Abstract

Based on the market status of the application of textile intangible cultural heritage in cultural and creative products, this paper analyzes the innovative design of contemporary textile intangible cultural heritage. This paper discusses the innovative design concept of textile intangible cultural heritage and creative products, analyzes the visual transformation principles of textile intangible cultural heritage in the design of cultural and creative products, and explores new ideas for intangible cultural heritage and creative design from three aspects: cultural, innovative and functional, in order to benefit the research field of textile intangible cultural heritage and creative product design in China.

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