Product Marketing System Research Articles

Pemberdayaan terhadap Usaha Produktif Umkm melalui Pendekatan Digital Marketing di Desa Ledokombo Kabupaten Jember

Ledokombo Village is one of the villages in the eastern part of Jember Regency, East Java Province. This village is within the administrative area of Ledokombo District. The area of Ledokombo Village is bordered by the areas of neighboring villages, such as Sukogidri Village, Ledokombo District, and Cumedak Village, Sumberjambe District. One of the elements of society that drives the economy is MSMEs in Ledokombo Village. The MSME players in Ledokombo Village are the "Banana Chips" MSME, which is committed to having a productive business but does not yet have a business network and knowledge about optimizing product marketing and has experienced a decline in orders from consumers. This is because the product marketing system is still conventional. The location of the service was Ledokombo Village, Jember Regency. The method of implementing the service uses the survey, FGD, socialization, training, and mentoring methods for Banana Chips MSMEs. Therefore, it is necessary to carry out appropriate empowerment efforts through counseling and training in optimizing business by utilizing marketplaces and social media. The results of the service show that the program that has been implemented has been well adopted by the Banana Chips MSMEs in Ledokombo Village. This is demonstrated by the packaging of products sold to consumers using packaging that has been recommended by the service implementation team. Improved service to consumers is based on innovative, creative principles and what is needed by the market.

Pengaruh Sistem Pemasaran Hasil Pertanian dan Keterbatasan Penjualan Terhadap Perekonomian Petani

This research discusses the influence of marketing and sales strategies on the economy of farmers in Bayem Village, Kasembon District, Malang Regency. This research aims to determine the impact of the agricultural product marketing system on the farmer's economy in Bayem Village, as well as to evaluate the influence of the agricultural product marketing system and sales limitations on the farmer's economy in Bayem Village. The sampling technique used a simple random sampling method with a total sample of 35 farmers in Bayem Village. The data analysis technique used is multiple linear regression analysis. The research results show that marketing strategies have a significant effect on the farmer's economy. This can be seen from the calculation results for the t variable for Marketing Strategy (X1) of 2,933 with a significance value (sig.) or partial p-value of 0.006, which is smaller than 0.05. Therefore, Marketing Strategy (X1) taking into account other variables has a partially significant influence on the dependent, namely the Farmer's Economy (Y). Furthermore, sales also have a significant effect on the farmer's economy, with a t value of the X2 variable of 3.076 and a significance value of 0.004, which is also less than 0.05. This shows that X2 has a significant influence on the dependent variable, namely Y. Overall, marketing and sales strategies together have a significant influence on the farmer's economy. This is confirmed by the calculation results in the Anova F Test of 17,124 with an F test significance (Sig) of 0.000, which is less than 0.05. Therefore, it can be concluded that there is a simultaneous influence of the independent variable on the dependent variable so that H0 is rejected and H1 is accepted.

Analysis of vegetable production status and marketing system in Ethiopia: The case of Sebeta Hawas Woreda , Oromia region

Analysis of vegetable production status and marketing system in Ethiopia: The case of Sebeta Hawas <i>Woreda</i> , Oromia region

The Role of Emping Melinjo Home Industry in Increasing Family Income in Warung Gunung District, Lebak Regency

Industry home is activity the same effort bigsr culprit is girl . Home industry development specifically chips melinjo , besides supported with resource environment , is also affected by structure existing culture , hence _ activity This done generally only fill in time spare and work part time . research purposes This one of them dalah to find out the contribution of the home industry to family income. Type study This use qualitative approach with the type of field research (field research). Collected data in the form of primary data and secondary data obtained through observation , interview as well as recording and documentation. Data analysis used a qualitative descriptive technique. Objective study are as follows: (1) the characteristics of the emping melinjo home industry in Warung Gunung District ; (2) knowing the contribution of the emping melinjo home industry to family income . The results showed that the emping melinjo home industry in Warung Gunung District , Lebak Regency was average are of age Adults (36-50 years ) with level moderate education (equivalent to elementary school graduation), and length of business relatively low ie not enough from 7 years . The level of family income of home industry actors is generally in the range between Rp. 1,000,000 -Rp 1,500,000. The income contribution of emping melinjo craftsmen is in the range of Rp. 1,600,000-Rp. 2,000,000 in the high category. Height level generated income _ influenced by several factors including is business scale, capital outlay and product marketing system . Activity marketing done _ craftsman during This Still dominated by roles family, however so is the home industry empyg melinjo is very giving contribution to level income family .

Strategi Produk Berbasis Kearifan Lokal

Product strategy based on local wisdom aims to develop marketing to produce highly competitive products. The sample selected one key informant and fifteen supporting informants, namely owners, employees and consumers of Sari Putra Micro, Small and Medium Enterprises (UMKM). The data used is triangulation technique with observation, interviews and documentation. Fishbone Diagram analysis method with the formulation of the percentage of assessment, verification and conclusions. The results showed that the strategy for Tengteng products based on local wisdom in an effort to develop marketing on product identity brands was 75% and brand rights were 31%, packaging attractiveness was 50%, innovation in product quality was 100%, product variants were 75% and product design was 69%, in product information label 62% and 100% halal certification. The factors that hamper Tengteng's product strategy in an effort to develop marketing are brand rights at 31% and packaging attractiveness at 50% which are categorized as low. The innovations carried out by UMKM Sari Putra on tengteng products by modifying local wisdom on products consisting of local ingredients, local food production processes and local marketing with creativity that are accepted by all market segments. The implementation of a simple product strategy using local marketing, production processes without machines and a lack of human resources, does not yet have brand rights, this is because the product marketing system has been replaced by other manufacturers, so that it has become the sole means of expanding the distribution of Tengteng's products more broadly.

Program Pengabdian Masyarakat Terpadu (PPMT) ‎ Pada UMKM Bolu Emprit dan Kue Es Di Dusun Krajan 2, Desa ‎Grabag Kabupaten Magelang

The change in the marketing system from traditional to digital marketing to face the 5.0 era forced MSMEs to make changes in their product marketing system through social media and E-Commerce. Based on this, there are still many MSME actors who do not understand digital marketing. For this reason, the purpose of this ICSP activity is to provide knowledge and training for MSMEs about digital marketing for marketing by utilizing the marketplace and e-commerce. The method of ICSP activities is socialization, technology guidance and increasing production capacity directly to MSME actors. The object of ICSP is Bolu Emprit UD SMEs. Siti Mariyam in Krajan, Grabag Village, Grabag District, Magelang Regency who does not yet know the digital marketing system for marketing. The results of this ICSP are that MSME owners get additional knowledge and knowledge about digital marketing starting from the understanding, types, and uses for marketing MSME products and can increase production capacity by adding baking sheets.

Strategi Komunikasi Pemasaran melalui Digital Marketing Minyak Kayu Putih pada Kelompok Tani Hutan (KTH) Wonolestari, Desa Wonoharjo Boyolali

Eucalyptus is a type of productive plant in the forestry sector which has a fairly important role in the essential oil industry. Farmers of Wonoharjo Village, Kemusu District, Boyolali Regency cultivate eucalyptus plants and process them into eucalyptus oil products independently. Eucalyptus farmers in Wonoharjo Village are members of the Wonolestari 1 and Wonolestari 2 Forest Farmer Groups (KTH) who are still experiencing problems in carrying out a product marketing system, especially in the utilization of communication technology. Therefore, it is necessary to assist farmers in marketing eucalyptus oil products. The purpose of this community service activity is to provide education, assistance and training as an effort to increase the knowledge and skills of eucalyptus farmers in Wonoharjo Village in processing eucalyptus oil to have a high selling value by implementing online-based integrated marketing communications. The method of implementing service activities is carried out by preparing material handbooks, marketing socialization packaged through workshops, training, digital marketing communication practices with the preparatory and execution stages. The socialization activities carried out are able to increase the knowledge of eucalyptus oil farmers regarding digital marketing through several social media such as Instagram, Youtube and E-Commerce applications namely Shopee. Mentoring activities are expected to be able to increase product marketing by reaching consumers widely so that people's incomes also increase.

Edukasi Pelatihan Pemasaran Online Untuk Meningkatkan Penjualan Toko Sabila Bengkulu

Sabila shop is one of the centers for souvenirs typical of Bengkulu which has become various kinds of souvenirs typical of Bengkulu. The souvenirs are in the form of several types of food, drinks, clothes, batik cloth, bags and handicrafts. This shop was founded in 2014 on Jalan Anggut Atas, Ratu Samban sub-district, Bengkulu City. This store is experiencing problems in product marketing. The purpose of this research is to build a product marketing system through social media to increase sales. In building a product marketing system using several social media applications. The results of this study are to create a sabila shop to create sales applications on social media to facilitate sales and find out stock quickly.

Construction of Smart Marketing Model of Agricultural Products E-Commerce in the Era of Big Data

With the rapid development of China, the marketing mode of agricultural fruit is also keeping pace with the times. The old sales model of agricultural fruit is also affected, which has a huge impact on marketing models, channels, and sales amount. And the sales methods of agricultural fruit have also undergone great changes, from offline transactions to online platform transactions. Comparing the profit, popularity, proportion of agricultural fruits, and turnover of agricultural fruits in e-commerce with the traditional marketing model, the smart marketing model in the data age increases the turnover by 50% and the profit by 15%. And in the network environment that extends in all directions, the probability of people knowing about agricultural fruits will be greater. It can better build the agricultural product marketing system in the information age and make it conform to the characteristics of contemporary marketing. Through the marketing mode in the information age, the judging project was set up, using estimated calculations to draw conclusions. In the era of rapid network information, e-commerce of agricultural fruits can help agriculture to advance rapidly and slowly go to the world.

Design of emotional branding communication model based on system dynamics in social media environment and its influence on new product sales.

In the current social media environment, emotional branding communication has become a common marketing tool for brand owners, and therefore it has become particularly important and urgent to study it. Based on the perspective of brand equity theory, combined with the new characteristics of marketing communication in the social media environment, this paper constructed an emotional branding communication model in the social media environment. The system dynamics (SD) method was used to simulate and analyze the new product marketing system to assess whether it could stir the emotional needs of the consumers and resonate within their hearts. This paper discusses the asymmetric communication of different brands regarding the same commodity to determine the impact of this exchange mechanism, that is, only the weak brands in the market initially adopt marketing methods, while the strong brands do not participate in social marketing activities. It was found that the influence of marketing frequency and marketing intensity on symmetric and asymmetric communications was different. In the face of different types of competitors, the marketing strategy of weak brands needs emphasis. Through unit consistency test, structure verification test, effectiveness, and rationality test, it was proven that the emotional branding communication model and new product sales interaction simulation model established in this paper were reasonable and effective.

Integration Strategy for Infrastructure Development in MSME Product Marketing Systems in Serdang Bedagai Regency North Sumatra

Micro, Small and Medium Enterprises in the national economy have an important and strategic role. This condition is very possible because the existence of MSMEs is very dominant in the Indonesian economy, on the grounds that the number of industries is large and exists in every economic sector, has great potential in absorbing labor, and the contribution of MSMEs in the formation of GDP is very dominant. This study aims to find out how the Integration Strategy of Infrastructure Development in the MSME Product Marketing System in Serdang Bedagai Regency after the construction of the toll road in the Bengkel village. The method used in this research is Qualitative Descriptive Analysis with Miles and Huberman Model. Data analysis in qualitative research is carried out during data collection, and after completing data collection within a certain period. Activities in data analysis consist of the following steps : 1 . Data Reduction 2. Data Display 3. Conclusion Drawing/Verification. The results of the study show that the workforce used by MSMEs is getting smaller, there has been a significant decrease in income for MSME actors and even the closing of MSME merchant outlets / shops. by MSME traders in the Workshop Market in terms of product quality is quite good. However, existing products and creativity did not develop. In terms of prices offered in every store in the Workshop Market, it is still within reasonable and competitive limits.

Pembuatan Barcode Produk Industri Meubel dan Furniture untuk Mendukung Ekspor Produk Ber-Sertifikat Legalitas Kayu

Timber Legality Certificate is to meet the requirements of the legality of timber for the forest industry. Application of timber legality verification system allows Indonesia opened wider timber market, especially European market, through the signing of the Voluntary Partnership Agreement (VPA) in September 2013. The forestry industry, timber legality certificate must fulfill in order to be able to do eskport product. Must to get the V-legal documents in any export activity forestry product timber legality certified consequences must be applied to production management system and marketing system. The research objective is to create a system of production information via barcode for small industries that already have a certificate of Timber Legality. The results showed that the ability to prepare the production and marketing of information systems to support the administration of V-legal documents in the export activities for small industries, a serious problem in meeting the document export goods. Therefore, barcode software development program to help solving the problems facing SMEs in the furniture industry and furniture administrating V-legal documents.

Analyse and Design the Digital Marketing System of Junno Café

The purpose of this study is to analyze and design digital marketing system that can be used to increase revenue of the Junno cafe. At this moment the cafe product marketing system is still operate manually or only selling the product based on existing business places, therefore the café is less profitable. In order to increase the cafe revenue the writer propose the digital marketing system to be applied at the Junno café. Writer using TOGAF (The Open Group Architecture Framework) as one of the best practices for making enterprise architecture that includes design, planning, implementation and information technology business governance that can be adapted to the needs or problems for Junno café. This enterprise architecture design for the digital marketing culinary business at the Junno cafe that proposes the use of existing technology. Social Media Marketing is an effort to create promotional content on various social media platforms such as Facebook, Instagram, WhatsApp, and marketplace. Social Media is a very effective medium to increase sales conversions. Marketing products and services offered to consumers using social media is a major part of any digital marketing initiative that can be created. With the support of the right IT system, it is expected to increase the number of product sales, operational efficiency and ultimately increase profits for Junno cafe.

Land suitability and economic value of ecotourism development in Masjid Lake of Kuantan Singingi District, Indonesia

Masjid Lake is one of the Objects and Attractions of Nature Tourism (ODTWA) in Riau Province, which is located in Koto Kari Village, Central Kuantan Sub-District, Kuantan Singingi District. This area is potential to support the economic in the non-oil and gas sector. However, the ecotourism development in this area is not yet optimal because it is not supported by integrated ecotourism development planning. In order to support integrated ecotourism planning, this research was conducted to determine the suitability and carrying capacity of the environment, conduct economic valuation and formulate sustainable ecotourism management strategies. Data type have been used include secondary and primary data. Secondary data include thematic map, rainfall, number of visitor and current ecotourism management system. Primary data include bio-geophysical aspects of water in the lake and environment surrounding the lake, tourist characteristics and management status. Secondary data compiled from relevant sources and formal institutions, while primary data collected with observation and survey. The land suitability analysis used were weighted linear combination (WLC) method followed by the Douglas method to calculate the carrying capacity of the environment. The economic valuation of ecotourism was assessed by the traveling cost method (TCM). Meanwhile sustainable ecotourism management strategy was prepared based on evaluation of the sustainability of management with multi-criteria analysis (MCA) and SWOT-AHP. Based on the analysis, it can be explained that suitable area (S1+S2+S3) for ecotourism development in Masjid Lake around 21.87 ha or 95.10% of Masjid Lake ecosystem, Meanwhile, 1.1 ha (4.9%) not suitable (N) for ecotourism development. From 21.87 hectares of suitable land, it is known that the physical carrying capacity (PCC) value = 9,574 visitors/day, real carrying capacity (RCC) = 6,755 visitors / day and effective carrying capacity (ECC) = 3,378 visitors / day. While the actual tourist visit around 54 visitor/day is not exceeded environmental carrying capacity. The willingness to pay (WTP) value of tourists whom visiting to Masjid Lake around IDR 184,701 / visit / year, giving an actual economic value = IDR 3.64 billion / year, it smaller than available potential economic value=IDR 260.95 billion / year. Based on the MCA and SWOT - AHP analysis, it is shows that the sustainability status of ecotourism management in Masjid Lake classified as poor category with sustainability index=40.0%. However, based on the external and internal factors analysis, it shows that the current situation of ecotourism management in Masjid Lake classified in the favourable category because it has more strengths and opportunities than weaknesses and threats. The strategy that must established to improve current ecotourism management in Masjid Lake is a growth-oriented strategy, as follows: (1) Established an integrated sustainable ecotourism management plan (ISEMP) that accommodates all sustainable ecotourism development aspects; (2) Using the ISEMP as the basis to assess the feasibility a community-based ecotourism management; (3) Improve staff capacity and community participation for continuous ecotourism innovations; (4) Implement a digital-based ecotourism product marketing system according to market trends; and (5) Improving the ecotourism development accountability system and built ecotourism management reputation continuously.

RETRACTED ARTICLE: Agricultural business and product marketing effected by using big data analysis in smart agriculture

This article has been retracted from publication in the Taylor & Francis journal, Acta Agriculturae Scandinavica, Section B — Soil & Plant Science. Following publication, concerns were raised by multiple third-parties around the content of the special issue and the decision-making process. Following an investigation by the Taylor & Francis Publishing Ethics & Integrity team in full cooperation with the Editor-in-Chief, it was confirmed that this article included in Special Issue titled “ Envisage Computer Modelling and Statistics for Agriculture”, guest edited by Gunasekaran Manogaran was not peer-reviewed appropriately, in line with the Journal's peer review standards and policy. As the stringency of the peer review process is core to the integrity of the publication process, the Editor and Publisher have decided to retract all of the articles within the above-named Special Issue. The journal has not confirmed if the authors were aware of this compromised peer review process. The journal is committed to correcting the scientific record and will fully cooperate with any institutional investigations into this matter. The authors have been informed of this decision. We have been informed in our decision-making by our policy on publishing ethics and integrity and the COPE guidelines.

Dynamics of Poultry Production System, Constraints, Opportunities and Marketing in Ethiopia

The objectives this paper focuses on thedynamic ofpoultry production system constraints, opportunities and marketing system in the Ethiopia in the form of summary from past, recent and/or current studies. Currently, Ethiopia poultry production systems are classified into industrial and integrated/medium- and large-scale intensive systems and family poultry production systems (i.e. the small-scale intensive is characterized specialized, commercial day-old chicks (DOCs) or pullets (200–1 000 broilers, 100–500 layers), commercial balanced rations and good quality houses. semi-intensive is characterized by flocks ranging from 50 to 200 birds, using commercial, crossbred or indigenous breeds reared under scavenging management conditions with regular supplementation., extensive scavenging is characterized ranging from 5 to 50 birds comprised of indigenous and/or crossbred chickens and it is practiced by households having access to rural markets and small-extensive scavenging systemsit is based on a flock size of 1–5 indigenous chickens kept under scavenging conditions.The national average flock size of chicks, cockerels, pullet, hen, cocks, and total chicken per households were 5.3, 1.3, 1.7, 4, 1.5 and 11.1, respectively in Ethiopia. All scavenging chicken producer practice supplementary feeding (100%) from all type of feed, supplemented maize account (63%). It needs incorporate protein source feed at dry season. Keywords: Production system, Ethiopia, chicken, productivity DOI: 10.7176/JMCR/77-01 Publication date: March 31 st 2021

Evaluation of rice production and productivity marketing system in small producer farmers in Ethiopia

Ethiopia is emerging as an important rice growing country in Eastern Africa. However, there are several constraints which drastically affect rice production and its marketing system under smallholder farmer’s condition. This study aimed at examining the socioeconomic determinants of rice production and marketing in low producer farmers in the study area. A sample of 160 rice producer and 50 traders were interviewed using structured questionnaire. The result of the study showed that sex of household head is positive and statically significant in explaining rice production at 5% significant level (p

TINJAUAN KRIMINOLOGI TERHADAP SENSUAL MARKETING SEBAGAI STRATEGI PEMASARAN PRODUK YANG DIPERANKAN OLEH SALES PROMOTION GIRL DI KOTA PEKANBARU

This study tries to describe the phenomenon of exploitation of women's bodies in product marketing business activities (cars and cigarettes) played by SPG in Pekanbaru. The exploitation of the body is a consequence of the product marketing system in the business world through a "sensual marketing" approach to steal consumer sympathy by constructing a woman's body (SPG) through a sexy and active appearance. This study uses a critical social theory approach "Class Struggle" as a macro theory, and is followed by a "Victim" theory as a micro theory in its analysis chapter. Furthermore, this research method uses an approach in obtaining data, through unstructured in-depth interviews with various parties involved in procuring field data. From the results of the research that the author has described above, this research can be gathered with as is well known,SPG is a female saleswoman who offers services to serve customers. The use of SPG is based on intense competition between similar products. Let's say that cigarette products are one of the products that always use SPG services, because the level of public consumerism towards cigarettes is very high, cigarette manufacturers have started to make several variants of cigarette products to increase the purchasing power of these cigarette products

Relationship Between Institutional Sustainability and SMEs Production Sustainability(Case Study: SMEs of Fish Processing Unit, in Pinrang Regency, Indonesia)

The institutional sustainability of SMEs is determined by the ability of institutions to build an input-process-output relationship and the contingency power of the environment. The purpose of this study is to analyze the relationship between institutional sustainability and the sustainability of production. Data collection was carried out by field observations, in-depth interviews and documentation and data were analyzed using a case descriptive technique. The results of the study show that SMEs of fish processing unit that can operate sustainably is only 38 percent. Institutional Sustainability of SMEs of fish processing unit can be seen from its ability to provide input systems with continuous in quality and quantity; carry out the production process in accordance with the principles of GMP and SSOP dynamically and continuously; the ability to build a product marketing system through extensive network and marketing cooperation; and maintain contingency with the mandate/task environment; both suppliers, customers and competitors. The contingency power with the political and economic environment supporting the institutional sustainability of SMEs.

Pembangunan E-Commerce Pada Kegiatan Penjualan Probiotik Herbal Sari Rempah Berbasis Website Study Kasus UKM “Wiro Djoyo” Reksosari

The study is entitled the use of E-commerce to support MSMEs in marketing the "Wiro Djoyo" Case Study. UKM Wiro Djoyo Is one of the small and medium businesses engaged in selling herbal probiotics from Semarang such as herbal probiotics, tough and oil. This business is addressed to Reksosari, RT 09 / RW 01, Reksosari, Suruh, Semarang Regency. The product marketing system at Wiro Djoyo UKM is still very simple, namely by verbally conveying it by several people who have family ties or friends working with UKM Wiro Djoyo. Whereas for marketing the buyer still has to come to UKM Wiro Djoyo. So consumers who are far outside the area do not know the available address, so they are reluctant to come directly. The purpose of this study is to design, implement, and test e-commerce web-based e-commerce applications for product marketing at Wiro Djoyo. The research method used is a waterfall. Object modeling using UML. For coding using PHP and for databases using Myql. The results achieved are an e-commerce web to facilitate promotion and facilitate consumers in product marketing.