Product Creation and Protective Developments of National Intangible Cultural Heritage Tourism Under the Background of "The Belt and Road"

Abstract

Objective: "The Belt and Road" has wide variety product creation and protective development programmed preserving has own intangible cultural treasures.
 
 Theoretical Framework: The Belt and Road’s traditional handicrafts are one of the several national intangible cultural heritage initiatives have been successfully created with preservation and protection development in mind.
 
 Methods: They have succeeded in preserving and reviving traditional handicrafts and in creating a system of industrial development that is essentially tuned under the background of “The Belt and Road”.
 
 Results and Conclusion: However, the production and sale of tourism-related crafts is still in its early stages, as is the general development progress of "The Belt and Road"'s traditional handicrafts as intangible cultural property. The paradigm for developing tourism as a commodity must give way for new tourism as well as intangible cultural heritage tourism for the combined intangible cultural heritage product creation and protective developments.
 
 Originality/Value: It is recommended that future research compare the various language databases used in the industry.