Product Concept Research Articles

STRATEGI PENGEMBANGAN PRODUK BARU SEBAGAI UPAYA DALAM MENINGKATKAN DAYA SAING PERUSAHAAN

Product development is one of the marketing strategies that aims to increase the company's competitiveness. To realize product development, companies are required to provide a wide range of product choices to consumers by taking into account the dimensions of product development itself. The purpose of this research is to find out how the new product development strategy is an effort to increase the company's competitiveness. the research method used is a literature study of several models adopted and outlined in a descriptive form. The results of this study state that the product development strategy is through a product development process by generating ideas, developing and testing product concepts. Strategies to increase competitiveness include new products for the world, new product lines, improvement of existing products, repositioning, cost reduction.

Visual Transformation of Textile Intangible Cultural Heritage Patterns in the Design of Cultural and Creative Products

Based on the market status of the application of textile intangible cultural heritage in cultural and creative products, this paper analyzes the innovative design of contemporary textile intangible cultural heritage. This paper discusses the innovative design concept of textile intangible cultural heritage and creative products, analyzes the visual transformation principles of textile intangible cultural heritage in the design of cultural and creative products, and explores new ideas for intangible cultural heritage and creative design from three aspects: cultural, innovative and functional, in order to benefit the research field of textile intangible cultural heritage and creative product design in China.

Consumers’ willingness-to-buy pasta with microalgae proteins – Which label can promote sales?

As the world population grows, the demand for protein-rich foods increases. Food manufacturers are looking for new sources of protein, such as microalgae, to meet this increasing demand. Since this type of protein is still relatively unknown among consumers, it is relevant to determine consumers' willingness to pay for foods with microalgae proteins. Moreover, there is more interest in front-of-pack labels nowadays and the potential impact of front-of-pack sustainability labels on willingness to pay for foods containing microalgae proteins is largely unknown. Data were collected through a quantitative online survey (n = 3027) including a discrete choice experiment in the Netherlands, Germany, Hungary, Spain, and Italy. Willingness to pay for front-of-pack labels on pasta with microalgae proteins – the focal product concept of this study – was investigated using a discrete choice experiment followed by estimation with a random parameter logit model. Respondents were removed from the total sample because of their opting out reason, leaving a sample of 2880 respondents whose data were used in the DCE-analysis. Respondents who opted out of the DCE for various reasons were not included in the DCE-analysis, leaving a sample of 2880 respondents. Respondents were willing to pay the most for an organic label, followed by the Nutri-Score label, and the vegan label on pasta with microalgae proteins. The resulting policy implications show how labelling with the Nutri-Score, organic label or vegan label can contribute to a more nutritious and sustainable diet.

Business Feasibility Study Analysis of The Pianeta Ice Cream Dessert Business

The feasibility study analysis for the Pianeta Gelato business was carried out to present an experience of enjoying ice cream in a different way and concept than usual, as well as to meet market demand which is the foremost opportunity for the establishment of this business. Indonesia's climate and urban lifestyle are the main factors that increase the demand for ice cream products yearly. This Pianeta Gelato business uses a B2C (Business to Consumer) business model. This analysis also aims to find out about business competitors to improve concepts and create appropriate strategies to market this ice cream product to a predetermined target market. The strategy used is to make product concepts and designs that are different from usual, to do the taste by publishing a menu that is the same as the store concept, and to intensify promotions through digital marketing such as social media and KOL to increase public brand awareness. We also use technology that helps in the production and service processes to produce customer satisfaction with our products. The economic benefits obtained from this business are helping the Indonesian economy, providing job opportunities, helping local MSMEs using raw materials, and increasing state income through taxes paid. This ice cream business also pays attention to and supports sustainable development goals through environmentally friendly packaging and waste treatment carried out according to procedures.

Business Feasibility Study Analysis of The Pianeta Ice Cream Dessert Business

The feasibility study analysis for the Pianeta Gelato business was carried out to present an experience of enjoying ice cream in a different way and concept than usual, as well as to meet market demand which is the foremost opportunity for the establishment of this business. Indonesia's climate and urban lifestyle are the main factors that increase the demand for ice cream products yearly. This Pianeta Gelato business uses a B2C (Business to Consumer) business model. This analysis also aims to find out about business competitors to improve concepts and create appropriate strategies to market this ice cream product to a predetermined target market. The strategy used is to make product concepts and designs that are different from usual, to do the taste by publishing a menu that is the same as the store concept, and to intensify promotions through digital marketing such as social media and KOL to increase public brand awareness. We also use technology that helps in the production and service processes to produce customer satisfaction with our products. The economic benefits obtained from this business are helping the Indonesian economy, providing job opportunities, helping local MSMEs using raw materials, and increasing state income through taxes paid. This ice cream business also pays attention to and supports sustainable development goals through environmentally friendly packaging and waste treatment carried out according to procedures.

Business Feasibility Study Analysis of The Pianeta Ice Cream Dessert Business

The feasibility study analysis for the Pianeta Gelato business was carried out to present an experience of enjoying ice cream in a different way and concept than usual, as well as to meet market demand which is the foremost opportunity for the establishment of this business. Indonesia's climate and urban lifestyle are the main factors that increase the demand for ice cream products yearly. This Pianeta Gelato business uses a B2C (Business to Consumer) business model. This analysis also aims to find out about business competitors to improve concepts and create appropriate strategies to market this ice cream product to a predetermined target market. The strategy used is to make product concepts and designs that are different from usual, to do the taste by publishing a menu that is the same as the store concept, and to intensify promotions through digital marketing such as social media and KOL to increase public brand awareness. We also use technology that helps in the production and service processes to produce customer satisfaction with our products. The economic benefits obtained from this business are helping the Indonesian economy, providing job opportunities, helping local MSMEs using raw materials, and increasing state income through taxes paid. This ice cream business also pays attention to and supports sustainable development goals through environmentally friendly packaging and waste treatment carried out according to procedures.

Overview of new product development strategies and models

Motivation: The motivation for the overview presented in this article is to provide a starting point for considering whether existing new product development methodology and its level of detail allows product teams to develop high-quality and business-effective product concepts. Aim: The aim of this article is recognise the current state of research into new product development methodology and to present the strategies and models for New Product Development (NPD). Materials and methods: The systematic review of the literature was applied in the article. Results: The first section outlines the main strategies for new product development and how they are divided by methodological stance, degree of planning, search pattern, focus and response. The second part discusses the known models of new product development including: the craft model and the 5 generations based on the innovation models described by Rothwell and the stages of the manufacturing process defined in the literature. Part four looks at new trends in new product development, including: Open Innovation, Rapid Product Development (RPD), Agile New Product Development (ANPD), Sustainable New Product development (SNPD), the Design Thinking method and the new technologies of Industry 4.0.

Modification and development of product concept design based on the product customers life environmental and social habits backgrounds’ diversity requirements

Product customers often have varying preferences because they have different environmental and social habits backgrounds’ requirements “customer diversity requirements.” Even for a particular product used in specific place, the requirements of product stakeholders are often differed. It is a challenge to adapt diversity requirements to concepts design of products to satisfying different customers. To address the customer diversity requirements issue, after the analysis of customers information is completed, customers are classified according to their diversity. Then, customer requirements (CRs) and engineering specifications (ESs) that satisfy the CRs are determined. The priorities of CRs are calculated with analytical hierarchy process (AHP) involving a pairwise comparison matrix in the first step and fix-sum method in the second step. Quality function deployment (QFD) relation matrix is utilized to form the relationships intensities of CRs and ESs. ESs satisfaction degree values obtained concerning computation of CRs priorities calculated via AHP, while ESs target degree values obtained concerning computation of CRs priorities calculated via fix-sum method into QFD relation matrix. ESs satisfaction degree compared with ESs targets degree to measure the satisfaction for each customer target individually. The decision on whether the concept design needs further development or modification is made based on the comparison results. A case study of the application of this approach is presented to illustrate the possibilities of the technique in developing or modifying concept design according to customers’ life environmental and social habits background “diversity requirements.” The case proved that technique can adapt products to different environments and that products used by existing customers can be used for new customers or markets (product globalization) instead of being confined to one location. Moreover, the approach is very useful in clarifying the objectives expected by customers for specifying the development or modification of a product concept.

Paving the way for integrated STEAM-H education in agricultural product processing vocational high school

The increasing boundaries of agriculture and health disciplines in STEM to STEAM-H (Science, Technology, Engineering, Agriculture, Mathematics, and Health) is an opportunity for the world of education to expand integration between disciplines for solving increasingly challenging and complex problems. The Agricultural Product Processing Program, one of the spectrums of vocational education in Indonesia that focuses on agriculture, is located in the STEAM-H area. Therefore, this study aims to explore cross-subject connections, essential concepts, and teacher beliefs to implement integrated learning. This study used a qualitative approach with a case study design. Data were collected through interviews and documents. Participants were teachers at SMK Agrotechnology Processing Agricultural Products in Ciamis, Indonesia. Descriptive analysis was carried out on the standard subject matter of agribusiness, mathematics, and science to obtain an overview of interdisciplinary connections in STEAM-H and the essential concepts within it. The findings of this study are that mathematics and science have a role in processing agricultural products subject, as indicated by the existence of conceptual connections in them. Concepts of processing products of agriculture become conceptual and contextual integrators of science and mathematics. The essential concepts of mathematics and science are either explicit or implicit, within or outside the secondary school curriculum set by the government. Based on the participants' beliefs, integrated STEAM-H in learning can be carried out at agribusiness vocational schools. This finding has implications for integrated STEAM-H learning planning that requires further research.

Developing Infographics as Wellness Education Media and Local Product Internationalization

Mental health and the concept of wellness have not been widely known by the Indonesian people, especially the millennial generation and Gen Z. Rumah Atsiri Indonesia (RAI) is an organization engaged in the creative industry sector that promotes wellness as their main theme. In its business, RAI strives to educate the public about the concept of wellness and introduce the benefits of essential oils as their product. To support these activities, attractive and effective means of communication and education are needed. Responding to this problem, the English for Creative Industry Research Group of the English Diploma 3 Study Program, Vocational School (SV), Universitas Sebelas Maret conducted a community service activity by developing infographics as educational media about the concept of wellness and essential oil products. The infographic was created using the ADDIE design method. Evaluation was done by distributing the developed infographics to get input from 129 respondents. The evaluation results show that the developed infographic media is effective and attractive in delivering educational content about wellness and essential oil product internationalization. Visual displays and dissemination media that are tailored to the target audience have succeeded in improving respondents' understanding of the concept of wellness and inspiring them to implement it, as well as to participate in sharing the created infographics.

Development of a Qualitative Tool for Sustainability Assessment and Application of the Tool to Benchmark Electronic Smart Labels

This paper presents a sustainability benchmarking tool, the GreenTool, to compare different electronic product concepts, specifically printed ones, with each other from the sustainability perspective. The purpose is to increase awareness of different aspects of sustainability and support the design of more sustainable electronics. This tool is built on European and global sustainability regulations and recommendations, and it considers environmental, economic, and social sustainability aspects in seven different criteria, each with several sub-criteria that are the actual categories used in the comparison. The tool uses scientific and industrial information as input, as well as a technical understanding of the new and baseline concepts to be compared to properly support sustainability benchmarking. In this paper, we further present an example comparison of four smart label product concepts, one of which is the commercial baseline concept, and the other three are developmental concepts. The biggest differences among the product concepts were found in the categories of ‘raw materials’, ‘manufacturing’, and ‘logistics’ criteria, where the developmental concepts based on manufacturing by printing and bio-based materials gave environmental benefits over the baseline. In the other criteria, the differences were smaller, but the developmental concepts also provided slight improvements in sustainability. The GreenTool can be considered suitable for qualitative sustainability comparisons in product concept design.

Exploring the Road of Digital Transformation of Agricultural Marketing Based on the Perspective of Platform Economy

In order to meet the trend of digital transformation and build a marketing system for agricultural products in the form of platform economy, this paper adopts the literature research method to analyze the coupling of the two concepts of platform economy and agricultural products marketing under the framework of digital transformation, and explain the immaturity of marketing subjects, non-standardized marketing channels, unsuitable logistics system, unsuitable marketing products and unclear marketing rules under the current digital transformation mode of agricultural products marketing. The problems of quality assurance and unclear marketing rules. As a result, this paper puts forward policy suggestions, namely, taking the government as the leader, actively exploring new thinking, new ideas and new roads for digital transformation of agricultural products on the basis of improving the legal system, and building a standardized, extensive and innovative Internet agricultural products marketing platform by strengthening the training for relevant practitioners.

Comparison of The Concept of Halal Products in Unusa Nutrition Students and Unusa Outside Nutrition Students in Surabaya

Indonesia is a country with the largest Muslim population, so the majority of Muslims are very concerned about the halal food they consume. However, the existing halal food is not necessarily in line with the Muslim population. Therefore, there is significant data in research on consumer behavior in consuming halal food. Related studies or literature especially regarding the role of religion on consumer behavior is still minimal. Thus, this research is expected to be useful for students, both consumers and producers, as well as the government and other related parties as a reference in formulating policies related to halal industrial production, especially processed food products. This paper mainly aims to examine the comparison of Muslim consumer behavior towards halal products that are in the majority and Muslim minorities, in terms of determinant factors. Data processing techniques include quantitative and qualitative analysis data obtained in 2020 from UNUSA Nutrition Students and Non-UNUSA Nutrition Students.

NEW PRODUCT DEVELOPMENT PROCESS FOR MEDTECH COMBINATION PRODUCTS

AbstractThe MedTech product development is experiencing a growing complexity of the design process. The design challenge is to keep the medical device simple and user-friendly while maintaining its interconnectivity with the other systems and products. The additional layer of complexity comes from the need to satisfy both - direct customers (pharma companies), and indirect ones (patients, health care practitioners, and pharmacists). Solving those design challenges must not compromise the safety of the end-user and must follow the regulatory requirements.This research proposes the systematic design process for MedTech combination product development with the emphasis on product strategy and concept development operationalized by design thinking participative toolkit. The proposed approach serves the purpose of increasing the traceability between the early made business decisions on a product strategy level of MedTech company, and the engineering decisions made on product concept level. The ultimate goal of the research is to support the decision-makers with methods and tools which would allow them to make informed decisions on investment in a new MedTech combination product by Pharma and MedTech companies.

UTILIZING THE EMBODIMENT FUNCTION RELATION AND TOLERANCE MODEL FOR ROBUST CONCEPT DESIGN

AbstractThe early use of Robust Design (RD) supports the development of product concepts with low sensitivity to variation, which offers advantages for reducing the risk of costly iterations. Due to the lack of approaches for early evaluation of product robustness, the embodiment-function-relation and tolerance (EFRT-) model was developed, which combines the contact and channel approach and tolerance graphs. The information exchange of both approaches offers a high potential for reliable robustness evaluation results. However, that potential currently relies unused, since the link between applicable robustness criteria and the extended information is missing. To solve this problem, four research steps were determined: (1) understanding of robustness, (2) collection of RD principles, (3) identification of EFRT-model information and (4) mapping of RD principles and information. The results show nine adapted RD principles, the identified model information for the robustness evaluation, the evaluation criteria as well as their mapping. Utilizing the mapping and the proposed criteria in this contribution, a more comprehensive robustness evaluation in early stages is enabled.

THE LEGAL CONCEPT OF UNSAFE (DANGEROUS) FOOD

The purpose of the considerations offered in this article is to determine how the term “dangerous food” should be understood in the light of the applicable law. The food safety system includes general and specific criteria for assessing whether a product is safe or not. Sometimes the concepts of defective product within the meaning of Directive No. 85/374/ EEC, and dangerous food within the meaning of Regulation No. 178/2002 coincide. Food safety requirements include both health quality and commercial quality. Responsibility for unsafe food in individual areas must be determined separately, as they are based on divergent legal foundations. The legislation includes sub-categories of unsafe food, such as product harmful to health, adulterated product or spoiled product.

P‐27: UV‐Induced Adhesion Increasable PSAs for Display Assembly

Novel pressure sensitive adhesives (PSAs), exhibiting increasable adhesion are described. Two product concepts have been developed demonstrating a range of PSA adhesion properties that can be increased by up to 6000% via UV radiation, allowing for a single PSA to be utilized for pre and post manufacturing processes.

Market Study of Fermented Rice Bran (FRB)- Incorporated Bakery Products in Leyte, Philippines: Input to New Product Development

Rice bran is typically utilized as animal feed but is recently been used in nutraceuticals due to its vast nutritional components. Using fermented rice bran (FRB) as adjunct food ingredient promotes health among consumers. In the Philippines, adding FRB into foods is a fresh product concept. Developing FRBincorporated food products requires that the new products are consumeroriented, that is, it optimally fit with the needs and expectations of the consumers. The study seeks to assess consumers' perceptions and purchase intention for loaf bread, pan de sal, cookies, and other bread added with fermented rice bran (FRB) as input to developing FRB-incorporated bakery products. Descriptive analysis was performed to analyze the respondents' socio-demographic characteristics, purchase and consumption data for the existing bakery products, and their awareness, perceptions, and purchase intensions for FRB-incorporated bakery products. Binary regression analysis was employed to determine the factors affecting consumers' purchase intention toward bakery products added with FRB. Results showed that majority (79%) of the respondents perceived FRBincorporated bakery products as nutritious. Their willingness to pay for FRBincorporated loaf bread (PhP53.39/piece), FRB-incorporated pan de sal (PhP3.80/piece), FRB-incorporated other breads (PhP7.67/piece), and FRBincorporated cookies (PhP8.31/piece) were higher than the prices of the existing (non-FRB-incorporated) bakery products. Regression analysis reveals that educational attainment (coefficient=0.86, p=0.038), mother as household decision-maker (coefficient=2.40, p=0.051), consumers' perception for the FRBincorporated bakery products being healthy (coefficient=3.29, p=0.022) and perceived good taste (coefficient =0.19, p=0.001) were significant factors affecting consumers' willingness to buy bakery products added with fermented rice bran. The results can be used by product developers, potential technology adopters, and other stakeholders for developing FRB-incorporated bakery products.

Optimizing the pipeline of multipurpose prevention technologies: opportunities across women's reproductive lifespans.

HIV/AIDS and maternal mortality are the two leading causes of death among women of reproductive age in sub-Saharan Africa. A growing body of research investigates opportunities for multipurpose prevention technologies (MPTs) that prevent unintended pregnancy, HIV, and/or other sexually transmitted infections (STIs) with a single product. More than two dozen MPTs are currently in development, most of them combining contraception with HIV pre-exposure prophylaxis, with or without protection from other STIs. If successful, such MPTs could offer women benefits at multiple levels: greater motivation for effective use; lower product administration burden; accelerated integration of HIV, STI, and reproductive health services; and opportunities to circumvent stigma by using contraception as a "fig leaf" for HIV and/or STI prevention. However, even if women find respite from product burden, lack of motivation, and/or stigma in contraceptive-containing MPTs, their use of MPTs will be interrupted, often multiple times, over the reproductive lifecourse due to desire for pregnancy, pregnancy and breastfeeding, menopause, and changes in risk. Interruptions to the benefits of MPTs could be avoided by combining HIV/STI prevention with other life-stage-appropriate reproductive health products. New product concepts could include combining prenatal supplements with HIV and STI prevention, emergency contraception with HIV post-exposure prophylaxis, or hormone replacement therapies for menopause with HIV and STI prevention. Research is needed to optimize the MPT pipeline based on the populations underserved by available options and the capacity of resource-constrained health systems to deliver novel preventative healthcare products.

Practical Consequences of Quality Views in Assessing Software Quality

The authors’ previously published research delved into the theory of software product quality modelling, model views, concepts, and terminologies. They also analysed this specific field from the point of view of uncertainty, and possible descriptions based on fuzzy set theory and fuzzy logic. Laying a theoretical foundation was necessary; however, software professionals need a more tangible and practical approach for their everyday work. Consequently, the authors devote this paper to filling in this gap; it aims to illustrate how to interpret and utilise the previous findings, including the established taxonomy of the software product quality models. The developed fuzzy model’s simplification is also presented with a Generalized Additive Model approximation. The paper does not require any formal knowledge of uncertainty computations and reasoning under uncertainty, nor does it need a deep understanding of quality modelling in terms of terminology, concepts, and meta-models, which were necessary to prepare the taxonomy and relevance ranking. The paper investigates how to determine the validity of statements based on a given software product quality model; moreover, it considers how to tailor and adjust quality models to the particular project’s needs. The paper also describes how to apply different software product quality models for different quality views to take advantage of the automation potential offered for the measurement and assessment of source code quality. Furthermore, frequent pitfalls are illustrated with their corresponding resolutions, including an unmeasured quality property that is found to be important and needs to be included in the measurement and assessment process.