobials for broiler production. The most common antibiotics were Amoxcillin (182/208), Ciprofloxacin (179/208), Colistin sulphate (167/208), oxytetracyclin (165/208), Enrofloxacin (146/208), Erythromycin (133/208), sulfaquinoxaline (46/208), followed by Gentamycin, Norfloxacin, Tiamulin, Tilmicosin, Toltrazuril, Doxicycline, flumequine, Neomycin, Tylosin, lincomycin, Flavomycin, Florfenicol and Clortetracycline. Under above circumstances large-scale use of antimicrobials had led to its resistance and residues in broiler chicken meat and liver which can lead to public health problems. The major broiler farm used antibiotics (amoxicillin and ciprofloxacin) and they did not follow withdrawal period. Although national regulations is in favor of control use of antibiotics, but were not well enforced.

Differential Drought Responses of Soybean Genotypes in Relation to Photosynthesis and Growth-Yield Attributes.

Water scarcity leads to significant ecological challenges for global farming production. Sustainable agriculture depends on developing strategies to overcome the impacts of drought on important crops, including soybean. In this present study, seven promising soybean genotypes were evaluated for their drought tolerance potential by exposing them to water deficit conditions. The control group was maintained at 100% field capacity (FC), while the drought-treated group was maintained at 50% FC on a volume/weight basis. This treatment was applied at the second trifoliate leaf stage and continued until maturity. Our results demonstrated that water shortage exerted negative impacts on soybean phenotypic traits, physiological and biochemical mechanisms, and yield output in comparison with normal conditions. Our results showed that genotype G00001 exhibited the highest leaf area plant-1 (483.70 cm2), photosynthetic attributes like stomatal conductance (gs) (0.15 mol H2O m-2 s-1) and photosynthetic rate (Pn) (13.73 μmol CO2 m-2 s-1), and xylem exudation rate (0.25 g h-1) under drought conditions. The G00001 genotype showed greater leaf greenness by preserving photosynthetic pigments (total chlorophylls (Chls) and carotenoids; 4.23 and 7.34 mg g-1 FW, respectively) in response to drought conditions. Soybean plants accumulated high levels of stress indicators like proline and malondialdehyde when subjected to drought stress. However, genotype G00001 displayed lower levels of proline (4.49 μg g-1 FW) and malondialdehyde (3.70 μmol g-1 FW), indicating that this genotype suffered from less oxidative stress induced by drought stress compared to the other investigated soybean genotypes. Eventually, the G00001 genotype had a greater yield in terms of seeds pod-1 (SP) (1.90) and 100-seed weight (HSW) (14.60 g) under drought conditions. On the other hand, BD2333 exhibited the largest decrease in plant height (37.10%), pod number plant-1 (85.90%), SP (56.20%), HSW (54.20%), gs (90.50%), Pn (71.00%), transpiration rate (59.40%), relative water content (34.40%), Chl a (79.50%), total Chls (72.70%), and carotenoids (56.70%), along with the maximum increase in water saturation deficit (290.40%) and malondialdehyde content (280.30%) under drought compared to control conditions, indicating its higher sensitivity to drought stress. Our findings suggest that G00001 is a promising candidate to consider for field trials and further evaluation of its molecular signature may help breeding other elite cultivars to develop drought-tolerant, high-yielding soybean varieties.

Land fragmentation, adoption intensity of climate-smart agricultural practices, and economic performance of banana farmers in China

ABSTRACT Land fragmentation (LF) may influence farmers’ choices of agricultural practices to adapt to climate change in developing countries. Based on the primary data collected from 422 banana growers in China, this work first assesses the impact of LF on farmers’ adoption intensity of climate-smart agricultural practices (CSAPs) using the instrumental variables (IV) method, and explore the heterogeneous effects of adoption intensity of CSAPs and LF on farmers’ economic performance using the quantile regression (QR) method. The estimated results provide the first insight that LF is positively associated with farmers’ adoption intensity of CSAPs in agricultural production. China has a large population and less cultivated lands for each farmer household. Thus, farmers are inclined to use more CSAPs on these fragmented lands to sustain farm productivity and net profits under climatic shocks. Furthermore, we find that the adoption intensity of CSAPs significantly enhanced the economic performance of banana farms. Specifically, the higher intensity of CSAPs improved farmers’ banana income across the selected quantiles, while it increased net farm returns only for farmers with a high-level income. However, LF exerted a negative impact on farmers’ economic performance, and it is statistically significant for low-income farmers.

Breeding a sustainable future for milk production

Selective breeding in livestock has contributed to a remarkable increase in farm productivity and a reduction in carbon footprint in recent decades. This study evaluated selective breeding for more sustainable dairy cows based on both carbon (carbon dioxide equivalent (kg CO2-eq) per cow) and economic (pounds sterling (£) per cow) index values derived for 1042 female dairy cows in the UK that had completed their lifespan. Economic and carbon coefficients were attributed to the genetic background of each animal for a range of commonly directly measured production (milk volume, milk fat yield, milk protein yield) and fitness traits (somatic cell count, fertility and lifespan). A high negative rank correlation was found between the economic and carbon index values among cows (rho = −0.72). Benchmarking cows on a carbon index per cow, along with an economic index, can help to reduce the carbon footprint of milk production.

Solar irrigation system: Analysis of the solution for livestock production in North Cameroon

This article examines the impact of implementing a solar irrigation system on livestock production in North Cameroon, a region marked by climatic challenges and increasingly dry conditions with 600 to 1,200 mm of rainfall per year and temperatures between 30°C and 40°C. Livestock farmers in the region rely heavily on natural pastures and forage crops to feed their livestock, but these resources are insufficient during periods of drought. The area is home to around 2 million head of cattle, with an estimated 500,000 to 700,000 head of sheep and 300,000 to 500,000 head of goats. Our methodology involved a comparative before-and-after analysis, where data on crop yields, pasture quality and animal performance were collected. Statistical simulation was used to assess improvements in pasture biomass, forage yield and animal performance. The results show significant improvements if the solar irrigation system is installed, with: a 30% increase in biomass; a 50% increase in forage yield with a 16.7% gain in animal weight; a 20% increase in milk production; a 30% reduction in forage procurement costs; and a 33.3% increase in income generated. These results indicate that solar irrigation will have a positive impact on farm productivity and profitability. The installation of a solar irrigation system in Northern Cameroon represents a sustainable and economically viable solution for improving livestock production in a region vulnerable to drought.In sub-Saharan Africa, solar irrigation systems have been successfully implemented in several countries, including Kenya, Ethiopia, Mali and Burkina Faso. These projects have demonstrated the viability of this technology in semi-arid and arid environments, with notable improvements in agricultural production and water management. The climatic and geographical conditions in Northern Cameroon are similar to those in the regions where solar irrigation systems have been tested.

Yellow mealworm: effects of adults breeding density on adults and larvae performances from an industrial perspective

A key aspect to optimise the Tenebrio molitor (TM) farm productivity is to find an optimal breeding density for adults. To this purpose, this study investigated, from an industrial perspective, the impact of 4 breeding densities (D1, D2, D3 and D4, equal to 0.8, 1.1, 1.3 and 1.6 adults/cm2, respectively) on mortality and reproductive performances of TM adults and larvae. Two weeks after pupae emergence, TM adults were randomly assigned to the four groups and housed in 48 breeding crates (60 x 40 x 14.5 cm; 12 crates/group). The trial consisted in 4 consecutive weeks of adults breeding (each week represented one oviposition), and 8 weeks of larvae growth. From each week of oviposition, a batch of larvae was obtained for a total of 4 batches of larvae (48 crates/batch). Larvae of each batch were grown until 8 weeks of age, corresponding to the period required to reach the selling size. Larvae were kept in the original crates until the 5th weeks of age, after which they were divided into additional crates to ensure a density of 4.2 larvae/cm2 and a final weight of 1500 g of larvae/crate (0.6 g of larvae/cm2). For each oviposition week, TM adult’s mortality, eggs hatchability, BW, feed intake, chemical composition and fatty acids (FAs) profile were evaluated, while ovary weight was measured at weeks 1 and 4. The number of larvae was monitored at week 5 of age while their chemical composition at week 5 and 8. Larvae feed intake and BW were monitored over the 8-weeks growth period. Individual feed intake and BW of adults increased with increasing breeding density (P<0.0001 and P<0.05, respectively). With increasing adults breeding density, the number of larvae per crate increased (P<0.001) while the grams of larvae/gram of adult decreased (R2=0.8856). Larvae from groups D2, D3 and D4 showed higher feed intake per crate and higher individual and total final BW than D1 (P<0.001). However, the feed conversion ratio (FCR) worsened with increasing breeding density (P<0.001). D4 larvae had higher percentages of protein (P<0.001), lipids (P<0.05) and cholesterol (P<0.001) compared to larvae from other groups. Concluding, a breeding density of 0.8 adults/cm2 maximised both grams of larvae produced/grams of adults and larvae FCR. However, breeding densities above 0.8 adults/cm2, resulted in a higher number of produced larvae per crate with a greater final mass weight making a density of 1.6 adults/cm2 the preferable choice from and industrial perspective.

Farmers’ limited perceptions of the role of ecological processes in crop production, a potential obstacle to agroecological transition

Industrialized agriculture has strong impacts on ecosystem functioning. However, despite public policies, incentives and scientific warnings, intensive agriculture remains the main model. Agroecology, as a way to produce food while relying on ecological processes and reducing negative externalities, is considered as a sustainable alternative. The literature on agroecological transitions increasingly focuses on the perceptions that farmers have of ecological processes, supposing that the more farmers perceive the interests of ecological processes for production, the more they will implement sustainable farming practices. In this research, we tested the hypothesis that an obstacle to an agroecological transition is that farmers have little awareness of the reliance of food production on the natural functions of ecosystems. We thus address three issues in this article: first, the weight farmers gave to ecological processes in farming production itself; second, the roles of on-farm experiments (OFEs) or agri-environmental schemes (AESs) as drivers of this perception of ecological processes; and third, the links between the perception of ecological processes and the definitions of agroecology given by farmers. We interviewed 78 farmers representative of an intensive cereal plain in western France about what they perceive as drivers of crop production and of soil fertility and the links they perceived between hedges and crop production. Our results show that farmers perceive climate, inputs and technical aspects of crop production as more important drivers of crop yields than ecological processes. By contrast in non-productive areas of the farm, the perception of the importance of ecological processes was greater for questions relating to hedges. A redundancy analysis (RDA) showed that AESs rather than OFEs positively affected farmers' perceptions of ecological processes in sustaining farming. Nevertheless, despite the fact that half of the farmers related agroecology to benefits in ecosystem functioning, they had limited perceptions of the positive role of ecological processes in sustaining farming. Our study therefore supports our hypothesis that limited perceptions of the role of ecosystem functions in farming could be an obstacle to an agroecological transition, as agroecology and ecological processes are seen as beneficial for ecosystems but not for farming production. Our study also suggests that open-ended and indirect questions rather than direct methodologies can bring new insights to our understanding of farmers’ perceptions.

Beyond Farm Productivity: Transforming the Philippine Food System to Address Equity, Consumer Health, and Environmental Issues

Beyond Farm Productivity: Transforming the Philippine Food System to Address Equity, Consumer Health, and Environmental Issues

Less power when more is needed. Climate-related current and possible future problems of the wind energy sector in Poland.

Heat waves, combined with an increasing share of weather-dependent renewable energy sources, lead to disruptions in the operation of energy systems. This paper estimates how energy consumption in Poland changed during four heat waves (2010-2022). It also analyzes how often wind conditions may occur in the summer, that interrupt energy production by land-based wind farms. Moreover, authors are looking at future changes of climate indices responsible for increased energy consumption and possible reduction of energy production in wind farms. During the 2010 heatwave, the increase in energy consumption during the hottest days did not exceed 4%. Later summer demand increased; in 2019, it was 8% higher than during the 2015 heatwave. In 2016-2022, energy consumption at the average daily air temperature above 26°C was over 8% higher on working days than at 18°C. Recently, even in regions with favorable wind conditions, the number of summer days with low wind speed (2 ms-1) exceeds 14. For Poland, the number of days with low wind speeds will increase by about ten. Therefore, the increasing demand for energy on hot days, combined with their more frequent occurrence, may have a negative impact on the stability of the energy system in the future.

Measures of state regulation and support of the soybean breeding and seed production industry

Abstract One of the priority directions of economy in different countries of the world is the application of measures of state support and regulation of the agricultural industry, including laws and various programs that foster sustainable development of agriculture. In view of prevailing social and economic conditions in Russia, the problem of domestic supply of agricultural production with in-country selected high-yielding varieties of soybean and intensification of domestic seed production has become acute. Currently, the State is providing support to the seed industry and is intended to ensure import substitution in the seed market in the foreseeable future. However, there are also revealed some problems, which are mostly related to the functioning of state breeding and seed production centers, which include state breeding plots, breeding and seed production farms at research institutions and agrarian universities. To solve these problems, state research organizations and universities should become full-fledged participants of the seed market on a par with business. Achieving the assigned tasks should be facilitated by measures, supporting science and innovation at the state level.

Correlation between Farmers' Activeness in Farmer Groups with Productivity and Income of Cocoa Farming in Trenggalek Regency

The cocoa plantation in Suruh Village, Trenggalek Regency is the main supplier of cocoa beans to UPH Rumah Coklat owned by the Department of Agriculture and Food of Trenggalek Regency. For example, in cocoa farmers' participation in the "Tunggal Jaya" Farmers Group, farmers are taught to make rorak and worm palaces to deal with climate change which helps maintain soil moisture and increase fertility. The objectives of this study are to determine 1) the level of farmer activeness, 2) the level of productivity, 3) the level of income, and 4) the correlation between farmer activeness in farmer groups with productivity and income of cocoa farming in Suruh Village, Trenggalek Regency. The number of samples used was 111 respondents. Data analysis used the Likert scale, productivity analysis, income analysis, and Pearson correlation. The results of the study showed: 1) cocoa farmer activeness in farmer groups in Suruh Village, Trenggalek Regency is in the active category with an overall average score of 3.56; 2) the average productivity of cocoa farming is in the medium category at 0.54 tons/ha/year; 3) the average income of cocoa farming is Rp6,016,562/year; 4) the correlation between farmer activeness with productivity is 0.865, farmer activeness with income is 0.760, and productivity with income is 0.868. The direction of the three correlations is positive and significant.

Farmer identities and permanent grassland management: Evidence from five European biogeographic zones

Abstract Permanent grassland (PG) provides multiple ecosystem services. However, there is increasing concern regarding the decreased multifunctionality of PGs, including those located in Europe. The decreased PG multifunctionality has been attributed to the increased intensity of PG management, where decision‐making is influenced by farmers' relevant behavioural intentions and self‐identities. In order to investigate how farmer identities can translate into future adoption of PG management practices, interviews (n = 373) were conducted with farmers from five European biogeographic zones. Their farms are located in Continental/Pannonian (Czech Republic), Mediterranean (Spain), Boreal (Sweden), Alpine (Switzerland) and Atlantic (United Kingdom) biogeographic regions. The data were analysed using a mixed‐method approach involving thematic analysis and multinomial logistic regression. The thematic analysis enabled seven farmer ‘identity’ types to be identified. The results of multinomial logistic regression showed that productivist identity was a predictor of farmers' intention to intensify or extensify PG in future, while land caretaker identity predicted maintenance of current PG management practice. Farmers with a higher dependence on income from agri‐environment schemes were more likely to extensify their PG in future, while those with a higher dependence on income from farm production were more likely to maintain current PG management practices. Older farmers were less likely to extensify their PG, and those having organic and extensive farms were more likely to intensify PG in future. Future policies and interventions that aim to increase PG‐related ecosystem‐service multifunctionality can be more targeted by considering specific farm attributes, farmer identities and their future PG management intentions, as well as regional differences in these. Financial benefits and risks perceived by farmers should be considered when promoting any management practices, including policy interventions and policy levers. Read the free Plain Language Summary for this article on the Journal blog.