Cultural Heritage Products Research Articles

A Study on The Influence of Perceived Product Innovation on The Purchase Intention of Rangbala Intangible Cultural Heritage Products (ICHP)

Purpose—Intangible Cultural Heritage Products (ICHP) refer to handicrafts designated as intangible cultural heritage. This paper investigates the influence of consumer perception of product innovation on the willingness to purchase Intangible Cultural Heritage Products and the mediating role of consumer perceived value in this influence. Design/Method/Approach—Based on an online questionnaire survey, 506 valid questionnaire responses were collected. Data analysis was conducted using SPSS and Smart PLS software to study the impact of perceived product innovation and perceived value on the willingness to purchase ICHP. Findings—The study’s results indicate that the two dimensions of perceived product innovation, namely perceived novelty and perceived innovative significance, significantly influence consumers' willingness to purchase ICHP. Additionally, the three dimensions of perceived value—functional value, emotional value, and social value—significantly affect consumers' willingness to purchase ICHP. Moreover, perceived value mediates between perceived product innovation and purchase intention. Practical Implications—Current research suggests that ICHP should be innovated upon the foundation of traditional craftsmanship. Furthermore, this paper emphasizes the importance of consumer perceived value in influencing the willingness to purchase ICHP. Originality/Value—This paper systematically explores the conditions and processes of consumer willingness to purchase ICHP, extending the research framework of consumer behavior towards ICHP. Additionally, this paper contributes to the targeted design, production, and marketing of ICHP, catering to the needs and preferences of cultural consumers and promoting the sustainable protection and inheritance of intangible cultural heritage.

Product Creation and Protective Developments of National Intangible Cultural Heritage Tourism Under the Background of "The Belt and Road"

Objective: "The Belt and Road" has wide variety product creation and protective development programmed preserving has own intangible cultural treasures.
 
 Theoretical Framework: The Belt and Road’s traditional handicrafts are one of the several national intangible cultural heritage initiatives have been successfully created with preservation and protection development in mind.
 
 Methods: They have succeeded in preserving and reviving traditional handicrafts and in creating a system of industrial development that is essentially tuned under the background of “The Belt and Road”.
 
 Results and Conclusion: However, the production and sale of tourism-related crafts is still in its early stages, as is the general development progress of "The Belt and Road"'s traditional handicrafts as intangible cultural property. The paradigm for developing tourism as a commodity must give way for new tourism as well as intangible cultural heritage tourism for the combined intangible cultural heritage product creation and protective developments.
 
 Originality/Value: It is recommended that future research compare the various language databases used in the industry.

Retracted: Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model

Retracted: Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model

GIOVANNI CURIONI’S DIGITAL MUSEUM (2/2): POSSIBLE STRATEGIES FOR A DATA MANAGEMENT PLAN

Abstract. In recent years, the Politecnico di Torino (Italy) is undertaking actions to promote and disseminate its historical archival and material heritage, both with onsite events and with digital tools and platforms dedicated to its digital museum. One of its most important collections is the Curioni’s one (1860–1887). It preserves reproductions of building structures used as teaching aids in the teaching of Construction Science. We are now working on the digitisation project of those artefacts, and we propose a study on the data management protocol structured to satisfy the FAIR principles (Findable, Accessible, Interoperable, Re-Usable). In fact, with the purpose of sharing and enhancing its materials, the Politecnico promotes the digitisation of its entire collection of Curioni’s models, to create a new section of its virtual museum. To this extent, one goal of our research is to foster the accessibility of this tangible heritage in the digital domain. In accordance with the Italian national digitisation plan, PND, we defined a Digital Management Plan for the cultural heritage products, DMP, to guarantee FAIR principles in sharing 3D digital artefacts of the Curioni’s collection. The DMP originated as public administration data management, but the result of this study demonstrates its usefulness also for digital cultural data management.

Consumer Decision Mechanism of Plywood Printed Clothing

Taking plywood printed garments as an example of a Chinese intangible cultural heritage product, we investigated the influence of customer participation on purchase intention for these garments. We collected data from 317 customers and developed a structural equation model to assess the mediating role of cultural identity in this relationship. The results showed there was a significant positive relationship between customer participation and purchase intention, which was mediated by cultural identity. Our findings enhance understanding of the relationships among customer participation, cultural identity, and purchase intention for intangible cultural heritage products. The findings also provide practical suggestions for companies seeking to increase consumer purchase intention for these products.

Assessment of Saudi Arabia’s Classification and Selection Criteria for Heritage Sites: A Case Study of Barzan Heritage Area in Hail City

Cultural heritage has numerous developmental prospects that might contribute to the sustainable development and quality of life of communities. However, cultural heritage products have a complex relationship with many sectors. This paper examines Saudi criteria for the classification and selection of cultural heritage and presents a case study on the implementation of these criteria. It aims to develop local assessment criteria for cultural heritage values and conservation in Saudi Arabia. A theoretical analysis has been conducted to evaluate the criteria for the classification and selection of architectural heritage value and the relationship between whole heritage values. The paper discusses the criteria’s limitations and impacts and identifies misunderstandings of cultural heritage values in Saudi Arabia. The findings of this study indicate that the mechanism of implementing a list can affect both tangible and intangible cultural heritage in different ways and at different levels. The criteria should include all cultural heritage values within a context rather than a single building or object. Thus, one of the main objectives of the criteria is to recognize and highlight the importance of a site through its values. The case study of the Barzan District illustrates the factual impact of current legislation and organizational structures on heritage sites.

Spatial Reconstruction and Cultural Practice of Linear Cultural Heritage: A Case Study of Meiguan Historical Trail, Guangdong, China

Linear cultural heritage is a unique and emerging type of large-scale heritage primarily located in rural areas. Despite the fact that much literature has concentrated on the importance of heritage to rural revitalization and development in Western countries, linear cultural heritage production has remained largely absent from accounts of rural studies in the context of China. This article aims to address this neglect by examining the spatial reconstruction process of the Meiguan Historical Trail. Based on the theory of the production of space, this article reveals the cultural practice of local ruling elites in mobilizing linear cultural heritage to promote regional competitiveness and how ordinary people question the official space reconstruction policy. The article finds that residents are obedient to government’s efforts, while tourists are suspicious of the superficial cultural restoration. The findings further deepen the understanding of linear cultural heritage production as a rural development location policy. In addition, as an important dynamic force, culture participates in the spatial production of linear cultural heritage, which enriches the cultural dimension of spatial production to a certain extent. The findings offer theoretical direction and policy recommendations for the development and sustainability of linear cultural heritage worldwide.

How Design Technology Improves the Sustainability of Intangible Cultural Heritage Products: A Practical Study on Bamboo Basketry Craft

The sustainability problem of many intangible cultural heritage (ICH) products stems from the shrinking of the core practitioner group, which is also the case for bamboo basketry craft. We believe that the problem in bamboo basketry originated in the lack of labor division between design and manufacturing, which prevents professional designers from entering this industry and results in the absence of several key stakeholders related to innovation and R&D. The lack of labor division is due to the technical difficulties associated with expressing the design concepts. The complexity of basket weaving structures makes it difficult to communicate between designer and manufacturer without precise expression tools, thus binding design and manufacturing into an integrated role. Guided by the user innovation theory, our team studied the design technology of bamboo basketry and developed a series of aiding tools, including the modeling of basic over–under structures and free weaving structures, automatic mapping techniques from 2D to 3D and several frequently used weaving skills, such as connecting, wrapping, plaiting and knotting. This technology enables designers to quickly design and express weaving structures with full details in digital models rather than to make samples. The application of the software shows that the technology considerably improved the designer interest and confidence. This technical solution makes designers, rather than programmers, able to do the development work, which also helps to create a sustainable ecological environment of technological research, also avoiding the difficulties associated with attracting business investment for such niche demands in the starting stage. Our practice shows that the sustainability of ICH products and the sustainability of the industry are closely related and that solving the latter supports the former.

The Wireless Communication of the Embedded Microprocessor Contributes to the Industrialization of Intangible Cultural Heritage Products

Intangible cultural heritage is very important for the development of a nation. There are clear instructions for the history and inheritance of a country. Tao represents the inheritance of a country in time, and the sustainable development of the protection and inheritance of intangible cultural heritage and derivative cultural products is of great significance. From the past to the present, people's research on intangible cultural heritage has gradually transitioned to industrialization. This article aims to study the influence of wireless communication using embedded microprocessors on the industrialization of intangible cultural heritage products and aims to help the industrial development of intangible cultural heritage products through in-depth understanding of wireless communication. This article puts forward the relevant knowledge of the MIMO system, by introducing the operating process of the wireless communication of the embedded microprocessor, the necessity of the industrialization of intangible cultural heritage products, and the relevant knowledge of how to commercialize it; finally, the industrialization development model of intangible cultural heritage under the support of new technology is drawn. In the experiment, this paper discusses the application of wireless communication technology of embedded microprocessor in the design of intangible heritage products and, based on this, discusses the road of industrialization of intangible heritage products assisted by wireless communication. Finally, the experimental results of this paper show that compared with traditional intangible cultural heritage products, the popularization rate of intangible cultural heritage products produced by wireless communication technology of embedded microprocessor has increased by 15–20%.

Nonheritage Creative Product Design and Development and Marketing Strategies for Computer Vision and User Experience

With the rapid development of economic and culture, intangible cultural heritage has gradually moved towards the public, and at the same time, many cultural and creative products have been derived. In the face of fierce market competition, nonheritage and creative products gradually occupied a certain market share with their unique cultural heritage and won the love of some consumers. However, at the same time, the development of nonheritage and creative products cannot keep up with the market that is changing with each other, and the design and development of cultural and creative products are far behind market changes. Moreover, the recognition of some consumers cannot improve the booming development of nonheritage creative products, and the future development of nonheritage and creative products is facing a serious crisis. Computer vision has absolute advantages in image processing, which can help nonheritage products for development and design, and further improve the quality of the product. In the process of designing and developing a certain product, our commonly used research method is user experience. User experience strategies can help us design cultural and creative products that fit the characteristics of the times from the perspective of consumers. This article introduces the basic architecture and guidelines of the user experience strategy. In addition, the main research object of this article is nonheritage and creative products, which aims to explore how to use various design thinking methods to develop more valuable products. On this basis, this article integrates computer vision technology in the process of designing and development of nonheritage cultural and creative products and supplemented by user experience strategies to further innovate the design concept of cultural and creative products. Experiments show that the design and development of intangible cultural heritage products based on computer vision and user experience can effectively improve product quality, and the product qualification rate basically reaches 90%. At the same time, this move can further stimulate consumers' desire to purchase, and their purchase intention can reach up to 72%.

Innovative Design of Artificial Intelligence in Intangible Cultural Heritage

Driven by artificial intelligence technology, the research of intangible cultural heritage innovative design is carried out. Firstly, the appearance modeling characteristics, decorative element characteristics, and composition form characteristics of typical intangible cultural heritage products are analyzed. According to the collected relevant data of intangible cultural heritage products and existing products, combined with the regional cultural characteristics of intangible cultural heritage products and other factors, the analysis Atlas of intangible cultural heritage product innovation design is constructed. Based on perceptual engineering, the elements of intangible cultural heritage product innovation design for user participation are determined according to the needs and perceptual images of users. The shape grammar is used to extract the elements of intangible cultural heritage products, deduce and deform them, and finally generate the preliminary design scheme.

Impact of packaging design method of cultural heritage with Biotechnology

Packaging is an important element in marketing, as it helps to communicate the message of the product and blends in with the market trends. Packaging design has been an effective tool for food manufacturers to express their own values, enhance customer’s perceptions and experience of using the product. However, recent packaging design, such as cartons with textured surfaces or geometric shapes that signal a new kind of energy-efficient insulation technology have become more common and wide spread across many sectors. Meanwhile, bio-technology has been developing rapidly in recent years and research on packaging design oriented at biotechnology is emerging gradually. Experimental results: the average printing time of the intangible cultural heritage product packaging personalized design method in this paper and the other two intangible cultural heritage product packaging personalized design methods is 23.987h, 28.577h and 28.149h, which proves that the intangible cultural heritage product packaging personalized design method integrating 3D printing has higher application value.

Intangible Cultural Heritage: 'Curating' the Human.

'Nostalgic environments' are increasingly being created in museums and institutional care settings for people with dementia, to support residents' capacities for memory and recognition. Drawing upon ethnography carried out in a public nursing home specialized in dementia care in Copenhagen, Denmark, this paper engages conceptually the employment of material heritage within dementia care environments, proposing dementia care as a 'curatorial' practice: caregivers act as 'curators' who re-establish and reorganize the 'meaning' of the residents by preserving their individual biographies and societal belonging. The analytical alignment of dementia care with the curating of cultural valuables reveals that the human is not only the subject within-and the creator of-cultural heritage, but also the object: the person with dementia is simultaneously an acting subject in care and an object for performances of the category of the human. As the curatorial care performed in nursing homes preserves not only individual, but also collective memories of what it takes to be human and belong in society, these institutions should be recognized as significant sites within society concerned with the production of meaning, value and cultural heritage.

The influence of ICH-narrator/self-congruity on tourist's purchase intention of intangible cultural heritage products in a narrative context

The retailers of intangible cultural heritage products (ICHPs) in tourism destinations tend to open their production space to tourists and select outstanding intangible cultural heritage (ICH) inheritors as narrators of ICH. They aim to create an immersive narrative experience for tourists to promote their purchase intentions. Tourists will achieve self-congruity with ICH narrators in a narrative experience and intend to purchase ICHPs. Moreover, this study takes personal and social brand identities as the mediating variables in the research model to investigate the impact of ICH narrator/self-congruity on the purchase intention of ICHPs in a narrative context. Results indicate that the ICH narrator/self-congruity will have a positive and significant effect on the purchase intention in the narrative experience. In addition, this study reveals that personal and social brand identities play partial mediating roles in the path of ‘ICH narrator/self-congruity→purchase intention of ICHPs’. Finally, the theoretical contribution and practical significance of this study are discussed.

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

PurposeIntangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to examine the effects of consumer cultural identity and consumer knowledge on purchase intentions of ICHP, as well as the role of the perceived scarcity for such effects.Design/methodology/approachThree between-participants experiments were conducted to investigate the effect of cultural identity on purchase intention of ICHP and the underlying mechanism of the effect.FindingsThe results show that cultural identity has a positive influence on ICHP purchase intention, and this effect is stronger for consumers with higher level of consumer knowledge. Furthermore, perceived scarcity underlies such effect, but the scarcity account holds only for handmade ICHP, not for machine-manufactured products.Practical implicationsThe current research suggests that ICHP should remain handmade to preserve their scarcity as a distinctive feature. Additionally, business practitioners handling ICHP should target consumers of high cultural identity, and/or provide iconic cues to activate their cultural identity situationally. Furthermore, it highlights the importance of consumer education programs about ICHP-related knowledge in enhancing the cultural identity effect.Originality/valueThis paper explores systematically the conditions and process of consumers' responses toward ICHP for the first time. Besides, it builds on accessibility-diagnosticity framework and provides novel knowledge about the functioning of consumer cultural identity. It also enriches our understanding of perceived scarcity from the supply side.

Laras Madya's Resistance to the Mass Cultural Hegemony and Its Impact on Traditional Societies' Habitus

The problem in this study reviews the efforts of the survival and resistance of LarasMadya against the domination of cultural hegemony that is popular in the wider community. Considering that art LarasMadya is one of the cultural heritage products in the form of a traditional musical ensemble that still survives in the community and is the foundation of the existence of folk culture, it is necessary to maintain and develop it. This study will discuss in more depth the community's resistance efforts in maintaining LarasMadya in the millennial era amid the domination of the cultural hegemony that continues to attack. The resistance, of course, can’t be separated from the habitus of the environment in it. The study approach method in this paper is interdisciplinary, or uses more than one disciplines. In detail, this study uses the disciplines of Sociology and Anthropology to focus on the concept of resistance by James Scott to analyze his efforts to survive (resistance). Meanwhile, to study the habits of the community, using the discipline of cultural studies, the habitus theory of Pierre Bourdieu. This study resulted in findings about the influence of LarasMadya on the habits inherent in traditional community groups. As for the influence on the habits of traditional communities, namely orienting the values of Laras Madya as a reflection of life. Meanwhile, resistance to LarasMadya can also be observed in two forms of resistance, namely open and closed resistance. Consciously or not, very hard efforts are being made to survive and fight the domination of the cultural hegemony of the masses.

Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model

In the information society, the media exert a key influence on the consumer selection of intangible cultural heritage (ICH) products. Drawing on the literature of cultural identity, product involvement, and willingness to buy, this paper constructs and verifies the theoretical model of media influence-cultural identity-willingness to buy ICH products, with ICH product consumers as the objects. The results show that the media have a significantly positive effect on cultural identity, which in turn significantly promotes the willingness to buy, but the media do not significantly affect the willingness to buy. Cultural identity fully mediates the media influence on the willingness to buy. Referring to relevant studies on product involvement, the samples were divided into a set of high involvement and a set of low involvement. The moderating effect analysis reveals that the higher the product involvement, the more significant the effect of media on cultural identity and the more prominent the influence of cultural identity on the willingness to buy. Finally, the authors discussed the managerial implications of the research results for ICH inheritors and enterprises.

The Influence of Heritage multiplicity on Contemporary Egyptian Painting

The Influence of Heritage multiplicity on Contemporary Egyptian Painting

Genomic Prediction in Local Breeds: The Rendena Cattle as a Case Study.

Simple SummaryAlthough genomic selection is being used in many livestock species, it has not yet been considered in local breeds due to the lower population size and the potential less effective impact on the genetic evaluation of these breeds. The current research aims to investigate how genomic data can impact the accuracy of genetic predictions for beef traits in Rendena, a small local cattle breed of the North-East of Italy selected for a dual purpose. Classical animal models using only phenotypic information were compared with two models that integrated genomic data with pedigree information. The genomic models presented better accuracy in estimated breeding values of the animals than the ‘classical’ animal model, especially the ‘simpler’ one assuming homogeneous variances of single nucleotide polymorphisms. Our results show that the inclusion of genomic information can be successfully applied to breeding selection scenarios even in small local cattle breeds such as Rendena.The maintenance of local cattle breeds is key to selecting for efficient food production, landscape protection, and conservation of biodiversity and local cultural heritage. Rendena is an indigenous cattle breed from the alpine North-East of Italy, selected for dual purpose, but with lesser emphasis given to beef traits. In this situation, increasing accuracy for beef traits could prevent detrimental effects due to the antagonism with milk production. Our study assessed the impact of genomic information on estimated breeding values (EBVs) in Rendena performance-tested bulls. Traits considered were average daily gain, in vivo EUROP score, and in vivo estimate of dressing percentage. The final dataset contained 1691 individuals with phenotypes and 8372 animals in pedigree, 1743 of which were genotyped. Using the cross-validation method, three models were compared: (i) Pedigree-BLUP (PBLUP); (ii) single-step GBLUP (ssGBLUP), and (iii) weighted single-step GBLUP (WssGBLUP). Models including genomic information presented higher accuracy, especially WssGBLUP. However, the model with the best overall properties was the ssGBLUP, showing higher accuracy than PBLUP and optimal values of bias and dispersion parameters. Our study demonstrated that integrating phenotypes for beef traits with genomic data can be helpful to estimate EBVs, even in a small local breed.

Development Route Analysis of Intangible Cultural Heritage Industry of China Based on Data Mining

Industrialization is an important way to protect and inherit intangible cultural heritage, which can enhance the vitality of intangible cultural heritage. The development of intangible cultural heritage industrialization can not only meet the needs of intangible cultural heritage protection and inheritance, but also meet the diverse cultural needs of the people. This paper uses DEA model to analyse the development status of intangible cultural heritage industry of thirty-one provinces and cities of China, discusses the main problems of intangible cultural heritage industry, and gives three suggestions of promoting brand building to enhance market positioning; accelerating creative research and development to promote the value-added of intangible cultural heritage products; innovating business model to promote industrial transformation and upgrading to provide some references for relevant researchers.