Construction of Smart Marketing Model of Agricultural Products E-Commerce in the Era of Big Data

Abstract

With the rapid development of China, the marketing mode of agricultural fruit is also keeping pace with the times. The old sales model of agricultural fruit is also affected, which has a huge impact on marketing models, channels, and sales amount. And the sales methods of agricultural fruit have also undergone great changes, from offline transactions to online platform transactions. Comparing the profit, popularity, proportion of agricultural fruits, and turnover of agricultural fruits in e-commerce with the traditional marketing model, the smart marketing model in the data age increases the turnover by 50% and the profit by 15%. And in the network environment that extends in all directions, the probability of people knowing about agricultural fruits will be greater. It can better build the agricultural product marketing system in the information age and make it conform to the characteristics of contemporary marketing. Through the marketing mode in the information age, the judging project was set up, using estimated calculations to draw conclusions. In the era of rapid network information, e-commerce of agricultural fruits can help agriculture to advance rapidly and slowly go to the world.